Problem Statement:
The client engaged Cognitive Market Research to deliver precision-focused market intelligence for evaluating the global bicycle tyre market across three emerging regions including Southeast Asia, North Africa, and South America, as part of a strategic client support initiative. The objective was to develop a fully quantitative, segmentation-based market model to assist in cross-border valuation, competitive screening, and potential transactional advisory. The client required complete exclusion of qualitative insights, with full focus on market sizing and share analysis by geography, tyre type, and bicycle application.
The Solution We Provided:
To address client’s highly specific, data-centric needs, Cognitive Market Research developed a regionally segmented and numerically intensive intelligence report, customized with:
Global and Regional Market Sizing (2019–2031):
- Historical, current, and forecasted revenue and volume data for bicycle tyres at global, regional, and country levels
- Coverage for: Southeast Asia, North Africa, South America
Segmentation
- By Tyre Type: Slick Tyres, Inverted Tread Tyres, Knobby Tyres, Semi-Slicks, and Others
- By Bicycle Application: Road Bikes, City/Urban Bikes, Mountain Bikes (MTB), Hybrid Bikes, BMX, and Other Special Applications
Country-Level Granularity:
- Sizing by tyre type and application for each of the following: Thailand, Vietnam, Philippines, Cambodia, Malaysia, Laos, Myanmar, Indonesia, Egypt, Tunisia, Morocco, Algeria, Libya, Sudan, Brazil, Argentina, Chile, Peru, Venezuela, Colombia
Competitor Analysis (Regional Top Players):
- Market share data for each region
- Player profiles including:
- Company name, HQ/manufacturing location, export footprint, business overview
- Product offerings by tyre type
- SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
Deliverables:
- Full Excel workbook with assumptions, growth models, CAGR sheets, and data validation tabs
- Separate PDF report for each region with numeric charts and tables only (no qualitative narrative)
Research Methodology
Quantitative Market Modeling:
- Built bottom-up volume models using bicycle unit production, aftermarket tyre replacement rates, and average tyre size pricing
- Validated against top-down demand indicators including regional trade, import/export HS code analysis, and retail surveys
Data Triangulation & Validation:
- Manufacturer-level shipment data
- Interviews with regional distributors and local tyre assemblers
Competitor Screening:
- Regional player mapping based on production facility presence and retail penetration
- Player rankings by tyre category and bicycle segment
Aftereffect:
The client received a structured report with:
- Regionally segmented reports covering 21 countries across 3 continents plus global benchmarks
- Year-wise data tables with precise volume and revenue calculations by tyre type and application
- Ranked list of regional market leaders with SWOT summaries and product-specific mapping
- Excel workbook with scenario simulation functions and source methodology tabs for audit use
How Did the Client Benefit:
- Transaction-Ready Dataset: Enabled the client to support valuation and due diligence work for potential cross-border deals
- Complete Numeric Precision: No qualitative noise; all insights backed by line-item data and transparent methodology
- Competitive Benchmarking: Helped isolate high-margin segments and top-performing players by region and tyre type
- Audit-Ready Documentation: Excel workbooks formatted for client-side validation, audit trails, and valuation model integration
This case equipped the client team with a full-scope, data-driven view of the bicycle tyre market to support advisory efforts with institutional rigor and regional specificity.
