CBD Product Market Report 2025 (Global Edition)

Global CBD Product Market Report 2025 Market Size Split by Source Type (Hemp, Marijuana), by End-use (Medical, Personal Use, Pharmaceuticals, Others), by Form (Processed Oil, Distillates, Isolates), b...

CBD Product Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the CBD Product Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

 

Top Companies Market Share in CBD Product Industry: (In no particular order of Rank)

• Charlotte's Web Holdings Inc (U.S.)
• Medterra CBD (U.S.)
• Green Roads (U.S.)
• Bluebird Botanicals (U.S.)
• Canopy Growth Corporation (Canada)
• Elixinol (Australia)
• CBDistillery (U.S.)
• Cannabidiol Life (U.S.)
• Joy Organics (U.S.)
• Endoca (Denmark)
• Aurora Cannabis Inc (Canada)
• Lazarus Naturals (U.S.)
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the CBD Product Market

Which Region will dominate the CBD Product Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The market for CBD products is expanding quickly in North America because to favorable legislative reforms and rising customer interest. The United States and Canada have legalized CBD derived from hemp, and as a result, the region has emerged as a center for CBD innovation and commercial growth. This pattern indicates a growing need for natural wellness products and offers a lot of potential for companies in the industry.

Which Region is Expanding at the Fastest CAGR?

The Europe region is witnessing an increase, in the sales of reagents. The market for CBD products is growing significantly in Europe as a result of rising consumer awareness and developments in regulations. Due to the increasing recognition of CBD as a health benefit and the legalization of CBD derived from hemp in numerous European nations, the region has emerged as a major force in the global CBD market. There are lots of chances in this expanding sector for companies looking to profit from the rising demand for CBD products.

The current report Scope analyzes CBD Product Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America CBD Product Market Analysis

According to Cognitive Market Research, the global CBD Product market size was estimated at USD 7815.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 3126.08  million in 2024 and will grow at a compound annual growth rate (CAGR) of 14.4% from 2024 to 2031. The market for CBD products in North America is expanding thanks to favorable legislative reforms and growing customer interest. The legalization of CBD derived from hemp in the US and Canada has made the area a center for technological advancement and market growth. The medical industry is a significant growth driver for CBD due to its growing recognition in treating a wide range of medical problems. Medical practitioners are incorporating CBD into treatment plans as more research confirms its effectiveness, which is driving demand for specific CBD products. This trend places North America at the forefront of the global CBD market and highlights CBD's development as a wellness choice that is widely accepted as well as its ongoing expansion within the healthcare sector.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the CBD Product market with a market size of USD 2466.48 million in 2024 and is projected to grow at a CAGR of 14.2% during the forecast period. The demand is amplified by the nation's skincare products. 
• The Canada CBD Product market had a market share of USD 375.13 million in 2024 and is projected to grow at a CAGR of 15.2% during the forecast period. Canada's rising beverages.
• The Mexico CBD Product market is projected to witness growth at a CAGR of 14.9% during the forecast period with a market size of USD 284.47 million in 2024.

Europe CBD Product Market Analysis

According to Cognitive Market Research, with a market value of USD 7815.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 14.7% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 2344.56 million. The market for CBD products in Europe is expanding quickly because to progressive regulatory changes and rising consumer awareness. Since many European nations have legalized CBD derived from hemp, the region has emerged as a major force in the worldwide CBD market. The wellness market, where customers are embracing CBD products for their possible health advantages and all-encompassing approach to self-care, is one important sector fueling this expansion. Because of this, the market is seeing a sharp increase in demand for goods infused with CBD, such as oils, cosmetics, and edibles. This development emphasizes how Europe is becoming a more significant CBD product market, offering firms lots of chances to profit from the rising demand and shifting customer tastes.

• The United Kingdom CBD Product market had a market share of USD 393.89 million in 2024 and is projected to grow at a CAGR of 15.5% during the forecast period. In the UK, CBD Product sales witness an upswing due to the product availability. 
• The France CBD Product market is projected to witness growth at a CAGR of 13.9% during the forecast period with a market size of USD 215.70 million in 2024.
• According to Cognitive Market Research, the Germany CBD Product market size was valued at USD 464.22 million in 2024 and is projected to grow at a CAGR of 14.9% during the forecast period. In Germany, CBD Product sales surge due to the nation's consumer acceptance. 
• The Italy CBD Product market is projected to witness growth at a CAGR of 14.1% during the forecast period with a market size of USD 201.63 million in 2024.
• The Russia CBD Product market is projected to witness growth at a CAGR of 13.7% during the forecast period with a market size of USD 363.41 million in 2024.
• The Spain CBD Product market is projected to witness growth at a CAGR of 13.8% during the forecast period with a market size of USD 192.25 million in 2024.
• The Luxembourg CBD Product market is projected to witness growth at a CAGR of 14.8% during the forecast period with a market size of USD 72.68 million in 2024.
• The Portugal CBD Product market is projected to witness growth at a CAGR of 14.5% during the forecast period with a market size of USD 49.24 million in 2024.
• The Greece CBD Product market is projected to witness growth at a CAGR of 15.0% during the forecast period with a market size of USD 28.13 million in 2024.
• Rest of Europe CBD Product market is projected to witness growth at a CAGR of 13.4% during the forecast period with a market size of USD 363.41 million in 2024.

 

Asia Pacific CBD Product Market Analysis

According to Cognitive Market Research, the global CBD Product market size was estimated at USD 7815.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 1797.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 18.2% from 2024 to 2031. The market for CBD products is expanding in the Asia Pacific area, driven by rising customer interest and changing regulatory environments. Notwithstanding the tight laws that some nations have on cannabis-derived goods, CBD is becoming more and more popular due to its possible health advantages. The beauty and skincare sector is one significant area driving market expansion, as CBD-infused products become more and more well-liked due to their alleged ability to relieve inflammation and soothe skin. With more people becoming aware of the advantages of CBD and gravitating toward natural and holistic wellbeing, the Asia Pacific area offers a lot of potential for companies looking to take advantage of the growing market demand and get established in this exciting and quickly developing CBD sector.

• According to Cognitive Market Research, the China CBD Product market size was valued at USD 808.87 million in 2024 and is projected to grow at a CAGR of 17.7% during the forecast period. CBD Product sales surge in China due to the nation's rapid expansion in pharmacies.
• The Japan CBD Product market is projected to witness growth at a CAGR of 16.7% during the forecast period with a market size of USD 248.05 million in 2024.
• The India CBD Product market had a market share of USD 215.70 million in 2024 and is projected to grow at a CAGR of 20.0% during the forecast period. The demand is augmented by India's increasing focus on grocery stores.
• The South Korea CBD Product market is projected to witness growth at a CAGR of 17.3% during the forecast period with a market size of USD 179.75 million in 2024.
• The Australia CBD Product market is projected to witness growth at a CAGR of 17.9% during the forecast period with a market size of USD 93.47 million in 2024.
• The South East Asia CBD Product market is projected to witness growth at a CAGR of 19.2% during the forecast period with a market size of USD 124.03 million in 2024.
• The Rest of Asia Pacific CBD Product market is projected to witness growth at a CAGR of 18.0% during the forecast period with a market size of USD 127.62 million in 2024.

South America CBD Product Market Analysis

According to Cognitive Market Research, the global CBD Product market size was estimated at USD 7815.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 390.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.6% from 2024 to 2031. The market for CBD products in Latin America is showing signs of promise as a result of favorable regulatory changes and rising customer awareness. Although cannabis laws differ from country to country in the region, a number of them have legalized cannabis for medical purposes, which has opened the door for the growth of CBD products. The pharmaceutical industry is one significant area fueling this expansion, since CBD is being used to treat a range of illnesses. Latin America offers businesses great chances to capitalize on the rising market and make contributions to the region's developing CBD industry, which will position it as a major player in the global market. The region has a rich agricultural past and is becoming more and more aware of the therapeutic potential of CBD.

• According to Cognitive Market Research, the Brazil CBD Product market size was valued at USD 167.25 million in 2024 and is projected to grow at a CAGR of 16.2% during the forecast period. CBD Product sales flourish in Brazil due to the nation's specialty shops.
• The Argentina CBD Product market had a market share of USD 65.65 million in 2024 and is projected to grow at a CAGR of 16.5% during the forecast period. The demand is augmented by Argentina's commitment to retail outlets.
• The Colombia CBD Product market is projected to witness growth at a CAGR of 15.4% during the forecast period with a market size of USD 34.78 million in 2024.
• The Peru CBD Product market is projected to witness growth at a CAGR of 15.8% during the forecast period with a market size of USD 32.04 million in 2024.
• The Chile CBD Product market is projected to witness growth at a CAGR of 15.9% during the forecast period with a market size of USD 28.13 million in 2024.
• The Rest of Latin America CBD Product market is projected to witness growth at a CAGR of 14.7% during the forecast period with a market size of USD 62.91 million in 2024.

Middle East CBD Product Market Analysis

According to Cognitive Market Research, the global CBD Product market size was estimated at USD 7815.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 156.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.9% from 2024 to 2031. The market for CBD products is still in its infancy but is expanding quickly across the Middle East and Africa due to changing perceptions of cannabis and increased knowledge of its possible health advantages. Although many nations still have strict cannabis laws, CBD is becoming more and more accepted for medical use. The wellness sector is one significant area driving this expansion, as products infused with CBD are becoming more popular due to their alleged medicinal benefits. Though it faces regulatory obstacles, the Middle East and Africa region offers businesses significant opportunities to enter and contribute to the growing CBD market, given its emerging market landscape and the growing demand for alternative healthcare solutions. This makes the region a promising frontier for the global CBD industry.

• According to Cognitive Market Research, the GCC Countries CBD Product market size was valued at USD 66.90 million in 2024 and is projected to grow at a CAGR of 16.7% during the forecast period. CBD Product sales flourish in the GCC Countries due to the region's strategic investments in health food stores.
• The Egypt CBD Product market is projected to witness growth at a CAGR of 16.2% during the forecast period with a market size of USD 16.41 million in 2024.
• The South Africa CBD Product market is projected to witness growth at a CAGR of 16.9% during the forecast period with a market size of USD 24.70 million in 2024. CBD Product sales flourish in the South Africa due to the region's strategic investments in online retailers.
• The Turkey CBD Product market is projected to witness growth at a CAGR of 15.4% during the forecast period with a market size of USD 13.44 million in 2024.
• The Nigeria CBD Product market is projected to witness growth at a CAGR of 15.0% during the forecast period with a market size of USD 16.41 million in 2024.
• The Rest of MEA CBD Product market is projected to witness growth at a CAGR of 14.9% during the forecast period with a market size of USD 18.44 million in 2024.

CBD Product Market Analysis

CBD Product Source Type Segment Analysis

According to Cognitive Market Research, Hemp held the major market share over the forecast period. Hemp is the main source of CBD extraction, making it a cornerstone of the burgeoning CBD product market. The growing demand for CBD products has led to a boom in hemp farming due to its multiple applications and legal status in many areas. Hemp is a sustainable and plentiful resource that is essential to the development of the rapidly growing CBD market.

Marijuana is the fastest-growing category over the forecast period. Together with hemp, marijuana is a major source of CBD extraction and makes a substantial contribution to the growing market for CBD products. Access to CBD-rich strains becomes more widely available as more areas legalize marijuana for both medical and recreational uses, spurring creativity in product development. Marijuana's varied cannabinoid composition presents special chances for customized CBD formulations, which further spurs expansion and variety in the rapidly growing CBD market.

• Hemp
• Marijuana

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of CBD Product Industry. Request a Free Sample PDF!

CBD Product End-use Segment Analysis

According to Cognitive Market Research, Medical, hold a prominent market share. The market for CBD products is expanding due in large part to the increased acknowledgment in the medical community of CBD's medicinal potential for a range of ailments. Medical practitioners are incorporating CBD into treatment plans as more research confirms its effectiveness, which is increasing demand for specialty CBD products catered to certain medical need. This pattern emphasizes how CBD is becoming more and more popular as a wellness solution and how the healthcare sector is using it.

Personal Use is the fastest-growing category over the forecast period. The growing market for CBD products is mostly driven by people looking for natural treatments for common conditions like pain, anxiety, and sleep difficulties. Products made from CBD, such as oils, edibles, and topicals, are easily accessible and adaptable to suit different tastes and lifestyles. The industry is expanding due to the rising demand for self-care products, which also highlights CBD's appeal as a commonplace health choice.

• Medical
• Personal Use
• Pharmaceuticals
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

CBD Product Form Segment Analysis

According to Cognitive Market Research, Processed Oil, held the major market share over the forecast period. Because it offers a comfortable and adaptable way to consume CBD, the processed oil industry is one of the major drivers of the expanding CBD product market. In order to separate the cannabinoid, CBD oils go through extraction and refinement procedures. This gives customers a powerful and adaptable alternative for a range of uses. Because processed CBD oils are accessible in a variety of formulations and potencies, they continue to propel market expansion by meeting a range of requirements and preferences.

Distillates, is the fastest-growing category over the forecast period. With their highly refined and strong form of CBD extraction, distillates are essential to the growing market for CBD products. Immpurities are eliminated by exact distillation procedures, producing a concentrated cannabis product with a wide range of uses. Because of their strength, consistency, and purity, distillates are preferred in a variety of CBD products, which is fueling their growing use and assisting in the industry's expansion.

• Processed Oil
• Distillates
• Isolates

CBD Product Sales Channel Segment Analysis

According to Cognitive Market Research, B2B held the major market share over the forecast period. The market for CBD products is expanding due in large part to the business-to-business (B2B) sector, which makes it easier to produce, distribute, and sell CBD products at a wholesale price. In order to address the growing demand for CBD products, producers, suppliers, retailers, and other stakeholders work together in business-to-business interactions. This industry is essential to the CBD sector's ability to grow its market share, innovate, and scale operations.

B2C   is the fastest-growing category over the forecast period. The market for CBD products is growing mostly due to business-to-consumer (B2C) interactions, since direct sales to end users fuel demand and consumption. B2C channels give individual customers easy access to a wide variety of CBD products through retail locations, dispensaries, and online platforms. Growing consumer acceptability and accessibility of CBD products via B2C channels is a major factor in the market's overall expansion and growth.

• B2B
• B2B

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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