Global Cooling Towels
Market Report
2024
Global Cooling Towels Market is Growing at Compound Annual Growth Rate (CAGR) of 5.90% from 2023 to 2030.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the Global Cooling Towels Market is Growing at Compound Annual Growth Rate (CAGR) of 5.90% from 2023 to 2030.
Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Cooling Towels Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 5.9% |
Market Split by Type |
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Market Split by Application |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Cooling Towels Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
Cooling towels are crafted using a unique fabric that effectively soaks up moisture from the skin and quickly dissipates it into the surrounding air, resulting in a refreshing sensation. These towels are designed to be comfortably placed on the back of the neck or any other desired body areas, aiding in temperature regulation during various physical endeavors such as sports, workouts, and outdoor pursuits. The escalating demand for sports and fitness activities, combined with the rise in disposable income among consumers, has been a significant catalyst for the rapid growth of this product.
These developments empower businesses to offer better-tailored solutions and services, which, in turn, contribute to the growth of the Cooling Towels industry.
For instance, Magid, a prominent Personal Protective Equipment (PPE) manufacturer, unveiled their latest product line in June 2020. This new line is made possible through a collaboration with MISSION, a company specializing in instant cooling innovations.
The growing awareness about health and fitness among consumers is a significant driver for the Cooling Towels market. Individuals increasingly focus on healthy lifestyles and engaging in physical activities and outdoor sports. Cooling towels have become an essential accessory for fitness enthusiasts and athletes, providing instant relief and comfort during and after workouts. Moreover, the expanding fitness industry, including gyms, yoga studios, and sports clubs, has created a steady demand for cooling towels as these facilities often provide them to enhance the customer experience.
Fused with micro cooling minerals, performance drying, and hyper wicking technologies to amplify the triple chill effect for a rejuvenating experience and enhanced comfort.
Additionally, the rising participation in outdoor recreational activities, such as hiking, biking, and camping, further fuels the demand for cooling towels. As consumers prioritize their health and well-being, the market for cooling towels is expected to witness sustained growth, driven by the increasing adoption of active lifestyles and outdoor pursuits.
The continuous innovation in cooling technologies. Advancements in materials and manufacturing processes have led to the development of highly efficient and long-lasting cooling towels. These innovations include advanced microfiber materials and special cooling gels that enhance the cooling effect and provide prolonged relief. Additionally, integrating features such as UV protection and antimicrobial properties has increased the versatility of cooling towels, making them suitable for various outdoor activities, sports, and travel. Consumers are increasingly drawn to products that offer effective cooling and additional benefits, driving the market forward.
The increasing recognition of environmental issues and sustainability concerns has brought attention to the fact that numerous cooling towels are composed of non-biodegradable synthetic materials. This contributes to the accumulation of plastic waste and environmental pollution. A growing number of consumers, particularly those who prioritize eco-friendly products, are now more mindful of the environmental consequences associated with their purchases. This awareness has led to a shift in preferences towards sustainable and biodegradable alternatives. Manufacturers are pressured to develop cooling towels using eco-friendly materials and sustainable production practices. Adapting to these changes while ensuring affordability and maintaining product quality presents a challenge for businesses.
The COVID-19 pandemic had a substantial impact on the Cooling Towels Market. With lockdowns, travel restrictions, and safety concerns, outdoor activities and sports events were significantly reduced, leading to a decline in the demand for cooling towels, especially in the first phases of the pandemic. The closure of gyms, sports facilities, and leisure centers further hampered the market as these venues are prime locations where cooling towels are used extensively. Additionally, disrupted supply chains and manufacturing challenges due to social distancing measures and workforce shortages impacted production and distribution, causing delays and shortages in the market. However, as the pandemic prolonged, there was a shift in consumer behavior with a growing focus on health and wellness.
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The Cooling Towels market is witnessing intense competition as key players strive to meet the surging demand for innovative, high-quality cooling solutions. Leading companies like Mission Cooling, FroggToggs, and Chill Pal are at the forefront of this market, offering a diverse range of Cooling Towels catering to various consumer needs.
Cooling Towels Industry News
Top Companies Market Share in Cooling Towels Industry: (In no particular order of Rank)
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According to Cognitive Market Research, the North American region stands as the largest market for Cooling Towels, commanding a substantial 40% share of the global market. The rise in demand for Cooling Towels can be attributed to the region's diverse climate, ranging from hot summers in the southern states to warm temperatures in the northern regions. This variation in weather patterns has spurred a significant interest in products that provide instant relief from heat, making Cooling Towels immensely popular among athletes, outdoor enthusiasts, and individuals seeking comfort during scorching weather conditions.The North American Cooling Towels market, led by the United States, is poised for continuous growth. With the region's climate diversity and the increasing emphasis on physical fitness and outdoor activities, the demand for Cooling Towels is expected to remain robust. As manufacturers innovate and introduce new features, materials, and designs, the market is likely to expand, catering to the evolving needs of consumers seeking effective and convenient solutions for heat relief.
The Asia Pacific region has emerged as the fastest-growing market for cooling towels, experiencing a significant surge in demand, with a notable 23% increase. This is due to the region's hot and humid climate prevalent in countries like India, China, and Southeast Asian nations. The rising awareness about the health benefits of staying cool, especially during outdoor activities and sports, has propelled the demand for Cooling Towels. Additionally, the booming fitness industry, increasing participation in sports, and a growing focus on health and wellness have contributed to the popularity of Cooling Towels among consumers in the Asia Pacific region.The Asia Pacific Cooling Towels market, particularly the Microfiber segment, is witnessing unprecedented growth. With the region's climate necessitating effective cooling solutions and the growing health consciousness among consumers, the demand for Cooling Towels, especially those made from innovative materials like microfiber, is set to continue its upward trajectory.
The current report Scope analyzes Cooling Towels Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
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According to Cognitive Market Research, the Cooling Towels market in South America, constituting 5% of the global market share, is witnessing a gradual but steady growth trajectory. Cooling Towels have found a niche market in this region, characterized by diverse climates ranging from tropical to arid. The demand is primarily driven by outdoor activities, sports events, and the need for effective heat relief solutions in countries experiencing high temperatures. The market offers various types of Cooling Towels, including PVA Cooling Towels, Microfiber Cooling Towels, and other specialized variants tailored to specific consumer needs.With a 5% market share in South America, Cooling Towel manufacturers are tapping into the region's growing demand for innovative cooling solutions. The market is witnessing heightened competition, prompting companies to focus on product innovation, affordability, and marketing strategies. As environmental awareness increases, there is a growing inclination towards eco-friendly and reusable Cooling Towels. With strategic marketing initiatives and product diversification, the Cooling Towels market in South America is poised for further expansion, catering to the needs of athletes and general consumers seeking effective heat relief solutions.
According to Cognitive Market Research, the cooling towels market in the Asia Pacific region is witnessing impressive growth, with a remarkable 23% surge in demand. This can be primarily attributed to the hot and humid climate that prevails in countries like India, China, and Southeast Asian nations. In addition, the increasing awareness about the health advantages of staying cool, particularly during outdoor activities and sports, has led to a heightened demand for Cooling Towels. Additionally, the booming fitness industry, increasing participation in sports, and a growing focus on health and wellness have contributed to the popularity of Cooling Towels among consumers in the Asia Pacific region.The Asia Pacific Cooling Towels market, particularly the Microfiber segment, is witnessing unprecedented growth. With the region's climate necessitating effective cooling solutions and the growing health consciousness among consumers, the demand for Cooling Towels, especially those made from innovative materials like microfiber, is set to continue its upward trajectory.
According to Cognitive Market Research, the Cooling Towels market in Europe is experiencing robust growth, driven by the rising awareness about personal wellness and the increasing popularity of outdoor activities. Cooling Towels have emerged as essential accessories for sports enthusiasts, travelers, and individuals seeking relief from heatwaves in a region known for its diverse climate. The market showcases various products, including PVA Cooling, Microfiber Cooling Towels, and other innovative variants. These cooling solutions are designed to cater to different needs, offering quick and efficient cooling effects, making them highly sought after during summers and physical activities.With a 30% market share in Europe, Cooling Towel manufacturers and suppliers are capitalizing on the region's demand for innovative and practical cooling solutions. The market is characterized by intense competition, encouraging companies to focus on product development and quality enhancements. As consumer preferences evolve and environmental concerns grow, sustainable and eco-friendly Cooling Towels are expected to gain traction.
According to Cognitive Market Research, the North American region stands as the largest market for Cooling Towels, commanding a substantial 40% share of the global market. The rise in demand for Cooling Towels can be attributed to the region's diverse climate, ranging from hot summers in the southern states to warm temperatures in the northern regions. This variation in weather patterns has spurred a significant interest in products that provide instant relief from heat, making Cooling Towels immensely popular among athletes, outdoor enthusiasts, and individuals seeking comfort during scorching weather conditions.The North American Cooling Towels market, led by the United States, is poised for continuous growth. With the region's climate diversity and the increasing emphasis on physical fitness and outdoor activities, the demand for Cooling Towels is expected to remain robust. As manufacturers innovate and introduce new features, materials, and designs, the market is likely to expand, catering to the evolving needs of consumers seeking effective and convenient solutions for heat relief.
According to Cognitive Market Research, the Cooling Towels market in the Middle East and Africa region, accounting for 2.00% of the global market share, exhibits unique dynamics shaped by the hot and arid climate prevalent in many countries. The demand for Cooling Towels in this region is primarily driven by the scorching temperatures experienced throughout the year. These innovative products offer relief to individuals working outdoors, tourists exploring historical sites, and athletes engaged in sports activities. The market provides various types of Cooling Towels, including PVA Cooling Towels, Microfiber Cooling Towels, and other specialized variants tailored to meet the specific needs of consumers in the region.With a 2.00% market share in the Middle East and Africa, Cooling Towels manufacturers are focusing on product affordability, durability, and adaptability to diverse consumer needs. The market's growth is bolstered by a rising awareness of heat-related illnesses and the importance of staying cool in extreme temperatures. Strategic partnerships with construction companies, sports facilities, and tourism agencies have further expanded the market's reach.
Global Cooling Towels Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Cooling Towels Industry growth. Cooling Towels market has been segmented with the help of its Type, Application , and others. Cooling Towels market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, PVA (polyvinyl acetate) cooling towels currently stand as the dominant category in the cooling towels market. Their popularity due to to their exceptional absorbency and ability to retain water for an extended period, ensuring long-lasting cooling effects. PVA towels are lightweight, soft, and durable, ideal for various outdoor activities, sports, and fitness routines. Their efficient cooling properties have made them a favorite among athletes and outdoor enthusiasts, enhancing their performance and providing comfort in hot conditions. Additionally, PVA Cooling Towels often come in various sizes and colors, catering to diverse consumer preferences.
Microfiber cooling towels emerge as the fastest-growing category. Microfiber towels have gained popularity due to their excellent absorbency and quick-drying features. They are lightweight, compact, and easy to carry, making them convenient for on-the-go use. Microfiber Cooling Towels are known for their soft texture and gentle feel against the skin, enhancing user comfort. The rapid growth of this category is driven by the rising demand for compact and travel-friendly cooling solutions, especially among fitness enthusiasts and travelers. Their versatility in various settings, including sports, travel, and outdoor activities, has increased market share. Additionally, advancements in microfiber technology have led to the development of innovative designs and patterns, further attracting consumers.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Cooling Towels Industry. Request a Free Sample PDF!
Online sales have emerged as the dominant category in the cooling towels market. The widespread availability of Cooling Towels through e-commerce platforms has significantly contributed to their dominance. Online sales channels offer vast options, allowing consumers to compare different brands, materials, and prices from the comfort of their homes. The convenience of online shopping, coupled with detailed product descriptions and customer reviews, empowers buyers to make informed decisions. Furthermore, online platforms often host promotional events, discounts, and bundle offers, attracting a large customer base.
According to Cognitive Market Research, supermarket sales have emerged as the fastest-growing category in the Cooling Towels market. Supermarkets provide a physical retail space where consumers can experience the product firsthand before purchasing. The opportunity to touch, feel, and assess the quality of Cooling Towels in person enhances consumer confidence, especially for those who prefer tangible experiences. Supermarkets also benefit from impromptu purchases, as shoppers might encounter Cooling Towels while browsing for other items. Additionally, supermarkets often leverage strategic product placements, attractive displays, and in-store promotions to capture shoppers' attention. As Cooling Towels become more popular and essential for outdoor activities, fitness, and sports, their presence in supermarkets has become increasingly prevalent.
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Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Cooling Towels Market is witnessing significant growth in the near future.
In 2023, the PVA Cooling Towels segment accounted for noticeable share of global Cooling Towels Market and is projected to experience significant growth in the near future.
The Online segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies 3M , Chillpal and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Type | PVA Cooling Towels, Microfiber Cooling Towels, Other |
Application | Online, Supermarket, Exclusive Agency, Club, Other |
List of Competitors | 3M, Mission, Chillpal, Ergodyne, OccuNomix, Perfect Fitness, O2-cool, Pyramex Safety, He Jie outdoor product, Ahlstrom-Munksjö, Coolcore LLC , Asahi Kasei Corporation, Tex-Ray Industrial Co. Ltd, Polartec, Burlington, Formosa Taffeta Co. Ltd |
This chapter will help you gain GLOBAL Market Analysis of Cooling Towels. Further deep in this chapter, you will be able to review Global Cooling Towels Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
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Qualitative Analysis for the North America Market: North America Cooling Towels Market Trends North America Cooling Towels Technological Road Map North America Cooling Towels Market Drivers North America Cooling Towels Market Restraints North America Cooling Towels Market Opportunity Market Attractiveness Analysis COVID – 19 Impact Analysis PESTEL Analysis Porter’s Five Forces Analysis Product Life Cycle Industrial Chain Analysis
You can purchase only the Executive Summary North America Market (2019 vs 2024 vs 2031)
Chapter 3 Europe Market Analysis
You can purchase only the Executive Summary Europe Market (2019 vs 2024 vs 2031)
Chapter 4 Asia-Pacific Market Analysis
You can purchase only the Executive Summary Asia Pacific Market (2019 vs 2024 vs 2031)
Chapter 5 South America Market Analysis
You can purchase only the Executive Summary South America Market (2019 vs 2024 vs 2031)
Chapter 6 Middle East and Africa Market Analysis
You can purchase only the Executive Summary Middle East and Africa Market (2019 vs 2024 vs 2031)
Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Type Analysis 2019 -2031, will provide market size split by Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Type Analysis 2019 -2031
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Application Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Cooling Towels market
Chapter 12 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why PVA Cooling Towels have a significant impact on Cooling Towels market? |
What are the key factors affecting the PVA Cooling Towels and Microfiber Cooling Towels of Cooling Towels Market? |
What is the CAGR/Growth Rate of Online during the forecast period? |
By type, which segment accounted for largest share of the global Cooling Towels Market? |
Which region is expected to dominate the global Cooling Towels Market within the forecast period? |
Segmentation Level Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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