Flushable Wipes Market Report 2025 (Global Edition)

Global Flushable Wipes Market Report 2025 Market Size Split by Type (Wet Wipes, Dry Wipes), by Application (Personal Care, Medical care, Cosmetics, Others (Surface Cleaning etc.)), by Scent (Unscented...

Flushable Wipes Market Report Description

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Competitive Landscape of the Flushable Wipes Market

In the Flushable Wipes market's competitive landscape, growing customer demand for convenience and hygiene across a range of industries, including personal care, child care, and household cleaning, is what defines the flushable wipes market. Among the major trends is a move toward biodegradable and environmentally friendly products, which is a result of increased environmental concerns.

In June 2023, Ginni Filaments Ltd. introduced ultra-pure water wipes, the first of their type in India, in the baby care category. The pioneering product, which contains 99.9% water, is the most pure and gentle wipe with the fewest additives, created with an understanding of the special features of baby and infant skin. (Source: https://www.indiantextilemagazine.in/ginni-filaments-launches-ultra-pure-water-wipes-for-babies/) In July 2023, Berry Global introduces a sustainable line of professional wiping materials. Berry Global, a non-woven materials specialist, has launched a new line of products that will provide a diverse selection of materials and long-term solutions for hard surface disinfection. (Source: https://www.medicalplasticsnews.com/news/latest-medical-plastics-news/berry-global-launches-sustainable-range-of-professional-wipe/) In August 2020, Rockline Industries announced that it will build a new $20 million disinfecting wipe production line, virtually doubling the company's capacity. When completed, the new production line, known as the XC-105 Galaxy, will be one of the largest disinfecting wipes lines in the private brand wet wipes business. (Source: https://www.prnewswire.com/news-releases/rockline-announces-major-20-million-production-capacity-expansion-301117255.html )

Top Companies Market Share in Flushable Wipes Industry: (In no particular order of Rank)

• 3M Company
• BASF SE
• Rock line Industries Inc.
• Diamond Wipes International Inc.
• The Procter & Gamble Company
• Kimberly Clark Corporation
• Nice-Pak International Ltd
• Meridian Industries Inc.
• Unilever Group
• Unicharm International
• Johnson & Johnson Inc.
• Suominen Corporation
• DUDE Products Inc.
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Regional Analysis of the Flushable Wipes Market

Which Region Dominates the Flushable Wipes Market in 2024?

According to Cognitive Market Research, the growing consumer awareness of personal hygiene and wellness is likely to propel the flushable wipes market's growth in North America. Major companies like Johnson & Johnson, Kimberly-Clark, and Procter & Gamble are concentrating on sustainability and product development in order to meet the increasing demand for environmentally friendly and biodegradable wipes.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific's flushable wipes market is anticipated to expand quickly due to growth in the baby and personal care industries, combined with rising disposable incomes, which is propelling market demand. The E-commerce boom in APAC has increased accessibility, making flushable wipes available to a diverse consumer base throughout the region.

The current report Scope analyzes Flushable Wipes Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Flushable Wipes

According to Cognitive Market Research, the global Folic Acid and Folate Market Size was estimated at USD 1425.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 570.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Folic Acid and Folate Market with a market size of USD 449.79 million in 2024 and is projected to grow at a CAGR of 3.2% during the forecast period. The market is expanding as a result of pregnant women's rising need for folic acid and folate supplements.
• The Canada Folic Acid and Folate Market had a market share of USD 68.41 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. The market is expanding due to growing demand for functional foods and drinks.
• The Mexico Folic Acid and Folate Market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 51.88 million in 2024.

Europe Flushable Wipes

According to Cognitive Market Research, the global Folic Acid and Folate Market Size was estimated at USD 1425.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 427.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

• The United Kingdom Folic Acid and Folate Market had a market share of USD 71.83 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. The market is expanding as a result of people adopting healthier lifestyles and the older population's rising need for folic acid and folate supplements.
• The France Folic Acid and Folate Market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 39.34 million in 2024.
• According to Cognitive Market Research, the German Folic Acid and Folate Market Size was valued at USD 84.66 million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. The market is expanding as a result of pregnant women's rising need for folic acid and folate supplements and their growing adoption of healthy lifestyles.
• The Italy Folic Acid and Folate Market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 36.77 million in 2024.
• The Russia Folic Acid and Folate Market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 66.27 million in 2024.
• The Spain Folic Acid and Folate Market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD 35.06 million in 2024
• The Luxembourg Folic Acid and Folate Market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 13.25 million in 2024.
• The Portugal Folic Acid and Folate Market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 8.98 million in 2024.
• The Greece Folic Acid and Folate Market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 5.13 million in 2024.
• The Rest of Europe's Folic Acid and Folate Market is projected to witness growth at a CAGR of 2.4% during the forecast period, with a market size of USD 66.27 million in 2024.

Asia Pacific Flushable Wipes

According to Cognitive Market Research, the global Folic Acid and Folate Market Size was estimated at USD 1425.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 327.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Folic Acid and Folate Market Size was valued at USD 147.51 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. The market is growing because of the high population, fast urbanization, and rising healthcare costs.
• The Japan Folic Acid and Folate Market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 45.24 million in 2024.
• The India Folic Acid and Folate Market had a market share of USD 39.34 million in 2024 and is projected to grow at a CAGR of 9.0% during the forecast period. The industry is expanding in part because more people are becoming aware of how important folic acid and folate are in avoiding birth abnormalities.
• The South Korean Folic Acid and Folate Market is projected to witness growth at a CAGR of 6.3% during the forecast period, with a market size of USD 32.78 million in 2024.
• The Australian Folic Acid and Folate Market is projected to witness growth at a CAGR of 6.9% during the forecast period, with a market size of USD 17.05 million in 2024.
• The South East Asia Folic Acid and Folate Market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 22.62 million in 2024.
• The Rest of Asia Pacific Folic Acid and Folate Market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 23.27 million in 2024.

South America Flushable Wipes

According to Cognitive Market Research, the global Folic Acid and Folate Market Size was estimated at USD 1425.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 71.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Folic Acid and Folate Market Size was valued at USD 30.50 million in 2024 and is projected to grow at a CAGR of 5.2% during the forecast period. growing adoption of healthy lifestyles.
• Argentina's Folic Acid and Folate Market had a market share of USD 11.97 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. The market is expanding due to the elderly population's rising need for folic acid and folate supplements
• Colombia Folic Acid and Folate Market is projected to witness growth at a CAGR of 4.4 % during the forecast period, with a market size of USD 6.34 million in 2024.
• Peru Folic Acid and Folate Market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 5.84 million in 2024.
• Chile Folic Acid and Folate Market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 5.13 million in 2024.
• The Rest of Latin America's Folic Acid and Folate Market is projected to witness growth at a CAGR of 3.7%during the forecast period, with a market size of USD 11.47 million in 2024.

Middle East Flushable Wipes

According to Cognitive Market Research, the global Folic Acid and Folate Market Size was estimated at USD 1425.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 28.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.

• The GCC Countries Folic Acid and Folate Market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 12.20 million in 2024. The high rate of nutritional inadequacies in the area supports the expansion of the industry.
• The Egypt Folic Acid and Folate Market is projected to witness growth at a CAGR of 5.2% during the forecast period, with a market size of USD 2.99 million in 2024.
• The South Africa Folic Acid and Folate Market is projected to witness growth at a CAGR of 5.9% during the forecast period, with a market size of USD 4.50 million in 2024. The high rate of nutritional inadequacies in the area supports the expansion of the industry.
• The Turkey Folic Acid and Folate Market is projected to witness growth at a CAGR of 4.4% during the forecast period, with a market size of USD 2.45 million in 2024.
• The Nigeria Folic Acid and Folate Market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 2.99 million in 2024.
• The Rest of the MEA Folic Acid and Folate Market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 3.36 million in 2024.

Flushable Wipes Market Analysis

Flushable Wipes Market Type Segment Analysis

According to Cognitive Market Research, Wet Wipes are likely to dominate the Flushable Wipes Market. The forecast period. The growing customer desire for convenience and hygiene is driving the rise of wet wipes in the flushable wipes industry. Customers are looking for goods that provide quick and efficient cleaning solutions as lifestyles get busier, especially in the areas of personal care and baby care. Customers who care about the environment will be drawn to the flushable feature of these wipes because they break down in water and don't end up in landfills.

The Dry Wipes is the fastest-growing segment in the Flushable Wipes Market. The growing demand for adaptable and environmentally friendly cleaning products is driving the rise of dry wipes in the flushable wipes industry. Dry wipes serve consumers who are looking for hygienic goods that are effective without being overly moist. They are frequently used for personal care, household cleaning, and convenience while on the go. Because they are made to decompose in water, they have a flushable quality that appeals to consumers who care about the environment.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Flushable Wipes Industry. Request a Free Sample PDF!

Flushable Wipes Market Application Segment Analysis

According to Cognitive Market Research, personal care is likely to dominate the Flushable Wipes Market over the forecast period. The market for flushable wipes is growing due to customer demand for convenient, hygienic, and environmentally friendly goods in the personal care category. Flushable wipes are used for a variety of personal hygiene tasks, including intimate hygiene, makeup removal, and facial cleansing.

The Medical care is the fastest-growing segment in the Flushable Wipes Market. Flushable wipes are used in patient care, including wound care and personal hygiene, to clean and disinfect surfaces. Disposable wipes' ease of use improves adherence to hygienic practices, especially in clinics and hospitals.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Flushable Wipes Scent Segment Analysis

Flushable Wipes Market Scent Segment Analysis

According to Cognitive Market Research, the market for scented flushable wipes is expanding due to customer demands for fresher and more enhanced sensory experiences in personal hygiene and personal care products. The pleasant scent of scented wipes makes them desirable for a variety of applications, such as body and face cleaning and housekeeping cleaning.

The Unscented wipes are the fastest-growing segment in the Flushable Wipes Market. Unscented wipes are ideal for people who have sensitive skin allergies or who want unscented products. In the areas of personal care, infant care, and medical applications—where mild cleaning is crucial—demand is especially high.

• Unscented Flushable Wipes
• Scented Flushable Wipes

Flushable Wipes Price Segment Analysis

Flushable Wipes Market Price Segment Analysis

According to Cognitive Market Research, the High segment holds the largest share of the market. High-end firms frequently make investments in sustainable operations and premium products, which can raise costs. Higher retail costs are also a result of marketing efforts that highlight convenience, luxury, and health benefits.

In the Flushable Wipes Market, the Low has been expanding at a rapid pace. Low-cost choices are in high demand as a result of manufacturers having to lower their prices to be competitive in an increasingly competitive industry. The growth of the low-priced market is further aided by the emergence of store-brand and private-label brands, which are frequently more affordable than name-brand products.

• Low
• Medium
• High

Flushable Wipes Pack Size Segment Analysis

Flushable Wipes Market Pack Size Segment Analysis

According to Cognitive Market Research, the pack size one segment holds the largest market share. The flushable wipes industry's increase in pack size can be primarily ascribed to consumer demands for portability and convenience. Single-pack wipes accommodate people who lead busy lives by making it simple to transport hygiene products in purses or vehicles.

In the Flushable Wipes market, the rapidly growing sector is the Above Pack of 4 categories. The market for flushable wipes is seeing an increase in pack size four due to consumer demand for convenience and affordability. Larger packs are usually more affordable per wipe, making them a good choice for families and regular users who like to stock up. This size strikes a compromise between affordability and quantity, making it perfect for usage at home.

• Pack of 1
• Pack of 2
• Pack of 3
• Pack of 4
• Above Pack of 4

Flushable Wipes End-user Segment Analysis

Flushable Wipes Market End User Segment Analysis

According to Cognitive Market Research, the Kids segment dominates the market. Parental awareness of hygiene and cleanliness for their children is driving the expansion of kids as an end user in the flushable wipes market. Flushable wipes are a popular option since parents are looking for solutions that are gentle and convenient for general clean-ups, toilet training, and diaper changes. < p>

Adults are projected to be the fastest-growing segment in the Flushable Wipes market. The market for flushable wipes is seeing growth in adult end users, mostly due to rising convenience and personal hygiene awareness. Adults are using flushable wipes for a variety of purposes, such as skin care, intimate hygiene, and fast clean-ups, especially with hectic schedules. Consciousness about hygiene has increased, particularly during the pandemic, which has increased demand for clean and convenient products.

• Kids
• Adults

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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