Games Market Report 2025 (Global Edition)

Global Games Market Report 2025 Market Size Split by Type (Adventure/Role Playing Games, Puzzles, Social Games, Strategy, Simulation, Others), by Age Group (Adult, Children), by Platform (Online, Offl...

Games Market Report Description

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Games Market Insights Video

Competitive Landscape of the Games Market

The primary participants in the market are increasingly emphasizing the development of a virtual reality gaming system. It is anticipated that the gaming market will experience a positive growth in the future years as a result of the more authentic gaming experience provided by these systems. Furthermore, the display and graphics of video games for a variety of devices are being continuously enhanced by major corporations.

In January 2022, Savvy Gaming Group, a gaming enterprise based in Saudi Arabia, committed USD 1.08 billion to purchase ESL Gaming Co. and integrate it with the esports network FACEIT. (Source: https://www.mtg.com/pressroom/article/?a=mtg-divests-esl-gaming-to-savvy-gaming-group-for-usd-1-050-million-to-combine-with-faceit-and-create&i=2DA265761E3146E6) In January 2022, Microsoft Corporation allocated USD 68.7 billion to buy Activision Blizzard, Inc., an American video game firm, therefore enhancing its worldwide cloud gaming sector reach. (Source: https://news.microsoft.com/2022/01/18/microsoft-to-acquire-activision-blizzard-to-bring-the-joy-and-community-of-gaming-to-everyone-across-every-device/) In July 2022, Sony Corporation, a prominent Japanese electronics firm, allocated USD 3.6 billion to purchase Bungie, Inc., a video game developer, in order to compete with its competitor Microsoft Corporation in the U.S., U.K., and South Korean industries. (Source: https://economictimes.indiatimes.com/tech/technology/sony-to-buy-destiny-videogame-developer-bungie-in-3-6-billion-deal/articleshow/89260791.cms?from=mdr)

Top Companies Market Share in Games Industry: (In no particular order of Rank)

• Microsoft Corporation (U.S.)
• Nintendo Co.
• Ltd (Japan)
• Rovio Entertainment Corporation (Finland)
• Nvidia Corporation (U.S.)
• Valve Corporation (U.S.)
• PlayJam Ltd (U.K.)
• Electronic Arts Inc (U.S.)
• Sony Group Corporation (Japan)
• Bandai Namco Holdings Inc. (Japan)
• Tencent Holdings Ltd. (China)
• Activision Blizzard
• Inc. (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Games Market

Which Region Dominates the Games Market in 2024?

According to Cognitive Market Research, North America currently dominates the Games market, and the region is expected to have significant growth during the projected period. This is due to the region's increasing prevalence of video games among senior individuals as well as growing initiatives taken by major market players to develop the experience of game playing in the region.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Various Chinese developers are implementing a variety of strategies and tactics to attract users, and they have integrated social media networks into their games, which has contributed to the market's development. This includes the presence of top gaming nations such as China, Japan, South Korea, and India.

The current report Scope analyzes Games Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Games Market Analysis

According to Cognitive Market Research, the global Games market size was estimated at USD 250244.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 100097.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Games market with a market size of USD 78977.07 million in 2024 and is anticipated to grow at a CAGR of 9.5% during the projected period. The U.S. market's increasing prevalence of esports tournaments, and the increasing penetration of smartphones.
• The Canada Games market had a market share of USD 12011.72 million in 2024 and is anticipated to grow at a CAGR of 10.5% during the projected period. Canada’s enhanced accessibility to gaming platforms and a thriving indie game development community.
• The Mexico Games market is anticipated to see growth at a CAGR of 10.2% during the projected period, with a market size of USD 9108.89 million in 2024.

Europe Games Market Analysis

According to Cognitive Market Research, the global Games market size was estimated at USD 250244.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 75073.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.

• The United Kingdom Games market had a market share of USD 12612.31 million in 2024 and is anticipated to grow at a CAGR of 10.8% during the projected period. In the UK, Games sales see an upswing due to the changes in consumer behavior and technological advancements.
• The France Games market is anticipated to see growth at a CAGR of 9.2% during the projected period, with a market size of USD 6906.74 million in 2024.
• According to Cognitive Market Research, the German Games market size was valued at USD 14864.51 million in 2024 and is anticipated to grow at a CAGR of 10.2% during the projected period. In Germany, Games surged due to the strong console and blockbuster game demand and a strong gaming culture in the area.
• The Italy Games market is anticipated to see growth at a CAGR of 9.4% during the projected period, with a market size of USD 6456.30 million in 2024.
• The Russia Games market is anticipated to see growth at a CAGR of 9.0% during the projected period, with a market size of USD 11636.36 million in 2024.
• The Spain Games market is anticipated to see growth at a CAGR of 9.1% during the projected period with a market size of USD 6156.01 million in 2024
• The Luxembourg Games market is anticipated to see growth at a CAGR of 10.1% during the projected period, with a market size of USD 2327.27 million in 2024.
• The Portugal Games market is anticipated to see growth at a CAGR of 9.8% during the projected period, with a market size of USD 1576.54 million in 2024.
• The Greece Games market is anticipated to see growth at a CAGR of 10.3% during the projected period, with a market size of USD 900.88 million in 2024.
• The Rest of Europe's Games market is anticipated to see growth at a CAGR of 8.7% during the projected period, with a market size of USD 11636.36 million in 2024.

Asia Pacific Games Market Analysis

According to Cognitive Market Research, the global Games market size was estimated at USD 250244.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 57556.17 million in 2024 and will grow at a compound annual growth rate (CAGR) of 13.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Games market size was valued at USD 25900.27 million in 2024 and is anticipated to grow at a CAGR of 13.0% during the projected period. Games surged in China due to rapid esports growth and mobile gaming uptake.
• The Japan Games market is anticipated to see growth at a CAGR of 12.0% during the projected period, with a market size of USD 7942.75 million in 2024.
• The India Games market had a market share of USD 6906.74 million in 2024 and is anticipated to grow at a CAGR of 15.3% during the projected period. India's rising internet use and smartphone affordability.
• The South Korean Games market is anticipated to see growth at a CAGR of 12.6% during the projected period, with a market size of USD 5755.62 million in 2024.
• The Australian Games market is anticipated to see growth at a CAGR of 13.2% during the projected period, with a market size of USD 2992.92 million in 2024.
• The South East Asia Games market is anticipated to see growth at a CAGR of 14.5% during the projected period, with a market size of USD 3971.38 million in 2024.
• The Rest of Asia Pacific Games market is anticipated to see growth at a CAGR of 13.3% during the projected period, with a market size of USD 4086.49 million in 2024.

South America Games Market Analysis

According to Cognitive Market Research, the global Games market size was estimated at USD 250244.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 12512.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Games market size was valued at USD 5355.23 million in 2024 and is anticipated to grow at a CAGR of 11.5% during the projected period. Games flourished in Brazil due to raising internet penetration and the prevalence of mobile gaming.
• Argentina's Games market had a market share of USD 2102.05 million in 2024 and is anticipated to grow at a CAGR of 11.8% during the projected period. Argentina's increasing popularity of online gaming and the increasing use of smartphones.
• Colombia Games market is anticipated to see growth at a CAGR of 10.7% during the projected period, with a market size of USD 1113.59 million in 2024.
• Peru Games market is anticipated to see growth at a CAGR of 11.1% during the projected period, with a market size of USD 1026.00 million in 2024.
• Chile Games market is anticipated to see growth at a CAGR of 11.2% during the projected period, with a market size of USD 900.88 million in 2024.
• The Rest of Latin America's Games market is anticipated to see growth at a CAGR of 10.0% during the projected period, with a market size of USD 2014.47 million in 2024.

Middle East Games Market Analysis

According to Cognitive Market Research, the global Games market size was estimated at USD 250244.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 5004.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.2% from 2024 to 2031.

• The GCC Countries Games market is anticipated to see growth at a CAGR of 12.0% during the projected period, with a market size of USD 2142.09 million in 2024. Games sales flourish due to the presence of major market players.
• The Egypt Games market is anticipated to see growth at a CAGR of 11.5% during the projected period, with a market size of USD 525.51 million in 2024.
• The South Africa Games market is anticipated to see growth at a CAGR of 12.2% during the projected period, with a market size of USD 790.77 million in 2024. Games sales flourished in South Africa due to increasing smartphone usage.
• The Turkey Games market is anticipated to see growth at a CAGR of 10.7% during the projected period, with a market size of USD 430.42 million in 2024.
• The Nigeria Games market is anticipated to see growth at a CAGR of 10.3% during the projected period, with a market size of USD 525.51 million in 2024.
• The Rest of the MEA Games market is anticipated to see growth at a CAGR of 10.2% during the projected period, with a market size of USD 590.58 million in 2024.

Games Market Analysis

Games Market Type Segment Analysis

According to Cognitive Market Research, Adventure/Role Playing Games are likely to dominate the Games Market over the forecast period, as a result of their expansive worlds, complex characters, and immersive storytelling. A dedicated player base is attracted to these games due to their extensive gameplay hours and profound engagement. The "Elder Scrolls," "Final Fantasy," and "The Witcher" series have established exceptional standards and amassed substantial fan bases.

The Social Games is the fastest-growing segment in the Games Market. These games utilize mobile devices and social media platforms to generate highly engaging and accessible gaming experiences. The incorporation of social features, including in-game messaging, leaderboards, and multiplayer modes, improves player engagement and retention. This trend is exemplified by games such as "FarmVille" and "Candy Crush Saga," which appeal to a wide range of casual gamers.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Games Industry. Request a Free Sample PDF!

Games Market Age Group Segment Analysis

According to Cognitive Market Research, the adult segment holds the largest share of the market. This is due to their increased disposable income and spending power. Investments in high-end gaming consoles, PCs, and in-game purchases are more prevalent among adults, which generates substantial revenue. In addition, the average age of gamers has been increasing, as a significant number of adults have grown up playing video games and have continued to do so into maturity.

In the Games Market, the Children sector has been expanding at a rapid pace. This expansion is driven by the growing prevalence of mobile devices and the proliferation of educational and recreational games that are specifically tailored to younger audiences. Parents are more likely to permit their children to play games that are informative or promote cognitive development.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Games Platform Segment Analysis

Games Market Platform Segment Analysis

According to Cognitive Market Research, The Offline segment holds the largest market share. The prevalence of console and PC games, which frequently offer immersive, high-quality experiences that do not necessitate an internet connection, is a significant factor in this dominance. The offline components of major titles such as "The Legend of Zelda," "The Witcher," and "Grand Theft Auto" are robust, thereby enticing a devoted player base. In addition, offline gaming is appealing to regions with limited internet connectivity, thereby guaranteeing a consistent and extensive consumer base.

In the Games market, the rapidly growing sector is the Online category. The growth in this category is driven by the growing popularity of multiplayer games and the expansion of high-speed internet access. The emergence of cloud gaming services, including Xbox Cloud Gaming and Google Stadia, has facilitated the streaming of games without the necessity for sophisticated hardware, thereby increasing the accessibility of gaming. Player engagement and retention are improved by the social component of online gaming, which encompasses esports and multiplayer modes.

• Online
• Offline

Games Device Type Segment Analysis

Games Market Device Type Segment Analysis

According to Cognitive Market Research, the Mobiles and Tablets segment dominates the market. This domination is due to smartphones and tablets' ubiquitous availability and accessibility, which enable playing games anywhere and anytime. Mobile games are generally free-to-play with in-app purchases, making them financially accessible but yet profitable. Games like “Candy Crush Saga,” “PUBG Mobile,” and “Genshin Impact” have large user populations, helping the industry dominate. Mobile games appeal to casual and serious gamers due to their ease and diversity.

Consoles is projected to be the fastest-growing segment in the Games market. This rise is driven by new consoles like the PlayStation 5 and Xbox Series X, which provide better graphics, computing, and gaming experiences. These consoles' high demand, unique games, and enhanced internet services fuel market growth.

• Consoles
• Mobiles and Tablets
• Computers

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion