Rakuten Advertising Company Profile by CMR

Company Profile

Rakuten Advertising Basic Information, Manufacturing Base, Sales Area, and Its Competitors

Sr. No.	Item	Description
1	Company Name	Rakuten Advertising
2	Website	www.rakutenadvertising.com
3	Established Date	1996
4	Headquartered	California, the US
5	Market Position/ History	Rakuten Advertising also known as Rakuten Marketing LLC was established in 1996, based in California, the US. Rakuten Advertising is a division of Rakuten Inc. one of the world’s leading Internet service companies. The company is headquartered in?San Mateo, California, with offices in?Australia,?Singapore, Brazil,?Japan, France, Germany, the?United Kingdom and throughout?the United States. The company has established its offices at 17 locations across 30 countries.
6	Sales Area	Worldwide
7	Competitors	Awin Ltd. Nuanced Media LLC Optimise Media Group Limited
8	CEO	Nick Stamos
9	Ownership Type	Public
10	Contact Information	215 Park Avenue South, 2nd Floor, New York, NY 10003. Tel: +1 646.943.8200

Business Segment/ Overview:

Rakuten Advertising specializes in offering affiliate services across several locations. The company offered its affiliate marketing services to around 1.2 billion consumers. The company offered its affiliate services for its clients such as chemist warehouse, ASOS, Yoox, First Choice, Forever New, ABA, bonds, sports craft, and others. The company finds its affiliate marketing services for financial services, retail, and travel industries. Rakuten Advertising provides innovative, performance-focused, and brand-centric ad solutions, helping leading global brands engage with highly targeted, active audiences. From the initial impression to the final sale, their approach ensures a seamless connection between brands and consumers.
Rakuten Advertising or Rakuten Marketing LLC is a part of Rakuten Group, Inc., which offers a wide range of services, including e-commerce, fintech, digital content, and communications. The company has grown into one of the largest internet companies in Japan, with global operations in online retail, advertising, and financial services.

Affiliate Marketing Types Specification

Product

Description

Affiliate Marketing

Rakuten Advertising utilizes affiliate marketing technology and deep human expertise, to get data-driven insights. Affiliate marketing utilizes network data to eliminate performance gaps and build new relationships with high-performing partners. Affiliate marketing predicts the performance with AI. It reacts quickly to changing market factors and stays ahead of competitors by uncovering the right strategies with AI-driven forecasting and benchmarking. The Rakuten advertising creates efficiencies with our commissioning suite, it builds partnerships by tailoring commissions using dynamic, coupon, and multi-touch commissioning tools. Access new placement opportunities at the click of a button, complete with forecasted budgets and ROAS.

Features:

The company’s full-service, hands-on team has the smarts, experience, and creativity to deliver the best strategies for new opportunities
The unique ecosystem of exclusive consumer brands and top-tier partners makes it easy to find and activate highly targeted, highly valuable customers
Grow in new markets, verticals, and territories. The 100+ local experts create and nurture partner relationships to support your expansion. The accelerate designed by the company offers an affiliate marketing program, that leverages unique data insights, competitive intelligence, custom campaign modeling, and publisher matchmaking to optimize performance marketing spend with unprecedented speed.

Recent Developments:

Year

Latest News

October, 26, 2021

Rakuten Advertising launched an affiliate marketing program, Accelerate across the company’s network of 150,000 publishers in North America, EMEA, APAC, and LATAM.

Rakuten Advertising launched an affiliate marketing program, accelerate which offers an opportunity for the company to tap in new geographies, and drives sales for the company. The launch of an accelerated affiliate program improves performance by recommending new publishers, optimizing commission payments, identifying paid placement opportunities, and customizing offers and performance incentives.

Kalyani Raje

Kalyani Raje is a distinguished research leader and the Co-Founder & Chief Research Officer at Cognitive Market Research and Consulting, a global market research and consulting firm specializing in data-driven intel…

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Profile Details

Author Kalyani Raje
Published 16 Oct 2024
Last Updated 16 Oct 2024
Reading Time~5 minutes
CoverageSWOT, Financials, Key Employees, History

- 1.1 About Rakuten Advertising
- 1.2 Key Facts
- 1.3 Key Employees
  - 1.3.1 Key Employee Biographies
- 1.4 History
- 1.5 Locations & Subsidiaries
  - 1.5.1 Head Office
  - 1.5.2 Other Locations & Subsidiaries
- 2.1 Company Overview
- 2.2 Business Segments
- 2.3 R&D Overview
- 2.4 Brands
- 2.5 Key Company Statistics
- 2.6 Key Financials (2015–2019)
- 2.7 Share Holder Analysis
- 2.8 Regional Presence
- 2.9 Services Offered
- 3.1 Strengths
- 3.2 Weaknesses
- 3.3 Opportunities
- 3.4 Threats
- 3.5 Key Competitors
- 4.1 Company Metrics
- 4.2 Key Investors
- 4.3 Recent Funding & Valuation
- 4.4 Historical Funding & Valuation
- 5.1 Acquisitions
- 5.2 Partnerships
- 6.1 Latest News & Announcements
- 6.2 Strategic Initiatives
- 7.1 Summary of Findings
- 7.2 Strategic Recommendations

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Rakuten Advertising Company Profile