Digitally Printed Wallpaper Market Report 2025 (Global Edition)

Global Digitally Printed Wallpaper Market Report 2025 Market Size Split by Substrate (Nonwoven, Vinyl, Paper, Others), by End-user (Residential, Non - Residential), by Printing Technology (Inkjet, El...

Digitally Printed Wallpaper Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape: The Digitally Printed Wallpaper Market

The industry is marked by intense competition with numerous key players and leading companies. There are several well-established and newly emerging businesses in the industry. To successfully compete, a lot of major firms are putting more of an emphasis on joint ventures and new product releases. These major businesses are looking for creative methods to service clients and keep them around for extended periods. The materials and production techniques are chosen to require the least amount of financial outlay.
For instance, In July 2023 Roland DG had a controlling stake in Immense, the innovative digital embossing technology branch of ink maker Veika. By taking this action, Roland DG hopes to further contribute to the expansion of the digital wallpaper industry. 
(https://www.printweek.com/content/news/roland-dg-reveals-wallpaper-ambitions-with-dimense-deal/)
 

Top Companies Market Share in Digitally Printed Wallpaper Industry: (In no particular order of Rank)

• 4Walls.Inc.
• A.S. Creation Tapeten AG
• Flavor Paper Limited
• Great Wall Custom
• Coverings Corporation
• Hollywood Monster Company
• Identity Holdings Ltd
• Moonavoor Seinakattestuudio
• Muraspec Group ltd
• MX Display Corporation
• Peggy-Betty Designs Ltd
• Surface Print Ltd
• Tapetenfabrik Gebr. Rasch GmbH & Co. KG
• The Printed Wallpaper Company
• Vision Sign
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Digitally Printed Wallpaper Market

Which Region Will Dominate the Market in 2024?

According to Cognitive Research, North America region dominated the market and accounted for the highest revenue of XX% in 2022 and it is projected that it will grow at a CAGR of XX% in the future. This growth is supported by developments in digital printing technology and the impact of fashion trends, and the rising need for visually attractive items for home decor and the advancements in digital printing technology are contributing to the growing demand for customised and personalized wallpaper patterns. In addition, the market has expanded due to changes in living tastes, increased disposable income, and the growth of the real estate industry. As environmentally friendly and sustainable wallpaper materials, such non-PVC wallpaper, gain popularity, it is expected that the need for digitally printed wallpaper will increase even more. The significant demand for digital wallpapers in both the residential and commercial sectors of the North American industry is driving its quick expansion in the worldwide market. The market in this region is growing as a result of the extensive use of contemporary digital printing technologies and the presence of well-known businesses like HP Inc., Xeikon, and Roland DG. Furthermore, house remodeling and renovation projects are highly valued by Americans. Over 50% of homes in the United States were built before 1980, and the average age of a property there is 39 years old, according to NAR Realtors.
Today's Homeowner reports that 55% of homeowners said they renovated their homes in 2022. According to data from the Joint Center for Housing Studies, Americans spent USD 427 billion on house renovation projects in 2022. Furthermore, paint and wallpaper retailers in the US sold about $15 billion worth of goods in 2021, according to Statista. These elements support the growth of the local market. 
(https://www.statista.com/outlook/cmo/diy-hardware-store/paint-wallpaper-supplies/united-states#:~:text=Paint%2C%20Wallpaper%20%26%20Supplies%20%2D%20United%20States&text=When%20compared%20to%20other%20countries,in%202024%20is%20US%24152.40.)

Which Region Is Expanding at The Fastest CAGR?

According to Cognitive Research, the Asia Pacific region is projected to be the fastest-growing region and it is projected that it will grow at a CAGR of XX% in the future. Due to the accessibility of inexpensive labor and raw resources, the Asia Pacific area offers manufacturers some inherent cost benefits. Players have been able to establish strong footholds in foreign marketplaces that are sensitive to pricing by providing competitive prices without sacrificing quality. With faster lead times and locally tailored product catalogs that highlight trendy designs that fit local tastes, local businesses may further strengthen their value offer. Since the Asia Pacific area offers unparalleled potential and robust economic growth, it is expected to overtake North America as the region with the greatest worldwide supply and demand soon. 
(https://www.statista.com/outlook/emo/diy-hardware-store/paint-wallpaper-supplies/asia)
 

The current report Scope analyzes Digitally Printed Wallpaper Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Digitally Printed Wallpaper Market Analysis

Segment Performance in The Digitally Printed Wallpaper Market

Substrate Type Segment Analysis

By Substrate: Nonwoven Substrates are adopted due to their durability and cost-effectiveness because of their affordability and durability, nonwoven account for 43% of the substrate market. When compared to other substrate materials like paper and vinyl, nonwoven wallpapers offer a higher resilience to deterioration from regular usage. They keep their visual attractiveness longer without losing any of their aesthetic value. Because nonwoven wallpaper does not require replacement or repairs as frequently, this translates to lower total expenses for customers. Compared to vinyl or paper-based alternatives, nonwoven requires less intricate priming or adhesive application techniques, making it easier to install. It only requires simple pasting to be hung straight on walls. Additionally, producers use nonwoven because of their consistent raw material inputs, which guarantee consistent print quality. 
For instance, in April 2022: UDC Homes Noor wallpaper collection celebrated India's rich architectural heritage and the exceptional workmanship of its craftspeople. The new vibrant wallpaper designs, named after the Arabic word for light, "Nur," represent the many aspects of beauty and nature, such as a bird's flutter, a hint of flora, and the tranquility that comes just before dark.
(https://media.biltrax.com/udc-homes-unveils-wallpaper-collection-noor/)
 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Digitally Printed Wallpaper Industry. Request a Free Sample PDF!

End User Segment Analysis

Based on end-users, the global digitally printed wallpaper market is divided into commercial, residential, and automotive. The commercial category has the biggest market share. The commercial sector leads the market as firms increase their usage of digital wallpapers in this area. The commercial industry is expanding rapidly because of the extensive use of digital wallpapers in a variety of commercial contexts such as offices, hotels, restaurants, retail stores, hospitals, and educational institutions. The growing number of restaurants and hotels throughout the world raises the need for digitally printed wallpapers.
Furthermore, many fast-food restaurants, especially McDonald's, tempt customers by redesigning their locations with vivid designs and eye-catching colors. The hotel industry makes heavy use of digitally printed wallpapers to create an appealing client experience. Globally, the increase in international travel has encouraged the establishment of several hospitality projects, resulting in the market boom.
 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Digitally Printed Wallpaper Printing Technology Segment Analysis

Printing Technology Segment Analysis

The market for Digitally Printed Wallpaper is anticipated to be dominated by Inkjet Technology Because inkjet technology leads the industry in terms of technology, it accounts for 41.3% of the printing market. With inkjet printing, a variety of materials may be digitally digitized at high resolution and almost photographic clarity. Because inkjet technology allows for small batch manufacturing and customisable patterns, it is more often used in the personalized wallpaper market. It also produces wallpaper designs with exquisite details and rich color reproductions. Ongoing technical advancements including faster printing and multipurpose features are also features of inkjet printers. For manufacturers, this opens up new application options and gradually lowers production costs per unit.
For instance, in January 2023 Grandeco Wallfashion Group Belgium NV debuted an original XL wallpaper that was digitally created for their Mural Young Edition line. The firm custom-made printing press is used to digitally print the murals.
(https://www.grandecogroup.com/en/company/news)
 

• Inkjet
• Electrography

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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