Global Energy Drink
Market Report
2025
As per Cognitive Market Research's latest published report, the Global Energy Drink market size will be $94.60 Billion by 2028.Energy Drink Industry's Compound Annual Growth Rate will be 7.07% from 2023 to 2030.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
PDF Access: Password protected PDF file, Excel File Access: Quantitative data, PPT Report Access: For the presentation purpose, Cloud Access: Secure Company Account Access.
Share your contact details to receive free updated sample copy/pages of the recently published edition of Energy Drink Market Report 2024.
As per Cognitive Market Research's latest published report, the Global Energy Drink market size will be $94.60 Billion by 2028. Energy Drink Industry's Compound Annual Growth Rate will be 7.07% from 2023 to 2030.
The North America Energy Drink market size will be USD 30.59 Billion in 2028.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Energy Drink Market Sales Revenue 2028 | $ 94.6 Billion |
Global Energy Drink Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 7.07% |
Market Split by Type |
|
Market Split by Product |
|
Market Split by Target Consumer |
|
Market Split by Distribution Channel |
|
List of Competitors |
|
Regional Analysis |
|
Country Analysis |
|
Report scope is customizable as we have a huge database of Energy Drink industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Energy Drink Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Energy drink are the products which are widely promoted as the product that increase energy and enhance mental alertness and physical performance. The effect of energy drink on behaviour confirm that they are capable to increase the alertness and attention and also help to reduce sleepiness which can improve simulated driving and night works. The energy drink is most common in teens and young adults. Energy drink was first introduced in Europe and Asia in 1960. These are different from that of soft drinks. These drinks contain high level of caffeine which may show serious health effect particularly in children, teenagers, and young adults.
These drinks contain five time more caffeine than soft drinks. These energy drink can be carbonated and contains other ingredients such as sugar, vitamins B, amino acid derivatives, and herbal extracts. There are two kinds of energy drink products. first is sold in container which is of same in size as of soft drink and other is called energy shots which is concentrated liquid and are sold in the small containers holding. The high level of caffeine in the energy drink makes it a non-fit drink as it shows the serious effect in children, teenagers, and young adults.
The software drink is most common among the college students and corporates, as a substitute to the coffee which help them to remain alert during work. Energy drinks are also gaining popularity, as the mixers for popular alcoholic drinks. The company are continuously focusing on providing new flavor and categories to improve the consumption. The North America dominated the global energy drink market as these energy drinks are integral part of social gatherings, parties, and celebrations in the United States.
The healthy food development has become a relentless pattern, due in enormous part to a more prominent social attention to sustenance. The move towards more advantageous foods has been driven by shopper request, and when all is said in done the business has rushed to react, with numerous brands reformulating or re promoting their merchandise. Fruits and berries are among the world's most mainstream health foods. This sweet, nutritious nourishment are exceptionally simple to consolidate into your eating routine since they expect practically zero planning.
People between age group 25 to 34 appeared to be the most health conscious according to the study. 51 percent said they were always looking for healthy food while shopping, which is a step up from older cohorts as well as younger people of the Generation Z (18-24 years old).
Good nutrition is an important part of leading a healthy lifestyle. Combined with physical activity, your diet can help you to reach and maintain a healthy weight, reduce your risk of chronic diseases (like heart disease and cancer), and promote your overall health. As purchasers around the globe are putting more accentuation on what they are expending so as to keep up their wellbeing, guardians are hoping to join these sound propensities in their kids' weight control plans and ways of life too. 67% of worldwide parents need to improve their youngster's dietary patterns. Guardians in rising or creating markets are putting a ton of significance on improving kids' dietary patterns.
Thus, the increasing awareness among consumers for their health well-being, healthy eating preference and growing popularity of healthy drinks drives the growth of market.
We have various report editions of Energy Drink Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.
Competitive Landscape includes company profiling of the key manufacturers listed below. It also provides the key developments such as new product launches, expansion, mergers & acquisitions, partnerships, agreements, joint ventures, business overview, key strategies and financial analysis associated with the key players. Strategy implemented to overcome the COVID-19 Impact will be discussed in the report scope. Key players Financials includes Revenue (USD Million), Gross Margin (%) and Market Share (%) (2019- 2023), S.W.O.T Analysis, (To read more request the sample pages Or speak to analyst/author directly).
The food and beverage industry is diverse and competitive, with companies employing various strategies to gain a competitive edge. Some of the key players in Energy Drink market are focusing on key strategies including innovation and product development, brand building and marketing, partnerships and collaborations, global expansion and others. In these chapters, we offer a detailed analysis of key players operating in the market, which includes Energy Drink sales revenue, company market share, S.W.O.T analysis, key strategies, and other major factors. After conducting a thorough competitor analysis, companies can use the insights gained to refine their strategies, identify new opportunities, and mitigate potential threats.
Top Companies Market Share in Energy Drink Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
Region and country analysis section of Energy Drink Industry Analysis has been segmented into 5 major region such as North America, Europe, Asia Pacific, Middle East & Africa ,and Latin America (along with respective major contributing countries) and provides the revenue share, current trends.
The base years considered for all the estimations by analyzing trends and growth rate will help you gain an in-depth understanding of the conclusions provided in this report. This report also includes figures, graphs, pie charts, tables and bar graphs that explain the data analysis based on current trends at the country level as well as key regions. This research report also focuses on assessing factors such as profit, product price, capacity, production, supply demand market growth rate along with others to create a clear picture on the future prospects of Energy Drink market.
Regional analysis in the Energy Drink market involves assessing the specific market conditions, consumer preferences, regulatory environments, and competitive landscapes in different geographical regions. This analysis is crucial for manufacturers looking to expand their operations, tailor products to local preferences, and navigate the unique challenges and opportunities present in each region. In this chapter, we have included detailed quantitative as well as qualitative analysis for each region along with country. This analysis of Energy Drink will help you to understand how the market is growing in a particular region.
The current report Scope analyzes Energy Drink Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
To learn more about geographical trends request the free sample pages.
Get Free Sample
Global Energy Drink Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Energy Drink Industry growth. Energy Drink market has been segmented with the help of its Type, Product Target Consumer, and others. Energy Drink market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
Based on present and future trends, the market size is estimated from 2019 to 2031. Moreover, study also provides quantitative and qualitative analysis of each type to understand the driving factors for the fastest growing type segment for Energy Drink market.
Type Segment analysis of Energy Drink industry helps to understand the different components, trends, and consumer preferences within the industry. The F&B industry encompasses various products, from fresh produce to processed foods, beverages, and others. This diversity allows for creativity and innovation in product development. This chapter offers revenue share analysis of Energy Drink market at global as well as regional level. This detailed analysis helps to understand the specific needs of different customers. Moreover, it can help to make key decisions about product development, pricing strategies, and market positioning.
Type of Energy Drink analyzed in this report are as follows:
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Energy Drink Industry. Request a Free Sample PDF!
The Alcoholic segment Revenue will be USD 43.28 Billion by 2028.
As the trend of mixing the energy drink with alcohol gain popularity, the company came up with the new energy drink product which contain the pre-mix alcohol and energy drink. These drinks offer cheaper alternative for a cheap alternative to mixing an energy drink with hard liquor. Alcohol is a depressant, and caffeine, taurine etc. are stimulants. Because of that, alcoholic energy drinks are at cross purposes. These drink shows adverse effect on body and hence most people are in favor of banning this product.
It is the type of beverage that contain high level of stimulant ingredient which are intended to enhance mental alertness and physical performance. These are different from sports drinks. The energy drink is made of ingredients such as caffeine, sugar and supplements like vitamins or carnitine. Some of them also contain the herbal content which provide health beneficial effects. Ginseng and Ginkgo biloba are most commonly used herbs. The non-alcoholic energy drink is mostly popular in the middle age group people which serve as the alternative for coffee in colleges and offices. These drinks are also gaining popularity in the parties, get-together etc. which lead to increase in the market share of the product.
The above Graph is for representation purposes only. This chart does not depict actual Market share.
To learn more about market share request the free sample pages.
Get Free Sample
The Energy Drink Revenue (USD Billion) in Teenagers segment will be USD 33.11 Billion by 2028.
Energy drinks provide mental and physical stimulation as it has stimulant ingredient such as caffeine and sugar along with supplements, such as vitamins or carnitine that enhances mental alertness and physical performance. There is rising awareness for energy drink among teenagers due to advertisements and promotion on social media which has great influence on this group of population. Changing consumer's lifestyle and increasing preference towards the energy drink boost its demand among the teenager population. The key players in the market boost the demand for energy drink among teenagers but there is potential negative impact on the health of teenagers. The National Center for Complementary and Integrative Health article states that though energy drink improves and enhances mental alertness and physical performance but has harmful effects among teenagers such as steadiness of hands, presence of caffeine has negative effects on health such as cardiovascular, diabetic, gastrointestinal and metabolic issues. The study states that American teenagers consume more energy drinks along with multi-vitamins.
The adults with age group from 18-34 yrs. consume the energy drink stated by National Center for Complementary and integrative Health. There is higher demand for use of energy drink among adult population due to social media influence or promotional advertisements. The caffeine containing energy drink is most common consuming drink among adult population. This drink boosts the physical performance and alertness among adults but there is health risk associated with its consumption. The energy rink demand is higher among adult population of Asia-Pacific and Europe and North America with the introduction of Red bull brand.
The geriatric age group of above 55 yrs. of age group are elderly consumers attracted towards energy drinks comprising sugar or sweeteners for masking the bitter taste of caffeine. Hence there is higher demand for the energy drink among geriatrics, as the caffeine content helps to improve mental alertness and physical performance though it has some health hazards associated with it such as heart related problems, high blood glucose levels, metabolism and gastrointestinal issues. The key players in the market are introducing healthy energy drinks for consumers.
The Energy Drink Revenue (USD Billion) in On-trade segment will be USD 39.63 Billion by 2028.
The on-trade distribution channel includes outlets like bars, restaurants, coffee shops, clubs, and hotels. The on-trade channels provide alcoholic drinks such as beers, spirits, liquors and other drinks. The distribution channel of on trade adopts unique approach such as personal relationships with customer is very important in-service industry for business growth. The energy drink is distributed through on-trade distribution channel due to easily available channel for promotion of the drinks to consumers.
The off-trade market includes outlets like hypermarkets, supermarket, convenience stores, mini market, wines, spirits shops and the majority of trade is generated form super market. The direct selling involves the distribution of energy drink to consumers offered through retail outlets, hypermarkets or supermarkets. The strategies and marketing tactics used for this distribution channel is reduction in price, tasting for selective products. The energy drink distributed through off trade and distribution channel due to changing consumer’s preference towards the direct distribution of the drink and due to regulations set related to collaborations with supermarkets.
Research Analyst at Cognitive Market Research
I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.
Nisha Deore is a highly skilled Research Analyst with over three years of experience specializing in food & beverage sectors. Her expertise encompasses secondary research, data mining, competitive analysis, and the development of detailed collateral and PR materials. Known for her meticulous approach, Nisha designs robust research methodologies and delivers actionable insights that support her organization’s commercial and financial objectives.
In her current role, Nisha manages research for food & beverage categories, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With a deep passion for both sectors and a commitment to continuous professional development, Nisha remains an invaluable asset in the dynamic landscape of market research.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Energy Drink Market is witnessing significant growth in the near future.
In 2023, the Organic segment accounted for noticeable share of global Energy Drink Market and is projected to experience significant growth in the near future.
The Alcoholic segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Red Bull , Rockstar Energy Drink and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Type | Organic, Non-Organic |
Product | Alcoholic, Non-Alcoholic |
Target Consumer | Teenagers, Adults, Geriatric Population |
Distribution Channel | On-trade, Off-trade & Direct Selling |
List of Competitors | Red Bull, Monster Beverage, Rockstar Energy Drink, Coca Cola, PepsiCo, AriZona Beverages, National Beverage, Dr. Pepper, 5 hour ENERGY, The Cloud 9 Energy Drink, Vitale Beverages, Extreme Drinks |
This chapter will help you gain GLOBAL Market Analysis of Energy Drink. Further deep in this chapter, you will be able to review Global Energy Drink Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Energy Drink. Further deep in this chapter, you will be able to review North America Energy Drink Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Energy Drink. Further deep in this chapter, you will be able to review Europe Energy Drink Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Energy Drink. Further deep in this chapter, you will be able to review Asia Pacific Energy Drink Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Energy Drink. Further deep in this chapter, you will be able to review South America Energy Drink Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East and Africa Market Analysis of Energy Drink. Further deep in this chapter, you will be able to review Middle East and Africa Energy Drink Market Split by various segments and Country Split.
Chapter 6 Middle East and Africa Market Analysis
Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis (Only Available with Corporate User License)
This chapter provides an in-depth analysis of the market share among key competitors of Energy Drink. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2019 -2031
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Product Analysis 2019 -2031
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 12 Market Split by Target Consumer Analysis 2019 -2031
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 13 Market Split by Distribution Channel Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Energy Drink market
Chapter 14 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 15 Customize the Report Edition (Is applicable, On Request, Subject to Data Available, At an Additional Cost)
Why Organic have a significant impact on Energy Drink market? |
What are the key factors affecting the Organic and Non-Organic of Energy Drink Market? |
What is the CAGR/Growth Rate of Alcoholic during the forecast period? |
By type, which segment accounted for largest share of the global Energy Drink Market? |
Which region is expected to dominate the global Energy Drink Market within the forecast period? |
Segmentation Level Customization |
|
Global level Data Customization |
|
Region level Data Customization |
|
Country level Data Customization |
|
Company Level |
|
Additional Data Analysis |
|
Additional Qualitative Data |
|
Additional Quantitative Data |
|
Service Level Customization |
|
Report Format Alteration |
|
Published Report Editions
are Just a Tip of an Iceberg
Access the Complete Database of
Energy Drink Market
Request Sample