Global Eye Makeup
Market Report
2025
The global Eye Makeup market size will be USD 19624.8 million in 2025. Growing consumer desire for eye makeup products devoid of synthetic fragrances, sulfates, and parabens is expected to boost sales to USD 31754.21 million by 2033, with a Compound Annual Growth Rate (CAGR) of 6.20% from 2025 to 2033.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global Eye Makeup market size will be USD 19624.8 million in 2025. It will expand at a compound annual growth rate (CAGR) of 6.20% from 2025 to 2033.
2021 | 2025 | 2033 | CAGR | |
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Global Eye Makeup Market Sales Revenue | 121212 | $ 19624.8 Million | $ 31754.2 Million | 6.2% |
North America Eye Makeup Market Sales Revenue | 121212 | $ 7261.18 Million | $ 9937.4 Million | 4% |
United States Eye Makeup Market Sales Revenue | 121212 | $ 5729.07 Million | 121212 | 3.8% |
Canada Eye Makeup Market Sales Revenue | 121212 | $ 871.34 Million | 121212 | 4.8% |
Mexico Eye Makeup Market Sales Revenue | 121212 | $ 660.77 Million | 121212 | 4.5% |
Europe Eye Makeup Market Sales Revenue | 121212 | $ 5691.19 Million | $ 8093.4 Million | 4.5% |
United Kingdom Eye Makeup Market Sales Revenue | 121212 | $ 956.12 Million | 121212 | 5.3% |
France Eye Makeup Market Sales Revenue | 121212 | $ 523.59 Million | 121212 | 3.7% |
Germany Eye Makeup Market Sales Revenue | 121212 | $ 1126.86 Million | 121212 | 4.7% |
Italy Eye Makeup Market Sales Revenue | 121212 | $ 489.44 Million | 121212 | 3.9% |
Russia Eye Makeup Market Sales Revenue | 121212 | $ 882.13 Million | 121212 | 3.5% |
Spain Eye Makeup Market Sales Revenue | 121212 | $ 466.68 Million | 121212 | 3.6% |
Sweden Eye Makeup Market Sales Revenue | 121212 | $ 176.43 Million | 121212 | 4.6% |
Denmark Eye Makeup Market Sales Revenue | 121212 | $ 119.52 Million | 121212 | 4.3% |
Switzerland Eye Makeup Market Sales Revenue | 121212 | $ 85.37 Million | 121212 | 4.2% |
Luxembourg Eye Makeup Market Sales Revenue | 121212 | $ 68.29 Million | 121212 | 4.8% |
Rest of Europe Eye Makeup Market Sales Revenue | 121212 | $ 796.77 Million | 121212 | 3.2% |
Asia Pacific Eye Makeup Market Sales Revenue | 121212 | $ 4709.95 Million | $ 8847.8 Million | 8.2% |
China Eye Makeup Market Sales Revenue | 121212 | $ 1978.18 Million | 121212 | 7.7% |
Japan Eye Makeup Market Sales Revenue | 121212 | $ 649.97 Million | 121212 | 6.7% |
South Korea Eye Makeup Market Sales Revenue | 121212 | $ 565.19 Million | 121212 | 7.3% |
India Eye Makeup Market Sales Revenue | 121212 | $ 471 Million | 121212 | 10.1% |
Australia Eye Makeup Market Sales Revenue | 121212 | $ 244.92 Million | 121212 | 7.5% |
Singapore Eye Makeup Market Sales Revenue | 121212 | $ 94.2 Million | 121212 | 8.5% |
Taiwan Eye Makeup Market Sales Revenue | 121212 | $ 183.69 Million | 121212 | 8% |
South East Asia Eye Makeup Market Sales Revenue | 121212 | $ 310.86 Million | 121212 | 9% |
Rest of APAC Eye Makeup Market Sales Revenue | 121212 | $ 211.95 Million | 121212 | 8% |
South America Eye Makeup Market Sales Revenue | 121212 | $ 745.74 Million | $ 1118.7 Million | 5.2% |
Brazil Eye Makeup Market Sales Revenue | 121212 | $ 319.18 Million | 121212 | 5.8% |
Argentina Eye Makeup Market Sales Revenue | 121212 | $ 125.28 Million | 121212 | 6.1% |
Colombia Eye Makeup Market Sales Revenue | 121212 | $ 66.37 Million | 121212 | 5% |
Peru Eye Makeup Market Sales Revenue | 121212 | $ 61.15 Million | 121212 | 5.4% |
Chile Eye Makeup Market Sales Revenue | 121212 | $ 53.69 Million | 121212 | 5.5% |
Rest of South America Eye Makeup Market Sales Revenue | 121212 | $ 120.06 Million | 121212 | 4.3% |
Middle East Eye Makeup Market Sales Revenue | 121212 | $ 784.99 Million | $ 1204.7 Million | 5.5% |
Qatar Eye Makeup Market Sales Revenue | 121212 | $ 62.8 Million | 121212 | 5% |
Saudi Arabia Eye Makeup Market Sales Revenue | 121212 | $ 276.32 Million | 121212 | 5.8% |
Turkey Eye Makeup Market Sales Revenue | 121212 | $ 62.8 Million | 121212 | 6.1% |
UAE Eye Makeup Market Sales Revenue | 121212 | $ 161.71 Million | 121212 | 6% |
Egypt Eye Makeup Market Sales Revenue | 121212 | $ 47.1 Million | 121212 | 5.3% |
Rest of Middle East Eye Makeup Market Sales Revenue | 121212 | $ 174.27 Million | 121212 | 4.7% |
Africa Eye Makeup Market Sales Revenue | 121212 | $ 431.75 Million | $ 683 Million | 5.9% |
Nigeria Eye Makeup Market Sales Revenue | 121212 | $ 34.54 Million | 121212 | 6.1% |
South Africa Eye Makeup Market Sales Revenue | 121212 | $ 151.97 Million | 121212 | 6.8% |
Rest of Africa Eye Makeup Market Sales Revenue | 121212 | $ 245.23 Million | 121212 | 5.1% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
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Eye Makeup Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The market for eye makeup includes a wide variety of cosmetics like mascaras, eyeliners, eyeshadows, eyebrow products, and fake eyelashes that are intended to define and accentuate the eyes. From understated daily styles to striking, creative interpretations, these goods accommodate a wide range of consumer tastes. Changing fashion trends, rising beauty consciousness and the impact of social media and celebrities are the main factors driving market dynamics. The growing need for long-lasting, organic, and waterproof formulations is shaping product innovation. However, obstacles like legal limitations, worries about the safety of ingredients, and competition from semi-permanent substitutes hinder market expansion. All things considered, sustainability efforts and technology developments are still redefining the industry's future.
In August 2024, They introduced the "Beauty for Every Eye" bundle with Pagonis and e.l.f. Pagonis has included three of his favourite e.l.f. Goods in this limited-edition bundle. https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2024/08-05-2024-050113286
The market for eye cosmetics is expanding due in large part to consumers' growing fashion consciousness. In order to improve their looks, people are looking for cutting-edge eye makeup items like bold eyeliners, vivid eyeshadows, and volumizing mascaras as beauty trends change. Fashion events, social media, and beauty influencers all frequently debut new trends, encouraging customers to try out various eye makeup looks. Furthermore, the market expansion is fueled by the growing demand for artistic and customized cosmetic looks. Among younger audiences, who see eye makeup as a fashion statement, this trend is especially prevalent. Global fashion consciousness is expected to drive ongoing demand and innovation in the eye makeup industry.
The market for eye makeup is being greatly boosted by the increasing importance of social media sites like YouTube, Instagram, and TikTok. By showcasing popular eye looks, product reviews, and tutorials, beauty influencers and makeup artists encourage customers to try out various looks. Demand for products is increased by strong engagement generated by influencer partnerships with businesses and viral makeup challenges. Social media also makes it easier for firms to market new items effectively by facilitating real-time consumer engagement and feedback. Eye makeup is now a necessary component of cosmetic routines due to the increase of short video material, which has further increased makeup trends. Social media's influence on eye makeup sales and creativity will only grow as it develops further.
The market expansion for eye makeup is being restrained by growing consumer knowledge of the dangers to eye health and allergic responses. Particularly for those who wear contact lenses or have sensitive eyes, many traditional eye makeup products contain artificial chemicals, preservatives, and scents that can irritate, redden, or infect the eyes. Customers are now paying closer attention to ingredient lists as a result of reports of negative reactions, and some are completely avoiding particular items. Furthermore, brands are being forced to reformulate their goods because of the growing demand for hypoallergenic and ophthalmologist-tested formulas, which might raise production costs. The market must strike a balance between product innovation and strict safety and regulatory requirements, as consumers who are health-conscious place a higher priority on safety.
The market is expanding due in large part to the growing popularity of eye makeup that is bold and graphic. Neon eyeliners, colourful eyeshadows, and creative designs influenced by social media, beauty influencers, and runway trends are all becoming popular among consumers. High-pigment, long-lasting, and smudge-proof products are in high demand as people try out new eye looks. Innovation in colour palettes and precise applicators is fueled by Gen Z and millennials' attraction to self-expression through eye-catching beauty looks. Viral cosmetics trends and celebrity partnerships also increase sales. In order to meet the increasing demand for dramatic and eye makeup that makes a statement, businesses are diversifying their product offerings.
The market for eye cosmetics is being greatly impacted by consumers' increasing preferences for eco-friendly packaging and sustainability. Customers are calling for packaging solutions that are recyclable, biodegradable, and refillable as environmental concerns get more attention. Reusable eyeshadow palettes, mascaras, and eyeliners are among the sustainable materials that brands are implementing in response to the plastic waste problem. Vegan and cruelty-free formulations are also becoming more popular, which is in line with moral consumer preferences. Brands are also being pushed to embrace greener methods by corporate sustainability programs and regulatory pressures. This move toward sustainability is a major driver of long-term growth in the eye cosmetics market because it not only improves brand reputation but also draws in eco-conscious customers.
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In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.
The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.
China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.
Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.
To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.
Leading competitors in the fiercely competitive eye makeup market include L'Oréal, Estée Lauder, Maybelline, MAC Cosmetics, Revlon, and Sephora. To increase market share, businesses concentrate on developing innovative products, eco-friendly packaging, and partnerships with influencers. Organic, vegan, and cruelty-free formulas from niche and independent businesses are also upending the market. Consumer involvement and brand visibility are greatly influenced by social media marketing and e-commerce.
In June 2024, The "story shades" eye-shadow palette was introduced by Essiri LLC as part of their "eyes are the story" optocosmetics collection. The cream helps those with sensitive skin around the eyes and improves the overall appearance after use. https://eyesarethestory.com/blogs/the-tome/innovation-out-of-the-shadows-introducing-the-story-shades-eyeshadow-palette?srsltid=AfmBOopQwJLMgmjojhS51XlhyzPw1O-FsYb0c7YrgdNDisXA_GCUoVxr In October 2023, A brand-new, state-of-the-art Research & Innovation (R&I) Center was established in Clark, New Jersey, according to L'Oréal USA. The development project, valued at USD 140 million, is the biggest investment in an R&I facility. L'Oréal's capacity to advance scientific and technology research underlying goods and services aimed at satisfying the many beauty needs of customers in the US and throughout the world will be strengthened by the new R&I Center. While concentrating on advancements in the fields of hair, skincare, and makeup, the R&I Center will also lead research in important scientific fields, including Beauty Tech and Green Sciences. https://www.loreal.com/en/usa/articles/beauty-science-and-technology/loreal-strengthens-its-scientific-innovation-capabilities/ In May 2020, Shiseido Company Limited began selling Shiseido products in Sri Lanka through Luxasia Partners Pte. Ltd., its distributor. Now, 88 countries and regions worldwide, including Japan, will have access to Shiseido. https://corp.shiseido.com/en/news/detail.html?n=00000000002904
Top Companies Market Share in Eye Makeup Industry: (In no particular order of Rank)
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According to Cognitive Market Research, North America currently dominates the Eye Makeup market. Due to its strong brand presence, high consumer spending on beauty products, and changing makeup trends, North America is anticipated to be a major growth engine for the eye makeup market. The growing popularity of dramatic eye makeup, social media beauty trends, and influencer-driven marketing all have an impact on the region's demand. Additionally, firms are being pushed to innovate by consumers' growing preference for sustainable packaging and clean cosmetics. The prevalence of e-commerce platforms and beauty subscription programs further increases accessibility and sales. North America will continue to be a major market for eye makeup products due to ongoing product innovation and rising consumer awareness of high-end and organic formulations.
Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). Because of growing disposable incomes, growing awareness of beauty, and the impact of K-beauty and J-beauty trends, the Asia Pacific region is becoming a significant driver of the growth of the eye makeup market. Due to social media, celebrity endorsements, and cultural beauty standards, consumers in nations like China, Japan, South Korea, and India are adopting bold and creative eye makeup. Brands are being pushed to innovate by the rising demand for long-lasting, waterproof, and organic products. Asia Pacific is a crucial area for future industry progress due to the quick development of e-commerce platforms and the existence of both domestic and international beauty brands.
The current report Scope analyzes Eye Makeup Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the global Eye Makeup market size was estimated at USD 19624.8 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 7261.18 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.0% from 2025 to 2033.
According to Cognitive Market Research, the US had a major share in the Eye Makeup market with a market size of USD 5729.07 million in 2025 and is projected to grow at a CAGR of 3.8% during the forecast period. The U.S. Influencer marketing and celebrity endorsements are driving the high demand for high-end, clean beauty products.
The Canadian Eye Makeup market had a market share of USD 871.34 million in 2025 and is projected to grow at a CAGR of 4.8% during the forecast period. In Canada, As knowledge of skincare issues grows, there is a growing preference for ecological and hypoallergenic eye makeup.
The Mexico Eye Makeup market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 660.77 million in 2025..
According to Cognitive Market Research, the global Eye Makeup market size was estimated at USD 19624.8 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 5691.19 million in 2025 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2025 to 2033.
The United Kingdom Eye Makeup market had a market share of USD 956.12 million in 2025 and is projected to grow at a CAGR of 5.3% during the forecast period. In the UK, Strong ethical consumerism trends are driving demand for vegan and cruelty-free eye cosmetics.
The France Eye Makeup market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 523.59 million in 2025.
According to Cognitive Market Research, the German Eye Makeup market size was valued at USD 1126.86 million in 2025 and is projected to grow at a CAGR of 4.7% during the forecast period. In Germany, The development of eye makeup for sensitive skin that has been dermatologist-tested and ophthalmologist-approved.
The Italy Eye Makeup market is projected to witness growth at a CAGR of 3.9% during the forecast period, with a market size of USD 489.44 million in 2025.
The Russia Eye Makeup market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 882.13 million in 2025
The Spain Eye Makeup market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 466.68 million in 2025
The Sweden Eye Makeup market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 176.43 million in 2025.
The Denmark Eye Makeup market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 119.52 million in 2025
The Switzerland Eye Makeup market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 85.37 million in 2025.
The Luxembourg Eye Makeup market is projected to witness growth at a CAGR of 4.8% during the forecast period, with a market size of USD 68.29 million in 2025.
The Rest of Europe's Eye Makeup market is projected to witness growth at a CAGR of 3.2% during the forecast period, with a market size of USD 796.77 million in 2025.
According to Cognitive Market Research, the global Eye Makeup market size was estimated at USD 19624.8 Million, out of which APAC held the market share of around 23% of the global revenue with a market size of USD 4709.95 million in 2025 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2025 to 2033.
According to Cognitive Market Research, the China Eye Makeup market size was valued at USD 1978.18 million in 2025 and is projected to grow at a CAGR of 7.7% during the forecast period. Eye Makeup surged in China due to the rise in K-beauty and C-beauty trends, with social media and e-commerce influencing consumer behaviour.
The Japan Eye Makeup market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 649.97 million in 2025
The South Korea Eye Makeup market had a market share of USD 565.19 million in 2025 and is projected to grow at a CAGR of 7.3% during the forecast period..
The Indian Eye Makeup market is projected to witness growth at a CAGR of 10.1% during the forecast period, with a market size of USD 471.00 million in 2025. In India, Growing affordability and beauty consciousness are fueling the demand for both mass-market and high-end eye cosmetics.
The Australian Eye Makeup market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 244.92 million in 2025.
The Singapore Eye Makeup market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 94.20 million in 2025.
The Taiwan Eye Makeup market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 183.69 million in 2025.
The South East Asia Eye Makeup market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 310.86 million in 2025.
The Rest of APAC Eye Makeup market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 211.95 million in 2025.
According to Cognitive Market Research, the global Eye Makeup market size was estimated at USD 19624.8 Million, out of which South America held the market share of around 5% of the global revenue with a market size of USD 745.74 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2025 to 2033.
According to Cognitive Market Research, Brazil's Eye Makeup market size was valued at USD 319.18 million in 2025 and is projected to grow at a CAGR of 5.8% during the forecast period. Eye Makeup flourished in Brazil because it favours long-lasting, water-resistant formulas that work well in humid tropical environments.
Argentina's Eye Makeup market had a market share of USD 125.28 million in 2025 and is projected to grow at a CAGR of 6.1% during the forecast period. Argentina’s demand for eye makeup that is dramatic and highly pigmented has increased as a result of South American beauty trends.
Colombia Eye Makeup market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 66.37 million in 2025
Peru Eye Makeup market is projected to witness growth at a CAGR of 5.4% during the forecast period, with a market size of USD 61.15 million in 2025.
Chile Eye Makeup market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 53.69 million in 2025
The Rest of South America's Eye Makeup market is projected to witness growth at a CAGR of 4.3% during the forecast period, with a market size of USD 120.06 million in 2025.
According to Cognitive Market Research, the global Eye Makeup market size was estimated at USD 19624.8 Million, out of which the Middle East held the major market share of around 2% of the global revenue with a market size of USD 784.99 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2033..
The Qatar Eye Makeup market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 62.80 million in 2025. Eye Makeup flourished in Qatar due to religious and cultural inclinations; there is an increase in luxury and halal-certified eye makeup.
The Saudi Arabia Eye Makeup market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 276.32 million in 2025.
The Turkey Eye Makeup market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 62.80 million in 2025. Eye Makeup sales flourished in Turkey due to the sales of eyeliner and kajal products are strong, and there is a strong desire for dramatic eye looks.
The UAE Eye Makeup market is projected to witness growth at a CAGR of 6.0% during the forecast period, with a market size of USD 161.71 million in 2025.
The Egypt Eye Makeup market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 47.10 million in 2025.
The Rest of the Middle East Eye Makeup market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 174.27 million in 2025
According to Cognitive Market Research, the global Eye Makeup market size was estimated at USD 19624.8 Million, out of which Africa held the major market share of around 2% of the global revenue with a market size of USD 431.75 million in 2025 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2025 to 2033..
The Nigeria Eye Makeup market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 34.54 million in 2025. Eye Makeup sales flourish due to the country's growing urbanization and working women's population are fueling the demand for simple, everyday eye makeup.
The South Africa Eye Makeup market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 151.97 million in 2025. Eye Makeup sales flourish due to the growing popularity of both African and Western beauty trends is increasing demand for a variety of shade options.
The Rest of Africa Eye Makeup market is projected to witness growth at a CAGR of 5.1% during the forecast period, with a market size of USD 245.23 million in 2025.
Global Eye Makeup Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Eye Makeup Industry growth. Eye Makeup market has been segmented with the help of its Product Type Outlook:, Application Outlook: Distribution Channel Outlook:, and others. Eye Makeup market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
How are Segments Performing in the Global Eye Makeup Market?
According to Cognitive Market Research, Mascara is likely to dominate the Eye Makeup Market. A key product of the eye makeup industry, mascara is used to create definition, curl, length, and volume to the lashes. In order to accommodate a wide range of consumer preferences, mascaras come in a variety of compositions, including as waterproof, volumizing, and lash-lengthening. To support lash health, a lot of contemporary mascaras include nourishing elements like keratin and vitamin E. Innovations like fibre mascaras and dual-brush applicators have been spurred by the rising desire for dramatic eye looks and long-lasting cosmetics. As customer interest in vegan and cruelty-free formulas grows, companies are diversifying their product lines to satisfy consumer needs and ethical beauty standards.
Eyeshadow is the fastest-growing segment in the Eye Makeup Market. Eyeshadow, an essential of the eye makeup industry, defines and enhances the eyes while adding colour, depth, and character. With a variety of textures, including glitter, metallic, shimmer, and matte, eyeshadows come in stick, liquid, cream, and powder forms. Customers use eyeshadows to create bold, artistic, or natural eye looks based on fashion trends and social media. Long-lasting, waterproof, crease-resistant eyeshadows with several applications are in great demand. The market is evolving to satisfy ethically conscious consumers and promote product innovation as vegan, cruelty-free, and eco-friendly options gain popularity.
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According to Cognitive Market Research, the Professional Use segment holds the largest share of the market. High-performance products are crucial for the fashion, entertainment, beauty salon, and makeup artist industries, which are served by the professional section of the eye makeup market. Professionals need long-lasting, intensely pigmented, and blendable eye makeup, such as multi-textured eyeshadows, strong eyeliners, and waterproof mascaras. Digital content development and high-definition filmmaking are driving the demand for HD and camera-ready formulations. Innovation in dramatic and artistic eye looks is also influenced by the runway, theatrical, and bridal makeup industries. Professional-grade vegan, cruelty-free, and skin-safe products are becoming more popular in the market as beauty trends continue to expand.
In the Eye Makeup Market, the Special Occasions segment has been expanding at a rapid pace. This is due to the enhancement of appearances for special events like weddings, parties, festivals, and red carpet appearances, which require the use of eye makeup. Dramatic mascaras, bold eyeliners, and sparkling eyeshadows are among the high-pigment, long-lasting, waterproof, and smudge-proof eye makeup items that consumers seek out in order to create eye-catching appearances. Metallic and glitter finishes are particularly well-liked for glitzy and celebratory occasions. The growth of personalized and expert beauty services further increases the demand for high-end eye makeup products. Special occasion makeup trends are always changing because of the growing influence of social media, which is propelling innovation in high-end, vegan, and high-performing formulas.
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According to Cognitive Market Research, the Offline Sales segment holds the largest market share. The offline sales channel, which includes department stores, specialist beauty shops, supermarkets, and brand-exclusive venues, is still a major distribution method in the eye makeup business. Because it allows for instant purchasing, professional recommendations, and product testing, consumers prefer to buy offline. Prominent beauty businesses such as Sephora, Ulta Beauty, and MAC provide in-store makeup trials and expert consultations as immersive experiences. Additionally, pharmacies and supermarkets offer a large selection of goods to satisfy customers at a tight price. Even with the rise of e-commerce, offline retailers continue to enjoy high customer trust, particularly when it comes to high-end and expert eye cosmetic purchases.
In the Eye Makeup market, the rapidly growing sector is the Online Sales category. The convenience of e-commerce platforms, brand websites, and beauty subscription services is driving the fast growth of the online sales channel in the eye makeup market. Because of the large selection of products, special offers, and doorstep delivery, consumers prefer to purchase online. To improve the buying experience, well-known websites like Amazon, Sephora, Nykaa, and Ulta Beauty provide influencer ratings, virtual try-on tools, and AI-driven suggestions. Sales are further increased by the growth of social commerce on YouTube, Instagram, and TikTok. Direct-to-consumer (DTC) firms are using online platforms to effectively contact customers throughout the world as a result of increased digitization.
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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
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Product Type Outlook: | Eyeliner, Mascara, Eyeshadow, Eyebrow Products, Eye Primers |
Application Outlook: | Daily Use, Special Occasions, Professional Use |
Distribution Channel Outlook: | Online Sales, Offline Sales, Beauty Stores, Supermarkets, Department Stores |
List of Competitors | L’Oréal S.A., Coty Inc., Natura & Co, Revlon, Inc., Shiseido Company, Limited, Morphe Cosmetics Limited, Faces Cosmetics Inc., Revolution Beauty Ltd., Hindustan Unilever Limited, The Estée Lauder Companies Inc. |
This chapter will help you gain GLOBAL Market Analysis of Eye Makeup. Further deep in this chapter, you will be able to review Global Eye Makeup Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Eye Makeup. Further deep in this chapter, you will be able to review North America Eye Makeup Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Eye Makeup. Further deep in this chapter, you will be able to review Europe Eye Makeup Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Eye Makeup. Further deep in this chapter, you will be able to review Asia Pacific Eye Makeup Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Eye Makeup. Further deep in this chapter, you will be able to review South America Eye Makeup Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Eye Makeup. Further deep in this chapter, you will be able to review Middle East Eye Makeup Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Eye Makeup. Further deep in this chapter, you will be able to review Middle East Eye Makeup Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Eye Makeup. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Type Outlook: Analysis 2019 -2031, will provide market size split by Product Type Outlook:. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Type Outlook: Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Application Outlook: Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 12 Market Split by Distribution Channel Outlook: Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Eye Makeup market
Chapter 13 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 14 Research Methodology and Sources
Why Eyeliner have a significant impact on Eye Makeup market? |
What are the key factors affecting the Eyeliner and Mascara of Eye Makeup Market? |
What is the CAGR/Growth Rate of Daily Use during the forecast period? |
By type, which segment accounted for largest share of the global Eye Makeup Market? |
Which region is expected to dominate the global Eye Makeup Market within the forecast period? |
Segmentation Level Customization |
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Global level Data Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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Report Format Alteration |
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