Exercise Bike Market Report 2025 (Global Edition)

Global Exercise Bike Market Report 2025 Market Size Split by Product Outlook: (Recumbent Exercise Bikes, Upright Exercise Bikes, Others), by Application Outlook: (Home Consumers, Gyms/Health Clubs, Ot...

Exercise Bike Market Report Description

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Competitive Landscape of the Exercise Bikes Market

In the Exercise Bikes Market's competitive landscape, numerous key competitors are driving innovation and growth. These companies are concentrating on incorporating engaging augmented reality (AR) and virtual reality (VR) experiences into exercise bikes. Market rivalry is encouraging technological and design innovations to create Exercise Bikes that fulfill both consumer wants and sustainability goals, keeping the market dynamic and competitive.

In November 2023, Nautilus, Inc. changed its name to BowFlex Inc. (NYSE: BFX), which has been associated with home fitness for almost 40 years. Some of the most cutting-edge strength and cardio equipment the home exercise industry has seen in recent decades is produced by Bowflex. (Source: https://www.businesswire.com/news/home/20231031461832/en/Nautilus-Inc.-Rebrands-as-BowFlex-Inc.) In September 2021, VAY, a pioneer in motion technology, was acquired by Nautilus, Inc. The creation of Nautilus product offerings will be aided by VAY's highly technical expertise and patented technologies. (Source: https://www.nasdaq.com/press-release/nautilus-inc.-announces-acquisition-of-vay-a-leader-in-motion-technology-2021-09-02)

Top Companies Market Share in Exercise Bike Industry: (In no particular order of Rank)

• Brunswick Corporation
• Icon Health & Fitness Inc.
• Pelotons
• Nautilus
• Precor
• Techno gym
• NordicTrack
• Proform
• Schwinn
• Soletreadsdotin
• Star Trac
• Life Fitness
• Horizon Fitness
• Stamina Products Inc.
• Marcypro
• True Fitness
• Johnson Health Tech
• Nortus Fitness
• Fitness World.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Exercise Bikes Market

Which Region Dominates the Exercise Bikes Market in 2024?

According to Cognitive Market Research, North America currently dominates the Exercise Bikes market, and the region is expected to have significant growth during the projected period. Demand for at-home workout gear, such exercise bikes, has increased in the area due to a growing emphasis on wellbeing and fitness as well as growing worries about sedentary lives.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR), due to factors like urbanization, growing disposable incomes, and growing fitness and health consciousness. Due to shifting lifestyles, urbanization, and the adoption of Western fitness practices, demand for exercise bikes and other home fitness equipment is rising in nations.

The current report Scope analyzes Exercise Bike Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Exercise Bike Market Analysis

According to Cognitive Market Research, the global Exercise Bikes Market size was estimated at USD 569.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 227.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Exercise Bikes Market with a market size of USD 179.77 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. The U.S. market's Stringent governmental regulations against health.
• The Canada Exercise Bikes Market had a market share of USD 27.34 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Canada’s rising awareness among the population.
• The Mexico Exercise Bikes Market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 20.73 million in 2024.

Europe Exercise Bike Market Analysis

According to Cognitive Market Research, the global Exercise Bikes Market size was estimated at USD 569.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 170.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.

• The United Kingdom Exercise Bikes Market had a market share of USD 28.71 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. In the UK, Exercise Bikes sales witness an upswing due to the increasing focus on health consciousness.
• The France Exercise Bikes Market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 15.72 million in 2024.
• According to Cognitive Market Research, the German Exercise Bikes Market size was valued at USD 33.83 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. In Germany, Exercise Bikes surged due to the Increased focus of the manufacturers and major market players.
• The Italy Exercise Bikes Market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 14.70 million in 2024.
• The Russia Exercise Bikes Market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD 26.49 million in 2024.
• The Spain Exercise Bikes Market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 14.01 million in 2024
• The Luxembourg Exercise Bikes Market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 5.30 million in 2024.
• The Portugal Exercise Bikes Market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 3.59 million in 2024.
• The Greece Exercise Bikes Market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 2.05 million in 2024.
• The Rest of Europe's Exercise Bikes Market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 26.49 million in 2024.

Asia Pacific Exercise Bike Market Analysis

According to Cognitive Market Research, the global Exercise Bikes Market size was estimated at USD 569.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 131.01 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Exercise Bikes Market size was valued at USD 58.95 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. Exercise Bikes surged in China due to Increased focus of the manufacturers and major market players.
• The Japan Exercise Bikes Market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 18.08 million in 2024.
• The India Exercise Bikes Market had a market share of USD 15.72 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. India's rising awareness among the populations .
• The South Korean Exercise Bikes Market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 13.10 million in 2024.
• The Australian Exercise Bikes Market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 6.81 million in 2024.
• The South East Asia Exercise Bikes Market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 9.04 million in 2024.
• The Rest of Asia Pacific Exercise Bikes Market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 9.30 million in 2024.

South America Exercise Bike Market Analysis

According to Cognitive Market Research, the global Exercise Bikes Market size was estimated at USD 569.6 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 28.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Exercise Bikes Market size was valued at USD 12.19 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Exercise Bikes flourished in Brazil due to increasing demand for smart and reasonably priced fitness equipment.
• Argentina's Exercise Bikes Market had a market share of USD 4.78 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. Argentina's rising appeal of at-home fitness.
• Colombia Exercise Bikes Market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 2.53 million in 2024.
• Peru Exercise Bikes Market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 2.34 million in 2024.
• Chile Exercise Bikes Market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 2.05 million in 2024.
• The Rest of Latin America's Exercise Bikes Market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 4.59 million in 2024.

Middle East Exercise Bike Market Analysis

According to Cognitive Market Research, the global Exercise Bikes Market size was estimated at USD 569.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 11.39 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031..

• The GCC Countries Exercise Bikes Market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 4.88 million in 2024. Exercise Bikes sales flourish due to the presence of major market players.
• The Egypt Exercise Bikes Market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 1.20 million in 2024.
• The South Africa Exercise Bikes Market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 1.80 million in 2024. Exercise Bikes sales flourished in South Africa due to increasing demand and regulatory support.
• The Turkey Exercise Bikes Market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 0.98 million in 2024.
• The Nigeria Exercise Bikes Market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 1.20 million in 2024.
• The Rest of the MEA Exercise Bikes Market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 1.34 million in 2024.

Exercise Bike Market Analysis

How are Segments Performing in the Global Exercise Bikes Market?

Exercise Bikes Market Product Segment Analysis

According to Cognitive Market Research, recumbent exercise bike are likely to dominate the Exercise Bikes Market over the forecast period. A recumbent exercise bike is a kind of stationary exercise bike that has an ergonomic, reclining seat. It has a backrest and a comfy chair-like seat, with the pedals in front of the user. This distinctive design propels market progress with a number of benefits.

The upright exercise bikes are the fastest-growing segment in the Exercise Bikes Market. Upright exercise bikes work the upper and core muscles more forcefully since they replicate the stance of a typical bike rider. They work well in smaller areas and in home gyms. Upright bikes are perfect for a variety of strenuous workouts because they offer a range of resistance levels and workout intensities.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Exercise Bike Industry. Request a Free Sample PDF!

Exercise Bikes Market Application Segment Analysis

According to Cognitive Market Research, the home consumers segment holds the largest share of the market. The term "home consumers" describes those who buy exercise bikes to use in their homes. Additionally, the COVID-19 pandemic has increased the trend of home gym setups, which has increased demand for exercise bikes as a practical and space-efficient fitness option.

In the Exercise Bikes Market, the gyms and clubs has been expanding at a rapid pace. The drivers anticipated to propel the market's growth during the projected period include rising awareness of fitness and healthy living, an increase in the number of gyms and boutiques, etc.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Exercise Bike Distribution Channel Outlook: Segment Analysis

Exercise Bikes Market Distribution channel Segment Analysis

According to Cognitive Market Research, The offline segment holds the largest market share. Customers can try products before buying them, they receive instant satisfaction when they buy from physical stores, etc. These elements are propelling the market segment's expansion.

In the Exercise Bikes Market, the rapidly growing sector is the online category, due to increasing use of smartphones and the internet, the simplicity of payment, home delivery, the ease of return or exchange policies, and the growing reliance on online shopping.

• Online
• Offline

Author's Detail

Aarti Bagekari

Research Associate at Cognitive Market Research

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Profile

I am Aarti Bagekari, worked as a research associate with strong passion for transforming complex information into strategic insights. My strong analytical skills, coupled with a deep understanding of market dynamics and consumer behavior, empower me to identify hidden opportunities and proactively mitigate risks for clients. As a part of team, I possess a skills in data analysis, segmentation, competitive landscape.

Author's Conclusion