Electric Guitars Market Report 2025 (Global Edition)

Global Electric Guitars Market Report 2025 Market Size Split by Type (Solid Body Guitar, Hollow Body Guitars, Electric Acoustic Guitar, Seven String Guitar, Semi-Acoustic Guitar, Chambered Bodies Guit...

Electric Guitars Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Top Companies in Electric Guitars Market

Consumer goods companies are encountering various challenges, such as shifting consumer preferences, supply chain disruptions, and rising raw material costs. In response, several leading players in the industry are embracing new technologies to enhance their product offerings. This study provides valuable insights into competitors’ revenue generation, key strategies, recent developments, and includes a comprehensive S.W.O.T. analysis, offering a clearer understanding of the competitive landscape and market positioning. To gain more insights about the leading players you can access the paid version of this report.

Top Companies Market Share in Electric Guitars Industry: (In no particular order of Rank)

• Gibson
• Yamaha
• Fender
• Ibanez
• C.F. Martin & Co.
• Epiphone Guitar Corp.
• Jackson
• Esp
• Cort
• Carvin Corporation
• Dean Guitars
• Squier
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Which region dominated the market of Electric Guitars in 2024?

According to Cognitve Market Research, Asia-Pacific accounted for the largest market share of XX% in 2024. The Asia-Pacific region has been seeing rapid growth in demand for electric guitars due to increasing interest in music, especially for playing guitars, and rising disposable income.
For instance, US guitar maker Fender was set to open its first retail store in Japan in 2023, aiming that its hard-rocking brand will attract both music lovers and people who like its style. Fender Flagship Tokyo featured the company’s new brand, F Is for Fender and, a full array of its guitars and a soundproof room for musicians to play loud. Fender opened its store in Japan due to rising demand and certain anticipations that the Asia-Pacific will be the next dominant region, according to Fender’s President of Asia-Pacific.  Moreover, Yamaha store in Ginza, Japan was renovated to create an enjoyable music space in 2021. These companies are observing potential for growth in the Asia-Pacific, thus, they are creating demand and catering to the artists in the Asia-Pacific region.
Another instance of musical industry growth is in China, wherein the dominant sector in Tangwu was once farming. However, the town has 108 companies engaged in the production of musical instruments, and accessories, and is known proudly as China's guitar town. These companies produce 2 million electric guitars and 5 million accessory sets each year together which generates an annual revenue of over 1 billion yuan. Tangwu has a population of 80,000, but more than 5,000 people are working in the musical instrument industry, thus the musical instrument sector is the main source of income, according to statistics provided by the local government.

Which region is expanding at the fastest CAGR? 

North America accounts for XX% market share in 2024 and is the fastest-growing region. The origin of some of the most notable electric guitar companies is in Southern California. Like Rickenbacker began in the 1930s, Gibson built its second factory in Southern California in the 1950s, and Fender begun in 1946. Therefore, School curricula and music education programs are increasingly including electric guitar instruction, catering to the youth population's interest in musical instruments. Moreover, the recurring music-related activities and concerts happening in North America affect the demand for the electric guitar market positively.
For instance, two of the world’s leading independent guitar stores, that are, The North American Guitar (TNAG) and Carter Vintage Guitars (CVG) merged in 2022 to bring the finest guitars and instruments to players, collectors, and enthusiasts all over the world. The North American Guitar (TNAG) is experienced in luthier-built instruments and the premium guitar market and Carter Vintage Guitars is experienced in extensive vintage inventory will create a convenient and desired online and in-store guitar-buying experience for discerning musicians. This merge has resulted in expanding its operations and keeping up with the demand successfully. 
Electric guitars are generally more expensive in Mexico than in the United States. 

 

 

The current report Scope analyzes Electric Guitars Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Electric Guitars Market Analysis

Based on the segment, Solid body electric guitars account for the largest market share of XX% in 2024. Solid-body electric guitars don’t have an internal cavity or sound hole that produces vibrations like in acoustic guitars. So, they produce very little sound when played without amplification. However, their strings vibrate longer than the hollow-body versions. Solid-body instruments are usually made of hardwood with a lacquer wherein the wood is dried for 3-6 months before cutting for the making guitar. These guitars have six steel strings. Pickups on the guitar convert the string vibrations into an electrical signal which is then plugged into an amplifier and speaker.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Electric Guitars Industry. Request a Free Sample PDF!

Based on segment, Vibrato arms account for XX% market share in 2024. Vibrato arms, also known as whammy bars, allow guitarists to modulate the pitch of notes or chords, adding expressive depth to their playing. Notable designs like the Bigsby vibrato tailpiece have been integral to genres requiring pitch variation. 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Electric Guitars Neck Shape Segment Analysis

C-shaped necks are renowned for their comfortable, oval-like profile, making them the most popular choice among both electric and acoustic guitars. Their ergonomic design suits a wide range of playing styles and hand positions. 

• Folding Neck
• V Necks
• C Necks
• U Necks

Electric Guitars Application Segment Analysis

Based on segment, professional performance accounts for XX% market share in 2024. Guitars catered for professional performance prioritize superior build quality, exceptional tonal characteristics, and reliability. These instruments are designed to extensive demands of live performances and studio recordings, ensuring consistency and excellence.

• Professional Performance
• Learning & Training
• Individual Amateurs

Electric Guitars Distribution Channel Segment Analysis

Based on the segment, the offline distribution channel accounts for the largest market share of XX% in 2024. The music retail stores sell electric guitars to customers across the world, whether it’s Zuhal Müsik in Turkey, Bothner’s in South Africa, or Maxwell’s House of Music in Indiana, USA. Interestingly, the second-hand market also plays a significant role, particularly for high-end and vintage electric and bass guitars. 

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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