DIY Home Improvement Market Report 2025 (Global Edition)

Global DIY Home Improvement Market Report 2025 Market Size Split by Product Type (Tools and Equipment, Building Project Types, Home Décor, Gardening and Outdoor), by Project Type (Interior Renovation...

DIY Home Improvement Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

DIY Home Improvement Market Insights Video

Competitive Landscape of the DIY Home Improvement Market

The competitive landscape of the DIY Home Improvement market features key players like The Home Depot, Lowe's, and Ace Hardware, which dominate through extensive product ranges and retail networks. These companies focus on innovation, offering a variety of tools, materials, and home décor items. Online platforms like Amazon and Alibaba enhance competition by providing convenience and broader access to DIY products. Additionally, brands such as Stanley Black & Decker and Bosch lead in specialized tools, driving market growth through technological advancements and quality offerings.

In October 2023, DeWalt introduced a new line of 20V MAX* XR® Cordless Tool System products exclusively at The Home Depot. This new line focuses on power and versatility, enhancing the tool options available for professionals and DIY enthusiasts. (Source: https://www.homedepot.com/collection/Tools/DEWALT-20V-MAX-XR-Collection/Family-318246735)

Top Companies Market Share in DIY Home Improvement Industry: (In no particular order of Rank)

• The Home Depot
• Lowe's Companies
• Inc.
• Ace Hardware Corporation
• Walmart Inc.
• Menards
• B&Q (Kingfisher plc)
• Amazon.com
• Inc.
• Alibaba Group
• Sherwin-Williams Company
• Stanley Black & Decker
• Inc.
• Ryobi Limited
• Bosch Power Tools
• Makita Corporation
• DeWalt (Stanley Black & Decker)
• Titebond (Franklin International)
• DAP Products Inc.
• Harbor Freight Tools
• Ferguson plc
• True Value Company
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the DIY Home Improvement Market

Which Region Dominates the DIY Home Improvement Market in 2024?

According to Cognitive Market Research, North America is anticipated to dominate the DIY Home Improvement market in 2024, driven by a strong culture of home improvement and high homeownership rates. The region boasts a well-established retail infrastructure, with major players like The Home Depot and Lowe's leading the industry. Increased disposable income among consumers has fueled spending on home renovations, while the COVID-19 pandemic has further intensified interest in DIY projects. The availability of online resources and tutorials has empowered consumers to undertake various home improvement tasks, contributing to sustained market growth. Furthermore, trends toward personalization and sustainability in home design are enhancing demand for innovative products, solidifying North America’s leading position in this sector.

Which Region is Expanding at the Fastest CAGR?

The Asia-Pacific region is experiencing the fastest expansion in the DIY Home Improvement market, driven by rapid urbanization and a burgeoning middle class. Growing disposable incomes have increased consumer spending on home improvement projects, as more individuals seek to enhance their living environments. The rise of e-commerce has further facilitated access to a wide range of DIY products, making it easier for consumers to engage in home renovations. Cultural shifts toward home ownership and personalized living spaces are also propelling demand for tools and materials. Additionally, an increasing interest in sustainable and eco-friendly products aligns with global trends, positioning the Asia-Pacific region as a key player in the evolving DIY landscape.

The current report Scope analyzes DIY Home Improvement Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America DIY Home Improvement Market Analysis

According to Cognitive Market Research, the global DIY Home Improvement market size was estimated at USD 861425.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 344570.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the DIY Home Improvement market with a market size of USD 271865.79 million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. The US experiences market growth due to high disposable incomes and a strong culture of home improvement.
• The Canada DIY Home Improvement market had a market share of USD 41348.41 million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. Canada benefits from a rising interest in home personalization and extensive retail options for DIY products.
• The Mexico DIY Home Improvement market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 31355.88 million in 2024.

Europe DIY Home Improvement Market Analysis

According to Cognitive Market Research, the global DIY Home Improvement market size was estimated at USD 861425.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 258427.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031.

• The United Kingdom DIY Home Improvement market had a market share of USD 43415.83 million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. The UK sees growth driven by increasing consumer interest in sustainability and home renovation projects.
• The France DIY Home Improvement market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD 23775.34 million in 2024.
• According to Cognitive Market Research, the German DIY Home Improvement market size was valued at USD 51168.66 million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. Germany's market expands due to a well-established retail infrastructure and strong demand for eco-friendly DIY solutions.
• The Italy DIY Home Improvement market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD 22224.77 million in 2024.
• The Russia DIY Home Improvement market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD 40056.27 million in 2024.
• The Spain DIY Home Improvement market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 21191.06 million in 2024
• The Luxembourg DIY Home Improvement market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD 8011.25 million in 2024.
• The Portugal DIY Home Improvement market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD 5426.98 million in 2024.
• The Greece DIY Home Improvement market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 3101.13 million in 2024.
• The Rest of Europe's DIY Home Improvement market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD 40056.27 million in 2024.

Asia Pacific DIY Home Improvement Market Analysis

According to Cognitive Market Research, the global DIY Home Improvement market size was estimated at USD 861425.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 198127.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

• According to Cognitive Market Research, the China DIY Home Improvement market size was valued at USD 89157.51 million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. China experiences rapid growth fueled by urbanization and a growing middle class seeking home enhancement.
• The Japan DIY Home Improvement market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 27341.64 million in 2024.
• The India DIY Home Improvement market had a market share of USD 23775.34 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. India's market thrives on increasing disposable incomes and a rising trend of urban home renovations.
• The South Korean DIY Home Improvement market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD 19812.78 million in 2024.
• The Australian DIY Home Improvement market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 10302.65 million in 2024.
• The South East Asia DIY Home Improvement market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 13670.82 million in 2024.
• The Rest of Asia Pacific DIY Home Improvement market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD 14067.07 million in 2024.

South America DIY Home Improvement Market Analysis

According to Cognitive Market Research, the global DIY Home Improvement market size was estimated at USD 861425.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 43071.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil DIY Home Improvement market size was valued at USD 18434.50 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. Brazil benefits from a recovering economy and growing consumer investment in home improvement activities.
• Argentina's DIY Home Improvement market had a market share of USD 7235.97 million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. Argentina sees market growth driven by the need for home maintenance and repairs amid economic challenges.
• Colombia DIY Home Improvement market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 3833.34 million in 2024.
• Peru DIY Home Improvement market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD 3531.84 million in 2024.
• Chile DIY Home Improvement market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 3101.13 million in 2024.
• The Rest of Latin America's DIY Home Improvement market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD 6934.47 million in 2024.

Middle East DIY Home Improvement Market Analysis

According to Cognitive Market Research, the global DIY Home Improvement market size was estimated at USD 861425.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 17228.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031..

• The GCC Countries DIY Home Improvement market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 7373.80 million in 2024. The GCC experiences expansion due to rising disposable incomes and a strong emphasis on luxury home improvement projects.
• The Egypt DIY Home Improvement market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD 1808.99 million in 2024.
• The South Africa DIY Home Improvement market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 2722.10 million in 2024. South Africa's market grows through increasing urbanization and a growing interest in DIY home renovation projects.
• The Turkey DIY Home Improvement market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 1481.65 million in 2024.
• The Nigeria DIY Home Improvement market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD 1808.99 million in 2024.
• The Rest of the MEA DIY Home Improvement market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD 2032.96 million in 2024.

DIY Home Improvement Market Analysis

DIY Home Improvement Market Product Type Segment Analysis

According to Cognitive Market Research, the DIY Home Improvement market consists of various product types, including tools and equipment, building project types, home décor, and gardening and outdoor supplies. Among these segments, tools and equipment represent the largest category, driven by a growing interest in DIY projects and home renovations. This segment encompasses a wide range of items, including power tools, hand tools, and safety gear. The increasing availability of innovative and specialized tools has captured consumer attention, fostering greater engagement in home improvement activities. Homeowners and renters alike are motivated to enhance their living spaces, further driving demand for high-quality tools that promise durability and efficiency. This trend is underscored by the rising influence of online resources, providing consumers with knowledge and confidence to undertake complex projects.

The gardening and outdoor segment is emerging as the fastest-growing category within the DIY Home Improvement market, reflecting a shift in consumer priorities toward outdoor living spaces. This segment includes gardening tools, plants, outdoor furniture, and landscaping supplies. With an increasing emphasis on sustainability and self-sufficiency, more individuals are investing in their gardens and outdoor areas, viewing them as extensions of their homes. The surge in interest for urban gardening and landscaping projects, particularly during the pandemic, has accelerated growth in this segment. Consumers are keen on creating functional and aesthetically pleasing outdoor environments that promote relaxation and enjoyment. This trend aligns with the broader movement toward wellness and environmental consciousness, establishing gardening and outdoor supplies as pivotal in the DIY landscape.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of DIY Home Improvement Industry. Request a Free Sample PDF!

DIY Home Improvement Market Project Type Segment Analysis

According to Cognitive Market Research, the DIY Home Improvement market comprises several project type segments, including interior renovation, exterior improvement, and maintenance and repairs. Among these, the interior renovation segment stands as the largest, driven by the growing desire among homeowners to create personalized living spaces. Projects such as kitchen remodels, bathroom upgrades, and interior décor enhancements have gained traction as individuals seek to improve comfort and functionality within their homes. The rise of television shows and online content dedicated to interior design has inspired consumers to embark on these projects, fostering a strong demand for tools, materials, and furnishings. With the increasing emphasis on aesthetics and livability, the interior renovation segment continues to dominate the market landscape, appealing to a broad spectrum of DIY enthusiasts.

The maintenance and repairs segment is the fastest-growing category within the DIY Home Improvement market, reflecting a shift in consumer priorities toward preserving home value and ensuring safety. Homeowners increasingly recognize the importance of routine maintenance and timely repairs to prolong the lifespan of their properties. Factors such as aging housing stock and heightened awareness of home safety standards have driven this trend. Moreover, the rise of digital platforms offering instructional content empowers homeowners to take on tasks like plumbing fixes, electrical repairs, and roof maintenance. This proactive approach not only enhances property value but also provides individuals with a sense of accomplishment. As consumers become more engaged in maintaining their homes, the maintenance and repairs segment is poised for significant growth in the coming years.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

DIY Home Improvement Distribution Channel Segment Analysis

DIY Home Improvement Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the DIY Home Improvement market features several distribution channels, with brick-and-mortar stores being the largest segment. These physical retail locations provide consumers with hands-on experiences, allowing them to inspect products, seek expert advice, and participate in workshops. Retail giants such as The Home Depot and Lowe's dominate this space, capitalizing on established brand recognition and extensive product offerings. These stores often create an inviting atmosphere, fostering customer engagement and loyalty. Moreover, the immediacy of purchasing items in-store appeals to consumers looking for convenience and instant gratification. The ability to consult knowledgeable staff enhances the shopping experience, making brick-and-mortar locations vital for those embarking on DIY projects. This segment's strength lies in its ability to create personal connections with customers, setting the stage for sustained growth.

The online retail segment is emerging as the fastest-growing distribution channel within the DIY Home Improvement market. Increasing digital penetration and the widespread adoption of e-commerce platforms have revolutionized how consumers shop for home improvement products. Websites such as Amazon and specialized DIY retailers offer an expansive range of tools, materials, and supplies, making it convenient for consumers to find exactly what they need. Online shopping also provides the advantage of competitive pricing, with frequent promotions enticing budget-conscious consumers. Furthermore, comprehensive product reviews and detailed descriptions enhance decision-making, allowing shoppers to make informed choices from the comfort of their homes. The growing trend of home delivery and click-and-collect services amplifies the appeal of online shopping, as convenience becomes a primary driver in consumer preferences. This segment's rapid growth reflects the evolving landscape of retail in the DIY sector.

• Online Retail
• Brick-and-Mortar Stores
• Wholesale Distributors

DIY Home Improvement End-User Segment Analysis

DIY Home Improvement Market End User Segment Analysis

According to Cognitive Market Research, the DIY Home Improvement market consists of several end-user segments, primarily categorized into homeowners, renters, and contractors or professionals. Among these, homeowners represent the largest segment, driven by the desire to personalize living spaces and increase property value. This group often engages in various projects, ranging from simple repairs to extensive renovations. Homeowners benefit from the increasing availability of tools and materials, along with a plethora of online resources and tutorials that empower them to undertake DIY projects confidently. The trend toward home improvement has gained momentum as individuals prioritize creating comfortable, functional, and aesthetically pleasing environments, further solidifying homeowners' dominant position in the market.

Renters constitute a growing segment within the DIY Home Improvement landscape, often motivated by the need to personalize their living spaces without making permanent changes. This demographic increasingly seeks temporary solutions that enhance comfort and aesthetics, such as removable wallpaper, furniture upgrades, and decorative accessories. As urban living becomes more prevalent, renters are inclined to invest in home improvements that reflect their personal style while adhering to lease agreements. The rapid growth of this segment can be attributed to the rise of e-commerce, enabling renters to easily access diverse products tailored to their needs. Moreover, the emphasis on creating cozy and inviting spaces fosters a sense of belonging, driving demand for innovative and flexible DIY solutions.

• Homeowners
• Renters
• Contractors and Professionals

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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