Global Gluten Free Protein Bar
Market Report
2025
Delivery Includes:- Market Timeline 2021 till 2033, Market Size, Revenue/Volume Share, Forecast and CAGR, Competitor Analysis, Regional Analysis, Country Analysis, Segment Analysis, Market Trends, Drivers, Opportunities, Restraints, ESG Analysis, Porters Analysis, PESTEL Analysis, Market Attractiveness, Patent Analysis, Technological Trend, SWOT Analysis, COVID-19 Analysis, Consumer Behavior Analysis, etc.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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"Global Gluten Free Protein Bar market size 2025 was XX Million. Gluten Free Protein Bar Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033."
2021 | 2025 | 2033 | CAGR | |
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Global Market Size | 121212 | 121212 | 121212 | 121212 |
Country Market Size | 121212 | 121212 | 121212 | 121212 |
North Americ Market Size | 121212 | 121212 | 121212 | 121212 |
Europe Market Size | 121212 | 121212 | 121212 | 121212 |
Asia Pacific Market Size | 121212 | 121212 | 121212 | 121212 |
South America Market Size | 121212 | 121212 | 121212 | 121212 |
Middle East Market Size | 121212 | 121212 | 121212 | 121212 |
Africa Market Size | 121212 | 121212 | 121212 | 121212 |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
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Gluten Free Protein Bar Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Protein bars are a convenient nutrient-dense food, that majorly contains a high proportion of protein compared to carbohydrates and fats. Protein bars are significantly marketed to athletes or exercise enthusiasts for the verge of muscle building or as a health and wellness-themed food. Gluten-free protein bars are a type of snack bar, that is made to cater the people who are health conscious, who have gluten intolerance or sensitivities, or celiac disease. People who prefer healthy food for their better nutritional profile, also consume gluten-free protein bars. Gluten-intolerant or allergic people tend to avoid gluten, which is a protein found in wheat, barley, and rye.
These bars are convenient and portable to carry around and consume the snack whenever required. Gluten-free bars are made of a blend of gluten-free grains like oats, quinoa, or rice and plant-based protein like peas, soy, rice, egg whites, or collages. These bars are mixed with healthy fats like nuts and seeds, and natural sweeteners like dried fruits, dates, or stevia to create a balanced and flavourful snack. While the demand for gluten-free protein bars has been increasing in recent years, they were first introduced to the market in the early 1990s and gained popularity among athletes and fitness enthusiasts looking for convenient, nutritious snacks.
Moreover, the demand for gluten-free products is skyrocketing worldwide due to rising health awareness, shift in consumer preferences regarding dietary choices, gluten related conditions, and social media trends.
Key drivers of the Gluten-free protein bar market
The demand for gluten-free and high-protein foods has been increasing due to increasing awareness of celiac disease, gluten intolerance, gluten insensitivities, health consciousness among consumers, and protein-rich diet popularity. For instance, according to the national survey of 2,200 people taken by Savanta for Ocando Retail, it was found that nearly half of UK adults were increasing their protein consumption in 2024. Moreover, the protein intake increased to two-thirds of all people from the age of 16 to 34. The survey also found that the increase in demand for protein bars was largely motivated by social media, with approximately 50% of Gen Z users from Instagram and TikTok, 35 percent from millennials, and only 5 percent from boomers. Additionally, the online grocer noticed that high-protein food has doubled since 2023. And Searches specifically for plant-based protein sources have also risen by 27 per cent for chickpeas and an 18 percent increase for lentils. Another instance, Glanbia Nutritionals, a US nutrition firm, stated in July 2022 that the rising emphasis on health and fitness among European consumers is spurring substantial growth in the sports nutrition market there, Therefore, consumers are becoming more conscious about where their protein comes from and they are preferring natural and whole food options over ultra-processed alternatives.
Consumers are also preferring gluten-free protein bars because of rising gluten-intolerance and celiac disease awareness. Gluten intolerance is also called non-celiac gluten sensitivity which causes minor adverse reactions after eating gluten. It mainly involves, pain, bloating, discomfort, and fatigue. Whereas, celiac disease is an autoimmune disorder which gets triggered when you eat gluten, a protein found in wheat, barley, and other grains. By eating gluten, individuals with celiac disease damage their villi, that is, small finger-like projections attached to the walls of the small intestine. Thus, gluten-free protein bars were first created to cater to the audience who have celiac disease.
Most gluten-free protein bars offer a good quantity of protein, dietary fiber, and other high-quality components. Additionally, many of these bars will provide a good source of other essential nutrients like iron, magnesium, potassium, vitamin E, calcium, and vitamin B. Each gluten-free protein bar will vary in ingredients based on the flavor and manufacturer. Majorly, with gluten-free protein bars, consumers know what they’re eating that means no gluten reactions as the are bars made with entirely natural and healthy ingredients are also allergy-friendly.
Restraints of the Gluten-free protein bar market
While gluten-free protein bars cater to individuals with celiac disease or gluten sensitivities, they often present nutritional challenges that can mislead health-conscious consumers which can hamper the growth of the gluten-free protein bars market. Many gluten-free products, including protein bars, compensate for the absence of gluten by adding additional sugars and fats to overcome the lack of flavor and texture. This modification often results in products that are higher in sugar and calories compared to their gluten-containing counterparts which makes the product poor in nutrition. For instance, a study published in the Plant Foods for Human Nutrition journal found that gluten-free items generally had less protein and more sugar and calories, challenging the perception that they are inherently healthier. The labeling of products as "gluten-free" can also create a health halo effect, leading consumers to believe they are making healthier choices regardless of the actual nutritional content. Nutritionists caution against this assumption, emphasizing that terms like "natural" or "gluten-free" do not automatically equate to a nutritious product. For instance, certain protein bars marketed as healthy alternatives may still contain high levels of sugar and artificial ingredients, undermining their perceived benefits.The misconception that gluten-free diets aid in weight management can backfire if individuals consume gluten-free products that are energy-dense and nutrient-poor. The aforementioned study also highlighted that a significant percentage of individuals on a gluten-free diet experienced weight gain over a two-year period, suggesting that without careful selection, these products can contribute to unintended caloric intake. For instance, GoMacro Macrobar is a vegan gluten-freee protein bar made of brown rice and pea protein, however, they contain 9–13 grams of added sugar.
Health bars vs their not so healthy counterparts: Read before you eat
Therefore, the above downsides have slowed down the market of gluten-free protein bars.
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The reintroduction of tariffs under President Trump’s “Liberation Day Tariffs” in April 2025 has created significant disruption in global pharmaceutical trade. These tariffs, ranging from 10% to 46%, specifically target pharmaceutical products, APIs (active pharmaceutical ingredients), medical packaging, and machinery from key manufacturers in China and India. This has led to increased production costs, supply chain delays, and regulatory challenges for U.S.-based pharmaceutical companies.
The tariffs have particularly impacted generic drug manufacturers, who rely heavily on APIs from China and India. Biopharmaceuticals and vaccines are also feeling the pressure, with tariffs on critical materials like bioproduction media and cold-chain packaging raising costs by up to 25%. Similarly, contract manufacturing organizations (CMOs) are grappling with the need to identify new suppliers and adjust production plans to mitigate rising costs.
Foreign governments, including the European Union, have retaliated with tariffs on U.S. pharmaceutical exports, further complicating global trade. Clinical trials are also impacted, as tariffs on drugs and diagnostic kits delay trial timelines.
Market research is increasingly crucial for navigating these challenges. By providing real-time data on API pricing, supplier reliability, and tariff impact, pharmaceutical firms can make informed decisions on sourcing, compliance, and investment strategies. This data-driven approach helps mitigate risks, optimize supply chains, and identify alternative manufacturing hubs to offset tariff-related disruptions.
Overall, market research is essential for pharmaceutical companies to adapt to the new tariff landscape, enabling them to maintain competitive advantage and navigate global trade dynamics effectively.
The pharmaceutical and healthcare industry is highly competitive, with key players expanding their portfolios through new product launches, mergers and acquisitions, strategic partnerships, and regulatory approvals.
Financial performance metrics include revenue, gross margin, and market share, as well as SWOT analysis for key players. The report also evaluates companies' responses to COVID-19 challenges, including supply chain adjustments and investments in digital healthcare solutions.
The market size is projected based on global, regional, and country-level demand patterns, with research including value chain analysis, patent analysis, and competitive matrix. This comprehensive study serves as a vital resource for investors, industry stakeholders, and businesses navigating the evolving pharmaceutical and healthcare landscape.
Top Companies Market Share in Gluten Free Protein Bar Industry: (In no particular order of Rank)
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Which region dominated the market of Gluten-free protein bars in 2024?
According to Cognitive Market Research, North America holds XX% of market share in 2024. The US gluten-free protein bars market is experiencing a surge in demand as consumers have increasingly recognized its nutritional benefits and is a perfect snack for people suffering from celiac disease or gluten intolerance. The market is driven by increasing awareness of gluten intolerance or allergies and the nutritional benefits of gluten-free protein bars.
For instance, Glanbia Nutritionals, a US nutrition firm, stated in July 2022 that the rising emphasis on health and fitness among European consumers is spurring substantial growth in the sports nutrition market there, Therefore, consumers are becoming more conscious about where their protein comes from and they are preferring natural and whole food options over ultra-processed alternatives.
David, a brand in the USA that designs products for increasing muscle growth and decreasing fat launched its first protein bar, that is, gluten-free, sugar-free, and artificial sweetener-free. It offers the most protein per calorie of any bar on the market. The introductory flavors include Blueberry Pie, Chocolate Chip Cookie Dough, Double Fudge Brownie, and Cake Batter. Furthermore, G2G bar also offers gluten-free protein bars in North America, which include nut-based and chocolate protein bars like Almond chocolate, Peanut butter and jelly, Peanut butter coconut chocolate, and many more.
Which region is the fastest-expanding?
According to Cognitive market research, Asia-Pacific accounted for XX5 share in 2024. The Asia-Pacific region is experiencing rapid growth due to increasing fitness trends and rising health awareness, especially in countries like China and India. About 1% of the global population has celiac disease, which means India alone could have nearly 8 million people affected by it.
For instance, an Indian-based startup, Gobbleright has introduced a wide range of products which are friendly, gluten-free, and vegan. From chickpea wraps to pizza crusts, and protein-rich crunchies, each product is carefully designed to deliver a comfortable yet indulging experience to the Indian market while promoting digestive wellness. In China, the focus on adult nutrition has magnified in recent years, driven by manufacturers’ growing awareness of the aging population’s needs and the increasing demand for products that enhance immune health and support bones, joints, and muscles. Thus, manufacturers in China have responded by catering products that are low sugar, gluten-free, and plant-based.
The current report Scope analyzes Gluten Free Protein Bar Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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Global Gluten Free Protein Bar Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Gluten Free Protein Bar Industry growth. Gluten Free Protein Bar market has been segmented with the help of its Type, Application Type, and others. Gluten Free Protein Bar market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, Fruit bars accounted for XX % market share in 2024. Fruit-based and gluten-free protein bars are made of plant-based protein and they are completely nut-free, soy-free, and dairy-free. The bars are easy to digest and they are fruity in taste and made of 100% healthy ingredients which limit gastrointestinal stress. They contain necessary vitamins, minerals, and nutrients for optimal health and muscle growth. For example, Amrita fruit bars offer Sunflower butter and jelly, Apple cinnamon, and Mango coconut fruit bars which are gluten-free, dairy-free, soy-free, and nut-free. Another instance of fruit bars is of Ekoa brand which are made of dried fruit and they are soy-free, gluten-free, and vegan. They also have no added sugars or preservatives.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Gluten Free Protein Bar Industry. Request a Free Sample PDF!
According to Cognitive Market Research, athletes and body-builders accounted for XX % market share in 2024. Sports enthusiasts, athletes, and bodybuilders require a protein-rich snack or meal for promoting muscle-building and repair. Most gluten-free protein bars offer a good quantity of protein, dietary fiber, and other high-quality components. Additionally, many of these bars will provide a good source of other essential nutrients like iron, magnesium, potassium, vitamin E, calcium, and vitamin B. Each gluten-free protein bar will vary in ingredients based on the flavor and manufacturer. Thus, athletes and bodybuilders benefit from gluten-free protein bars as well.
The above Graph is for representation purposes only. This chart does not depict actual Market share.
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According to Cognitive Market Research, Meal replacement bars accounted for XX % market share in 2024. Meal replacement gluten-free protein bars are eaten instead of a meal for weight management or weight loss. These bars provide sufficient levels of nutrition and energy level without the ingredients made of gluten. It helps support lean muscle, muscle recovery, and growth. These bars have no sugar alcohols, no transfat, or refined sugar. Many people are struggling with obesity worldwide, thus, meal replacement bars are increasingly gaining popularity among these consumers. For instance, according to the World Health Organization, in 2022, 1 in 8 people in the world were living with obesity and 2.5 billion adults from the age segment of 18 years or above were overweight, wherein 890 million were living with obesity.
According to Cognitive Market Research, single pack accounted for XX % market share in 2024. Single-serve packaging is often preferred for items like food, beverages, and personal care products, allowing consumers to grab a single portion on the go or when meal prepping. Gluten-free protein bars are available in single packs for convenience and portability, especially for single consumers or the one who prefer to eat only one for the time being. Single-pack gluten-free protein bars cater to a variety of consumer needs, from convenience and reduced waste to hygiene and marketing strategies. They offer a practical solution for individual use, on-the-go consumption, and specific product categories. For example, YogaBar introduces the ultimate breakfast bar which is a healthy and tasty option for consumers who are constantly on the move. It can be enjoyed as an in-between snack as well.
According to Cognitive market research, Supermarkets/Hypermarkets accounted for XX% in 2024. These large retail outlets offer gluten-free protein bars to cater to health-conscious customers. It provides consumers with the convenience of purchasing. The availability of gluten-free protein bars in such stores enhances product visibility and accessibility. Gluten-free protein bars are available in supermarkets/ hypermarkets like Walmart, Stop and Shop, Publix, Costco, and some others. For example, Think Thin sells gluten-free protein bars that have about 20 grams of protein which is hard to find in other supermarkets. Moreover, the Kirkland brand also offers wide varieties of gluten-free protein bars like its Signature chewy protein bar which is peanut butter and semi-sweet choco chips.
The digital marketplace has become a major distribution channel for gluten-free protein bars. Both established brands and emerging companies have online platforms to reach a wider audience. The shift towards e-commerce has been accelerated in terms of the gluten-free protein bar market as it is available in Nutrabay, Nykaa Man, Firstcry India, Alibaba B2B, Ubuy, and Amazon.
Senior Research Associate at Cognitive Market Research
Manjiri Kanhere is an experienced market researcher focused on the Pharma & Healthcare industry. With over 3+ years of experience, She has worked with major pharmaceutical companies and healthcare providers, helping them to understand market trends, identify new business opportunities, and develop effective sales & marketing strategies. Her expertise lies in the ability to analyze complex data sets and deliver insights that drive business decisions. At Cognitive Market Research, she handles the market research related to Pharma and healthcare industry.
Manjiri Kanhere is an experienced market researcher focused on the Pharma & Healthcare industry. With over three years of experience, She has worked with major pharmaceutical companies and healthcare providers, helping them to understand market trends, identify new business opportunities, and develop effective sales & marketing strategies.
In her current role, Manjiri handles the market research related to Pharma and healthcare industry. Her passion lies in utilizing innovative approaches to distill complex information into strategic insights that empower organizations to make informed decisions.Manjiri remains an invaluable asset in the dynamic landscape of market research.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Gluten Free Protein Bar Market is witnessing significant growth in the near future.
In 2023, the Vegetable segment accounted for noticeable share of global Gluten Free Protein Bar Market and is projected to experience significant growth in the near future.
The Health-conscious consumers segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies ExanteUK, General MillsUS and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Type | Vegetable, Nuts, Fruit, Chocolate, Others |
Application | Health-conscious consumers, Athletes and Bodybuilders |
Type | Meal Replacement Bars, Snack Bars |
Packaging | Single pack, Multipacks |
Distribution channel | Supermarkets/Hypermarkets, Specialty retail, Online retail |
List of Competitors | ExanteUK, ThinkThin LLCUS, General MillsUS, Simply ProteinCA, ZoneperfectUS, SlimfastUS, PowerBarUS, Optimum NutritionUS, GoMacroUS, Rise BarUS, LabradaUS, Health WarriorUS, IdealshapeUS, Phd womenUK |
This chapter will help you gain GLOBAL Market Analysis of Gluten Free Protein Bar. Further deep in this chapter, you will be able to review Global Gluten Free Protein Bar Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Gluten Free Protein Bar. Further deep in this chapter, you will be able to review North America Gluten Free Protein Bar Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Gluten Free Protein Bar. Further deep in this chapter, you will be able to review Europe Gluten Free Protein Bar Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Gluten Free Protein Bar. Further deep in this chapter, you will be able to review Asia Pacific Gluten Free Protein Bar Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Gluten Free Protein Bar. Further deep in this chapter, you will be able to review South America Gluten Free Protein Bar Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Gluten Free Protein Bar. Further deep in this chapter, you will be able to review Middle East Gluten Free Protein Bar Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Gluten Free Protein Bar. Further deep in this chapter, you will be able to review Middle East Gluten Free Protein Bar Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Gluten Free Protein Bar. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2021 - 2033
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Chapter 11 Market Split by Application Analysis 2021 - 2033
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Chapter 12 Market Split by Type Analysis 2021 - 2033
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Chapter 13 Market Split by Packaging Analysis 2021 - 2033
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Chapter 14 Market Split by Distribution channel Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Gluten Free Protein Bar market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 16 Research Methodology and Sources
Why Vegetable have a significant impact on Gluten Free Protein Bar market? |
What are the key factors affecting the Vegetable and Nuts of Gluten Free Protein Bar Market? |
What is the CAGR/Growth Rate of Health-conscious consumers during the forecast period? |
By type, which segment accounted for largest share of the global Gluten Free Protein Bar Market? |
Which region is expected to dominate the global Gluten Free Protein Bar Market within the forecast period? |
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