Email Tracking Software Market Report 2025 (Global Edition)

Global Email Tracking Software Market Report 2025 Market Size Split by Deployment mode (Cloud-based, On-premises), by End Users (Large Enterprises, Small Enterprises), by Software Subscription (Monthl...

Email Tracking Software Market Report Description

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Email Tracking Software Market Insights Video

Competitive Landscape of the Email Tracking Software Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Email Tracking Software Industry News

• January 2021: SalesLoft, a marketing platform that delivers AI-based tools to assist marketers in streamlining their marketing process - finding and tracking, assisting them in selling visual training devices, and helping with post-sales processes - has closed $ 100 million. The firm's founder and manager, Kyle Porter, verified to TechCrunch that the firm now has a $ 1.1 billion cashback, which is the most elevated cost ever. In April 2019, before any international health epidemic, the organization extended Series D from US$ 70 million to about $ 600 million.

(Source: https://techcrunch.com/2021/01/06/atlantas-salesloft-raises-100m-for-its-digital-sales-platform-now-valued-at-1-1b/ )

Top Companies Market Share in Email Tracking Software Industry: (In no particular order of Rank)

• Outreach Inc.
• Cirrus Insight
• HubSpot
• SalesLoft
• Yesware
• Boomerang
• AtomPark Software
• Salesforce Pardot
• Mailchamp
• Zoho Campaigns
• Salesmate
• Zapier
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

In terms of revenue, the North American Email Tracking Software Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue due to the region's escalating demand for sales and marketing optimization tools, integration with customer relationship management systems, heightened emphasis on data security and compliance, and the pervasive trend of remote work. Real-time notifications, advanced analytics, and compatibility with mobile devices further contribute to the software's growth, meeting the evolving requirements of businesses and individuals in the dynamic North American market.

Europe is the fastest-growing region due to increasing reliance on email communication, growing demand for sales and marketing optimization tools, integration with customer relationship management (CRM) systems, emphasis on enhanced analytics and reporting, concerns about security and compliance, mobile compatibility, real-time notifications, and the impact of remote work trends. These factors contribute to the European market's continuous growth and adoption of email tracking solutions.

The current report Scope analyzes Email Tracking Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Email Tracking Software Market Analysis

According to Cognitive Market Research, the global email tracking software market size was estimated at USD 10584.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 4233.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031 due to increasing reliance on email communication for business, the demand for sales and marketing optimization tools, integration with CRM systems, emphasis on security and compliance, and the growing trend of remote work. According to Cognitive Market Research, increasing reliance on email communication, integration with on-premises solutions for enhanced data control, and the persistent need for secure, compliant, and analytics-rich solutions in a dynamic business environment. In conclusion, North America's email tracking software market is driven by evolving security needs, reflecting a growing trend toward digital communication optimization.

• According to Cognitive Market Research, the US had a major share in the email tracking software market with a market size of USD 3340.37 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. The nation's increasing demand for sales and marketing optimization tools amplifies the demand. 
• The Canada email tracking software market had a market share of USD 508.04 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Canada's increasing reliance on email drives market expansion.
• The Mexico email tracking software market is projected to grow at a CAGR of 8.2% during the forecast period, with a market size of USD 385.26 million in 2024.

Europe Email Tracking Software Market Analysis

According to Cognitive Market Research, the global email tracking software market size was estimated at USD 10584.2 Million, out of which Europe held the major market of more than 30% of the global revenue with a market size of USD 3175.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031 due to increasing reliance on email communication, demand for sales and marketing optimization tools, integration with CRM systems, emphasis on enhanced analytics and reporting, security and compliance concerns, mobile compatibility, real-time notifications, and the growing trend of remote work. According to Cognitive Market Research, businesses prioritize control over their email tracking processes, and on-premises solutions provide a localized approach, addressing regional preferences and regulatory requirements in the European market. In conclusion, the region's email-tracking software market is driven by a growing need for efficient communication solutions in diverse industries.

• The United Kingdom email tracking software market had a market share of USD 533.44 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. This is due to the growing trend of remote work.
• The France email tracking software market is projected to grow at a CAGR of 7.2% during the forecast period, with a market size of USD 292.12 million in 2024.
• According to Cognitive Market Research, the size of the German email tracking software market was valued at USD 628.70 million in 2024 and is projected to grow at a CAGR of 8.2% during the forecast period. In Germany, email tracking software sales surged due to the presence of major market players. 
• The Italy email tracking software market is projected to grow at a CAGR of 7.4% during the forecast period, with a market size of USD 273.07 million in 2024.
• The Russian email tracking software market is projected to grow at a CAGR of 7.0% during the forecast period, with a market size of USD 492.17 million in 2024.
• The Spanish email tracking software market is projected to grow at a CAGR of 7.1% during the forecast period, with a market size of USD 260.37 million in 2024.
• The Luxembourg email tracking software market is projected to grow at a CAGR of 8.1% during the forecast period, with a market size of USD 98.43 million in 2024.
• The Portugal email tracking software market is projected to grow at a CAGR of 7.8% during the forecast period, with a market size of USD 66.68 million in 2024.
• The Greece email tracking software market is projected to grow at a CAGR of 8.3% during the forecast period, with a market size of USD 38.10 million in 2024.
• The Rest of Europe's email tracking software market is projected to grow at a CAGR of 6.7% during the forecast period, with a market size of USD 492.17 million in 2024.

Asia Pacific Email Tracking Software Market Analysis

According to Cognitive Market Research, the global email tracking software market size was estimated at USD 10584.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with market size of USD 2434.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2024 to 2031 due to region's growing reliance on email communication, expanding sales and marketing activities, increased emphasis on data analytics, and the widespread adoption of mobile devices, all accentuated by the surge in remote work trends. According to Cognitive Market Research, the need for sophisticated analytics drives market expansion. Large enterprises seek efficient email tracking solutions to enhance communication, marketing strategies, and customer engagement in the dynamic business landscape of the region. In conclusion, the region's email-tracking software market is driven by increased digital communication, reflecting rising demand for efficient business communication tools.

• According to Cognitive Market Research, the size of the Chinese email tracking software market size was valued at USD 1095.46 million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period. This is due to the escalating demand for effective communication tools in businesses.
• The Japan email tracking software market is projected to grow at a CAGR of 10.0% during the forecast period, with a market size of USD 335.94 million in 2024. This is due to the growing importance of data-driven decision-making and the increasing trend towards remote work.
• The India email tracking software market had a market share of USD 292.12 million in 2024 and is projected to grow at a CAGR of 13.3% during the forecast period. 
• The South Korean email tracking software market is projected to grow at a CAGR of 10.6% during the forecast period, with a market size of USD 243.44 million in 2024.
• The Australian email tracking software market is projected to grow at a CAGR of 11.2% during the forecast period, with a market size of USD 126.59 million in 2024.
• The South East Asia email tracking software market is projected to grow at a CAGR of 12.5% during the forecast period, with a market size of USD 167.97 million in 2024.
• The Rest of Asia Pacific email tracking software market is projected to grow at a CAGR of 11.3% during the forecast period, with a market size of USD 172.84 million in 2024.

South America Email Tracking Software Market Analysis

According to Cognitive Market Research, the global email tracking software market size was estimated at USD 10584.2 Million, out of which Latin America market has more than 5% of the global revenue with market size of USD 529.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031 due to increased digital communication, growing emphasis on sales optimization, CRM integration, heightened awareness of data security, and the rising trend of remote work, fueling demand for tools that enhance email analytics and engagement. According to Cognitive Market Research, heightened demand for sales optimization and an increasing focus on client-based communication analytics drives market expansion. These factors underscore the region's growing reliance on email tracking tools for client engagement and business insights. In conclusion, the region's email-tracking software market is driven by increased email reliance, sales optimization, CRM integration, security focus, and adaptation to remote work trends.

• According to Cognitive Market Research, the Brazil email tracking software market size was valued at USD 226.50 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Email tracking software sales flourish in Brazil due to the nation's technological advancements in software design.
• The Argentina email tracking software market had a market share of USD 88.91 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. The increasing adoption of email tracking software.
• The Colombia email tracking software market is projected to grow at a CAGR of 8.7% during the forecast period, with a market size of USD 47.10 million in 2024.
• The Peru email tracking software market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 43.40 million in 2024.
• The Chile email tracking software market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 38.10 million in 2024.
• The Rest of Latin America email tracking software market is projected to grow at a CAGR of 8.0% during the forecast period with a market size of USD 85.20 million in 2024.

Middle East Email Tracking Software Market Analysis

According to Cognitive Market Research, the global email tracking software market size was estimated at USD 10584.2 Million, out of which Middle East and Africa held the major market of around 2% of the global revenue with market size of USD 211.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031 due to growing reliance on digital communication, increasing demand for sales optimization tools, and the need for enhanced analytics in email marketing. Mobile compatibility and remote work trends further contribute to market expansion. According to Cognitive Market Research, there is a growing reliance on digital communication, an increasing adoption of technology by small enterprises, and the need for cost-effective tools to optimize email marketing efforts and enhance communication strategies. In conclusion, the region's email tracking software market is driven by rising digital communication, analytics demand, and increased remote work adoption.

• According to Cognitive Market Research, the GCC Countries' email tracking software market size was valued at USD 90.60 million in 2024 and is projected to grow at a CAGR of 10.0% during the forecast period. Email tracking software sales flourish in the GCC Countries due to the region's increasing reliance on email communication, and demand for sales & marketing optimization tools.
• The Egypt email tracking software market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 22.23 million in 2024.
• The South African email tracking software market is projected to grow at a CAGR of 10.2% during the forecast period, with a market size of USD 33.45 million in 2024. Email tracking software flourished in South Africa due to the region's enhanced analytics, security, mobile compatibility, real-time notifications, AI integration, and the influence of remote work trends, fostering efficiency and collaboration.
• The Turkish email tracking software market is projected to grow at a CAGR of 8.7% during the forecast period, with a market size of USD 18.20 million in 2024.
• The Nigeria email tracking software market is projected to grow at a CAGR of 8.3% during the forecast period, with a market size of USD 22.23 million in 2024.
• The Rest of MEA email tracking software market is projected to grow at a CAGR of 8.2% during the forecast period with a market size of USD 24.98 million in 2024.

Email Tracking Software Market Analysis

Email Tracking Software Deployment mode Segment Analysis

According to Cognitive Market Research, cloud-based holds a prominent market share due to the surge in digital communication, with a focus on cloud-based solutions. Cloud-based platforms offer scalability and accessibility, catering to the evolving needs of businesses. Integration with CRM systems and enhanced security features further accentuate the demand for these solutions in today's dynamic work environment.

On-premises is the fastest-growing category over the forecast period due to the rising need for on-premises solutions, which is driven by increased email reliance, sales optimization, CRM integration, enhanced analytics, security concerns, mobile compatibility, real-time notifications, AI integration, and the growing trend of remote work. These factors propel the demand for robust, on-premises email tracking solutions catering to diverse business needs.

• Cloud-based
• On-premises

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Email Tracking Software Industry. Request a Free Sample PDF!

Email Tracking Software End Users Segment Analysis

According to Cognitive Market Research, large enterprises hold a prominent market share due to the growing need for comprehensive communication analytics, enhanced customer engagement, and seamless integration with CRM systems. Real-time notifications, advanced analytics, and security features cater to the demands of large-scale operations. The trend towards remote work further amplifies the importance of efficient email tracking tools in corporate environments.

Small enterprises are the fastest-growing category over the forecast period due to the increased need for affordable solutions that enhance email campaign effectiveness, optimize sales and marketing efforts, and deliver real-time insights. As small businesses prioritize efficient communication, tracking tools offer valuable analytics, improving engagement and customer relationship management.

• Large Enterprises
• Small Enterprises

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Email Tracking Software Software Subscription Segment Analysis

According to Cognitive Market Research, annual holds a prominent market share due to rising sales and marketing optimization demand, integration with CRM systems, enhanced analytics, and real-time notifications. Annual software subscriptions are preferred for cost-effective, continuous access to features.

Monthly is the fastest-growing category over the forecast period due to rising demand for sales optimization, CRM integration, and enhanced analytics. Monthly software subscriptions provide flexibility for businesses. Drivers include increased reliance on email communication, marketing analytics needs, and the growing trend of remote work, emphasizing the importance of real-time insights and mobile compatibility in this dynamic market.

• Monthly
• Quarterly
• Annual

Email Tracking Software Email Service Type Segment Analysis

According to Cognitive Market Research, client-based held the major market stake over the projected period due to the increasing need for client-based solutions that offer real-time tracking, analytics, and security for email communications. With a focus on optimizing sales, marketing efforts, and CRM integration, these tools cater to businesses seeking enhanced customer engagement and data-driven decision-making in an evolving digital landscape.

Web-based is the fastest-growing category over the forecast period due to increasing reliance on email communication. Web-based solutions dominate, enabling seamless access from any device. Expanded demand for sales optimization, CRM integration, robust analytics, security compliance, mobile compatibility, and the impact of remote work trends. Real-time notifications and AI integration further contribute to the software's evolving landscape.

• Web-based
• Client-based

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Profile

Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion