Curved OLED TV Market Report 2025 (Global Edition)

Global Curved OLED TV Market Report 2025 Market Size Split by Type Outlook: (Large-sized Curved Televisions, Mid-sized Curved Televisions, Small-sized Curved Televisions), by Application Outlook: (Hom...

Curved OLED TV Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Curved OLED TV Market

The competitive landscape of the Curved OLED TV market is characterized by leading players like LG, Samsung, and Sony, which dominate the premium segment with innovative technologies and sleek designs. These companies continue to invest heavily in research and development to enhance display quality, energy efficiency, and integration with smart home ecosystems.

In June 2024, Samsung Electronics unveiled the global launch of its 2024 Odyssey OLED gaming monitor, Smart Monitor, and ViewFinity monitor series. These new and enhanced models introduce both highly anticipated features and some surprising innovations designed to provide exceptional experiences for users across various applications. (Source: https://news.samsung.com/global/samsung-electronics-unveils-new-odyssey-oled-smart-monitor-and-viewfinity-lineups-with-integrated-2024-launch) In September 2024, Sony India is excited to introduce the BRAVIA Theatre U, an advanced home entertainment system crafted to bring a cinematic experience right into your living room. The innovative neckband speaker provides an immersive sound that surrounds your ears, offering a unique combination of open-air yet personal listening. Designed for those who seek exceptional audio-visual quality, comfort, and modern technology, this system is equipped with state-of-the-art features, making it the perfect companion for a flawless home theatre experience. (Source: https://www.sony.co.in/pressrelease?prName=sony-india-launches-bravia-theatre-u-for-wearable-cinematic-experience) In October 2024, Panasonic, a leader in cordless assembly technology, will showcase its comprehensive range of fastening solutions at the Assembly Show, Booth #719, at the Donald E. Stephens Convention Center in Rosemont, IL. The latest addition to its lineup, the High-Res Transducer, offers manufacturers a next-generation solution with three times the resolution of the current transducer. (Source: https://www.prnewswire.com/news-releases/panasonic-expands-intelligent-assembly-systems-with-new-innovations-at-the-2024-assembly-show-302281756.html)

Top Companies Market Share in Curved OLED TV Industry: (In no particular order of Rank)

• LG Electronics
• Samsung Electronics
• Sony Corporation
• Panasonic Corporation
• Vizio Inc.
• TCL Corporation
• Hisense
• Sharp Corporation
• Philips Electronics
• Changhong
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Curved OLED TV Market

Which Region Dominates the Curved OLED TV Market in 2024?

According to Cognitive Market Research, North America holds the largest share of the Curved OLED TV market due to strong demand for high-end home entertainment systems. Consumers in this region prioritize premium products, with a growing preference for larger, more immersive displays. The presence of major electronics brands such as LG, Samsung, and Sony further fuels market growth.

Which Region is Expanding at the Fastest CAGR?

Europe is the fastest-growing region for Curved OLED TVs, driven by rising demand for advanced home theatre systems and greater consumer awareness of OLED technology's benefits. The region's affluent consumer base, coupled with growing interest in large, high-quality TVs, supports rapid adoption. Moreover, European consumers are increasingly attracted to energy-efficient and eco-friendly products, which aligns with the advantages of OLED technology, accelerating market growth.

The current report Scope analyzes Curved OLED TV Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Curved OLED TV Market Analysis

According to Cognitive Market Research, the global Curved OLED TV Market size was estimated at USD 6124.6 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 24449.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Curved OLED TV Market with a market size of USD 1932.92 million in 2024 and is projected to grow at a CAGR of 30.2% during the forecast period. The US leads due to the high adoption of premium OLED TVs and advanced home entertainment systems.
• The Canada Curved OLED TV Market had a market share of USD 293.98 million in 2024 and is projected to grow at a CAGR of 31.2% during the forecast period. Canada is growing rapidly due to increasing demand for high-end entertainment systems.
• The Mexico Curved OLED TV Market is projected to witness growth at a CAGR of 30.9% during the forecast period, with a market size of USD 222.94 million in 2024.

Europe Curved OLED TV Market Analysis

According to Cognitive Market Research, the global Curved OLED TV Market size was estimated at USD 6124.6 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 1837.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.7% from 2024 to 2031.

• The United Kingdom Curved OLED TV Market had a market share of USD 308.68 million in 2024 and is projected to grow at a CAGR of 31.5% during the forecast period. The UK’s growth is driven by rising consumer spending on advanced technology products.
• The France Curved OLED TV Market is projected to witness growth at a CAGR of 29.9% during the forecast period, with a market size of USD 169.04 million in 2024.
• According to Cognitive Market Research, the German Curved OLED TV Market size was valued at USD 363.80 million in 2024 and is projected to grow at a CAGR of 30.9% during the forecast period. Germany dominates in Europe with a strong demand for energy-efficient, high-quality displays.
• The Italy Curved OLED TV Market is projected to witness growth at a CAGR of 30.1% during the forecast period, with a market size of USD 158.01 million in 2024.
• The Russia Curved OLED TV Market is projected to witness growth at a CAGR of 29.7% during the forecast period, with a market size of USD 284.79 million in 2024.
• The Spain Curved OLED TV Market is projected to witness growth at a CAGR of 29.8% during the forecast period with a market size of USD 150.67 million in 2024
• The Luxembourg Curved OLED TV Market is projected to witness growth at a CAGR of 30.8% during the forecast period, with a market size of USD 56.96 million in 2024.
• The Portugal Curved OLED TV Market is projected to witness growth at a CAGR of 30.5% during the forecast period, with a market size of USD 38.58 million in 2024.
• The Greece Curved OLED TV Market is projected to witness growth at a CAGR of 31.0% during the forecast period, with a market size of USD 22.05 million in 2024.
• The Rest of Europe's Curved OLED TV Market is projected to witness growth at a CAGR of 29.4% during the forecast period, with a market size of USD 284.79 million in 2024.

Asia Pacific Curved OLED TV Market Analysis

According to Cognitive Market Research, the global Curved OLED TV Market size was estimated at USD 6124.6 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 1408.66 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.

• According to Cognitive Market Research, the China Curved OLED TV Market size was valued at USD 633.90 million in 2024 and is projected to grow at a CAGR of 33.7% during the forecast period. China’s dominance is fueled by its robust manufacturing capabilities and growing domestic demand for OLED TVs..
• The Japan Curved OLED TV Market is projected to witness growth at a CAGR of 32.7% during the forecast period, with a market size of USD 194.39 million in 2024.
• The India Curved OLED TV Market had a market share of USD 169.04 million in 2024 and is projected to grow at a CAGR of 36.0% during the forecast period. India’s rapid growth stems from urbanization and an expanding middle-class population adopting OLED TVs.
• The South Korean Curved OLED TV Market is projected to witness growth at a CAGR of 33.3% during the forecast period, with a market size of USD 140.87 million in 2024.
• The Australian Curved OLED TV Market is projected to witness growth at a CAGR of 33.9% during the forecast period, with a market size of USD 73.25 million in 2024.
• The South East Asia Curved OLED TV Market is projected to witness growth at a CAGR of 35.2% during the forecast period, with a market size of USD 97.20 million in 2024.
• The Rest of Asia Pacific Curved OLED TV Market is projected to witness growth at a CAGR of 34.0% during the forecast period, with a market size of USD 100.01 million in 2024.

South America Curved OLED TV Market Analysis

According to Cognitive Market Research, the global Curved OLED TV Market size was estimated at USD 6124.6 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 306.23 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Curved OLED TV Market size was valued at USD 131.07 million in 2024 and is projected to grow at a CAGR of 32.2% during the forecast period. Brazil dominates Latin America with increasing investments in home entertainment and technology adoption.
• Argentina's Curved OLED TV Market had a market share of USD 51.45 million in 2024 and is projected to grow at a CAGR of 32.5% during the forecast period. Argentina is growing due to increasing investments in digital infrastructure and consumer electronics.
• Colombia Curved OLED TV Market is projected to witness growth at a CAGR of 31.4% during the forecast period, with a market size of USD 27.25 million in 2024.
• Peru Curved OLED TV Market is projected to witness growth at a CAGR of 31.8% during the forecast period, with a market size of USD 25.11 million in 2024.
• Chile Curved OLED TV Market is projected to witness growth at a CAGR of 31.9% during the forecast period, with a market size of USD 22.05 million in 2024.
• The Rest of Latin America's Curved OLED TV Market is projected to witness growth at a CAGR of 30.7% during the forecast period, with a market size of USD 49.30 million in 2024.

Middle East Curved OLED TV Market Analysis

According to Cognitive Market Research, the global Curved OLED TV Market size was estimated at USD 6124.6 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 112.49 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.

• The GCC Countries Curved OLED TV Market is projected to witness growth at a CAGR of 32.7% during the forecast period, with a market size of USD 52.43 million in 2024. GCC countries are dominant due to rising disposable incomes and a preference for luxury electronics.
• The Egypt Curved OLED TV Market is projected to witness growth at a CAGR of 32.2% during the forecast period, with a market size of USD 12.86 million in 2024.
• The South Africa Curved OLED TV Market is projected to witness growth at a CAGR of 32.9% during the forecast period, with a market size of USD 19.35 million in 2024. South Africa’s growth is supported by rising urbanization and consumer interest in premium electronics.
• The Turkey Curved OLED TV Market is projected to witness growth at a CAGR of 31.4% during the forecast period, with a market size of USD 10.53 million in 2024.
• The Nigeria Curved OLED TV Market is projected to witness growth at a CAGR of 31.0% during the forecast period, with a market size of USD 12.86 million in 2024.
• The Rest of the MEA Curved OLED TV Market is projected to witness growth at a CAGR of 30.9% during the forecast period, with a market size of USD 14.45 million in 2024.

Curved OLED TV Market Analysis

How are Segments Performing in the Global Curved OLED TV Market?

Curved OLED TV Market Type Segment Analysis

According to Cognitive Market Research, Mid-sized curved OLED televisions are the dominant category in the market due to their optimal balance between Size, price, and functionality. These televisions appeal to a broad range of consumers, offering a premium viewing experience without the high cost associated with large-sized models. Mid-sized models are suitable for most living spaces, making them a popular choice in the home entertainment market.

Small-sized curved OLED televisions are the fastest-growing category, driven by increasing demand for compact, high-quality displays in smaller living spaces, apartments, and secondary rooms. These models cater to consumers looking for premium, space-efficient options without compromising on display quality, making them particularly appealing in urban and millennial markets.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Curved OLED TV Industry. Request a Free Sample PDF!

Curved OLED TV Market Application Segment Analysis

According to Cognitive Market Research, The Home application segment is the dominant category in the Curved OLED TV market. As consumers continue to invest in premium home entertainment systems, the demand for large, high-quality displays with superior picture clarity and immersive viewing experiences has surged. OLED technology, offering vibrant colours, deep blacks, and wide viewing angles, is particularly favoured in home settings. The growing trend of home theatre setups and smart TV integration further supports this segment's dominance, with consumers prioritizing the best visual and audio quality for personal use.

The Commercial segment is the fastest-growing category, with increasing demand for curved OLED TVs in trade centres, shopping malls, and other public spaces. Businesses are leveraging these advanced displays for digital signage, advertising, and enhancing customer experiences. Curved OLED TVs' ability to deliver superior picture quality, coupled with their sleek design, makes them ideal for creating engaging and immersive environments in commercial settings. As companies focus on digital transformation and innovative marketing strategies, the adoption of OLED technology in commercial spaces continues to rise rapidly, driving significant growth in this segment.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Curved OLED TV Size Outlook: Segment Analysis

Curved OLED TV Market Size Segment Analysis

According to Cognitive Market Research, The 65-inch curved OLED TV segment dominates the market due to consumer preferences for large, immersive screens for a superior viewing experience. As home entertainment systems become more advanced, consumers increasingly favour larger curved displays, particularly in spacious living rooms. The combination of OLED technology, which offers vibrant colours and deep blacks, and the size of 65 inches positions this category as the leading segment in the market, appealing to customers seeking high-end, premium products..

The 55-inch curved OLED TV segment is the fastest-growing, as it strikes a balance between screen size, affordability, and high-quality performance. This Size is ideal for consumers with smaller living spaces but still seeking an immersive experience. Technological advancements, including 4K and HDR capabilities, have made 55-inch OLED TVs more appealing and accessible, driving strong demand. As consumers continue to embrace advanced viewing experiences, the 55-inch category sees accelerated growth across both developed and emerging markets.

• 65 Inches
• 55 Inches
• Others

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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