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In a surprising twist, CMR's recommendation was to aggressively target non-authorized service centers in Brazil and Mexico, where these body shops hold the largest market share. With auto-insurance having minimal impact in the region, and car owners' preference for non-authorized service centers due to low insurance coverage, this strategic move could potentially generate a staggering revenue opportunity of $70-80 million over the next 5 years. The key growth areas identified were minor scratches, which constitute the bulk of the market, and car owners' preference for local body shops for small paint jobs, such as scratches and dents, due to their quick and comparatively cheaper services.