Energy Supplements Market Report 2025 (Global Edition)

Global Energy Supplements Market Report 2025 Market Size Split by Product Type (Energy Drinks, Energy Bar, Energy Gels, Energy Gummies), by End User (Kids, Adults, Teenagers), by Sales Channel (Hyperm...

Energy Supplements Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

The key players in the global energy supplements market are focused on providing personalized solutions to the consumer as a differentiating strategy. Manufacturers are developing different products for kids, men, women, athletes, sportsmen, etc. according to the need for nutrients of individuals. They are continuously innovating to develop more convenient and palatable supplements with different flavors and formulations to cater to different consumer preferences and needs. New supplements intended for applications like pre-workout and mental alertness are being introduced constantly. In the modern digital world, leading industry players are constantly using social media platforms and search engine optimization (SEO) to build brand awareness and attract customers. Similarly, using eye-catching and sustainable packaging is gaining momentum in this thriving sector.

In 2023, CELSIUS introduced on-the-go energy supplement products in powder form, in strawberry, coconut, and blueberry lemonade flavors.
(Source- https://www.celsius.com/products/on-the-go/blueberry-lemonade/)

In 2024, Rockstar Inc. further strengthened its energy line with the launch of Rockstar Focus. This new energy drink is specifically designed to provide consumers with a drink.
(Source- https://www.rockstarenergy.com/products/f)

Top Companies Market Share in Energy Supplements Industry: (In no particular order of Rank)

• Suntory Holdings
• National Beverage Corp.
• Brighter Foods Ltd.
• The Kellogg Company
• Mckee Foods
• Premier Nutrition
• Red Bull GmbH
• Yakult Honsha Co. Ltd.
• Quest Nutrition
• The Coca Cola Company
• Probar LLC
• CELSIUS
• Arizona Beverage Co.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Which region will dominate the market in 2024, and which region is expanding at the fastest CAGR?

According to Cognitive Market Research, North America region has dominated the market and accounted for the highest revenue of XXX in 2023 and it is projected that it will grow at a CAGR of XX% in the future. The United States is now the largest market for energy supplements in North America, with further revenue growth expected. The increased demand for energy supplements in this area is due to consumers' growing awareness of the benefits of using supplements to improve performance and overall health. A large number of athletes and fitness enthusiasts live in the area, and they use supplements to help them with their workouts.
In Asia Pacific, the market is expected to grow significantly, becoming the fastest within the forecast period, driven by increasing expenditure on health-enhancing products, growing per capita income, and rising awareness in countries such as India, China, and South Korea.
 

The current report Scope analyzes Energy Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Energy Supplements Market Analysis

According to Cognitive Market Research, North America Energy supplement market size was valued at USD XX in 2023 and is expected to grow at a CAGR of XX% from 2024 to 2029. 

Europe Energy Supplements Market Analysis

According to Cognitive Market Research, Europe energy supplement market size was valued at USD XX in 2023 and is expected to grow at a CAGR of XX% from 2024 to 2029.

Asia Pacific Energy Supplements Market Analysis

According to Cognitive Market Research, Asia Pacific energy supplement market size was valued at USD XX in 2023 and is expected to grow at a CAGR of XX% from 2024 to 2029.

South America Energy Supplements Market Analysis

According to Cognitive Market Research,South America energy supplement market size was valued at USD XX in 2023 and is expected to grow at a CAGR of XX% from 2024 to 2029.

Middle East Energy Supplements Market Analysis

According to Cognitive Market Research,Middle East and Africa energy supplement market size was valued at USD XX in 2023 and is expected to grow at a CAGR of XX% from 2024 to 2029. 

Energy Supplements Market Analysis

In product type, the energy drink segment held the largest share of XX% in 2023. The market is expanding due to the rising demand for natural and organic energy drink. Customers in the millennial and Gen Z generations who live active lifestyles and need an instant energy boost also like energy drink and shots. Energy bar is being demanded by the fitness freaks who are going to gym regularly. Energy gel is more in concentrated form than energy drink and are consumed by athletes and other people who need a sustained release of energy. Gummies is consumed by people looking for a sweet and convenient way to get their daily dose of energy.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Energy Supplements Industry. Request a Free Sample PDF!

Segment Analysis of Energy Supplements Market

This industry is one of the most evolving industry, driven by advanced technologies, changing consumer preferences, urbanization and rising disposable income. In this chapter, we present the Energy Supplements market size, revenue share, and growth rate for each application/end-user segment, both globally and at the regional level.

Additionally, we provide qualitative insights, such as key driving and restraining factors that influence the growth of the Energy Supplements market. This section offers valuable information for companies to gain a deeper understanding of market trends, challenges, and technological advancements. By leveraging this analysis, businesses can develop strategies and make well informed decisions to stay competitive in a rapidly changing and highly competitive market.

Some of the key of Energy Supplements are:

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Energy Supplements End User Segment Analysis

In end user type, the adult segment held the largest share of XX% in 2023. Adults are mostly affected to being fitness freaks and use energy supplements to boost their energy. Sports activities need more energy due to which players mostly consume energy supplements and is expected to boost the adult segment in the energy supplement market. The kids is less focused towards the usage of Energy Supplement, while the teenagers are not enough capable to purchase it for daily use.

• Kids
• Adults
• Teenagers

Energy Supplements Sales Channel Segment Analysis

• Hypermarket
• Convenience Store
• Specialty Store
• Online Sales Channel

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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