Fish Liver Oil Market Report 2025 (Global Edition)

Global Fish Liver Oil Market Report 2025 Market Size Split by Grade Outlook: (Feed Grade Fish Oil, Food Grade Fish Oil, Pharma Grade Fish Oil), by Process Outlook: (Crude Fish Oil, Refined Fish Oil, M...

Fish Liver Oil Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Fish Liver Oil Market Insights Video

Competitive Landscape of the Fish Liver Oil Market

The competitive landscape is characterised by a mix of established players and emerging brands, with the competition being through differentiation and innovation in the Fish Liver Oil Market. Major players focus on high-quality sourcing and sustainable practices and often emphasise purity and health benefits. Expanding product lines to flavoured versions and blending fish liver oil with other supplements to maximise health benefits are some of the competitive strategies. Moreover, efforts to educate consumers on the merits of fish liver oil regarding heart health and immune support increase with each passing day. This is because the rise in e-commerce has also increased competition. After all, small brands can reach consumers directly and compete with big companies.

In March 2021, Nordic Natural Inc., a well-known U.S. company that manufactures health-focused vitamins and supplements, partnered with Cloud Brigade to create a custom e-commerce platform. This strategic move is consistent with Nordic Natural Inc.'s goal of providing wellness solutions globally. By employing Cloud Brigade's experience, the company has made a huge stride forward in addressing the Chinese market's specific demands and preferences, nurturing a stronger foothold and solidifying its position as a reliable source of health-enhancing products. (Source: https://www.cloudbrigade.com/nordic-naturals-customer-story/)

Top Companies Market Share in Fish Liver Oil Industry: (In no particular order of Rank)

• LYSI Iceland (Iceland)
• Nestle Health Science (Switzerland)
• Olvea Fish Oils (France)
• Vital Nutrients (U.S.)
• Power Health Products Ltd (U.K.)
• Mason Naturals (U.S.)
• Carlson Laboratories Inc. (U.S.)
• WN Pharmaceuticals Ltd. (Canada)
• NOW Health Group
• Inc. (U.S.)
• Nordic Naturals Inc. (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Fish Liver Oil Market

Which Region Dominates the Fish Liver Oil Market in 2024?

According to Cognitive Market Research, North America currently dominates the Fish Liver Oils market, and the region is expected to have significant growth during the projected period. Consuming omega-3 fatty acids may boost metabolic rate and aid in weight loss. An increasing number of consumers in North America with obesity problems creates a potential for the product. As a result, the sector is expected to grow at a significant rate in the region over the projection period.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The Asia Pacific cod liver oil market is primarily driven by high product demand in the dietary supplements and cosmetics industries. The product contains fatty acids and other vital components that help eliminate acne while also providing moisture and nutrition for youthful-looking skin. As a result, it has become one of the most frequent substances in personal care and cosmetic products.

The current report Scope analyzes Fish Liver Oil Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Fish Liver Oil Market Analysis

According to Cognitive Market Research, the global Fish Liver Oil market size was estimated at USD 10521.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 4208.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.5% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Fish Liver Oil market with a market size of USD 3320.59 million in 2024 and is projected to grow at a CAGR of 2.3% during the forecast period. The U.S. market's strong emphasis on health and wellness among consumers
• The Canada Fish Liver Oil market had a market share of USD 505.03 million in 2024 and is projected to grow at a CAGR of 3.3% during the forecast period. Canada’s increasing awareness of the benefits of omega-3 fatty acids
• The Mexico Fish Liver Oil market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 382.98 million in 2024.

Europe Fish Liver Oil Market Analysis

According to Cognitive Market Research, the global Fish Liver Oil market size was estimated at USD 10521.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 3156.45 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.8% from 2024 to 2031.

• The United Kingdom Fish Liver Oil market had a market share of USD 530.28 million in 2024 and is projected to grow at a CAGR of 3.6% during the forecast period. In the UK, Fish Liver Oil sales witnessed an upswing due to the increasing consumer awareness of the health benefits associated with omega-3 fatty acids.
• The France Fish Liver Oil market is projected to witness growth at a CAGR of 2.0% during the forecast period, with a market size of USD 290.39 million in 2024.
• According to Cognitive Market Research, the German Fish Liver Oil market size was valued at USD 624.98 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. In Germany, Fish Liver Oil surged due to the rising health consciousness among consumers.
• The Italy Fish Liver Oil market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 271.45 million in 2024.
• The Russia Fish Liver Oil market is projected to witness growth at a CAGR of 1.8% during the forecast period, with a market size of USD 489.25 million in 2024.
• The Spain Fish Liver Oil market is projected to witness growth at a CAGR of 1.9% during the forecast period with a market size of USD 258.83 million in 2024
• The Luxembourg Fish Liver Oil market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 97.85 million in 2024.
• The Portugal Fish Liver Oil market is projected to witness growth at a CAGR of 2.6% during the forecast period, with a market size of USD 66.29 million in 2024.
• The Greece Fish Liver Oil market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 37.88 million in 2024.
• The Rest of Europe's Fish Liver Oil market is projected to witness growth at a CAGR of 1.5% during the forecast period, with a market size of USD 489.25 million in 2024.

Asia Pacific Fish Liver Oil Market Analysis

According to Cognitive Market Research, the global Fish Liver Oil market size was estimated at USD 10521.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 2419.95 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.3% from 2024 to 2031.

• According to Cognitive Market Research, the China Fish Liver Oil market size was valued at USD 1088.98 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. Fish Liver Oil surged in China due to increasing awareness of health and wellness among consumers..
• The Japan Fish Liver Oil market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 333.95 million in 2024.
• The India Fish Liver Oil market had a market share of USD 290.39 million in 2024 and is projected to grow at a CAGR of 8.1% during the forecast period. India's rising awareness among the populations .
• The South Korean Fish Liver Oil market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 241.99 million in 2024.
• The Australian Fish Liver Oil market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 125.84 million in 2024.
• The South East Asia Fish Liver Oil market is projected to witness growth at a CAGR of 7.3% during the forecast period, with a market size of USD 166.98 million in 2024.
• The Rest of Asia Pacific Fish Liver Oil market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 171.82 million in 2024.

South America Fish Liver Oil Market Analysis

According to Cognitive Market Research, the global Fish Liver Oil market size was estimated at USD 10521.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Fish Liver Oil market size was valued at USD 225.16 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. Fish Liver Oils flourished in Brazil due to growing awareness of the health benefits associated with omega-3 fatty acids.
• Argentina's Fish Liver Oil market had a market share of USD 88.38 million in 2024 and is projected to grow at a CAGR of 4.6% during the forecast period. Argentina's rising personal disposable income .
• Colombia Fish Liver Oil market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 46.82 million in 2024.
• Peru Fish Liver Oil market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 43.14 million in 2024.
• Chile Fish Liver Oil market is projected to witness growth at a CAGR of 4.0% during the forecast period, with a market size of USD 37.88 million in 2024.
• The Rest of Latin America's Fish Liver Oil market is projected to witness growth at a CAGR of 2.8% during the forecast period, with a market size of USD 84.70 million in 2024.

Middle East Fish Liver Oil Market Analysis

According to Cognitive Market Research, the global Fish Liver Oil market size was estimated at USD 10521.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 210.43 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031..

• The GCC Countries Fish Liver Oil market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 90.06 million in 2024. Fish Liver Oil sales flourish due to the presence of major market players.
• The Egypt Fish Liver Oil market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 22.10 million in 2024.
• The South Africa Fish Liver Oil market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 33.25 million in 2024. Fish Liver Oil sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey Fish Liver Oil market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 18.10 million in 2024.
• The Nigeria Fish Liver Oil market is projected to witness growth at a CAGR of 3.1% during the forecast period, with a market size of USD 22.10 million in 2024.
• The Rest of the MEA Fish Liver Oil market is projected to witness growth at a CAGR of 3.0% during the forecast period, with a market size of USD 24.83 million in 2024.

Fish Liver Oil Market Analysis

How are Segments Performing in the Global Fish Liver Oil Market?

Fish Liver Oil Market Grade Segment Analysis

According to Cognitive Market Research, Food Grade Fish Oil is the dominant category. This dominance is primarily due to the great demand for fish liver oil as a nutritional supplement, which has been shown to have numerous health benefits, including a high concentration of omega-3 fatty acids and important vitamins. Consumers are increasingly adopting food-grade fish oil into their diets to benefit their hearts, improve cognitive function, and boost immunity.

Pharma Grade Fish Oil is the fastest increasing. This market expansion is driven by rising demand for high-purity fish oil in pharmaceuticals, as well as research and development for prescriptions to treat specific medical problems and health supplements as part of preventive health measures. With an increasing number of scientific studies pointing to omega-3's health benefits, there is a growing need for pharmaceutical-grade omega-3, particularly in areas such as chronic illness prevention.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Fish Liver Oil Industry. Request a Free Sample PDF!

Fish Liver Oil Market Process Segment Analysis

According to Cognitive Market Research, Refined Fish Oil is the dominant market segment. This is mostly because refined fish oil goes through a purification process that removes contaminants and improves quality, making it more desirable to both customers and manufacturers. Refined fish oil is widely used in dietary supplements, food goods, and aquaculture, which adds to its high market share.

Modified Fish Oil is the fastest-growing market sector. This growth might be attributed to technological advancements that allow for the modification of fish oil to improve nutritional value or to generate specific formulations for health advantages. Modified fish oils are being used in functional meals and specialised dietary supplements to meet the growing customer demand for focused health solutions. This segment's market growth is being driven by the move toward individualised nutrition and functional additives.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Fish Liver Oil End user Outlook: Segment Analysis

Fish Liver Oil Market End-user Segment Analysis

According to Cognitive Market Research, In 2023, the dietary supplement category dominated the global market. The constantly expanding number of health-conscious people around the world is essentially driving the demand. The product contains omega-3s and vitamins A and D, and it promotes bone health, immune system function, and cellular growth. It also benefits consumers' cardiovascular and mental health because of its high EPA and DHA fatty acid content. As a result, the segment is expected to grow at a rapid pace over the forecast period.

The rapidly growing segment in the Fish Liver Oil Market is Food & Beverages. The key reason for this growth is increased consumer awareness of the health benefits associated with omega-3 fatty acids and vitamins present in fish liver oil. With an increased propensity for healthier lifestyles and an inclination toward natural dietary supplements, the demand for fish liver oil in food products like functional foods and beverages has experienced a significant surge.

• Aqua-feed
• Food & Beverages
• Dietary Supplements
• Cosmetic & Beauty Products

Fish Liver Oil Product Outlook: Segment Analysis

Fish Liver Oil Market Product Segment Analysis

According to Cognitive Market Research, Cod Liver Oil is the main category in the Fish Liver Oil Market. It has been a staple for many years due to its high omega-3 fatty acid and vitamin A and D content. These are vital for overall wellness. Cod liver oil has a strong presence in the dietary supplement industry and is highly known for its health benefits, making it the favoured choice among customers

Krill Oil is the fastest-growing product category in this industry. Its expansion is being driven by rising consumer interest in using marine sources to obtain omega-3 fatty acids, as well as the special benefits that krill oil provides, such as a considerably higher antioxidant content and better absorption into the body than standard fish oils. As more people become aware of these benefits, sales of krill oil as a dietary supplement increase, causing its market share to grow fast.

• Salmon Oil
• Tuna Oil
• Cod Liver Oil
• Sardine Oil
• Squalene Oil
• Krill Oil
• Anchovy Oil
• Menhaden Oil
• Others

Fish Liver Oil Sales Channel Outlook: Segment Analysis

Fish Liver Oil Market Sales Channel Segment Analysis

According to Cognitive Market Research, The Fish Liver Oil Market's largest sales channel is the offline channel. This is primarily because traditionally owned retail establishments, such as pharmacies, health food stores, and supermarkets, have become the key sources for consumers purchasing cod liver oil products. Many customers still prefer to make supplement purchases in person, where they can view the product and speak with store employees.

The fastest-growing channel is online sales. The rise of e-commerce and customer interest in online buying have transformed this category dramatically. A growing percentage of consumers choose online channels because they are more convenient, offer a wider range of products, and are frequently cheaper. The COVID-19 pandemic hastened the trend in general, with more customers purchasing health items such as cod liver oil from internet marketplaces. This tendency is projected to continue; therefore, the online sales channel will remain a rapidly expanding sector of the market.

• Offline Sales Channel
• Online Sales Channel

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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