Furniture E commerce Market Report 2025 (Global Edition)

Global Furniture E commerce Market Report 2025 Market Size Split by Type (RTA, Non-RTA), by Product Type (Beds and Mattresses, Sofas and Armchairs, Entertainment Units, Storage Units, Tables and Desks...

Furniture E commerce Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Furniture E-commerce Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Top Companies Market Share in Furniture E commerce Industry: (In no particular order of Rank)

• Walmart Inc.
• Amazon.com Inc.
• The Home Depot Inc.
• JD.com Inc.
• Inter IKEA Systems B.V.
• Wayfair Inc.
• Anthropologie LLC
• Ashley Furniture Industries Inc.
• Steelcase Inc.
• HNI Corporation
• Dunelm Group plc
• La-Z-Boy Incorporated
• Knoll Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional analysis of the Furniture E-commerce Market

Which Region Dominates the Furniture E-commerce Market in 2024? 

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The e-commerce furniture sector is growing significantly in North America. This growth is attributed to several factors, including expanding internet penetration, customer demand for online shopping, and technological advancements. North America has plenty of opportunity for growth and innovation in the furniture e-commerce industry, with a large selection of digital-native brands and online furniture merchants providing accessibility and convenience.

Which Region is Expanding at the Fastest CAGR?

The Europe region is witnessing an increase in the sales of reagents. Europe's e-commerce furniture business is expanding significantly. This expansion is driven by factors such as the growing popularity of online shopping, the spread of digital platforms, and changing consumer expectations for convenience. Europe offers excellent potential for the ongoing development and expansion of the furniture e-commerce sector throughout the continent, thanks to a wide variety of online furniture shops and creative digital methods.

The current report Scope analyzes Furniture E commerce Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Furniture E commerce

According to Cognitive Market Research, the global Furniture E commerce market size was estimated at USD 28154.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 11261.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031. Technological improvements, changing consumer preferences, and rising internet penetration are driving substantial growth in the furniture e-commerce market in North America. The domestic furniture category is one prominent area of this market, where customers are increasingly using online channels to have easy-to-access buying experiences. Customers are buying more and more furniture online because to the abundance of options and the ease of virtual visualization technologies. In general, the e-commerce furniture market in North America offers encouraging prospects for growth and innovation, meeting the varied demands and inclinations of customers throughout the area.

• According to Cognitive Market Research, the US had a major share in the Furniture E commerce market with a market size of USD 8885.47 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. The demand is amplified by the nation's dynamic scientific landscape. 
• The Canada Furniture E commerce market had a market share of USD 1351.40 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Canada's rising usage of Furniture E commerce.
• The Mexico Furniture E commerce market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 1024.81 million in 2024.

Europe Furniture E commerce

According to Cognitive Market Research, with a market value of USD 28154.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 8446.26 million. Technology developments, shifting customer behavior, and the growing popularity of online purchasing are driving significant growth in the European furniture e-commerce business. Out of all the categories, commercial furniture is a standout, with companies using online marketplaces to find easy ways to buy. Businesses in Europe are adopting e-commerce to decorate their offices, restaurants, and other commercial spaces due to the wide variety of products offered and the ease of online transactions. In general, the European furniture e-commerce market offers encouraging prospects for additional growth and development, meeting the changing demands and inclinations of companies and customers throughout the continent.

• The United Kingdom Furniture E commerce market had a market share of USD 1418.97 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In the UK, Furniture E commerce sales witness an upswing due to the technological advancements. 
• The France Furniture E commerce market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 1672.36 million in 2024.
• According to Cognitive Market Research, the Germany Furniture E commerce market size was valued at USD 868.50 million in 2024 and is projected to grow at a CAGR of 6.9% during the forecast period. In Germany, Furniture E commerce sales surge due to the convenience and selection. 
• The Italy Furniture E commerce market is projected to witness growth at a CAGR of 2.9% during the forecast period with a market size of USD 726.38 million in 2024.
• The Russia Furniture E commerce market is projected to witness growth at a CAGR of 2.5% during the forecast period with a market size of USD 1309.17 million in 2024.
• The Spain Furniture E commerce market is projected to witness growth at a CAGR of 2.6%during the forecast period with a market size of USD 1309.17 million in 2024.
• The Luxembourg Furniture E commerce market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 261.83 million in 2024.
• The Portugal Furniture E commerce market is projected to witness growth at a CAGR of 3.3% during the forecast period with a market size of USD 177.37 million in 2024.
• The Greece Furniture E commerce market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 101.36 million in 2024.
• Rest of Europe Furniture E commerce market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD 1309.17 million in 2024.

Asia Pacific Furniture E commerce

According to Cognitive Market Research, the global Furniture E commerce market size was estimated at USD 28154.2Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 6475.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031. The e-commerce furniture market in the Asia Pacific area is expanding rapidly due to reasons such rising internet connectivity, urbanization, and disposable incomes. The luxury furniture category is one prominent subset of this sector, where wealthy buyers look online for unique and premium furniture pieces. As the demand for luxury items rises and online purchasing becomes more convenient, e-commerce platforms in Asia Pacific are meeting the needs of affluent consumers. All things considered, the Asia Pacific furniture e-commerce market offers rich prospects for growth and innovation, capitalizing on changing consumer tastes and technology breakthroughs to propel expansion in the area's rapidly digitizing economy.

• According to Cognitive Market Research, the China Furniture E commerce market size was valued at USD 2913.96 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Furniture E commerce sales surge in China due to the strong digital infrastructure.
• The Japan Furniture E commerce market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 893.61million in 2024.
• The India Furniture E commerce market had a market share of USD 777.06million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. The demand is augmented by India's increasing focus on quality and design.
• The South Korea Furniture E commerce market is projected to witness growth at a CAGR of 6.1% during the forecast period with a market size of USD 647.55 million in 2024.
• The Australia Furniture E commerce market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 336.72 million in 2024.
• The South East Asia Furniture E commerce market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 446.81 million in 2024.
• The Rest of Asia Pacific Furniture E commerce market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 459.76 million in 2024.

South America Furniture E commerce

According to Cognitive Market Research, the global Furniture E commerce market size was estimated at USD 28154.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 1407.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031. The e-commerce furniture market in Latin America is expanding steadily as more people become online users and the middle class grows. The outdoor furniture category is a significant market niche where buyers look for high-quality products for their outdoor living areas. Latin American e-commerce platforms are taking advantage of the increased interest in home improvement and the convenience of online purchasing by providing a large selection of outdoor furniture. The Latin American furniture e-commerce sector has great potential for growth and development, despite obstacles like payment security concerns and logistical difficulties. This is because the market can serve the varied demands and tastes of customers in the region's dynamic markets.

• According to Cognitive Market Research, the Brazil Furniture E commerce market size was valued at USD 602.50 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Furniture E commerce sales flourish in Brazil due to the urbanization.
• The Argentina Furniture E commerce market had a market share of USD 236.50million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. The demand is augmented by Argentina's commitment to urban living.
• The Colombia Furniture E commerce market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 125.29 million in 2024.
• The Peru Furniture E commerce market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 115.43 million in 2024.
• The Chile Furniture E commerce market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 101.36 million in 2024.
• The Rest of Latin America Furniture E commerce market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 226.64 million in 2024.

Middle East Furniture E commerce

According to Cognitive Market Research, the global Furniture E commerce market size was estimated at USD 28154.2Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 563.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031. Due to rising internet usage, urbanization, and the expansion of the middle class, the furniture e-commerce market in the Middle East and Africa is experiencing rapid growth. The home decor sector is a noteworthy subset of this market, as buyers look for stylish yet reasonably priced furniture to improve their living areas. In order to address the growing demand for home design items, e-commerce platforms in the Middle East and Africa are rapidly extending their services, despite obstacles including payment infrastructure and logistics. Given that the region's young, tech-savvy population is fueling the expansion of online shopping, there are a lot of potential for innovation and future development in the furniture e-commerce sector to better serve the varied tastes and preferences of regional consumers.

• According to Cognitive Market Research, the GCC Countries Furniture E commerce market size was valued at USD 241.00 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Furniture E commerce sales flourish in the GCC Countries due to the region's strategic investments in research and advancements.
• The Egypt Furniture E commerce market is projected to witness growth at a CAGR of 5.0% during the forecast period with a market size of USD 59.12 million in 2024.
• The South Africa Furniture E commerce market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 88.97 million in 2024. Furniture E commerce sales flourish in the South Africa due to the region's strategic investments in research and advancements.
• The Turkey Furniture E commerce market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 48.43 million in 2024.
• The Nigeria Furniture E commerce market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 59.12 million in 2024.
• The Rest of MEA Furniture E commerce market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 66.44 million in 2024.

Furniture E commerce Market Analysis

Type Segment Analysis of Furniture E commerce Market

We have defined the scope of the Furniture E commerce market using a blend of primary and secondary research approaches. The Type segment analysis of the Furniture E commerce market offers comprehensive insights into the revenue share and performance of key segments, along with an explanation of the factors contributing to their dominance at both global and regional levels. Additionally, we have included data on RTA, Non-RTA segment revenue and year-on-year (Y-O-Y) growth, along with an in depth qualitative analysis.

The Furniture E commerce market segment analysis, which covers various product types, helps businesses explore new markets and diversify their customer base. This section is crafted to generate additional revenue streams and strengthen a company's competitive position in the market. We also provide the flexibility to create a customized scope based on the specific requirements of our clients.

Type of Furniture E commerce analyzed in this report are as follows:

• RTA
• Non-RTA

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Furniture E commerce Industry. Request a Free Sample PDF!

Furniture E-commerce Market Product Type Segment Analysis

According to Cognitive Market Research, Beds and Mattresses held the major market share over the forecast period. The furniture e-commerce sector is rapidly expanding in the beds and mattresses area. Online platforms are becoming increasingly popular among consumers as a convenient way to buy these necessities. With so many online options and features like virtual product visualization and simple comparison shopping, the beds and mattresses category offers much room for growth and innovation in the e-commerce industry.

Sofas and Armchairs are the fastest-growing category over the forecast period. The furniture e-commerce business is seeing a noticeable increase in the couches and armchairs area. Because it's convenient and easily accessible, more and more consumers purchase these essential home goods online. Because of the wide range of styles and alternatives accessible from different online shops and the developments in virtual visualization technology, the couches and armchairs category has a lot of potential to grow in the e-commerce industry.

• Beds and Mattresses
• Sofas and Armchairs
• Entertainment Units
• Storage Units
• Tables and Desks
• Other Furniture

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Furniture E commerce Material Type Segment Analysis

According to Cognitive Market Research, Wood holds a prominent market share. In the e-commerce industry, the wood furniture area is expanding significantly. Wood furniture is becoming increasingly popular among consumers who shop online because of its strength, aesthetic appeal, and eco-friendliness. With so many kinds and finishes of wooden furniture, the wood furniture sector offers plenty of room for growth and innovation in the e-commerce industry.

Melamine is the fastest-growing category over the forecast period. In the e-commerce sector, the melamine furniture area is growing noticeably. Melamine is a financially viable substitute for conventional wood furniture, making it appealing to buyers who prioritize cost-effectiveness. Melamine furniture is becoming increasingly popular on the internet thanks to its strength, ease of upkeep, and adaptability in style. There are encouraging prospects for growth and innovation in the online furniture market, given the increasing availability of melamine furniture solutions on e-commerce platforms.

• Wooden E-Commerce Furniture
• Metal E-Commerce Furniture
• Plastic E-Commerce Furniture
• Leather E-Commerce Furniture
• Glass E-Commerce Furniture

Furniture E commerce End Use Segment Analysis

According to Cognitive Market Research, Residential held the major market share over the forecast period. The e-commerce business is seeing strong growth in the residential furniture area. Home furnishings sales through e-commerce platforms are rising as more customers purchase online for their requirements. Convenience, accessibility, and a broad range of styles and pricing points drive this expansion. There are a lot of chances for growth and development in the e-commerce home furnishings sector.

Commercial sales are the fastest-growing category over the forecast period. In the e-commerce market, the commercial furniture area is growing significantly. Businesses increasingly use internet platforms when buying furniture for offices, restaurants, hotels, and other commercial locations. This growth is driven by affordability, convenience, and a wide choice of options. The digital revolution in purchasing commercial furniture has made e-commerce a viable avenue for growth in this industry.

• Residential
• Commercial

Furniture E commerce Price Range Segment Analysis

According to Cognitive Market Research, Low Price Range Furniture held the major market share over the forecast period. In the e-commerce business, the low-cost furniture category is expanding significantly. With a focus on cost and growing competition, internet platforms provide many reasonably priced furniture solutions. Online shopping appeals to consumers looking for affordable ways to equip their homes because it is convenient and accessible. This pattern helps explain why the low-cost furniture e-commerce business is growing quickly.

Medium Price Range Furniture is the fastest-growing category over the forecast period. The medium-priced furniture area in the e-commerce business is expanding significantly. Online retailers provide a wide choice of possibilities for mid-range furniture, catering to clients who are looking for high-quality products at affordable costs. This segment finds online shopping appealing due to competitive pricing, product diversity, and ease of use. There are good prospects for future growth in the medium-priced furniture e-commerce sector.

• High End Price Furniture
• Medium Price Range Furniture
• Low Price Range Furniture

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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