Catnip Cat Grass Market Report 2025 (Global Edition)

Global Catnip Cat Grass Market Report 2025 Market Size Split by Type (Dry Leaves, Seed, Fresh Grass, Toy, Spray), by Application (Kitten, Adult cat, Senior cat), by Distribution Channel (Online, Offli...

Catnip Cat Grass Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Catnip Cat Grass Market Insights Video

Competitive Landscape of the Catnip Cat Grass Market

The competitive landscape of the Catnip Cat Grass market is characterized by a diverse range of players competing to gain market share through product innovation, strategic partnerships, and aggressive marketing efforts. Key players in the market include established brands, specialty manufacturers of organic and premium products, Catnip Cat Grass companies, and emerging start-ups aiming to disrupt the market with innovative solutions.

Top Companies Market Share in Catnip Cat Grass Industry: (In no particular order of Rank)

• Catit
• Garfield
• Jackson Galaxy
• Pet Greens
• Petlinks
• Whisker City
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Regional Analysis of the Catnip Cat Grass Market

Which Region Dominates the Catnip Cat Grass Market in 2024?

According to Cognitive Market Research, North America led the market in 2024, accounting for almost 40% of worldwide sales. The market for cat grass is expected to develop fastest in North America because of the region's high pet ownership rates and growing pet health consciousness. Customers in the area are more likely to spend money on high-quality pet supplies, such as cat grass and nip, in order to improve the well-being of their animals. In addition, these products are easily accessible because of the strong e-commerce infrastructure. The growing trend of urbanization, which restricts pets' access to outside areas, is driving up demand for inside alternatives such as cat grass and catnip. The market's growth in North America is mostly due to the effective marketing campaigns and veterinary endorsements that are used to promote these treatments.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific stands out as the fastest-growing region in the Catnip Cat Grass market. The growing pet ownership and disposable incomes in the Asia Pacific area will propel the expansion of the catnip cat grass market. More pet owners are looking for indoor alternatives for their cats' well-being, such as catnip and cat grass, as urbanization grows. The benefits of pet health are becoming more widely known, and Western pet care methods are having an impact on the market. Product accessibility is improved by the quick growth of e-commerce platforms in nations like China, Japan, and India. The growing middle class and societal changes that view pets as members of the family further drive demand for various pet care products in the area.

 

The current report Scope analyzes Catnip Cat Grass Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium)
• Asia-Pacific (China, Japan, Korea, India, Australia, Philippines, Singapore, Malaysia, Thailand, Indonesia, Rest of APAC)
• South America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East and Africa (Saudi Arabia, Turkey, Nigeria, UAE, Egypt, South Africa, GCC Countries, Rest of MEA)

The above graph is for illustrative purposes only.

North America Catnip Cat Grass Market

According to Cognitive Market Research, the global Catnip Cat Grass market size was estimated at USD XX Million, out of which North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031

• According to Cognitive Market Research, the US had a major share in the Catnip Cat Grass market with a market size of USD XX million in 2024 and is projected to grow at a CAGR of 3.0% during the forecast period. Due to the widespread belief that cat grass is good for a cat's digestive system, there is a market for goods that cater to the health and wellness of American pet owners.
• The Canadian Catnip Cat Grass market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 4.0% during the forecast period. A growing number of indoor cats in Canada lack access to fresh greens due to the country's growing urban population. For these feline friends, cat grass provides a solution.
• The Mexico Catnip Cat Grass market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD XX million in 2024.

Europe Catnip Cat Grass Market

According to Cognitive Market Research, the global Catnip Cat Grass market size was estimated at USD XX Million, out of which Europe held the market of more than 30% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.5% from 2024 to 2031

• The United Kingdom Catnip Cat Grass market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 4.3% during the forecast period. The UK has a sizable cat population, with feline companions living in a high percentage of homes. Products made from cat grass and catnip are in high demand due to this sizable population of feline lovers.
• The France Catnip Cat Grass market is projected to witness growth at a CAGR of 2.7% during the forecast period, with a market size of USD XX million in 2024.
• According to Cognitive Market Research, the German Catnip Cat Grass market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 3.7% during the forecast period. Organic pet supplies are becoming more and more popular in Germany. Due to their plant-based nature, cat grass and catnip can profit from this trend.
• The Italy Catnip Cat Grass market is projected to witness growth at a CAGR of 2.9% during the forecast period, with a market size of USD XX million in 2024.
• The Russian Catnip Cat Grass market is projected to witness growth at a CAGR of 2.5% during the forecast period, with a market size of USD XX million in 2024.
• The Spain Catnip Cat Grass market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD XX million in 2024
• The Luxembourg Catnip Cat Grass market is projected to witness growth at a CAGR of 3.6% during the forecast period, with a market size of USD XX million in 2024.
• The Portugal Catnip Cat Grass market is projected to witness growth at a CAGR of 3.3% during the forecast period, with a market size of USD XX million in 2024.
• The Greece Catnip Cat Grass market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD XX million in 2024.
• Rest of Europe's Catnip Cat Grass market is projected to witness growth at a CAGR of 2.2% during the forecast period, with a market size of USD XX million in 2024.

Asia Pacific Catnip Cat Grass Market

According to Cognitive Market Research, the global Catnip Cat Grass market size was estimated at USD XX Million, out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Catnip Cat Grass market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 6.5% during the forecast period. The emergence of social media influencers endorsing pet goods may contribute to the surge in demand and knowledge of catnip and cat grass in China.
• The Japan Catnip Cat Grass market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD XX million in 2024.
• The India Catnip Cat Grass market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. Perceiving pets as members of the family is a growing tendency in India. This may result in increased attention being paid to the enrichment and well-being of pets, which could increase demand for cat grass and catnip.
• The South Korean Catnip Cat Grass market is projected to witness growth at a CAGR of 6.1% during the forecast period, with a market size of USD XX million in 2024.
• The Australian Catnip Cat Grass market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD XX million in 2024.
• The South East Asia Catnip Cat Grass market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Asia Pacific Catnip Cat Grass market is projected to witness growth at a CAGR of 6.8% during the forecast period, with a market size of USD XX million in 2024.

South America Catnip Cat Grass Market

According to Cognitive Market Research, the global Catnip Cat Grass market size was estimated at USD XX Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Catnip Cat Grass market size was valued at USD XX million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. The emergence of private-label pet products in Brazil may present chances for reasonably priced cat grass and catnip items that appeal to pet owners on a tight budget.
• Argentina's Catnip Cat Grass market had a market share of USD XX million in 2024 and is projected to grow at a CAGR of 5.3% during the forecast period. Catnip and cat grass may find a niche as the Argentine pet market develops and customer tastes move toward more specialized pet care items.
• Colombia Catnip Cat Grass market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD XX million in 2024.
• Peru Catnip Cat Grass market is projected to witness growth at a CAGR of 4.6% during the forecast period, with a market size of USD XX million in 2024.
• Chile's Catnip Cat Grass market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of Latin America Catnip Cat Grass market is projected to witness growth at a CAGR of 3.5% during the forecast period, with a market size of USD XX million in 2024.

Middle East Catnip Cat Grass Market

According to Cognitive Market Research, the global Catnip Cat Grass market size was estimated at USD XX Million, out of which the Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.

• The GCC Countries Catnip Cat Grass market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD XX million in 2024. The GCC has some of the highest levels of discretionary income in the world. This enables pet owners to spend a significant amount of money on high-quality pet care items, such as options for cat grass and catnip that may be more expensive.
• The Egypt Catnip Cat Grass market is projected to witness growth at a CAGR of 5.0% during the forecast period, with a market size of USD XX million in 2024.
• The South African Catnip Cat Grass market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD XX million in 2024. In South Africa, there's an increasing trend toward healthy pet products. Plant-based products like cat grass and nip can profit from this trend.
• The Turkey Catnip Cat Grass market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD XX million in 2024.
• The Nigeria Catnip Cat Grass market is projected to witness growth at a CAGR of 3.8% during the forecast period, with a market size of USD XX million in 2024.
• The Rest of the MEA Catnip Cat Grass market is projected to witness growth at a CAGR of 3.7% during the forecast period, with a market size of USD XX million in 2024.

Catnip Cat Grass Market Analysis

Catnip Cat Grass Market Type Segment Analysis

According to Cognitive Market Research, Dry Leaves are the dominating category. Because of their convenience, increased shelf life, and adaptability, dried leaves are becoming more and more popular in the catnip cat grass market. Due to their ease of storage and versatility (you may mix them with food or sprinkle them on toys), pet owners choose dry catnip leaves. The demand for dried leaves is driven by growing e-commerce platforms and growing awareness of catnip's health advantages. This makes it a popular option for improving cats' wellbeing.

Seed is the fastest-growing category in the Catnip Cat Grass market. The market is seeing a steady increase in demand for cat grass seeds and catnip. Owners of pets look for these seeds to grow fresh cat grass indoors for their cats, giving them natural stimulation and digestive advantages. This demand is driven by the health benefits of cat grass and the ease of growing it at home. Additionally, consumers may cultivate fresh cat grass more easily thanks to the availability of seeds through pet stores and online platforms, which is encouraging the market expansion of this segment.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Catnip Cat Grass Industry. Request a Free Sample PDF!

Catnip Cat Grass Market Application Segment Analysis

According to Cognitive Market Research, the dominating category is Kitten. This is due to providing specifically designed items to meet the particular demands of young cats, which is known as kitten application in the Catnip Cat Grass Market. These products frequently include small amounts of cat grass or catnip to introduce these chemicals to kittens gradually. Toys, treats, and grooming products designed specifically for kittens that are flavored with catnip or contain cat grass are intended to encourage play, help with digestion, and enhance general health. Pet owners who want to provide safe and entertaining things to enhance their kitties' growth and well-being will find this area appealing.

The fastest-growing category in the Catnip Cat Grass market is Adult cat. Adult cat applications in the Catnip Cat Grass Market concentrate on offering products that are suited to the requirements of older cats. In order to cater to the tastes and sensitivities of adult cats, these products usually contain larger amounts of catnip or cat grass. The goals of adult cat-specific toys, snacks, and supplements enhanced with cat grass or catnip are to promote play, aid with digestive issues, and stimulate the mind. This market segment focuses on pet owners who want to improve the quality of life for their adult cats by providing them with useful and entertaining products that are age- and behavior-appropriate.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Catnip Cat Grass Distribution Channel Segment Analysis

Catnip Cat Grass Market Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominating category is Offline. The Catnip Cat Grass Market's offline distribution channels include pet specialty shops, vet offices, and pet grooming parlors. These stores provide a selection of catnip and cat grass items along with tailored suggestions and guidance. These products are also frequently seen in pet care departments of supermarkets and hypermarkets. Pet fairs and farmers' markets are additional locations for in-person interactions with customers and direct sales. These offline channels increase the accessibility and exposure of catnip and cat grass goods in conventional retail environments while also catering to a wide range of consumer preferences.

The fastest-growing category in the Catnip Cat Grass market is Online. In the Catnip Cat Grass Market, online distribution channels are essential for connecting with a large number of customers. These outlets include specialized pet product websites and e-commerce sites like Amazon and Chewy. They provide a large selection of catnip and cat grass products, accommodating a range of customer tastes and offering convenience through home delivery. Social media networks are particularly important because they allow brands and pet influencers to market things directly to customers. Online platforms make it easier to obtain information, compare prices, and read customer reviews, all of which increase sales in the virtual economy.

• Online
• Offline

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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