Corporate Entertainment Market Report 2025 (Global Edition)

Global Corporate Entertainment Market Report 2025 Market Size Split by Activity (Live music, Dance floor, Corporate comedian, Gameshow, Magician, Photo booth, Cocktail hour, Cooking class, Talent show...

Corporate Entertainment Market Report Description

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Competitive Landscape of the Corporate Entertainment Market

Principal industry participants majorly impact the corporate entertainment market, as they are essential in determining market dynamics and customer preferences. These major firms provide customers simple access to various options through their vast retail networks and online platforms. Product adoption has increased due to its strong worldwide presence and well-known brand, enhancing consumer trust and loyalty. These industrial titans also consistently fund R&D, bringing cutting-edge designs, materials, and clever features to meet consumers' changing demands and tastes. These big businesses' combined efforts greatly impact the market's future direction and level of competition.

Corporate Entertainment industry news

In January 2021, Becton, Dickinson, and Company partnered with the U.S. Department of Health and Human Services (HHS) to decarbonize operations and enhance resilience in climate change. 

(Source: https://veeps.com/newsroom/live-nation-acquires-majority-stake-in-livestream-platform-veeps)

In May 2021, The top live entertainment firm, Live Nation Worldwide Inc., bought a sizable portion of Benji and Joel Madden's commission-free ticketed streaming app, Veeps. Veeps provides live and on-demand performances by well-known performers at storied international locations.

(Source: https://www.promega.in/products/clinical-laboratory-products/amplification/xpressamp-direct-amplification-reagents/?catNum=A8882)

Top Companies Market Share in Corporate Entertainment Industry: (In no particular order of Rank)

• DNA Entertainment Networks (India)
• Eventive Marketing (U.K.)
• Quintessentially Events (U.K.)
• WPP (U.K.)
• Cvent (U.S.)
• Berkeley City Club (U.S.)
• Eventbrite (U.S.)
• Bassett Events (Canada)
• XING (Germany)
• Wizcraft (India)
• Confidential Data
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of Corporate Entertainment Market

Which Region will dominate the Corporate Entertainment Market in 2024? 

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. In North America, the corporate entertainment business is well-established. Large target audiences and substantial budgets enable businesses in the area to provide their employees with a wide range of leisure activities. In North America, corporate entertainment events comprise most of the employee welfare. These events range from participatory recreational activities to live concerts. Because of the increasing need for corporate entertainment solutions, several multinational corporations (MNCs) in the region are shifting their attention to global expansion.

Which is Expanding at the Fastest CAGR?

The Asia Pacific region is witnessing an increase in sales. Additionally, the demand to increase staff strength arises from the development of business activities of corporations in emerging markets. These businesses aim to both recruit and keep their present workforce. Therefore, during the projected period, these factors will propel the expansion of the corporate entertainment market in Asia Pacific. Businesses are looking for sustainable entertainment solutions as they become more conscious of the environmental impact of their events. This includes selecting environmentally friendly locations, using recyclable materials, and going with regional and seasonal caterers.

The current report Scope analyzes Corporate Entertainment Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Corporate Entertainment Market Analysis

According to Cognitive Market Research, the global corporate entertainment market size was estimated at USD 815.2 Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD 326.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.4% from 2024 to 2031. Some of the biggest corporations in the world are based in this region. Therefore, there is a growing need for corporate entertainment services. The market is experiencing expansion due to factors such as the requirement for businesses to establish lasting relationships with important stakeholders and to provide employees and consumers with unforgettable experiences. Another factor propelling the North American market is the growing acceptance of virtual events, which are becoming more accessible and affordable. The need for corporate entertainment services is rising as more businesses use virtual events to interact with their staff and clients.

• According to Cognitive Market Research, the US had a major share in the corporate entertainment market with a market size of USD 257.28 million in 2024, and it is projected to grow at a CAGR of 19.2% during the forecast period. The Corporate Entertainment market in the United States is a fragmented market, with a large number of small and medium-sized businesses. 
• The Canadian corporate entertainment market had a market share of USD 39.13 million in 2024 and is projected to grow at a CAGR of 20.2% during the forecast period. As disposable incomes rise, Canadians are more willing to spend money on experiences, including corporate entertainment events.
• The Mexico corporate entertainment market is projected to grow at a CAGR of 19.9% during the forecast period, with a market size of USD 29.67 million in 2024.

Europe Corporate Entertainment Market Analysis

According to Cognitive Market Research, with a market value of USD 815.2 million in 2024, it is projected to expand at a compound annual growth rate (CAGR) of 19.7% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 244.56 million. Several things, such as the expanding trend of corporate social responsibility, the development of digital technology, and the rising demand for corporate events and activities, cause this. The need for businesses to develop relationships with their consumers and staff fuels corporate events and activities. Businesses spend more on corporate entertainment to give their clients and staff an enjoyable and memorable experience. The European corporate entertainment market has benefited from the advent of digital technologies.

• The United Kingdom corporate entertainment market had a market share of USD 41.09 million in 2024 and is projected to grow at a CAGR of 20.5% during the forecast period. The UK corporate entertainment market is diverse, and a wide range of options are available to businesses of all sizes and budgets.
• The France corporate entertainment market is projected to grow at a CAGR of 18.9% during the forecast period, with a market size of USD 22.50 million in 2024.
• According to Cognitive Market Research, the Germany corporate entertainment market size was valued at USD 48.42 million in 2024 and is projected to grow at a CAGR of 19.9% during the forecast period. The German corporate entertainment market is a thriving sector within the broader German entertainment industry, one of the strongest in Europe.
• The Italy corporate entertainment market is projected to grow at a CAGR of 19.1% during the forecast period, with a market size of USD 21.03 million in 2024.
• The Russia corporate entertainment market is projected to grow at a CAGR of 18.7% during the forecast period, with a market size of USD 37.91 million in 2024.
• The Spain corporate entertainment market is projected to grow at a CAGR of 18.8% during the forecast period, with a market size of USD 20.05 million in 2024.
• The Luxembourg corporate entertainment market is projected to grow at a CAGR of 19.8% during the forecast period, with a market size of USD 7.58 million in 2024.
• The Portugal corporate entertainment market is projected to grow at a CAGR of 19.5% during the forecast period, with a market size of USD 5.14 million in 2024.
• The Greece corporate entertainment market is projected to grow at a CAGR of 20.0% during the forecast period, with a market size of USD 2.93 million in 2024.
• The rest of Europe's corporate entertainment market is projected to grow at a CAGR of 18.4% during the forecast period, with a market size of USD 37.91 million in 2024.

Asia Pacific Corporate Entertainment Market Analysis

According to Cognitive Market Research, the global corporate entertainment market size was estimated at USD 815.2 Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 187.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 23.2% from 2024 to 2031. Numerous factors contribute to this, such as the growing middle class in the area, the growing number of firms trying to expand their presence in the region, and the growing demand for corporate events and activities. Organizations must cultivate relationships with their partners and consumers, which is the driving force behind the rising demand for corporate events and activities. This is particularly true in Asia, where establishing relationships and networking are highly valued cultures. The corporate entertainment business is expanding due in part to the growing middle class in the area. People are searching for new opportunities to spend their spare income on leisure activities like business events as more and more of them become available.

• According to Cognitive Market Research, the size of the China corporate entertainment market was valued at USD 84.37 million in 2024 and is projected to grow at a CAGR of 22.7% during the forecast period. China's corporate entertainment market is booming, fueled by a growing middle class with rising disposable income and a demand for unique and engaging experiences.
• The Japanese corporate entertainment market is projected to grow at a CAGR of 21.7% during the forecast period, with a market size of USD 25.87 million in 2024.
• The Indian corporate entertainment market had a market share of USD 22.50 million in 2024 and is projected to grow at a CAGR of 25.0% during the forecast period. India's economy is one of the fastest-growing in the world, leading to increased spending by corporations on employee entertainment and engagement activities.
• The South Korean corporate entertainment market is projected to grow at a CAGR of 22.3% during the forecast period, with a market size of USD 18.75 million in 2024.
• The Australian corporate entertainment market is projected to grow at a CAGR of 22.9% during the forecast period, with a market size of USD 9.75 million in 2024.
• The South East Asia corporate entertainment market is projected to grow at a CAGR of 24.2% during the forecast period, with a market size of USD 12.94 million in 2024.
• The Rest of the Asia Pacific Corporate entertainment market is projected to grow at a CAGR of 23.0% during the forecast period, with a market size of USD 13.31 million in 2024.

South America Corporate Entertainment Market Analysis

According to Cognitive Market Research, the global corporate entertainment market size was estimated at USD 815.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 40.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.6% from 2024 to 2031. Many young professionals in the area are always searching for interesting and different things to do with their peers. The need for corporate entertainment services, like team-building exercises, corporate gatherings, and corporate getaways, has increased. Many international corporations are also based in the Latin American region, actively seeking to make investments there. As a result, businesses are spending more on corporate entertainment to give their staff members unique experiences. Numerous cultural festivals and events are held throughout the Latin American region, offering businesses a special chance to interact with their staff and clients.

• According to Cognitive Market Research, Brazil's corporate entertainment market was valued at USD 17.45 million in 2024 and is projected to grow at a CAGR of 21.2% during the forecast period. Brazil is the largest economy in South America and the eighth largest in the world. As the economy grows, so does the demand for corporate entertainment services.
• The Argentina corporate entertainment market had a share of USD 6.85 million in 2024 and is projected to grow at a CAGR of 21.5% during the forecast period. The corporate entertainment market in Argentina is a growing industry expected to benefit from the increasing demand for innovative entertainment ideas and the rising corporate spending on entertainment activities.
• The Colombia corporate entertainment market is projected to grow at a CAGR of 20.4% during the forecast period, with a market size of USD 3.63 million in 2024.
• The Peru corporate entertainment market is projected to grow at a CAGR of 20.8% during the forecast period, with a market size of USD 3.34 million in 2024.
• The Chile corporate entertainment market is projected to grow at a CAGR of 20.9% during the forecast period with a market size of USD 2.93 million in 2024.
• The Rest of the Latin American corporate entertainment market is projected to grow at a CAGR of 19.7% during the forecast period, with a market size of USD 6.56 million in 2024.

Middle East Corporate Entertainment Market Analysis

According to Cognitive Market Research, the global corporate entertainment market size was estimated at USD 815.2 Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 16.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 20.9% from 2024 to 2031. Numerous causes, such as the region's growing population, rising disposable incomes, and introducing new technology, are to blame for this. The region's variety in terms of culture and religion has also produced a special need for entertainment services. The corporate entertainment market in the region has experienced significant growth, largely due to the expansion of the tourism industry. The Middle East is in a good position to offer the kind of unique experiences that travelers worldwide seek.

• According to Cognitive Market Research, the GCC Countries' corporate entertainment market was valued at USD 6.98 million in 2024 and is projected to grow at a CAGR of 21.7% during the forecast period. As the economies of the GCC countries grow, so does the disposable income of their citizens. This has led to a rising demand for luxury experiences and entertainment, which is driving the growth of the corporate entertainment market.
• The Egyptian corporate entertainment market is projected to grow at a CAGR of 21.2% during the forecast period, with a market size of USD 1.71 million in 2024.
• The South African corporate entertainment market is projected to grow at a CAGR of 21.9% during the forecast period, with a market size of USD 2.58 million in 2024. South Africa's economy is steadily recovering, leading to increased business spending on events and entertainment.
• The Turkey corporate entertainment market is projected to witness growth at a CAGR of 20.4% during the forecast period with a market size of USD 1.40 million in 2024.
• The Nigeria corporate entertainment market is projected to grow at a CAGR of 20.0% during the forecast period, with a market size of USD 1.71 million in 2024.
• The Rest of the MEA corporate entertainment market is projected to grow at a CAGR of 19.9% during the forecast period, with a market size of USD 1.92 million in 2024.

Corporate Entertainment Market Analysis

Corporate Entertainment Activity Segment Analysis

According to Cognitive Market Research, live music held the major market share over the forecast period. Live music fosters a more upbeat and lively environment and raises employee engagement and morale. Live music can unite people and foster connections, which is beneficial for team building. Corporate events can have various live music choices, including bands, DJs, acoustic acts, and solo artists. The ideal choice for your occasion will rely on the venue's capacity, spending limit, and the mood you want to create.Corporate Entertainment

Cocktail hour is the fastest-growing category over the forecast period. Cocktail hours are a common event format for business gatherings, and various entertainment options are available to improve attendees' experience. It gives visitors a more interesting and lasting experience, Sets the tone and fosters a good mood for the event, promotes networking and interaction among guests, and can be utilized to further a company's message or brand.

• Live music
• Dance floor
• Corporate comedian
• Gameshow
• Magician
• Photo booth
• Cocktail hour
• Cooking class
• Talent show
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Corporate Entertainment Industry. Request a Free Sample PDF!

Corporate Entertainment Application Segment Analysis

According to Cognitive Market Research, 25-55 years hold a prominent market share. Businesses in the corporate entertainment sector are providing a range of cutting-edge and captivating experiences to appeal to the tastes of the 25–55 age demographic. This age group places a high emphasis on networking opportunities and social contact. Events for corporate entertainment that offer these kinds of experiences—like social gatherings or team-building exercises—will probably be highly accepted.

Under 25 years is the fastest-growing category over the forecast period. Inside the corporate entertainment sector, a prominent demographic is the under-25 age group, or Gen Z. When it comes to entertainment, this generation has distinct tastes and expectations that influence how businesses handle employee engagement and events.

• Under 25 Years
• 25-55 Years
• Over 55 Years

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Swasti Dharmadhikari

Research associate at Cognitive Market Research

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Swasti Dharmadhikari, an agile and achievement-focused market researcher with an innate ardor for deciphering the intricacies of the Service & Software sector. Backed by a profound insight into technology trends and consumer dynamics, she has committed herself to meticulously navigating the ever-evolving terrain of digital Services and software solutions.

Author's Conclusion