Global Deodorant & Antiperspirant
Market Report
2024
Deodorant & anti-perspirant market size will be USD 30615.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.80% from 2024 to 2031.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the global deodorant & anti-perspirant market size is USD 30615.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 6.80% from 2024 to 2031.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Deodorant & Antiperspirant Market Sales Revenue 2024 | $ 30615.2 Million |
Global Deodorant & Antiperspirant Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.8% |
North America Deodorant & Antiperspirant Market Sales Revenue 2024 | $ 12246.1 Million |
North America Deodorant & Antiperspirant Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5% |
Europe Deodorant & Antiperspirant Market Sales Revenue 2024 | $ 9184.56 Million |
Europe Deodorant & Antiperspirant Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5.3% |
Asia Pacific Deodorant & Antiperspirant Market Sales Revenue 2024 | $ 7041.5 Million |
Asia Pacific Deodorant & Antiperspirant Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 8.8% |
South America Deodorant & Antiperspirant Market Sales Revenue 2024 | $ 1530.76 Million |
South America Deodorant & Antiperspirant Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.2% |
Middle East and Africa Deodorant & Antiperspirant Market Sales Revenue 2024 | $ 612.3 Million |
Middle East and Africa Deodorant & Antiperspirant Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 6.5% |
Market Split by Product |
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Market Split by End Use |
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Market Split by Packaging Material |
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Market Split by Distribution Channel |
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Market Split by Price Point |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Report scope is customizable as we have a huge database of Deodorant & Antiperspirant industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Deodorant & Antiperspirant Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Deodorant and antiperspirant components suppress perspiration and eliminate unpleasant body odor. The antimicrobial and aroma-carrying components constitute their composition. Products with these components have a longer shelf life, increased moisture content, and many other practical benefits. Reducing bodily sweat and preventing bacterial decomposition are prominent uses for these. Personal hygiene goods include antiperspirants. Using aluminum salts and other pore-blocking substances helps these products keep sweat to a minimum. All eyes are on the manufacturers striving to capture a sizable chunk of the market with new products. Consumer spending on personal care products and disposable money is increasing demand for antiperspirant and deodorant components.
Deodorants and antiperspirants contain various components, including fragrance, antibiotics, and surfactants. Among the many functions these ingredients serve in deodorants and antiperspirants is to hydrate the skin, add fragrance, and extend the product's shelf life. The bacterial degradation of sweat in specific areas, such as the groin, feet, armpits, and, in rare instances, vaginal secretions, can lead to unpleasant body odors. To combat this, people use deodorants. Antiperspirants are a type of deodorant. The human body naturally produces perspiration, but these antiperspirants work by obstructing sweat glands. Since many deodorants work by preventing bacteria from acting on sweat, the only time human perspiration smells is when bacteria break it down.
Organic deodorant is devoid of metal, soft on the skin, and has a history of effective odor eradication, among other benefits, which should lead to increased demand for the product. Another important aspect of the increasing demand for organic deodorant is that it does not stain clothing. The demand for deodorant and antiperspirant is propelled by the growing number of people worldwide choosing to live healthier and more natural lifestyles.
In December 2023, Unilever announced it had entered into an agreement to purchase K18, a high-end biotech haircare brand. This milestone continues the optimization of Unilever's portfolio towards higher growth sectors.
With continuous progress, personal hygiene will become more crucial due to the rising desire for natural and organic products, which has also greatly increased the need for organic deodorant. There is a growing market for organic deodorant because of skin allergies and other negative consequences associated with using products containing chemicals. It is because of this that natural deodorant is becoming more and more popular. The development of the global economy and the increase in dual-income households have altered lives and boosted living standards. These are expected to facilitate market expansion during the forecast period. The increase in advertising efforts for fragrance and cosmetic items on television, radio, print, and social media is another important component in increasing customer knowledge of the benefits of products.
The market, the deodorant industry, is being forced to reevaluate its stance from a different perspective due to the increasing number of deodorant options available to women. The industry is witnessing the introduction of new varieties of deodorants, each with its distinct aroma, providing customers with even more alternatives in anticipation of the anticipated increase in demand and sales. Many businesses seek new customers by developing new and improved items that may satisfy most people's needs. New aluminum-free deodorants and the growing interest in all-natural cosmetics Prevent the body from absorbing harmful substances, so deodorant is expected to increase demand. The advent of deodorant wipes in the form of wiping papers—a product that is portable, easy to use, and lightweight—is also fueling the expansion of this market.
The presence of competing products is anticipated to hinder the market's expansion. Along with slowing market growth, the product's hefty price tag will likely turn off budget-conscious buyers. Furthermore, the presence of various chemicals in deodorants, such as cyclomethicone and aluminum compounds, can potentially cause skin irritation or allergic reactions. The side effect of using deodorant with ethanol too often is dry skin. In addition, dryness can bring on itching, which in turn might cause skin irritation or edema. Consequently, this may pose a substantial challenge to expanding the market.
The COVID-19 pandemic had a negative impact on the world economy due to several factors, including a lack of production, limited raw materials, and restrictions on national and international trade. Furthermore, deodorant manufacturers closed their doors due to a labor shortage in both developed and emerging countries as a result of the shutdown. In addition, many establishments selling cosmetics had to close their doors because of the COVID-19 outbreak. Consequently, economic growth was stifled by border restrictions and worldwide lockdown processes.
After COVID, major producers prioritize digitization and online product promotion and sales. Companies are launching e-commerce websites to advertise and sell their wares more efficiently and cheaply. Therefore, the growing popularity of online shopping and the prevalence of social media advertisements are the key elements propelling the market forward.
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The world's leading deodorant and antiperspirant brands use various strategies to keep and expand their market share. Innovations in production processes, product line extensions, joint ventures, collaboration, partnerships, and mergers and acquisitions fall within this category. Additionally, they actively seek out new clients in the limitless global deodorant and antiperspirant marketplaces.
In March 2024, Henkel revealed the steps it took to implement its global sustainability plan, highlighting its successes in areas like renewable energy and the movement toward a more circular economy. The business has also increased the scope of its employee involvement program and continued methodically working on a collection of products that are less harmful to the environment.
In September 2023, Beiersdorf created a new operating model and selected OMD as its global media strategy consulting partner and lone media agency for the EMEA region. With digital knowledge, data, and technology at its heart, the new media operating model and agency will expedite operations. The media work will be organized into hubs, allowing for more speed, transparency, and automation.
Top Companies Market Share in Deodorant & Antiperspirant Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
Global Deodorant & Antiperspirant Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Deodorant & Antiperspirant Industry growth. Deodorant & Antiperspirant market has been segmented with the help of its Product, End Use Packaging Material , and others. Deodorant & Antiperspirant market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, the spray category is expected to have the largest market share in product type. This is because consumers are looking for products with characteristics like rapid drying, which helps prevent stains on clothes. Another reason the spray deodorant market is booming is because it's neither sticky nor watery like competing products. Another attractive factor is that spray deodorant is non-sticky and won't leave any flakes or debris.
Roll-ons are the fastest-growing category over the forecast period. Roll-ons allow for directly applying a highly concentrated substance to the affected area. So, they are perfect for men who want more than just deodorant—they want to cut down on sweat drastically.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Deodorant & Antiperspirant Industry. Request a Free Sample PDF!
According to Cognitive Market Research, men are expected to account for more of the market. These athletes are increasingly turning to deodorants to mask the unpleasant odor of sweat. In addition, traditionally, men have been expected to participate in more physically demanding occupations, such as manufacturing, mining, and construction. This element is anticipated to drive the segment's expansion in the years to come.
Women are the fastest-growing category over the forecast period. Women play a crucial role in the economy. They are an integral part of the workforce and help companies expand and thrive. There is evidence that women can and do succeed as entrepreneurs and are increasingly venturing out on themselves.
The above Graph is for representation purposes only. This chart does not depict actual Market share. Please purchase the Deodorant & Antiperspirant market report 2024 Edition by contacting our team.
According to Cognitive Market Research, plastics will hold the largest market. Plastic containers are more resistant to damage from impacts and drops than their more fragile counterparts, like paper or glass, so more people want to buy them because of this feature.
Metals are the fastest-growing category over the forecast period. They are recyclable, long-lasting, and energy-efficient. Construction, infrastructure, and industry often use metals because of their strength and durability. Heavy loads and mechanical stress are no match for their durability and reliability.
According to Cognitive Market Research, Supermarkets and hypermarkets hold a prominent market share. Supermarkets and hypermarkets sell various goods, including food, personal care products, and household cleaning supplies. Anyone may get groceries home from this store in various ways, and there are plenty of methods to pay for them equally. The market for sugar-free products is anticipated to be dominated by the supermarket and hypermarket segments. Rising urbanization, per capita disposable incomes, client adoption of healthy eating habits, and the fast rise of the urban population are all factors that contribute to this segment's substantial market share.
Online retail is the fastest-growing category over the forecast period. With its simplicity of use and accessibility, online retailers provide customers with a shopping experience, increasing customer happiness and loyalty. On top of that, online shopping provides them with access to insightful analytics and data about consumer habits, tastes, and trends. The anticipated growth of the market is also driven by the rising demand for online grocery shopping platforms from consumers worldwide.
According to Cognitive Market Research, the premium price deodorant and antiperspirant markets are expected to grow to become the most notable. Products with higher-quality materials or more advanced features may cost more than their less expensive counterparts. Establishing a brand allows for the utilization of premium pricing, as seen in the case of a fashion label specializing in high-end goods.
Low price is the fastest-growing category over the forecast period. Reducing expenses allows businesses to boost their profitability by increasing their profit margins. Low prices benefit consumers who need help to afford high-priced products.
According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. Increased consumer focus on the need for personal public health is driving the industry forward. Rising wages in the area also mean more disposable income, meaning more people buy deodorants and other beauty goods. The ever-increasing need for fitness and health goods is another key element driving the market forward.
The Asia-Pacific region is witnessing an increase in the sales of deodorant & antiperspirant; the personal care business is seeing expansion in the Asia-Pacific area due to the region's booming economy. Additionally, customers in the area are more likely to buy personal care products like deodorant due to the rise in households with two incomes. The convenience of Internet distribution channels also contributes to the market's expansion.
The current report Scope analyzes Deodorant & Antiperspirant Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only. To learn more about geographical trends request the free sample pages. Contact US!
According to Cognitive Market Research, the global Deodorant & Anti-Perspirant Market size was estimated at USD 30615.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 12246.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2031. In North America, deodorant & antiperspirant market sales dominate, fuelled by the enhanced infrastructure and increasing adoption of cutting-edge technologies in this area. People in the region are spending more money on personal care items like deodorants and cosmetics due to rising incomes. The increasing need for fitness and health-related goods is a major factor propelling the industry. The spray segment in North America is intricately tied to the expanding deodorant & anti-perspirant market. The spray category is expected to account for most of the market when segmented by product type. People are looking for items that can avoid stains, like those that dry quickly, because of this reason.
According to Cognitive Market Research, with a market value of USD 30615.2 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 5.3% from 2024 to 2031. Europe accounted for over 30% of the global market size of USD 9184.56 million because of the hygienic lifestyle most of the population favored, leading to increased demand for the product. With the growing number of deodorant manufacturers and the general trend toward more sanitary living among Europeans, this continent accounts for the largest portion of the global deodorant market. The surge in men's sales across Europe is intimately linked to the deodorant & antiperspirant market. Manufacturing, mining, and building have historically been seen as more physically demanding industries that men should undertake. This factor is expected to propel the segment's growth in the next years.
According to Cognitive Market Research, the global Deodorant & Anti-Perspirant Market size was estimated at USD 30615.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 7041.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031. The Asia-Pacific region is experiencing growth in the sales of deodorant & antiperspirant markets because of the region's thriving economy; the personal care industry is witnessing growth across the Asia-Pacific area. The increase in two-income homes also means that locals are more inclined to purchase deodorant and other personal care items. Another factor fueling the market's growth is the ease of online distribution channels. The rising demand for the deodorant & antiperspirant market in the Asia Pacific finds a pivotal ally in the growing preference for plastic as the level of deodorant & antiperspirant. Plastic containers can withstand more force from falls and collisions. This feature increases the product's appeal to a wider audience.
According to Cognitive Market Research, the global deodorant & anti-perspirant market size was estimated at USD 30615.2 Million, out of which Latin America market of more than 5% of the global revenue with a market size of USD 1530.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031. Deodorant & antiperspirant market sales in Latin America are experiencing growth due to rising earnings, implying more people are purchasing deodorants and other beauty supplies. Product demand in the health and fitness industry is on the rise, which is also fueling the market. The upswing in windows across Latin America is closely tied to the expanding Deodorant & Anti-Perspirant Market. Windows ranks high among the most popular OSes on a global scale. Lotteries and grocery stores have a large selection of commodities, from food and personal care items to cleaning materials for the home. The grocery store and hypermarket sectors are expected to hold the majority of the sugar-free product market.
According to Cognitive Market Research, the global Deodorant & Anti-Perspirant Market size was estimated at USD 30615.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 612.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031. MEA experiences an upswing in deodorant & antiperspirant sales. This growth can be attributed to the region's expanding research capabilities, growing population, and focus on advancements. The rise of premium prices in the MEA region aligns with the flourishing Deodorant & Anti-Perspirant Market. The price of a product could go up or down depending on the quality of the materials used or the sophistication of its design. A fashion label focusing on high-end goods is an example of how establishing a brand enables the exploitation of premium pricing.
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Table of Content differs accordign to the user License selction. Current Displayed TOC is for the Corporate User License Report Edition. TOC Customization options: Add or Remove section's Or chapter's from the report. Specific section's of report can be ordered at a discounted price. If applicable; On Request Volume Data will also be provided (at an Additional Cost).
Product | Spray, Creams, Roll-On |
End Use | Men, Women |
Packaging Material | Metal, Plastic |
Distribution Channel | Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail |
Price Point | Premium, Medium, Low |
List of Competitors | Unilever, Procter & Gamble, Godrej Consumer Products Ltd., Beiersdorf AG, Avon Products Inc., Henkel AG & Co. KGaA, CavinKare Pvt. Ltd. |
This chapter will help you gain GLOBAL Market Analysis of Deodorant & Antiperspirant. Further deep in this chapter, you will be able to review Global Deodorant & Antiperspirant Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
Chapter 2 North America Market Analysis
Executive Summary North America Market (2019 vs 2024 vs 2031)
Purchase Add-Ons to Customize the Report Edition and get further granular data level data about the North America market. Add-On Cost: Request before placing the order, Respective Pricing will be informed after sending the inquiry
Qualitative Analysis for the North America Market: North America Deodorant & Antiperspirant Market Trends North America Deodorant & Antiperspirant Technological Road Map North America Deodorant & Antiperspirant Market Drivers North America Deodorant & Antiperspirant Market Restraints North America Deodorant & Antiperspirant Market Opportunity Market Attractiveness Analysis COVID – 19 Impact Analysis PESTEL Analysis Porter’s Five Forces Analysis Product Life Cycle Industrial Chain Analysis
Chapter 3 Europe Market Analysis
Chapter 4 Asia-Pacific Market Analysis
Chapter 5 South America Market Analysis
Chapter 6 Middle East and Africa Market Analysis
Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Analysis 2019 -2031, will provide market size split by Product. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Analysis 2019 -2031
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Chapter 11 Market Split by End Use Analysis 2019 -2031
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Chapter 12 Market Split by Packaging Material Analysis 2019 -2031
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Chapter 13 Market Split by Distribution Channel Analysis 2019 -2031
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Chapter 14 Market Split by Price Point Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Deodorant & Antiperspirant market
Chapter 15 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Spray have a significant impact on Deodorant & Antiperspirant market? |
What are the key factors affecting the Spray and Creams of Deodorant & Antiperspirant Market? |
What is the CAGR/Growth Rate of Men during the forecast period? |
By type, which segment accounted for largest share of the global Deodorant & Antiperspirant Market? |
Which region is expected to dominate the global Deodorant & Antiperspirant Market within the forecast period? |
Segmentation Level Customization |
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Global level Data Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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