Custom Clothing Market Report 2024 (Global Edition)

Global Custom Clothing Market Report 2024 Market Size Split by Type (Coat, Skirt, Pants, Shirt, Denim, Others), by Application (Women, Men, Children), by Design (Graphic Design, Artwork), by Printing ...

Custom Clothing Market Report Description

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Competitive Landscape of the Custom Clothing Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Custom Clothing Industry News

In November 2023, Lenovo revealed a distinctive collaboration with fashion designers RANRA, Kit Wan Studios, and Maium, resulting in the proof-of-concept Lenovo Tab Wear Collection. This innovative, functional, and fashion-forward collection integrated a Lenovo tablet device into the garment design and was tailored for 'me time.' 

(Source:https://news.lenovo.com/pressroom/press-releases/cutting-edge-fashion-designers-wearable-prototype-tab-wear-collection/)

In August 2023, the global textile industry witnessed a seismic shift by adopting the European Union's Sustainable and Circular Textiles Strategy, passed in the European Parliament in June. EU parliament member Pernille Weiss, a shadow rapporteur, hailed it as a masterplan for achieving textile sustainability in Europe.

(Source: https://www.reuters.com/sustainability/society-equity/asian-garment-makers-call-more-help-brands-adapt-europe-calls-time-fast-fashion-2023-08-23/)

Top Companies Market Share in Custom Clothing Industry: (In no particular order of Rank)

• Kiton
• Brioni
• Sumissura
• Ermenegildo Zegna NV
• Black Lapel
• Indochino
• eShakti
• Balodana
• Measure＆Made
• Proper Cloth
• Spier & Mackay
• Tom James Company
• Stefano Ricci
• L and K Tailor
• Kutesmart
• Apposta
• Sene
• J Hilburn
• MTailor
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Custom Clothing Market

Which region will dominate the Custom Clothing market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. Its prominence is attributed to the strong culture of individualism, a thriving fashion scene, and a tech-savvy consumer base. Custom clothing brands in North America capitalize on these trends, offering personalized garments tailored to diverse preferences and lifestyles. With a focus on innovation and customer-centric approaches, the region continues to drive growth and innovation within the custom clothing market.

Which Region is Expanding at the Fastest CAGR?

The Asia Pacific region stands out as the fastest-growing segment. With rising disposable incomes and a burgeoning middle class, countries like China, India, and Japan are witnessing a surge in demand for personalized garments. Moreover, the region's rich textile heritage and craftsmanship tradition contribute to the popularity of custom clothing. Increasing adoption of e-commerce platforms further fuels market growth, providing consumers with convenient access to customized fashion options.

The current report Scope analyzes Custom Clothing Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Custom Clothing Market

According to Cognitive Market Research, the global Custom Clothing market size was estimated at USD 50215.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 20086.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031. In North America, Custom Clothing sales dominate, fuelled by increasing consumer demand for personalized fashion. The region's rising disposable incomes, preference for unique apparel, and technological advancements propel consistent demand. Market players are innovating with new customization options, contributing to market dominance. The women's segment in North America is intricately tied to the expanding custom clothing market. With a focus on inclusivity and body positivity, custom clothing brands offer a diverse range of sizes and styles to cater to the diverse needs of female customers. The rise of online platforms facilitates easy customization and seamless shopping experiences, fostering substantial market growth in the region.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the custom clothing market with a market size of USD 15847.92 million in 2024, which is projected to grow at a CAGR of 7.8% during the forecast period. The demand is amplified by the nation's growing demand for personalized apparel to propel consistent growth. 
• The Canada Custom Clothing market had a market share of USD 2410.33 million in 2024 and is projected to grow at a CAGR of 8.8%% during the forecast period. Canada's technology and innovative design approaches contribute to increased usage of Custom Clothing.
• The Mexico Custom Clothing market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 1827.83 million in 2024.

 

Europe Custom Clothing Market

According to Cognitive Market Research, with a market value of USD 50215.2 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 8.3% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 15064.56 million. Europe is a force in the sales of custom clothes, thanks to its long-standing advancements in technology, such as 3D body scanning and virtual fitting rooms. The surge in the artwork segment's sales across Europe is intimately linked to the burgeoning Custom Clothing market. European cities like Paris, London, and Berlin are renowned for their vibrant art scenes, attracting artists, collectors, and enthusiasts worldwide. A rich cultural heritage thrives through various channels, including galleries, art fairs, online platforms, and auctions, driving market expansion.

• The United Kingdom Custom Clothing market had a market share of USD 2530.85 million in 2024 and is projected to grow at a CAGR of 9.1% during the forecast period. In the UK, Custom Clothing sales witness an upswing due to the nation's consumer demand for personalized fashion and made-to-measure services. 
• The France Custom Clothing market is projected to witness growth at a CAGR of 7.5% during the forecast period with a market size of USD 1385.94 million in 2024.
• According to Cognitive Market Research, the Germany Custom Clothing market size was valued at USD 2982.78 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. In Germany, Custom Clothing sales surge due to the nation's technological advancements and craftsmanship. 
• The Italy Custom Clothing market is projected to witness growth at a CAGR of 7.7% during the forecast period with a market size of USD 1295.55 million in 2024.
• The Russia Custom Clothing market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 2335.01 million in 2024.
• The Spain Custom Clothing market is projected to witness growth at a CAGR of 7.4% during the forecast period with a market size of USD 1235.29 million in 2024.
• The Luxembourg Custom Clothing market is projected to witness growth at a CAGR of 8.4% during the forecast period, with a market size of USD 467.00 million in 2024.
• The Portugal Custom Clothing market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 316.36 million in 2024.
• The Greece Custom Clothing market is projected to witness growth at a CAGR of 8.6% during the forecast period with a market size of USD 180.77 million in 2024.
• The rest of Europe's Custom Clothing market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 2335.01 million in 2024.

 

Asia Pacific Custom Clothing Market

According to Cognitive Market Research, the global Custom Clothing market size was estimated at USD 50215.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 11549.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.8% from 2024 to 2031. The Asia Pacific region is experiencing growth in the sales of custom clothes. This growth can be attributed to the region's increasing disposable incomes and a growing desire for personalized fashion among consumers. The rising demand for Custom Clothing in Asia Pacific finds a pivotal ally in the growing preference of women. Progressively, increasing purchasing power among women and a growing desire for unique and personalized apparel propelling sales. This shift towards sustainable and ethical fashion practices is also influencing the demand for custom-made clothing among women in this region.

• According to Cognitive Market Research, the size of the China Custom Clothing market was valued at USD 5197.27 million in 2024 and is projected to grow at a CAGR of 11.3% during the forecast period. Custom Clothing sales surged in China due to the nation's burgeoning middle class and increasing disposable incomes.
• The Japan Custom Clothing market is projected to witness growth at a CAGR of 10.3% during the forecast period with a market size of USD 1593.83 million in 2024.
• The India Custom Clothing market had a market share of USD 1385.94 million in 2024 and is projected to grow at a CAGR of 13.6% during the forecast period. The demand is augmented by India's tailoring and made-to-measure services.
• The South Korean Custom Clothing market is projected to witness growth at a CAGR of 10.9% during the forecast period, with a market size of USD 1154.95 million in 2024.
• The Australian Custom Clothing market is projected to witness growth at a CAGR of 11.5% during the forecast period, with a market size of USD 600.57 million in 2024.
• The South East Asia Custom Clothing market is projected to witness growth at a CAGR of 12.8% during the forecast period with a market size of USD 796.92 million in 2024.
• The Rest of the Asia Pacific Custom Clothing market is projected to witness growth at a CAGR of 11.6% during the forecast period, with a market size of USD 820.01 million in 2024.

 

South America Custom Clothing Market

According to Cognitive Market Research, the global Custom Clothing market size was estimated at USD 50215.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 2510.76 million in 2024 and will grow at compound annual growth rate (CAGR) of 9.2% from 2024 to 2031. Custom Clothing sales in Latin America are experiencing growth due to the region's emphasis on personalized fashion. The brands are leveraging technology and innovative design approaches to cater to the varied preferences and cultural influences across Latin American countries. The upswing in digital printing across Latin America is closely tied to the expanding Custom Clothing market. Advancements in digital printing technologies demand sophisticated tools, fuelling sales. This technology caters well to the diverse preferences and styles, making it a favored choice among custom clothing manufacturers and consumers, fostering substantial growth.

• According to Cognitive Market Research, the Brazil Custom Clothing market size was valued at USD 1074.61 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. Custom Clothing sales flourish in Brazil due to the nation's demand for personalized fashion options.
• The Argentina Custom Clothing market had a market share of USD 421.81 million in 2024 and is projected to grow at a CAGR of 10.1% during the forecast period. The demand is augmented by Argentina's growing middle class with increasing disposable incomes.
• The Colombia Custom Clothing market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 223.46 million in 2024.
• The Peru Custom Clothing market is projected to witness growth at a CAGR of 9.4% during the forecast period with a market size of USD 205.88 million in 2024.
• The Chile Custom Clothing market is projected to witness growth at a CAGR of 9.5% during the forecast period with a market size of USD 180.77 million in 2024.
• The Rest of the Latin America Custom Clothing market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 404.23 million in 2024.

Middle East and Africa Custom Clothing Market

According to Cognitive Market Research, the global Custom Clothing market size was estimated at USD 50215.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 1004.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031. MEA is experiencing an upswing in custom clothing sales driven by rising fashion preferences and increasing urbanization. The rise of the shirts segment in the MEA region aligns with the flourishing Custom Clothing market as there is a prevalence of business attire and formal dress codes in many parts of the Middle East and Africa, where shirts are essential wardrobe items for both men and women, reflecting the region's popular choice in the custom clothing market in this region.

• According to Cognitive Market Research, the GCC Countries Custom Clothing market size was valued at USD 429.84 million in 2024 and is projected to grow at a CAGR of 10.3% during the forecast period. Custom Clothing sales flourish in the GCC Countries due to the region's high disposable incomes and a preference for premium products.
• The Egypt Custom Clothing market is projected to witness growth at a CAGR of 9.8% during the forecast period with a market size of USD 105.45 million in 2024.
• The South Africa Custom Clothing market is projected to witness growth at a CAGR of 10.5% during the forecast period with a market size of USD 158.68 million in 2024. Custom Clothing sales flourish in South Africa due to the region's significant opportunities for custom clothing brands.
• The Turkey Custom Clothing market is projected to witness growth at a CAGR of 9.0% during the forecast period, with a market size of USD 86.37 million in 2024.
• The Nigeria Custom Clothing market is projected to witness growth at a CAGR of 8.6% during the forecast period with a market size of USD 105.45 million in 2024.
• The Rest of the MEA Custom Clothing market is projected to witness growth at a CAGR of 8.5% during the forecast period, with a market size of USD 118.51 million in 2024.

 

Custom Clothing Market Analysis

Custom Clothing Market Type Segment Analysis

According to Cognitive Market Research, shirts held the major market share over the forecast period. They are highly sought after for their versatility and everyday wearability, appealing to a wide range of consumers seeking personalized fashion. Custom shirt options allow individuals to tailor aspects such as fit, fabric, and detailing to their preferences, ensuring a perfect garment that reflects their style. As a staple in many wardrobes, the custom shirt segment continues to drive substantial growth and innovation within the custom clothing market.

Among others, segment t-shirts represent the fastest-growing segment in the custom clothing market. Their universal appeal and versatility make them highly sought after for customization. Consumers increasingly prefer personalized T-shirts for various occasions, from corporate events to casual wear. Moreover, digital printing technologies have streamlined the customization process, enabling quick and cost-effective production of personalized designs. As a result, the demand for custom T-shirts is experiencing exponential growth, driving significant expansion within the custom clothing market.

• Coat
• Skirt
• Pants
• Shirt
• Denim
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Custom Clothing Industry. Request a Free Sample PDF!

Custom Clothing Market Application Segment Analysis

According to Cognitive Market Research, women hold a prominent market share. With a keen eye for fashion and a desire for personalized style, female consumers drive significant demand for bespoke garments. Custom clothing brands cater to diverse preferences and body types, offering tailored solutions to meet women's unique fashion needs. Moreover, the empowerment movement has encouraged women to embrace their individuality, further fueling the popularity of custom clothing among this demographic. As a result, women play a pivotal role in shaping the growth and evolution of the custom clothing market.

Children represent the fastest-growing segment in the custom clothing market. Parents increasingly seek personalized garments for their children, reflecting individual styles and preferences. Custom clothing for children offers unique designs, superior quality, and better fit than mass-produced options. Moreover, the growing trend of gender-neutral clothing and eco-friendly materials drives the demand for customized children's apparel. Online platforms cater specifically to this segment, offering easy customization options and convenient shopping experiences, further accelerating the growth of the custom clothing market for children.

• Women
• Men
• Children

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Custom Clothing Design Segment Analysis

According to Cognitive Market Research, graphic design held the major market share over the forecast period. This segment caters to the growing demand for personalized apparel adorned with unique visual elements, such as logos, illustrations, and prints. With the rise of digital printing technologies, consumers have greater flexibility in customizing their clothing with intricate designs and graphics. From custom t-shirts to bespoke hoodies, graphic design enables individuals to express their creativity and personal style, driving significant growth in this segment of the custom clothing market.

Artwork customization emerges as the fastest-growing segment within the custom clothing market. Consumers seek to express their individuality through personalized designs, increasing demand for garments adorned with unique artwork. This trend spans various forms, including hand-painted motifs, embroidered illustrations, and digitally printed graphics. Artists and designers collaborate with clothing brands to offer exclusive collections, catering to the growing desire for wearable art. This trend not only enhances the aesthetic appeal of garments but also fosters a sense of creativity and self-expression among consumers.

• Graphic Design
• Artwork

Custom Clothing Printing Technology Segment Analysis

According to Cognitive Market Research, screen printing holds a prominent market share. This traditional printing method allows for intricate designs and vibrant colors on various fabric types, making it popular among custom apparel manufacturers. Its widespread use spans from t-shirts and hoodies to promotional merchandise and sportswear. Despite advancements in digital printing technologies, screen printing maintains dominance due to its ability to deliver high-quality, durable prints, making it a preferred choice for custom clothing production.

Digital printing is emerging as the fastest-growing segment in the custom clothing market. Its rapid expansion is fueled by technological advancements enabling high-quality, cost-effective, and sustainable production of personalized garments. Digital printing offers greater design flexibility, faster turnaround times, and reduced waste compared to traditional methods like screen printing. Moreover, the growing demand for on-demand and small-batch manufacturing aligns well with digital printing capabilities, making it increasingly popular among custom clothing brands and consumers alike.

• Screen Printing
• Digital Printing
• Plot Printing

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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