Energy Drink Market Report 2023 (Global Edition)

Global Energy Drink Market Report 2023 talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Energy Drink Industry growth. Energy Drink market has been segmented with the help of its Type, Product Target Consumer, and others. Energy Drink market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.

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Type Segment Analysis of Energy Drink Market

Based on present and future trends, the market size is estimated from 2018 to 2030. Moreover, study also provides quantitative and qualitative analysis of each type to understand the driving factors for the fastest growing type segment for Energy Drink market.

Type of Energy Drink analyzed in this report are as follows:

• Organic
• Non-Organic

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Energy Drink Market,by application

Alcoholic

The Alcoholic segment Revenue will be USD 43.28 Billion by 2028.

As the trend of mixing the energy drink with alcohol gain popularity, the company came up with the new energy drink product which contain the pre-mix alcohol and energy drink. These drinks offer cheaper alternative for a cheap alternative to mixing an energy drink with hard liquor. Alcohol is a depressant, and caffeine, taurine etc. are stimulants. Because of that, alcoholic energy drinks are at cross purposes. These drink shows adverse effect on body and hence most people are in favor of banning this product.

Non-Alcoholic

It is the type of beverage that contain high level of stimulant ingredient which are intended to enhance mental alertness and physical performance. These are different from sports drinks. The energy drink is made of ingredients such as caffeine, sugar and supplements like vitamins or carnitine. Some of them also contain the herbal content which provide health beneficial effects. Ginseng and Ginkgo biloba are most commonly used herbs. The non-alcoholic energy drink is mostly popular in the middle age group people which serve as the alternative for coffee in colleges and offices. These drinks are also gaining popularity in the parties, get-together etc. which lead to increase in the market share of the product.

The above Graph is for representation purposes only. This chart does not depict actual Market share. Please purchase the Energy Drink market report 2023 Edition by contacting our team.

Energy Drink Target Consumer Segment Analysis

Teenagers

The Energy Drink Revenue (USD Billion) in Teenagers segment will be USD 33.11 Billion by 2028.

Energy drinks provide mental and physical stimulation as it has stimulant ingredient such as caffeine and sugar along with supplements, such as vitamins or carnitine that enhances mental alertness and physical performance. There is rising awareness for energy drink among teenagers due to advertisements and promotion on social media which has great influence on this group of population. Changing consumer's lifestyle and increasing preference towards the energy drink boost its demand among the teenager population. The key players in the market boost the demand for energy drink among teenagers but there is potential negative impact on the health of teenagers. The National Center for Complementary and Integrative Health article states that though energy drink improves and enhances mental alertness and physical performance but has harmful effects among teenagers such as steadiness of hands, presence of caffeine has negative effects on health such as cardiovascular, diabetic, gastrointestinal and metabolic issues. The study states that American teenagers consume more energy drinks along with multi-vitamins.

Adults

The adults with age group from 18-34 yrs. consume the energy drink stated by National Center for Complementary and integrative Health. There is higher demand for use of energy drink among adult population due to social media influence or promotional advertisements. The caffeine containing energy drink is most common consuming drink among adult population. This drink boosts the physical performance and alertness among adults but there is health risk associated with its consumption. The energy rink demand is higher among adult population of Asia-Pacific and Europe and North America with the introduction of Red bull brand.

Geriatric Population

The geriatric age group of above 55 yrs. of age group are elderly consumers attracted towards energy drinks comprising sugar or sweeteners for masking the bitter taste of caffeine. Hence there is higher demand for the energy drink among geriatrics, as the caffeine content helps to improve mental alertness and physical performance though it has some health hazards associated with it such as heart related problems, high blood glucose levels, metabolism and gastrointestinal issues. The key players in the market are introducing healthy energy drinks for consumers.

• Teenagers
• Adults
• Geriatric Population

Energy Drink Distribution Channel Segment Analysis

On-trade

The Energy Drink Revenue (USD Billion) in On-trade segment will be USD 39.63 Billion by 2028.

The on-trade distribution channel includes outlets like bars, restaurants, coffee shops, clubs, and hotels. The on-trade channels provide alcoholic drinks such as beers, spirits, liquors and other drinks. The distribution channel of on trade adopts unique approach such as personal relationships with customer is very important in-service industry for business growth. The energy drink is distributed through on-trade distribution channel due to easily available channel for promotion of the drinks to consumers.

Off-trade & Direct Selling

The off-trade market includes outlets like hypermarkets, supermarket, convenience stores, mini market, wines, spirits shops and the majority of trade is generated form super market. The direct selling involves the distribution of energy drink to consumers offered through retail outlets, hypermarkets or supermarkets. The strategies and marketing tactics used for this distribution channel is reduction in price, tasting for selective products. The energy drink distributed through off trade and distribution channel due to changing consumer’s preference towards the direct distribution of the drink and due to regulations set related to collaborations with supermarkets.

• On-trade
• Off-trade & Direct Selling

Energy Drink Market Regional Analysis

Region and country analysis section of Energy Drink Industry Analysis has been segmented into 5 major region such as North America, Europe, Asia Pacific, Middle East & Africa ,and Latin America (along with respective major contributing countries) and provides the revenue share, current trends.

The base years considered for all the estimations by analyzing trends and growth rate will help you gain an in-depth understanding of the conclusions provided in this report. This report also includes figures, graphs, pie charts, tables and bar graphs that explain the data analysis based on current trends at the country level as well as key regions. This research report also focuses on assessing factors such as profit, product price, capacity, production, supply demand market growth rate along with others to create a clear picture on the future prospects of Energy Drink market.

Region-wise, the market is analyzed across: (In case you wish to acquire a specific region or any country data then please contact us)

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

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The base years considered for all the estimations by analyzing trends and growth rate will help you gain an in-depth understanding of the conclusions provided in this report. This report also includes figures, graphs, pie charts, tables and bar graphs that explain the data analysis based on current trends at the country level as well as key regions. This research report also focuses on assessing factors such as profit, product price, capacity, production, supply demand market growth rate along with others to create a clear picture on the future prospects of this market.

Top Companies in Energy Drink Market

Competitive Landscape includes company profiling of the key manufacturers listed below. It also provides the key developments such as new product launches, expansion, mergers & acquisitions, partnerships, agreements, joint ventures, business overview, key strategies and financial analysis associated with the key players. Strategy implemented to overcome the COVID-19 Impact will be discussed in the report scope. Key players Financials includes Revenue (USD Million), Gross Margin (%) and Market Share (%) (2018- 2022), S.W.O.T Analysis, (To read more request the sample pages Or speak to analyst/author directly).

Top Companies Market Share in Energy Drink Industry: (In no particular order of Rank)

• Red Bull
• Monster Beverage
• Rockstar Energy Drink
• Coca Cola
• PepsiCo
• AriZona Beverages
• National Beverage
• Dr. Pepper
• 5 hour ENERGY
• The Cloud 9 Energy Drink
• Vitale Beverages
• Extreme Drinks
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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