Food Supplement Market Report 2025 (Global Edition)

Food Supplement Market Report Description

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Food Supplement Market Insights Video

Competitive Landscape of the Food Supplement Market

The competitive landscape of the Food Supplement Market is characterized by a diverse array of players ranging from established multinational corporations to emerging startups. Major companies such as Herbalife, Amway, and Nestlé dominate the market, leveraging their extensive distribution networks and strong brand recognition.

In September 2023, Kyowa Hakko, in collaboration with pharmaceutical manufacturer Quifaest, introduced its postbiotic ingredient, IMMUSE, to the Mexican market. This marks the first time IMMUSE has become available in Mexico, signifying a significant expansion of its global presence. (Source: https://immusehealth.com/news/post/kyowa-hakko-usa-launches-first-supplement-containing-immuse-mexico) In August 2023, Nutritional Research Company (NRC) announced the launch of its Absorbable range of supplements designed to support the immune system. This innovative product line includes three distinct offerings-Vitamin C, Vitamin D3 1000 IU, and Vitamin D3 2000 IU. (Source: https://www.nutritioninsight.com/news/nutritional-research-company-launches-supplements-range-with-vitamins-c-and-high-potency-d3.html)

Top Companies Market Share in Food Supplement Industry: (In no particular order of Rank)

• Amway Corp.
• Abbott
• Bayer AG
• Glanbia plc
• Pfizer Inc.
• Archer Daniels Midland
• NU SKIN
• GlaxoSmithKline plc.
• Herbalife Nutrition Ltd.
• Nature's Sunshine Products
• Inc.
• XanGo
• LLC
• RBK Nutraceuticals Pty Ltd
• American Health
• DuPont de Nemours
• Inc.
• Good Health New Zealand
• Nature's Bounty
• NOW Foods
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Food Supplement Market

Which Region Dominates the Food Supplement Market in 2024?

According to Cognitive Market Research, North America dominates the food supplement market due to several key factors. The region has a well-established health and wellness culture, with increasing consumer awareness about nutrition and the benefits of dietary supplements. This trend is supported by a growing aging population seeking products to enhance health and longevity.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific region is the fastest-growing market for food supplements due to a combination of increasing health awareness and rising disposable incomes. Rapid urbanization and a shift towards Western dietary habits have led to greater demand for nutritional products. Additionally, a large and youthful population is becoming more health-conscious, driving the consumption of dietary supplements to enhance overall well-being and performance.

The current report Scope analyzes Food Supplement Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Food Supplement Market Analysis

According to Cognitive Market Research, the global Food Supplement market size was estimated at USD 180251.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 72100.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Food Supplement market with a market size of USD 56887.28 million in 2024 and is projected to grow at a CAGR of 7.7% during the forecast period. The U.S. market's increasing health consciousness among consumers.
• The Canada Food Supplement market had a market share of USD 8652.06 million in 2024 and is projected to grow at a CAGR of 8.7% during the forecast period. Canada’s increasing health consciousness among consumers.
• The Mexico Food Supplement market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 6561.14 million in 2024.

Europe Food Supplement Market Analysis

According to Cognitive Market Research, the global Food Supplement market size was estimated at USD 180251.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 54075.36 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

• The United Kingdom Food Supplement market had a market share of USD 9084.66 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. In the UK, Food Supplement sales witness an upswing due to the increasing consumer shift towards wellness and preventive health measures.
• The France Food Supplement market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 4974.93 million in 2024.
• According to Cognitive Market Research, the German Food Supplement market size was valued at USD 10706.92 million in 2024 and is projected to grow at a CAGR of 8.4% during the forecast period. In Germany, Food Supplement surged due to the increasing consumer shift towards wellness and preventive health measures.
• The Italy Food Supplement market is projected to witness growth at a CAGR of 7.6% during the forecast period, with a market size of USD 4650.48 million in 2024.
• The Russia Food Supplement market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 8381.68 million in 2024.
• The Spain Food Supplement market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 4434.18 million in 2024
• The Luxembourg Food Supplement market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 1676.34 million in 2024.
• The Portugal Food Supplement market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 1135.58 million in 2024.
• The Greece Food Supplement market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 648.90 million in 2024.
• The Rest of Europe's Food Supplement market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 8381.68 million in 2024.

Asia Pacific Food Supplement Market Analysis

According to Cognitive Market Research, the global Food Supplement market size was estimated at USD 180251.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 41457.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.7% from 2024 to 2031.

• According to Cognitive Market Research, the China Food Supplement market size was valued at USD 18656.00 million in 2024 and is projected to grow at a CAGR of 11.2% during the forecast period. Food Supplement surged in China due to increasing disposable income, and heightened awareness of health and wellness.
• The Japan Food Supplement market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 5721.17 million in 2024.
• The India Food Supplement market had a market share of USD 4974.93 million in 2024 and is projected to grow at a CAGR of 13.5% during the forecast period. India's increasing disposable income, and heightened awareness of health and wellness.
• The South Korean Food Supplement market is projected to witness growth at a CAGR of 10.8% during the forecast period, with a market size of USD 4145.78 million in 2024.
• The Australian Food Supplement market is projected to witness growth at a CAGR of 11.4% during the forecast period, with a market size of USD 2155.80 million in 2024.
• The South East Asia Food Supplement market is projected to witness growth at a CAGR of 12.7% during the forecast period, with a market size of USD 2860.59 million in 2024.
• The Rest of Asia Pacific Food Supplement market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 2943.50 million in 2024.

South America Food Supplement Market Analysis

According to Cognitive Market Research, the global Food Supplement market size was estimated at USD 180251.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 9012.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.1% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Food Supplement market size was valued at USD 3857.38 million in 2024 and is projected to grow at a CAGR of 9.7% during the forecast period. Food Supplements flourished in Brazil due to rising health awareness, urbanization.
• Argentina's Food Supplement market had a market share of USD 1514.11 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. Argentina's rising health awareness, urbanization.
• Colombia Food Supplement market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 802.12 million in 2024.
• Peru Food Supplement market is projected to witness growth at a CAGR of 9.3% during the forecast period, with a market size of USD 739.03 million in 2024.
• Chile Food Supplement market is projected to witness growth at a CAGR of 9.4% during the forecast period, with a market size of USD 648.90 million in 2024.
• The Rest of Latin America's Food Supplement market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 1451.02 million in 2024.

Middle East Food Supplement Market Analysis

According to Cognitive Market Research, the global Food Supplement market size was estimated at USD 180251.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 3605.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.4% from 2024 to 2031..

• The GCC Countries Food Supplement market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 1542.95 million in 2024. Food Supplement sales flourish due to increasing urbanization, rising health consciousness.
• The Egypt Food Supplement market is projected to witness growth at a CAGR of 9.7% during the forecast period, with a market size of USD 378.53 million in 2024.
• The South Africa Food Supplement market is projected to witness growth at a CAGR of 10.4% during the forecast period, with a market size of USD 569.59 million in 2024. Food Supplement sales flourished in South Africa due to increasing urbanization, rising health consciousness.
• The Turkey Food Supplement market is projected to witness growth at a CAGR of 8.9% during the forecast period, with a market size of USD 310.03 million in 2024.
• The Nigeria Food Supplement market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 378.53 million in 2024.
• The Rest of the MEA Food Supplement market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 425.39 million in 2024.

Food Supplement Market Analysis

Food Supplement Market Type Segment Analysis

According to Cognitive Market Research, the vitamins segment holds a dominant position in the food supplement market, accounting for a substantial share due to their essential role in supporting overall health and wellness. With increasing consumer awareness regarding preventive healthcare, vitamins have become a go-to option for individuals looking to enhance their immune function, boost energy levels, and improve skin health.

The probiotics are emerging as the fastest-growing category, reflecting a significant shift in consumer preferences towards gut health. The increasing recognition of the gut microbiome's influence on overall well-being has sparked a surge in demand for probiotic products. As people become more health-conscious, they are actively seeking natural solutions to enhance digestion and boost their immune systems.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Food Supplement Industry. Request a Free Sample PDF!

Food Supplement Market Function Segment Analysis

According to Cognitive Market Research, the medical supplements represent the dominant category, primarily due to their critical role in managing specific health conditions and supporting recovery processes. As healthcare becomes increasingly preventive, patients and consumers are turning to medical supplements to complement traditional treatments and enhance their overall health outcomes. Factors such as an aging population and rising chronic diseases contribute to the growing demand for these products.

Sports nutrition supplements are emerging as the fastest-growing category in the food supplement market, driven by the rising popularity of fitness and athletic activities. As more individuals engage in sports and exercise regimens, there is an increasing demand for products designed to enhance performance, accelerate recovery, and support muscle growth.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Food Supplement Application Segment Analysis

Food Supplement Market Application Segment Analysis

According to Cognitive Market Research, the tablets are the dominant application format, favored by consumers for their convenience, ease of dosage, and extended shelf life. Tablets are widely recognized for their compact size and portability, making them an ideal choice for individuals who require supplements while on the go. Additionally, the manufacturing processes for tablets allow for precise dosage control and a longer shelf life compared to other forms.

Soft gels are rapidly emerging as the fastest-growing application category in the food supplement market, driven by their unique benefits and consumer preferences. This format is favored for its smooth texture and easy swallowing characteristics, which make it more palatable than traditional tablets or capsules. Additionally, soft gels are known for their superior bioavailability, allowing for better absorption of active ingredients into the body.

• Tablets
• Capsules
• Liquid
• Powder
• Soft gels
• Gel caps

Food Supplement Target consumer Segment Analysis

Food Supplement Market Target consumer Segment Analysis

According to Cognitive Market Research, the adults represent the dominant target consumer segment, primarily due to their increasing focus on health and wellness. With rising awareness about the importance of nutrition and preventive health measures, adults are increasingly turning to supplements to fill dietary gaps, boost energy levels, and enhance overall well-being. This demographic includes a diverse range of individuals, from busy professionals seeking convenient health solutions to fitness enthusiasts looking to optimize their performance.

Pregnant women are emerging as the fastest-growing target consumer segment in the food supplement market, driven by heightened awareness of the importance of maternal nutrition. As expectant mothers seek to ensure the health and development of their babies, there is a growing demand for specialized supplements that provide essential nutrients such as folic acid, iron, and DHA.

• Infants
• Children
• Adults
• Pregnant Women
• Elderly

Food Supplement Distribution Channel Segment Analysis

Food Supplement Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the pharmacies stand out as the dominant distribution channel, primarily due to their established trust and accessibility among consumers. Pharmacies are often the go-to destination for health-related products, where customers can receive guidance from pharmacists regarding supplement choices tailored to their individual health needs. The regulated environment of pharmacies also assures consumers about the quality and safety of the supplements they purchase.

The online distribution channel is rapidly emerging as the fastest-growing segment in the food supplement market, driven by the increasing trend of e-commerce and changing consumer shopping habits. The convenience of shopping from home, coupled with the vast selection of products available online, appeals to a broad range of consumers. Online platforms often provide competitive pricing, detailed product information, and customer reviews, enabling consumers to make informed purchasing decisions.

• Pharmacy
• Supermarket/Hypermarket
• Online

Author's Detail

Sneha Singh

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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