Global Fresh Broccoli
Market Report
2025
The global Fresh Broccoli market size will be USD 6912.5 million in 2024. Growing consumer preference for healthy, nutritious food is expected to boost sales to USD 11846.81 million by 2031, with the Compound Annual Growth Rate (CAGR) of 8.00% from 2024 to 2031.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Fresh Broccoli market size will be USD 6912.5 million in 2024. It will grow at the compound annual growth rate (CAGR) of 8.00% from 2024 to 2031.
2021 | 2025 | 2033 | CAGR | |
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Global Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 8% |
North America Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 6.2% |
United States Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 6% |
Canada Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 7% |
Mexico Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 6.7% |
Europe Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 6.5% |
United Kingdom Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 7.3% |
France Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 5.7% |
Germany Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 6.7% |
Italy Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 5.9% |
Russia Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 5.5% |
Spain Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 5.6% |
Rest of Europe Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 5.2% |
Asia Pacific Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 10% |
China Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 9.5% |
Japan Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 8.5% |
India Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 11.8% |
South Korea Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 9.1% |
Australia Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 9.7% |
Rest of APAC Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 9.8% |
South America Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 7.4% |
Brazil Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 8% |
Argentina Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 8.3% |
Colombia Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 7.2% |
Peru Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 7.6% |
Chile Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 7.7% |
Rest of South America Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 6.5% |
Middle East Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 7.7% |
Egypt Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 8% |
Turkey Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 7.2% |
Rest of Middle East Fresh Broccoli Market Sales Revenue | 121212 | 121212 | 121212 | 6.7% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Type |
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Market Split by Application |
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Market Split by Distribution Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Market Drivers:
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Market Restrains:
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Market Trends:
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Report scope is customizable as we have a huge database of Fresh Broccoli industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Fresh Broccoli Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Fresh broccoli is a green cruciferous vegetable popular for its high nutrient content and health benefits, typically consumed raw or cooked. The Fresh Broccoli Market is characterized by its steady growth, driven by the surging consumer awareness of health and nutrition. Broccoli, rich in vitamins, minerals, and antioxidants, has seen heightened demand due to its association with various health benefits, including cancer prevention and digestive health. Key market trends include rising organic production, innovations in farming techniques, and expansion of distribution channels. The market is influenced by seasonal variations, supply chain dynamics, and consumer preferences for fresh produce over processed options. Major players include both large-scale commercial farms and local growers, focusing on sustainability and quality. With a growing emphasis on healthier lifestyles and sustainable agriculture, the Fresh Broccoli Market is foreseen to continue its upward trajectory, providing opportunities for growth and innovation.
In June 2024, Green Giant signed an agreement with Sysco to expand its fresh broccoli supply. This partnership focuses on increasing availability in key markets and enhancing distribution networks for better market reach. (Source: https://investors.sysco.com/annual-reports-and-sec-filings/news-releases/2022/01-05-2022)
The rising awareness about the health benefits of consuming fresh vegetables, particularly broccoli, is one of the key driving factors for the fresh broccoli market. Broccoli is abundant in essential nutrients like vitamins, minerals, and antioxidants, which are popular to boost immunity and minimize the risk of chronic diseases such as cancer and heart disease. With increasing consumer preference for healthy and natural food options, broccoli has gained popularity as a superfood. Campaigns promoting plant-based diets and a greater focus on preventive healthcare have further driven the demand. As consumers become more health-conscious and look for nutrient-dense food, fresh broccoli is positioned as a staple vegetable in daily diets across various age groups, especially in urban areas.
The expansion of organic farming practices has significantly influenced the fresh broccoli market. Consumers are increasingly seeking organic produce, which is free from synthetic pesticides, fertilizers, and GMOs. Organic broccoli is perceived as a cleaner, healthier, and environmentally friendly alternative, aligning with the growing preference for sustainable agricultural practices. This trend is particularly prominent in developed markets, where the consumers are willing to pay a premium for organic vegetables. Governments and agricultural bodies are also encouraging organic farming through subsidies, certifications, and training programs, further boosting the supply of organic broccoli. The combination of rising environmental concerns and health-conscious consumer behavior is driving the organic segment of the fresh broccoli market, creating growth opportunities for both large-scale and small-scale farmers involved in organic vegetable production.
Broccoli is a cool-season crop that is highly sensitive to temperature fluctuations and extreme weather events. Unpredictable weather patterns, including heatwaves, frost, and heavy rainfall, can significantly affect crop yields and quality. For instance, prolonged periods of high temperatures can cause premature bolting, leading to reduced harvestable quantities and decreased market value. Similarly, excessive rainfall can lead to waterlogging, which adversely affects plant health and can cause diseases that further diminish yields. Such weather-related issues not only disrupt supply but can also increase production costs, as farmers may need to invest in additional protective measures or face losses from crop failures. This variability in supply due to weather conditions can result in price volatility and supply shortages, restraining market growth.
The COVID-19 pandemic significantly impacted the Fresh Broccoli market, primarily through disruptions in supply chains and shifts in consumer behavior. Lockdowns and restrictions causing labor shortages and transportation delays, affecting production and distribution. Consumer demand experienced fluctuations, with an initial surge in demand for fresh produce due to heightened health awareness, followed by reduced consumption in food service sectors like restaurants and cafeterias. Additionally, the closure of food processing facilities and export restrictions further strained the market. However, as recovery progressed, increased emphasis on health and wellness drove renewed interest in fresh broccoli, aiding market stabilization.
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The Fresh Broccoli Market features a competitive landscape with key players, including large-scale commercial growers, local farmers, and organic producers. Major companies focus on improving yield, sustainability, and quality through advanced farming techniques and innovative distribution methods. Companies differentiate themselves through organic certification, eco-friendly practices, and partnerships with retailers and distributors to enhance market reach and consumer appeal.
Top Companies Market Share in Fresh Broccoli Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
According to Cognitive Market Research, North America currently dominates the Fresh Broccolis market, and the region is expected to have significant growth during the projected period. This is due to the region's significant investments in technology and research to enhance yield and quality while high consumer demand for healthy foods.
Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The region's growing adoption of healthy eating habits and higher demand for fresh produce drive significant growth in broccoli consumption and production.
The current report Scope analyzes Fresh Broccoli Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Fresh Broccoli market size was estimated at USD 6912.5 Million, out of which North America held the major market share of more than 40% of global revenue with the market size of USD 2765.00 million in the year 2024 and will rise at the compound annual growth rate (CAGR) of 6.2% from the year 2024 to 2031.
According to Cognitive Market Research, the global Fresh Broccoli market size was estimated at USD 6912.5 Million, out of which Europe held the market share of more than 30% of global revenue with a market size of USD 2073.75 million in 2024 and will rise at the compound annual growth rate (CAGR) of 6.5% from the year 2024 to 2031.
According to Cognitive Market Research, the global Fresh Broccoli market size was estimated at USD 6912.5 Million, out of which Asia Pacific held the market share of around 23% of global revenue with a market size of USD 1589.88 million in 2024 and will rise at a compound annual growth rate (CAGR) of 10.0% from the year 2024 to 2031.
According to Cognitive Market Research, the global Fresh Broccoli market size was estimated at USD 6912.5 Million, out of which Latin America held the market share of around 5% of global revenue with a market size of USD 345.63 million in 2024 and will rise at a compound annual growth rate (CAGR) of 7.4% from the year 2024 to 2031.
According to Cognitive Market Research, the global Fresh Broccoli market size was estimated at USD 6912.5 Million, out of which the Middle East and Africa held the major market share of around 2% of global revenue with a market size of USD 138.25 million in the year 2024 and will rise at a compound annual growth rate (CAGR) of 7.7% from the year 2024 to 2031..
Global Fresh Broccoli Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Fresh Broccoli Industry growth. Fresh Broccoli market has been segmented with the help of its Type, Application Distribution Channel, and others. Fresh Broccoli market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
How are Segments Performing in the Global Fresh Broccoli Market?
According to Cognitive Market Research, green broccoli is likely to dominate the Fresh Broccoli Market over the forecast years due to its superior taste, texture, and nutritional benefits compared to other varieties. It is widely favored for its vibrant color, which signifies high levels of vitamins and antioxidants. Additionally, green broccoli is versatile in culinary applications, making it a popular choice among consumers and chefs alike. Its established presence in grocery stores and its consistent supply further reinforce its market dominance.
purple broccoli is the fastest-growing segment in the Fresh Broccoli Market due to its unique color and higher nutritional value compared to traditional green varieties. Its vibrant appearance and rich anthocyanin content appeal to health-conscious consumers and those seeking variety in their diets. Additionally, its potential health benefits, such as higher antioxidant levels, drive demand.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Fresh Broccoli Industry. Request a Free Sample PDF!
According to Cognitive Market Research, the supermarkets/hypermarkets segment holds the largest share of the market by offering a broad variety of high-quality products, often sourced directly from local farms and suppliers. Their extensive distribution networks ensure consistent availability and competitive pricing, making fresh broccoli easily accessible to consumers.
In the Fresh Broccoli Market, online sales have been expanding at the rapid pace due to the increasing preference for convenient shopping and the rise of e-commerce platforms. Consumers are drawn to the comfort of ordering fresh produce online, often with options for home delivery and subscription services.
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According to Cognitive Market Research, the offline segment held the largest market revenue due to established supply chains through supermarkets, grocery stores, and local markets. These channels offer direct consumer access to fresh produce, ensuring quality control and product visibility.
In the Fresh Broccoli market, the rapidly growing sector is the online sale category due to the surging consumer preference for the convenience of online shopping and home delivery. E-commerce platforms provide easy access to a broad variety of fresh produce, including broccoli, with options for direct-to-consumer sales.
Research Analyst at Cognitive Market Research
I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.
As a Research Analyst with over 3+ years of experience in market research and consumer insights, I specialize in delivering actionable, data-driven solutions across diverse industries, including Consumer Goods, Food & Beverage, and other domains as well. My expertise spans both primary and secondary research, allowing me to effectively analyze trends, assess market opportunities, and guide strategic decisions for clients.
I’ve successfully managed client queries, presales, and post-sales engagements, ensuring seamless communication and delivering high-quality insights that drive business growth. With a strong track record of working with both established brands and startups, I help organizations optimize strategies, enhance customer experiences, and unlock new growth opportunities.
Always eager to stay ahead of industry trends, I thrive in collaborative environments where research meets innovation. My focus is on turning complex data into clear, actionable insights that create real-world impact.
Conclusion
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Type | Green Broccoli, Purple Broccoli, Others |
Application | Supermarkets/Hypermarkets, Convenience Stores, Independent Retailers, Online Sales, Others |
Distribution Channel | Online, Offline |
List of Competitors | Dole Food Company Inc., Taylor Farms, Fresh Del Monte Produce Inc., Pero Family Farms, Apio Inc., The Nunes Company, Mann Packing Company, Church Brothers Farms |
This chapter will help you gain GLOBAL Market Analysis of Fresh Broccoli. Further deep in this chapter, you will be able to review Global Fresh Broccoli Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Fresh Broccoli. Further deep in this chapter, you will be able to review North America Fresh Broccoli Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Fresh Broccoli. Further deep in this chapter, you will be able to review Europe Fresh Broccoli Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Fresh Broccoli. Further deep in this chapter, you will be able to review Asia Pacific Fresh Broccoli Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Fresh Broccoli. Further deep in this chapter, you will be able to review South America Fresh Broccoli Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Fresh Broccoli. Further deep in this chapter, you will be able to review Middle East Fresh Broccoli Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Fresh Broccoli. Further deep in this chapter, you will be able to review Middle East Fresh Broccoli Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Fresh Broccoli. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Application Analysis 2021 - 2033
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Chapter 12 Market Split by Distribution Channel Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Fresh Broccoli market
Chapter 13 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 14 Research Methodology and Sources
Why Green Broccoli have a significant impact on Fresh Broccoli market? |
What are the key factors affecting the Green Broccoli and Purple Broccoli of Fresh Broccoli Market? |
What is the CAGR/Growth Rate of Supermarkets/Hypermarkets during the forecast period? |
By type, which segment accounted for largest share of the global Fresh Broccoli Market? |
Which region is expected to dominate the global Fresh Broccoli Market within the forecast period? |
Segmentation Level Customization |
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Global level Data Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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Report Format Alteration |
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