Data Broker Services Market Report 2025 (Global Edition)

Global Data Broker Services Market Report 2025 Market Size Split by Type (Unstructured, Structured, Custom Structured, Others), by Application (Risk assessment, Fraud detection, Product Development, ...

Data Broker Services Market Report Description

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Competitive Landscape of the Data Broker Services Market

In the competitive landscape of the Data Broker Services market, several key players are vying for market share and positioning themselves to meet the growing demand for data-driven insights. These players include established companies with a strong presence in the data analytics and information services sector, as well as emerging startups offering innovative solutions.

Data Broker Services Industry News

In February 2022, Acxiom entered into a partnership with Treasure Data, an enterprise customer data platform (CDP), to integrate Acxiom's Real Identity with Treasure Data CDP. The integration improves Acxiom's data collection identification ability and helps brands identify and retain their customers.

(Source:https://www.acxiom.com/news/acxiom-partners-with-treasure-data-to-future-proof-cookieless-prospect-marketing/)

In February 2021, Equifax, Inc. completed the acquisition of AccountScore Holdings Limited, a transaction data analytics company. The acquisition helps Equifax to expand its product offerings by integrating bank transaction data of AccountScore into its credit bureau information.

(Source:https://investor.equifax.com/news-events/press-releases/detail/14/equifax-acquires-open-banking-and-transaction-data)

Top Companies Market Share in Data Broker Services Industry: (In no particular order of Rank)

• Acxiom
• Experian
• Equifax
• CoreLogic
• TransUnion
• Oracle
• Qlik
• IBM
• H.I.G. Capital
• Company 10
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Data Broker Services

Which Region Dominates the Data Broker Services Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. North America's dominance in the Data Broker Services Market can be attributed to several factors. Firstly, the region has a highly developed economy with a strong focus on technology and data-driven industries. This has created a robust demand for data brokerage services from businesses looking to enhance their marketing, customer targeting, and decision-making processes. Additionally, North America has a well-established regulatory environment that provides a level of trust and security for businesses looking to purchase data services. This, combined with the region's advanced technology infrastructure, makes North America an attractive market for data brokerage services, leading to its dominance in the industry.

Which Region is Expanding at the Fastest CAGR?

Asia Pacific is experiencing rapid growth in the Data Broker Services Market due to several key factors. Firstly, the region has seen significant economic growth and digital transformation, leading to an increase in the volume of data generated by businesses and individuals. This has created a strong demand for data brokerage services to help companies make sense of this data and gain valuable insights. Additionally, the Asia Pacific region has seen a rise in government initiatives and regulations aimed at protecting consumer data privacy. This has led to an increased awareness of the importance of data protection among businesses, driving the demand for data brokerage services that comply with these regulations. Overall, these factors are contributing to the rapid growth of the Data Broker Services Market in Asia Pacific.

The current report Scope analyzes Data Broker Services Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Data Broker Services Market Analysis

According to Cognitive Market Research, the global Data Broker Services market size was estimated at USD 268154.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 107261.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.  In North America, the Data Broker Services market is thriving, driven by the region's advanced technological infrastructure and high demand for data-driven decision-making across various industries. The market is segmented based on the type of data services offered, including unstructured, structured, and custom structured data. The market is further segmented by end-user industries, with government, manufacturing, BFSI, healthcare, and FMCG being the key segments. Government agencies rely on data broker services for public policy formulation, while the manufacturing sector uses data for supply chain optimization. In conclusion, the North America Data Broker Services market is dynamic and driven by the increasing need for data-driven insights across various industries. With a wide range of data types and end-user industries, the market is expected to continue its growth trajectory in the coming years.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Data Broker Services market with a market size of USD 84629.47 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. The demand is amplified by the nation's finance and healthcare where organized data is crucial propel consistent growth. 
• The Canada Data Broker Services market had a market share of USD 12871.40 million in 2024 and is projected to grow at a CAGR 7.0% during the forecast period. Canada's advanced technological infrastructure to increased usage of Data Broker Services.
• The Mexico Data Broker Services market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 9760.81 million in 2024.

Europe Data Broker Services Market Analysis

According to Cognitive Market Research, the global Data Broker Services market size was estimated at USD 268154.2 Million out of which Europe market of more than 30% of the global revenue with a market size of USD 80446.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2031.In Europe, the Data Broker Services market is experiencing steady growth, driven by the region's focus on data privacy regulations and the increasing adoption of data analytics across industries. The market is segmented based on the type of data services offered, including unstructured, structured, and custom structured data. The market is further segmented by end-user industries, with government, manufacturing, BFSI, healthcare, and FMCG being the key segments. In conclusion, the European Data Broker Services market is growing steadily, driven by the region's stringent data privacy regulations and the increasing demand for data analytics across various industries.

• The United Kingdom Data Broker Services market had a market share of USD 13514.97 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. In the UK, Data Broker Services sales witness an upswing due to the nation's focus on data privacy regulations and the increasing adoption.
• The France Data Broker Services market is projected to witness growth at a CAGR of 5.7% during the forecast period with a market size of USD 7401.06 million in 2024.
• According to Cognitive Market Research, the Germany Data Broker Services market size was valued at USD 15928.36 million in 2024 and is projected to grow at a CAGR of 6.7% during the forecast period. In Germany, Data Broker Services sales surge due to the nation's increasing demand for data analytics across various industries. 
• The Italy Data Broker Services market is projected to witness growth at a CAGR of 5.9% during the forecast period with a market size of USD 6918.38 million in 2024.
• The Russia Data Broker Services market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 12469.17 million in 2024.
• The Spain Data Broker Services market is projected to witness growth at a CAGR of 5.6% during the forecast period with a market size of USD 6596.59 million in 2024.
• The Luxembourg Data Broker Services market is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD 2493.83 million in 2024.
• The Portugal Data Broker Services market is projected to witness growth at a CAGR of 6.3% during the forecast period with a market size of USD 1689.37 million in 2024.
• The Greece Data Broker Services market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 965.36 million in 2024.
• Rest of Europe Data Broker Services market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 12469.17 million in 2024.

Asia Pacific Data Broker Services Market Analysis

According to Cognitive Market Research, the global Data Broker Services market size was estimated at USD 268154.2 Million out of which Asia Pacific is the fastest grwing market of more than 23% of the global revenue with a market size of USD 61675.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.In the Asia Pacific region, the Data Broker Services market is witnessing rapid growth, driven by the increasing adoption of digital technologies and the proliferation of data across industries. The market is segmented based on the type of data services offered, including unstructured, structured, and custom structured data. The market is also segmented by end-user industries, with government, manufacturing, BFSI, healthcare, and FMCG being the key segments. In conclusion, the Asia Pacific Data Broker Services market is experiencing rapid growth, driven by the region's increasing digitalization and the growing importance of data analytics in business decision-making.

• According to Cognitive Market Research, the China Data Broker Services market size was valued at USD 27753.96 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Data Broker Services sales surge in China due to the nation's increasing adoption of digital technologies and the proliferation of data across industries.
• The Japan Data Broker Services market is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 8511.21 million in 2024.
• The India Data Broker Services market had a market share of USD 7401.06 million in 2024 and is projected to grow at a CAGR of 11.8% during the forecast period. The demand is augmented by India's increasing proliferation of data across industries.
• The South Korea Data Broker Services market is projected to witness growth at a CAGR of 9.1% during the forecast period with a market size of USD 6167.55 million in 2024.
• The Australia Data Broker Services market is projected to witness growth at a CAGR of 9.7% during the forecast period with a market size of USD 3207.12 million in 2024.
• The South East Asia Data Broker Services market is projected to witness growth at a CAGR of 11.0% during the forecast period with a market size of USD 4255.61 million in 2024.
• The Rest of Asia Pacific Data Broker Services market is projected to witness growth at a CAGR of 9.8% during the forecast period with a market size of USD 4378.96 million in 2024.

South America Data Broker Services Market Analysis

According to Cognitive Market Research, the global Data Broker Services market size was estimated at USD 268154.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 13407.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.4% from 2024 to 2031.In Latin America, the Data Broker Services market is witnessing steady growth, driven by the region's increasing adoption of digital technologies and data-driven decision-making processes. The market is segmented based on the type of data services offered, including unstructured, structured, and custom structured data. The market is also segmented by end-user industries, with key segments including government, manufacturing, BFSI, healthcare, and FMCG. Governments in Latin America are increasingly using data broker services for public policy formulation and implementation. In conclusion, the Latin America Data Broker Services market shows promising growth prospects, driven by the region's digital transformation and the increasing importance of data analytics.

• According to Cognitive Market Research, the Brazil Data Broker Services market size was valued at USD 5738.50 million in 2024 and is projected to grow at a CAGR of 8.0% during the forecast period. Data Broker Services sales flourish in Brazil due to the nation's increasing adoption of digital technologies and data-driven decision-making processes.
• The Argentina Data Broker Services market had a market share of USD 2252.50 million in 2024 and is projected to grow at a CAGR of 8.3% during the forecast period. The demand is augmented by Argentina's increasing importance of data analytics.
• The Colombia Data Broker Services market is projected to witness growth at a CAGR of 7.2% during the forecast period with a market size of USD 1193.29 million in 2024.
• The Peru Data Broker Services market is projected to witness growth at a CAGR of 7.6% during the forecast period with a market size of USD 1099.43 million in 2024.
• The Chile Data Broker Services market is projected to witness growth at a CAGR of 7.7% during the forecast period with a market size of USD 965.36 million in 2024.
• The Rest of Latin America Data Broker Services market is projected to witness growth at a CAGR of 6.5% during the forecast period with a market size of USD 2158.64 million in 2024.

Middle East Data Broker Services Market Analysis

According to Cognitive Market Research, the global Data Broker Services market size was estimated at USD 268154.2 Million out of which Middle East and Africa market of more than 2.00% of the global revenue with a market size of USD 5363.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.In the Middle East and Africa (MEA) region, the Data Broker Services market is poised for substantial growth, driven by the region's increasing digitalization and data-driven business practices. The market is also segmented by end-user industries, with key segments including government, manufacturing, BFSI, healthcare, and FMCG. Governments in the MEA region are increasingly leveraging data broker services for public policy formulation and implementation. In conclusion, the Middle East and Africa Data Broker Services market offer lucrative opportunities for growth, driven by the region's digital transformation and the increasing importance of data analytics across various industries.

• According to Cognitive Market Research, the GCC Countries Data Broker Services market size was valued at USD 2295.40 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Data Broker Services sales flourish in the GCC Countries due to the region's increasing digitalization and data-driven business practices.
• The Egypt Data Broker Services market is projected to witness growth at a CAGR of 8.0% during the forecast period with a market size of USD 563.12 million in 2024.
• The South Africa Data Broker Services market is projected to witness growth at a CAGR of 8.7% during the forecast period with a market size of USD 847.37 million in 2024.Data Broker Services sales flourish in the South Africa due to the increasing importance of data analytics across various industries.
• The Turkey Data Broker Services market is projected to witness growth at a CAGR of 7.2% during the forecast period with a market size of USD 461.23 million in 2024.
• The Nigeria Data Broker Services market is projected to witness growth at a CAGR of 7.0% during the forecast period with a market size of USD 30.70 million in 2024.
• The Rest of MEA Data Broker Services market is projected to witness growth at a CAGR of 6.7% during the forecast period with a market size of USD 632.84 million in 2024.

Data Broker Services Market Analysis

Data Broker Services Type Segment Analysis

According to Cognitive Market Research, the structured data segment stands out as the dominant category. Structured data refers to organized and easily searchable data that is typically stored in databases or spreadsheets. This type of data is highly valued by businesses for its clarity and ease of analysis. Structured data provides a clear framework for understanding customer behavior, market trends, and other key insights.

The custom structured data segment is the fastest-growing category in the Data Broker Services market. Custom structured data refers to data that is organized and tailored to meet specific business needs. This type of data is often derived from multiple sources and customized to provide unique insights for businesses. Custom structured data allows businesses to gain a deeper understanding of their customers, markets, and competitors.

• Unstructured
• Structured
• Custom Structured

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Data Broker Services Industry. Request a Free Sample PDF!

Data Broker Services End User Segment Analysis

According to Cognitive Market Research, the dominant category is the BFSI sector. BFSI companies rely heavily on data to make informed decisions, manage risks, and enhance customer experiences. Data brokers provide valuable insights and data sets to BFSI firms, enabling them to optimize their operations, detect fraud, and personalize their services. The BFSI sector's dominance in data brokerage is driven by stringent regulatory requirements, increasing competition, and the need for real-time data analytics.

The fastest-growing category in the Data Broker Services market is the Healthcare sector. Healthcare organizations are increasingly leveraging data broker services to access comprehensive patient information, enhance clinical decision-making, and improve patient outcomes. The healthcare sector's rapid adoption of data brokerage services is fueled by the growing emphasis on personalized medicine, the need for efficient healthcare delivery systems, and the increasing volume of healthcare data generated.

• Government
• Manufacturing
• BFSI
• Healthcare
• FMCG

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Data Broker Services Pricing Model Segment Analysis

According to Cognitive Market Research, the dominant pricing model is the Subscription Paid model. This model offers customers access to data services for a fixed periodic fee, providing them with predictable costs and continuous access to data. It is favored by many businesses as it allows for budget planning and ensures ongoing data availability without the need for frequent payments.

The fastest-growing pricing model in the Data Broker Services market is the Pay Per Use Paid model. These model charges customers based on the actual usage of data services, offering flexibility and cost-efficiency, especially for businesses with fluctuating data needs. The Pay Per Use Paid model is experiencing rapid growth due to its ability to cater to a wide range of businesses, from small startups to large enterprises, by providing them with access to data services without the need for a fixed subscription commitment.

• Subscription Paid
• Pay Per Use Paid
• Hybrid Paid Models
• Others

Data Broker Services Data Category Segment Analysis

• Consumer Data
• Business Data
• Others

Data Broker Services End User Segment Analysis

• Government
• Manufacturing
• BFSI
• Healthcare
• FMCG
• Others

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion