Cranberry Market Report 2025 (Global Edition)

Global Cranberry Market Report 2025 Market Size Split by Type (Fresh Fruits , Freeze Dried , Air Dried , Others ), by Application (Conventional , Organic ), by End User (Bakery , Confectionarie...

Cranberry Market Report Description

We have various report editions of Cranberry Market, hence please contact our sales team and author directly to obtain/purchase a desired Edition eg, Global Edition, Regional Edition, Country Specific Report Edition, Company Profiles, Forecast Edition, etc. Request for your Free Sample PDF/Online Access.

Competitive Landscape of the Cranberry Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Cranberry Industry News 

In February 2022, Research using Canomiks' A.I.-based technology platform to test and certify the biological efficacy of the cranberry was announced by Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, and Canomiks, a startup technology company transforming the functional food and beverage industry. Through Ocean Spray's current collaboration with the incubator Plug and Play, the company has the opportunity to further validate the biological efficacy of cranberries as superfruits thanks to its link with Canomiks. 

(Source: https://www.prnewswire.com/news-releases/ocean-spray-partners-with-canomiks-to-accelerate-cranberry-product-innovation-leveraging-proven-heart-health-and-blood-pressure-benefits-of-the-superfruit-301488661.html)

Top Companies Market Share in Cranberry Industry: (In no particular order of Rank)

• Murata
• Qualcomm
• Intel
• Broadcom
• Panasonic
• Texas Instruments
• Fujitsu
• Hosiden
• STMicroelectronics
• Laird
• Taiyo Yuden
• Cypress Semiconductor
• Microchip Technology
• Silicon Labs
• Confidential Data
• Access The Paid Version
• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Cranberry

Which Region Dominates the Cranberry  Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The market for cranberries in North America is expanding as a result of growing consumer knowledge of the health advantages of cranberries, which include immune system support and urinary tract health. The region is the world's leading producer of cranberries, especially the United States and Canada. The market is growing as a result of rising consumer demand for cranberry products in a variety of forms, including sauces, dried cranberries, and juices.

Which Region is Expanding at the Fastest CAGR?

The Europe region is witnessing an increase, in the sales of reagents. Growing consumer interest in functional foods and health-conscious lifestyles is driving growth in the European cranberry sector. Although cranberry farming is not as common in Europe as it is in North America, cranberry products are becoming more and more popular. Increased product innovation, wider distribution networks, and European consumers' increased knowledge of the health advantages of cranberries all contribute to this growth.

The current report Scope analyzes Cranberry Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Cranberry Market

According to Cognitive Market Research, the global Cranberry market size was estimated at USD XX Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 1.8% from 2024 to 2031. With widespread cultivation in both the United States and Canada, North America currently controls the majority of the cranberry market. Demand for cranberry products is strong due to growing consumer knowledge of the health advantages of cranberries, especially for immune system support and urinary tract health. A large portion of this increase is being driven by the retail sector, which includes supermarkets and specialized shops and offers a vast range of cranberry goods, from drinks to dried fruit snacks. The North American cranberry market is expected to grow further due to innovation and increased cranberry product integration into a wider range of food and beverage options, as consumers value wellness and look for functional foods.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Cranberrys market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 1.6% during the forecast period. The demand is amplified by the nation's increasing awareness of cranberry health benefits, such as urinary tract health and antioxidants.
• The Canada Cranberrys market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.6% during the forecast period. Canada's rising continuous development of new cranberry products and formulations, catering to diverse consumer preferences.
• The Mexico Cranberrys market is projected to witness growth at a CAGR of 2.3% during the forecast period with a market size of USD XX million in 2024.

Europe Cranberry Market

According to Cognitive Market Research, with a market value of USD XX million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 2.1% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD XX million. The market for cranberries in Europe is expanding steadily, driven by consumers' growing interest in functional foods and healthy lifestyles. Although there isn't as much cranberry farming in Europe as there is in North America, the market for cranberry products is always growing. This increase is largely driven by the foodservice industry, which includes cafes, restaurants, and catering services. Customers are drawn to cranberry-infused foods and drinks because of their distinct flavor profile and potential health advantages. The market is expected to grow in the upcoming years due to widening distribution networks and growing consumer knowledge of cranberries' health advantages in Europe.

• The United Kingdom Cranberrys market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 2.1% during the forecast period. In the UK, Cranberry sales witness an upswing due to the nation's high demand for cranberry products across various sectors, including beverages, bakery, and snacks.
• The France Cranberrys market is projected to witness growth at a CAGR of 2.9% during the forecast period with a market size of USD XX  million in 2024.
• According to Cognitive Market Research, the Germany Cranberrys market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 1.3 % during the forecast period. In Germany, Cranberry sales surge due to the increasing affluence leading to greater spending on health-oriented products like cranberries.
• The Italy Cranberrys market is projected to witness growth at a CAGR of 2.3% during the forecast period with a market size of USD XX million in 2024.
• The Russia Cranberrys market is projected to witness growth at a CAGR of 1.1% during the forecast period with a market size of USD XX million in 2024.
• The Spain Cranberrys market is projected to witness growth at a CAGR of 1.2% during the forecast period with a market size of USD XX million in 2024.
• The Luxembourg Cranberrys market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD XX million in 2024.
• The Portugal Cranberrys market is projected to witness growth at a CAGR of 1.9% during the forecast period with a market size of USD XX million in 2024.
• The Greece Cranberrys market is projected to witness growth at a CAGR of 2.4% during the forecast period with a market size of USD XX million in 2024.
• Rest of Europe Cranberrys market is projected to witness growth at a CAGR of 0.8% during the forecast period with a market size of USD XX million in 2024.

Asia Pacific Cranberry Market

According to Cognitive Market Research, the global Cranberry market size was estimated at USD XX Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.6% from 2024 to 2031. With the growing interest in health and wellness among consumers throughout the Asia Pacific region, the cranberry market is starting to show promise. The demand for cranberry products is developing gradually despite the region's limited cranberry farming due to shifting dietary habits and increased disposable incomes. Consumers looking for cranberry supplements for their possible health benefits—such as urinary tract health and antioxidant properties—are a major growth driver in the dietary supplements market. The Asia Pacific cranberry market is anticipated to grow significantly in the near future as distribution channels widen and consumer knowledge of cranberries' health advantages grows.

• According to Cognitive Market Research, the China Cranberrys market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 5.1% during the forecast period. Cranberry sales surge in China due to the growing urban population adopting western dietary habits, including the consumption of cranberry-based products.
• The Japan Cranberrys market is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD XX million in 2024.
• The India Cranberrys market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 7.4% during the forecast period. The demand is augmented by India's greater emphasis on preventive healthcare driving demand for functional foods like cranberries.
• The South Korea Cranberrys market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD XX million in 2024.
• The Australia Cranberrys market is projected to witness growth at a CAGR of 5.3% during the forecast period with a market size of USD XX million in 2024.
• The South East Asia Cranberrys market is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD XX million in 2024.
• The Rest of Asia Pacific Cranberrys market is projected to witness growth at a CAGR of 5.4% during the forecast period with a market size of USD XX million in 2024.

South America Cranberry Market

According to Cognitive Market Research, the global Cranberrys market size was estimated at USD XX Million out of which Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031. The market for cranberries in Latin America is progressively growing due to rising customer demand for goods that are health-conscious. Although there is little cranberry farming in the area, there is a growing market for cranberry products due to import availability and growing awareness of its health advantages. The beverage industry, especially cranberry juices and drinks, is expanding at a substantial rate as customers look for solutions that are both nourishing and refreshing. The Latin American cranberry industry is expected to grow in the upcoming years due to the launch of new products and the ongoing education about the nutritional benefits of cranberries.

• According to Cognitive Market Research, the Brazil Cranberrys market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 3.6% during the forecast period. Cranberry sales flourish in Brazil due to the nation's growing consumer interest in natural remedies and functional foods, bolstering demand for cranberry products.
• The Argentina Cranberrys market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 3.9% during the forecast period. The demand is augmented by Argentina's commitment to increasing elderly population seeking products associated with urinary tract health and overall well-being.
• The Colombia Cranberrys market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD XX million in 2024.
• The Peru Cranberrys market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD XX million in 2024.
• The Chile Cranberrys market is projected to witness growth at a CAGR of 3.3% during the forecast period with a market size of USD XX million in 2024.
• The Rest of Latin America Cranberrys market is projected to witness growth at a CAGR of 2.1% during the forecast period with a market size of USD XX million in 2024.

Middle East Cranberry Market

According to Cognitive Market Research, the global Cranberry market size was estimated at USD XX Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.3% from 2024 to 2031. The cranberry business in the Middle East and Africa has room to grow as consumers become more aware of their health advantages. Although there isn't much cranberry farming in the area, more cranberry products are being imported. One notable area of growth is the pharmaceutical sector, where customers are looking for cranberry supplements to support their general health and urinary tract health. Driven by health-conscious consumer trends, the Middle East and Africa's cranberries market is likely to witness considerable increase in the near future as the demand for functional foods continues to rise and distribution channels expand.

• According to Cognitive Market Research, the GCC Countries Cranberrys market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 4.1% during the forecast period. Cranberry sales flourish in the GCC Countries due to the wider availability of cranberry products in supermarkets and health food stores, stimulating market growth.
• The Egypt Cranberrys market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD XX million in 2024.
• The South Africa Cranberrys market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD XX million in 2024. Cranberry sales flourish in the South Africa due to the rising interest in health and wellness products driving demand for cranberries, perceived to offer various health benefits.
• The Turkey Cranberrys market is projected to witness growth at a CAGR of 2.8% during the forecast period with a market size of USD XX million in 2024.
• The Nigeria Cranberrys market is projected to witness growth at a CAGR of 2.4% during the forecast period with a market size of USD XX million in 2024.
• The Rest of MEA Cranberrys market is projected to witness growth at a CAGR of 2.3% during the forecast period with a market size of USD XXmillion in 2024.

Cranberry Market Analysis

Cranberry Product Type Segment Analysis

According to Cognitive Market Research, Fresh Fruits, held the major market share over the forecast period. Fresh cranberries are becoming more and more popular as people look for complete, minimally processed foods because they are thought to be healthier. Despite their seasonality and short shelf life, fresh cranberries are becoming more and more popular because of their great nutritional content and range of culinary uses. The fact that more people are using cranberries in recipes and diets and are aware of their health advantages is contributing to this surge.

Freeze Dried is the fastest-growing category over the forecast period. Because there is a rising market for shelf-stable and convenient cranberry products, the market for freeze-dried cranberries is growing quickly. The fruit's shelf life is increased and its flavor and nutritional value are retained through freeze drying. By using this technique, the cranberry becomes more appealing for use in baked goods, trail mixes, morning cereals, and snacks. The need for portable, health-conscious snacks is fueling the market for freeze-dried cranberries.

• Fresh Fruits 
• Freeze Dried 
• Air Dried 
• Others 

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Cranberry Industry. Request a Free Sample PDF!

Cranberry Nature Segment Analysis

According to Cognitive Market Research, Conventional hold a prominent market share. The growing demand from consumers for reasonably priced and accessible cranberry products is propelling expansion in the conventional cranberry industry. Cranberries are now available to a wider range of consumers thanks to conventional farming techniques, which also guarantee a steady supply and reduce production costs. In response to the increasing demand for these adaptable and nutrient-dense fruits, the traditional market segment is growing as consumer knowledge of cranberries' health advantages rises.

Organic is the fastest-growing category over the forecast period. The market for organic cranberries is expanding significantly as customers place a higher priority on sustainability and health. Organic cranberries are grown without the use of artificial fertilizers or pesticides, making them a popular choice for people who care about the environment and want natural, healthy foods. The market is expanding as a result of the rising demand for organic cranberries, prompting more growers to switch to organic farming methods in order to satisfy the growing consumer demand for organic goods.

• Conventional 
• Organic 

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Cranberry End User Segment Analysis

According to Cognitive Market Research, Bakery, held the major market share over the forecast period. The market for cranberries is expanding in the bread industry as bakers use these adaptable fruits in a wide range of baked goods. Cranberries give bread, muffins, pastries, and other baked goods a tart flavor and bright color. Cranberries are preferred for their inherent sweetness and nutritional value, which is fueling growth in the bakery sector as consumers seek out better options.

Confectionaries is the fastest-growing category over the forecast period. The cranberry business is expanding for the confectionery industry as producers release new candies using cranberries. The acidity of cranberries contrasts well with the sweetness of candies, chocolates, and other confections, making them a popular choice for consumers looking for unusual flavors and guilt-free treats. The confectionery sector is expanding due to the increased demand for premium and natural ingredients. Cranberry-infused confections offer both taste and health benefits.

• Bakery 
• Confectionaries 
• Dairy Products 
• Beverages 
• Cereals 
• Others

Author's Detail

Vinayak Bali

Senior Research Analyst at Cognitive Market Research

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