Customer Loyalty Management Software Market Report 2025 (Global Edition)

Global Customer Loyalty Management Software Market Report 2025 Market Size Split by Component (Software, Services), by Application (BFSI, IT and Telecommunications, Transportation, Retail, Hospitality...

Customer Loyalty Management Software Market Report Description

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Customer Loyalty Management Software Market News

• Aug 14, 2023

Ascendant Loyalty Marketing and Comarch partenered to create comprehensive services:

Ascendant Loyalty Marketing, a Chicago-based provider of end-to-end loyalty solutions for U.S. and global clients, partnered up with Comarch to create a comprehensive and technology-driven service for all companies striving toward stronger customer engagement.

• July 28, 2022

Tranxactor supports global loyalty transactions with Oracle Cloud Infrastructure:

Tranxactor Group, a leading provider of loyalty, customer relationship management (CRM), and payment solutions for the retail and hospitality industries, has selected Oracle Cloud Infrastructure (OCI) with Enterprise Database Service enabling the company to provide brands with rich and immersive customer engagement and loyalty programs.

• May 27, 2021

Kobie acquired an exclusive license to industry leading acquisition tool for loyalty and co-branded cards:

Kobie, a recognized global leader in driving enterprise value through loyalty, has acquired an exclusive license for the loyalty and co-branded credit card space to Rosemark’s Quantitative PersonaTM (QP) Method. The QP Method identifies the most valuable customers in a given market based on how their motivations and preferences drive their economic value.

Top Companies Market Share in Customer Loyalty Management Software Industry: (In no particular order of Rank)

• Zoho
• Marketing 360
• Apptivo
• Loyverse
• RepeatRewards
• Yotpo
• FiveStars
• TapMango
• Loyverse
• Tango Card
• ZOOZ Solutions
• CityGro
• CitiXsys
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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North America Customer Loyalty Management Software Market dominated the overall market

In 2022, North America had the maximum revenue share of the market: 

North America is home to developed nations like the United States and Canada. Retail companies that reward loyal customers are more popular in the area. The majority of consumers like monetary advantages like cashback, rebates, and product discounts. These are all positive signs for the market's expansion. The adoption of customer loyalty management software is also being fueled by solutions built on the newest technology for customer data analysis, real-time reporting, and strong investments in AI-based loyalty programs. For various clients, many businesses opt to offer customized loyalty programs, which is likely to stimulate the growth of the market in the region.

The current report Scope analyzes Customer Loyalty Management Software Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Customer Loyalty Management Software Market Analysis

Customer Loyalty Management Software Market, by Component

The software segment is expected to grow with highest CAGR:

Over the projected period, the software segment is anticipated to have the greatest CAGR. The firm has adopted customer loyalty management software as a result of factors including the rise of e-commerce, the spread of mobile technology, and the interest among young people in loyalty programs with prizes. These elements are also expected to support the segment's expansion over the forecast period.

• Software
• Services

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Customer Loyalty Management Software Industry. Request a Free Sample PDF!

Customer Loyalty Management Software Market, by Application

Rising competition to encourage retail industry adoption of reward programs:

In 2022, the maximum share of the market was accounted for by the retail segment. The retail segment heavily relies on loyalty programs to interact with customers and motivate them to make repeat purchases. Organizations typically employ customer loyalty programs including coalition loyalty programs, point programs, cash back programs, loyalty punch card systems, and loyalty programs with tiers. By offering them discounts, gift vouchers, and redemption codes, the various programs appeal to various client categories.

• BFSI
• IT and Telecommunications
• Transportation
• Retail
• Hospitality
• Manufacturing
• Media & Entertainment
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Customer Loyalty Management Software Deployment Segment Analysis

Customer Loyalty Management Software Market, by Deployment

The cloud sector will dominate the market and expand significantly throughout the anticipated time frame: 

A variety of user-friendly devices, including social media, mobile phones, tablets, and others, are available through the cloud deployment method. The cost-effective cloud-based software also tracks real-time updates on client questions and response times. For instance, Comarch SA unveiled its Loyalty Cloud 1.2 in March 2021 to lower the cost of management, operations, and creating immersive programs for users. On-premises will show constant growth, which may be attributed to the strong security architecture.

 

• On-Premise
• Cloud

Customer Loyalty Management Software Enterprise Type Segment Analysis

Customer Loyalty Management Software Market, by Enterprise Type

Growing emphasis on customer retention will motivate large enterprises to invest in loyalty programs:

In 2022, the large enterprise market accounted for the maximum share of the total revenue of the market. The customer loyalty management systems are being adopted more often by a number of businesses and their verticals, including BFSI, IT & telecommunications, retail & consumer goods, and media & entertainment. To strengthen their position in a highly competitive climate, large businesses are spending particularly heavily on customer loyalty management software.

• Large Enterprises
• Small & Medium Enterprises

Author's Detail

Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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