Eyebrow Makeup Product Market Report 2025 (Global Edition)

Global Eyebrow Makeup Product Market Report 2025 Market Size Split by Product Type (Eyebrow Powder, Eyebrow Pencil, Eyebrow Cream, Eyebrow Gel), by End-User (Household, Commercial), by Distribution Ch...

Eyebrow Makeup Product Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Eyebrow Makeup Product Market Insights Video

Competitive Landscape of the Eyebrow Makeup Product Market

The major players rapidly evolve with new strategies to attain a competitive edge and capture significant market share. The major eyebrow makeup product market participants emphasize expanding creative offerings to serve a large consumer base and gain a competitive benefit.

Eyebrow Makeup Product Industry News

• July 2018, L’Oréal Havana-Inspired Makeup Collection with Camila Cabello. The product price of this limited collection ranges from USD 10 to 15. It includes three shades of Havana Gotta Give Brow brow pen and Havana Flash Liner eyeliner.

Top Companies Market Share in Eyebrow Makeup Product Industry: (In no particular order of Rank)

• L'OREAL Paris
• Max Factor
• Estee Lauder
• Opera
• THE FACE SHOP
• Benefit Cosmetics
• CHANEL
• LVMH
• DHC Care
• Shiseido
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North American Eyebrow Makeup Product Market share was 38% of the total market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for around 38% of the global revenue, owing to the region's growing beauty and cosmetics industry, influenced by trends in beauty self-expression, the impact of social media influencers, and an emphasis on product innovation. Increased online retail accessibility, the pursuit of natural and organic options, and a focus on inclusivity also contribute to the market's expansion, making it a dynamic and competitive sector within the broader cosmetics industry.

Europe is the fastest-growing category as the region's increasing influence of social media and beauty influencers, the demand for customizable and inclusive products, a growing focus on sustainability and natural ingredients, and the proliferation of e-commerce coupled with a desire for self-expression and grooming contribute to the market's sustained growth, making it a vibrant and evolving segment within the broader cosmetics industry.

The current report Scope analyzes Eyebrow Makeup Product Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Eyebrow Makeup Product Market Analysis

North America Eyebrow Makeup Product Market Analysis:

According to Cognitive Market Research, North America held the major market share in 2023 and accounted for more than 38% of the global revenue due to the strong influence of social media and celebrity endorsements, a growing emphasis on inclusivity and diverse product offerings, the rise of e-commerce and online retail, and the trend toward sustainable and cruelty-free products. These drivers, coupled with a thriving beauty industry and online retail, fuel the sustained growth of the market in the region. According to Cognitive Market Research, eyebrow pencils, known for their ease of use and versatility, are a significant driver, as they help consumers achieve well-defined, on-trend eyebrow styles. Influencer culture, product innovation, and inclusivity also play key roles in sustaining market growth and demand. In conclusion, the North American eyebrow makeup product market is thriving due to beauty trends, influencer culture, e-commerce, inclusivity, and consumer demand for innovative, inclusive, and sustainable products.

Europe Eyebrow Makeup Product Market Analysis

Europe Eyebrow Makeup Product Market Analysis:

According to Cognitive Market Research, the European eyebrow makeup product market accounted for approximately 30% of the global revenue due to the growing importance of beauty and self-expression, social media influence, changing cosmetic trends emphasizing defined eyebrows, product innovation, and a rising focus on inclusivity, diversity, and sustainability. Additionally, the expansion of e-commerce, increased disposable income, and the impact of the fashion industry contribute to the market's continuous growth and adaptation to evolving consumer preferences. According to Cognitive Market Research, teenagers are a significant consumer segment, keen on emulating popular beauty trends and experimenting with eyebrow products to express their individuality. This demographic's strong presence on social platforms fuels demand for eyebrow makeup, with young consumers actively participating in the ever-evolving beauty culture. In conclusion, the European eyebrow makeup product market is thriving due to beauty trends, inclusive offerings, e-commerce, and influencer culture.

Asia Pacific Eyebrow Makeup Product Market Analysis

Asia Pacific Eyebrow Makeup Product Market Analysis:

According to Cognitive Market Research, Asia Pacific held a considerable market share in 2023, accounting for more than 23% of the global revenue due to the region's growing middle class, urbanization, and a strong focus on beauty and self-expression have fueled demand. Social media influencers and celebrity endorsements play a significant role in product promotion. Additionally, the expansion of e-commerce platforms and the adoption of innovative, long-lasting formulas have made these products more accessible and appealing to consumers across the Asia-Pacific region. According to Cognitive Market Research, cultural emphasis is on grooming, beauty standards, and rising disposable incomes. The popularity of eyebrow creams, known for their long-lasting and natural look, is a significant driver, as they align with the region's demand for versatile and high-quality beauty products. In conclusion, the Asia Pacific eyebrow makeup product market shows significant growth due to rising beauty consciousness, increasing disposable income, and the influence of social media, with a promising future outlook.

South America Eyebrow Makeup Product Market Analysis

South America Eyebrow Makeup Product Market Analysis:

According to Cognitive Market Research, South America accounted for more than 5% of the global eyebrow makeup product revenue in 2023 due to the region's growing beauty-conscious population, increased access to cosmetics through e-commerce, the influence of social media and beauty influencers, and the demand for diverse and inclusive product ranges. As consumer preferences evolve and the beauty industry expands, South America remains a promising market for eyebrow makeup products. According to Cognitive Market Research, increasing focus on personal grooming and beauty, with eyebrow gel playing a pivotal role. Consumers seek convenient, long-lasting solutions for well-defined brows. The influence of social media, where beauty trends are widely shared, and the beauty industry's efforts to offer inclusive, diverse products contribute to the market growth in this region. In conclusion, the vn eyebrow makeup product market exhibits steady growth, driven by beauty trends, e-commerce, and inclusivity, offering a promising sector for cosmetic brands.

Middle East Eyebrow Makeup Product Market Analysis

Middle East and Africa Eyebrow Makeup Product Market Analysis:

According to Cognitive Market Research, the Middle East and Africa accounted for more than 4% of the global revenue in 2023 due to increased urbanization and a growing middle-class population boosting cosmetics demand. Social media and beauty influencers are vital in popularizing eyebrow makeup trends. Additionally, the region's focus on cultural diversity and inclusivity drives the demand for various shades and styles of eyebrow products, making it a growing market for cosmetics companies. According to Cognitive Market Research, the eyebrow pencil segment has grown substantially due to rising consumer interest in defining and enhancing eyebrows. This trend aligns with a broader global movement toward personalized grooming and the pursuit of well-defined, fashionable brows, making eyebrow pencils a sought-after product in the MEA market. In conclusion, the MEA (Middle East and Africa) eyebrow makeup product market exhibits growth potential due to increased beauty consciousness, trends, and emerging markets, with a focus on product diversity and inclusivity.

Eyebrow Makeup Product Market Analysis

Eyebrow Makeup Product Type Segment Analysis

According to Cognitive Market Research, eyebrow pencils held the major market share over the forecast period due to the enduring focus on well-defined eyebrows. Beauty trends, social media influencers, product innovations, inclusivity, e-commerce accessibility, and the desire for customized, natural, and diverse cosmetic options drive this market. Consumer demand, rising disposable income, and the influence of the fashion industry fuel market growth.

Eyebrow gel is the fastest-growing category over the forecast period due to increasing beauty and grooming awareness. Consumers seek versatile and long-lasting solutions to achieve their desired eyebrow styles. This market benefits from social media trends, influencer endorsements, and innovation, providing a diverse range of natural, customizable, and inclusive products.

• Eyebrow Powder
• Eyebrow Pencil
• Eyebrow Cream
• Eyebrow Gel

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Eyebrow Makeup Product Industry. Request a Free Sample PDF!

Eyebrow Makeup End-User Segment Analysis

According to Cognitive Market Research, commercials hold a prominent market share due to factors like social media influence, changing beauty trends, product innovation, and the expansion of e-commerce. Consumers seek products like eyebrow pencils, gels, and powders to achieve desired eyebrow styles. The market caters to diverse needs, including natural and bold looks, offering a wide range of shades, customization, and convenience through online retail.

The household is the fastest-growing category over the forecast period due to the growing emphasis on individual expression. With rising demand for diverse shades and eco-friendly options, the eyebrow makeup market caters to consumers seeking customizable, inclusive, and sustainable beauty solutions. This segment thrives, especially as e-commerce platforms make these products more accessible to a wide consumer base.

• Household
• Commercial

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Eyebrow Makeup Product Distribution Channel Segment Analysis

According to Cognitive Market Research, online sales hold a prominent market share due to the convenience of e-commerce; consumers can easily browse and purchase a wide range of eyebrow cosmetics, from pencils to gels, at their fingertips. This trend is driven by the accessibility and extensive online product choices, making it a preferred shopping channel for beauty enthusiasts seeking convenience, variety, and often discounted prices.

Offline sales are the fastest-growing category over the forecast period as the offline market remains crucial for consumers who prefer in-person product testing and immediate purchase. It offers a hands-on shopping experience and personalized advice from beauty professionals, contributing to the industry's resilience and ensuring customers can find and try eyebrow makeup products before buying them.

• Online Sales
• Offline Sales

Eyebrow Makeup Product Age Group Segment Analysis

According to Cognitive Market Research, adults hold a prominent market share as adults prioritize personal grooming and self-expression, they fuel the demand for products like eyebrow pencils, gels, and powders. Social media and beauty trends further influence their choices. The market caters to their diverse preferences, offering innovative, inclusive, and customizable solutions, making eyebrow makeup an essential element of adult beauty routines.

Teenager is the fastest-growing category over the forecast period, as their desire to experiment with makeup and achieve trendy looks drives the demand for eyebrow pencils, gels, and powders. Social media influences and peer pressure intensify this trend, making it a lucrative market segment for brands. Teens seek products that offer value, ease of use, and Instagram-worthy results, contributing to the overall growth of the market.

• Teenagers
• Adults
• Elderly

Eyebrow Makeup Product Price Range Segment Analysis

According to Cognitive Market Research, premium holds a prominent market share as these products often feature superior ingredients, elegant packaging, and advanced formulations, targeting a more discerning customer base willing to invest in luxury cosmetics. This segment capitalizes on the demand for effective and aesthetically pleasing eyebrow makeup products, providing a premium experience that elevates the user's beauty routine.

The economy is the fastest-growing category over the forecast period due to consumer demand for self-expression, social media influence, cosmetic trends, inclusivity, and e-commerce accessibility. These drivers have fueled market growth, making it a dynamic and innovative sector within the global economy. They are driven by beauty enthusiasts seeking to enhance their natural beauty and express their individuality through eyebrow grooming and styling products.

• Premium
• Economy

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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