Cannabis Market Report 2025 (Global Edition)

Global Cannabis Market Report 2025 Market Size Split by Product Type Outlook: (Flowers, Concentrates, Edibles, Topical and Tinctures, Other), by Application Outlook: (Medical, Recreational), by Compou...

Cannabis Market Report Description

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Impact of Tariff Trumph on Agriculture Industry

In 2025, global agricultural trade is under major strain following President Trump’s Liberation Day Tariffs, which introduced steep duties to correct trade imbalances. Tariffs now range from 10% on imports from allies like Japan to as high as 46% on Vietnamese goods and 34% on Chinese agricultural products, with a blanket 25% on agri-machinery, fertilizers, and processed foods. This has significantly raised input costs for U.S. farmers and triggered retaliatory tariffs from key partners like China, the EU, and Brazil. China’s countermeasures up to 120% on U.S. exports like soybeans, pork, and dairy—have already slashed Q1 soybean exports by 19.7%. Canada and others have also tightened import rules, compounding uncertainty.

Key agriculture sectors are struggling. Row crop farmers face slumping export prices and higher input costs, leading many to explore alternative crops and new markets in South Asia and Africa. Dairy and pork producers are dealing with oversupply and weak demand, especially from China and the EU. Fruit and vegetable growers are hit by increased spoilage and packaging costs, while food processors are seeing a 10–14% rise in unit costs due to equipment and material tariffs. Logistics firms, meanwhile, are grappling with slower exports and rising warehousing needs, pushing them to revamp inland routes and distribution strategies.

China, while not the largest exporter of agricultural goods to the U.S., is a key supplier of specific inputs like agrochemicals, additives, seafood, and processed foods. Many of these goods are also routed through intermediaries in Asia, so tariffs aimed at China disrupt broader global supply chains. U.S. agribusinesses are seeing input costs rise by up to 22%, complicating seasonal planning and tightening margins. While some are turning to alternate sourcing from India, Latin America, or Southeast Asia, challenges like logistics and compliance slow the transition.

To adapt, agribusinesses are increasingly relying on market research. It helps identify lower-risk suppliers, monitor input costs, optimize fragmented supply chains, and understand shifting consumer behaviors. Firms are also tracking regulatory changes and running scenario planning models to anticipate disruptions. Major companies are responding by reshoring supply chains, investing in local operations, and realigning exports toward tariff-exempt markets. The most resilient players are those using real-time data and strategic foresight to reconfigure operations and maintain competitiveness amid ongoing trade volatility.

Competitive Landscape of the Cannabis Market

The cannabis market is highly competitive, with key players emphasizing product innovation, strategic partnerships, and global market expansion to strengthen their positions. The market also includes smaller regional players specializing in niche products and local markets. Investments in advanced cultivation technologies, branding, and R&D are critical for maintaining competitiveness. Additionally, mergers and acquisitions are shaping the landscape, enabling companies to scale operations and diversify product portfolios in response to evolving consumer preferences.

In April 2023, PharmaCielo, a cultivator and producer of dried flowers and medicinal-grade cannabis extracts in Canada, partnered with CANNPRISMA-PHARMA, a Portuguese Contract Manufacturing Organization. The deal focused on supplying high-quality EU-GMP1-certified medicinal cannabis flowers to the European market. (Source: https://www.pharmacielo.com/2023/04/25/pharmacielo-announces-strategic-partnership-with-cannprisma-to-supply-eu-gmp-certified-dried-flower-to-the-european-medicinal-cannabis-market/) In May 2022, Canopy Growth Corporation introduced two new flavours for its cannabis-infused carbonated drinks: orange and grape. (Source: https://www.canopygrowth.com/investors/news-releases/spring-forward-with-canopy-growths-portfolio-of-cannabis-beverages/)

Top Companies Market Share in Cannabis Industry: (In no particular order of Rank)

• Medical Marijuana Inc.
• NuLeaf Naturals LLC
• CV Sciences Inc.
• CHARLOTTE’S WEB.
• The Cronos Group
• Organigram Holding Inc
• Irwin Naturals
• Tilray Brands
• Canopy Growth Corporation
• Aurora Cannabis
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Cannabis Market

Which Region Dominates the Cannabis Market in 2024?

According to Cognitive Market Research, North America currently dominates the Cannabis market, and the region is expected to have significant growth during the projected period. Strong consumer demand, advanced cultivation technologies, robust infrastructure, and favourable regulatory frameworks drive the region's growth.

Which Region is growing at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR) due to increasing legalization for medical use, rising awareness of its therapeutic benefits, and growing investments in cultivation and production.

The current report Scope analyzes Cannabis Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Cannabis Market Analysis

According to Cognitive Market Research, the global Cannabis market size was estimated at USD 58614.5 Million, out of which North America held the major market share of more than 40% of global revenue with the market size of USD 23445.80 million in 2024 and will rise at the compound annual growth rate (CAGR) of 33.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Cannabis market with a market size of USD 18498.74 million in 2024 and is foreseen to grow at teh CAGR of 33.0% during the forecast years due to the surging consumer demand for cannabis-based wellness and recreational products.
• The Canada Cannabis market had a market share of USD 2813.50 million in 2024 and is foreseen to rise at the CAGR of 34.0% during the forecast period due to Increasing investment in research and development for innovative cannabis applications.
• The Mexico Cannabis market is projected to witness growth at a CAGR of 33.7% during the forecast years, with a market size of USD 2133.57 million in 2024.

Europe Cannabis Market Analysis

According to Cognitive Market Research, the global Cannabis market size was estimated at USD 58614.5 Million, out of which Europe held the market share of more than 30% of global revenue with a market size of USD 17584.35 million in 2024 and will rise at the compound annual growth rate (CAGR) of 33.5% from the year 2024 to 2031.

• The United Kingdom Cannabis market had a market share of USD 2954.17 million in 2024 and is foreseen to rise at a CAGR of 34.3% during the forecast period. In the UK, Cannabis sales witness an upswing due to the increasing acceptance of cannabis-based therapies in the healthcare and wellness sectors.
• The France Cannabis market is projected to witness growth at a CAGR of 32.7% during the forecast years, with a market size of USD 1617.76 million in 2024.
• According to Cognitive Market Research, the German Cannabis market size was valued at USD 3481.70 million in 2024 and is foreseen to rise at a CAGR of 33.7% during the forecast period. In Germany, Cannabis surged due to the expanding investments and partnerships in cannabis cultivation and distribution.
• The Italy Cannabis market is projected to witness growth at a CAGR of 32.9% during the forecast years, with a market size of USD 1512.25 million in 2024.
• The Russia Cannabis market is projected to witness growth at a CAGR of 32.5% during the forecast years, with a market size of USD 2725.57 million in 2024.
• The Spain Cannabis market is projected to witness growth at a CAGR of 32.6% during the forecast years, with a market size of USD 1441.92 million in 2024
• The Luxembourg Cannabis market is projected to witness growth at a CAGR of 33.6% during the forecast years, with a market size of USD 545.11 million in 2024.
• The Portugal Cannabis market is projected to witness growth at a CAGR of 33.3% during the forecast years, with a market size of USD 369.27 million in 2024.
• The Greece Cannabis market is projected to witness growth at a CAGR of 33.8% during the forecast years, with a market size of USD 211.01 million in 2024.
• The Rest of Europe's Cannabis market is foreseen to observe growth at the CAGR of 32.2% during the forecast years, with a market size of USD 2725.57 million in 2024.

Asia Pacific Cannabis Market Analysis

According to Cognitive Market Research, the global Cannabis market size was estimated at USD 58614.5 Million, out of which Asia Pacific held the market share of around 23% of global revenue with a market size of USD 13481.34 million in 2024 and will rise at the compound annual growth rate (CAGR) of 37.0% from 2024 to 2031.

• According to Cognitive Market Research, the China Cannabis market size was valued at USD 6066.60 million in 2024 and is projected to rise at a CAGR of 36.5% during the forecast years. Cannabis surged in China due to the increasing government support and regulatory developments for cannabis research and cultivation.
• The Japan Cannabis market is projected to witness growth at a CAGR of 35.5% during the forecast years, with a market size of USD 1860.42 million in 2024.
• The India Cannabis market had a market share of USD 1617.76 million in 2024 and is foreseen to rise at the CAGR of 38.8% during the forecast period due to the rising awareness and acceptance of cannabis products for wellness and recreational use.
• The South Korean Cannabis market is projected to witness growth at a CAGR of 36.1% during the forecast years, with a market size of USD 1348.13 million in 2024.
• The Australian Cannabis market is projected to witness growth at a CAGR of 36.7% during the forecast years, with a market size of USD 701.03 million in 2024.
• The South East Asia Cannabis market is foreseen to witness growth at a CAGR of 38.0% during the forecast period, with a market size of USD 930.21 million in 2024.
• The Rest of the Asia Pacific Cannabis market is foreseen to witness growth at a CAGR of 36.8% during the forecast period, with a market size of USD 957.17 million in 2024.

South America Cannabis Market Analysis

According to Cognitive Market Research, the global Cannabis market size was estimated at USD 58614.5 Million, out of which Latin America held the market share of around 5% of the global revenue with a market size of USD 2930.73 million in 2024 and will rise at the compound annual growth rate (CAGR) of 34.4% from the year 2024 to 2031.

• According to Cognitive Market Research, the Brazil Cannabis market size was valued at USD 1254.35 million in 2024 and is foreseen to grow at a CAGR of 35.0% during the forecast years. Cannabis flourished in Brazil due to the increasing acceptance of cannabis for medicinal and wellness purposes.
• Argentina's Cannabis market had a market share of USD 492.36 million in 2024 and is foreseen to grow at the CAGR of 35.3% during the forecast period due to the expansion of cannabis cultivation and production capabilities.
• Colombia's Cannabis market is projected to witness growth at a CAGR of 34.2% during the forecast years, with a market size of USD 260.83 million in 2024.
• Peru's Cannabis market is projected to witness growth at a CAGR of 34.6% during the forecast years, with a market size of USD 240.32 million in 2024.
• Chile's Cannabis market is projected to witness growth at a CAGR of 34.7% during the forecast years, with a market size of USD 211.01 million in 2024.
• The Rest of Latin America's Cannabis market is foreseen to witness growth at a CAGR of 33.5% during the forecast period, with a market size of USD 471.85 million in 2024.

Middle East Cannabis Market Analysis

According to Cognitive Market Research, the global Cannabis market size was estimated at USD 58614.5 Million, out of which the Middle East and Africa held the primary market share of around 2% of global revenue with a market size of USD 1172.29 million in 2024 and will rise at the compound annual growth rate (CAGR) of 34.7% from 2024 to 2031..

• The GCC Countries Cannabis market is foreseen to witness growth at a CAGR of 35.5% during the forecast period, with a market size of USD 501.74 million in 2024. Cannabis sales flourish due to the expanding legalization and regulatory changes.
• The Egypt Cannabis market is projected to witness growth at a CAGR of 35.0% during the forecast years, with a market size of USD 123.09 million in 2024.
• The South Africa Cannabis market is projected to witness growth at a CAGR of 35.7% during the forecast years, with a market size of USD 185.22 million in 2024. Cannabis sales flourished in South Africa due to the rising awareness of cannabis' potential in wellness and alternative medicine sectors.
• The Turkey Cannabis market is projected to witness growth at a CAGR of 34.2% during the forecast years, with a market size of USD 100.82 million in 2024.
• The Nigeria Cannabis market is projected to witness growth at a CAGR of 33.8% during the forecast years, with a market size of USD 123.09 million in 2024.
• The Rest of the MEA Cannabis market is foreseen to witness growth at a CAGR of 33.7% during the forecast period, with a market size of USD 138.33 million in 2024.

Cannabis Market Analysis

How are Segments Performing in the Global Cannabis Market?

Cannabis Market Type Segment Analysis

According to Cognitive Market Research, flowers are likely to dominate the Cannabis Market over the forecast period. Single-wall Cannabis is popular in the paper cup industry due to its versatility, ease of use, and widespread consumer preference. Often smoked or vaporized, they offer immediate effects, making them popular for both medical and recreational purposes. Their natural form and availability across legal markets further reinforce their position as the leading cannabis product category.

The concentrate is the fastest-growing segment in the Cannabis Market due to its high potency, versatility, and appeal to both medical and recreational users. Products like oils, waxes, and tinctures offer discreet consumption methods and are utilized in edibles, vaporizers, and topicals, driving their popularity among health-conscious and experienced consumers.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Cannabis Industry. Request a Free Sample PDF!

Cannabis Market Application Segment Analysis

According to Cognitive Market Research, the recreational marijuana segment holds the largest share of the market due to increasing legalization and societal acceptance of adult use. Its broad appeal, diverse product forms like edibles and vapes, and growing consumer base drive significant revenue. Countries and states with legal frameworks for recreational cannabis report higher sales compared to medical cannabis markets.

In the Cannabis Market, the medical marijuana sector has been expanding at a fast rate due to its increasing acceptance for managing chronic pain, anxiety, epilepsy, and other health conditions. Expanding legalization, growing healthcare applications, and ongoing research highlighting therapeutic benefits drive demand, making it a preferred choice for patients and healthcare providers globally.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Cannabis Compound Outlook: Segment Analysis

Cannabis Market Compound Segment Analysis

According to Cognitive Market Research, tetrahydrocannabinol (THC)-dominant segment holds the largest market share due to its psychoactive effects, which drive demand in the recreational segment. Its therapeutic benefits, like pain relief and appetite stimulation, also boost its use in medical applications. Consumer preference for high-THC products and widespread availability further reinforce its market leadership.

In the Cannabis market, the rapidly growing sector is the Cannabidiol (CBD)-dominant category due to its non-psychoactive nature, broad therapeutic potential, and increasing consumer acceptance. Widely used for managing anxiety, pain, and inflammation, CBD's incorporation into wellness products like oils, edibles, and skincare has driven demand, particularly in regions with stringent THC regulation.

• Tetrahydrocannabinol (THC)-dominant
• Cannabidiol (CBD)-dominant
• Balanced THC & CBD

Author's Detail

Pratik Shirsath

Research Associate at Cognitive Market Research

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Profile

Pratik Shirsath is an accomplished Research Analyst with extensive expertise in the agriculture sector, bringing over one years of experience in market research and analysis. Pratik specializes in secondary research, competitive benchmarking, and data-driven insights that empower organizations to make strategic decisions and achieve their goals.

In his current role, Pratik leads research projects focused on the agriculture sector, driving initiatives that identify emerging market trends, assess competitive landscapes, and uncover growth opportunities. His proficiency in designing effective research methodologies and translating complex data into actionable strategies has consistently supported his organization’s objectives.

Pratik's dedication to delivering high-quality research and his in-depth knowledge of the agriculture industry have made him a trusted resource for his team and stakeholders. Passionate about innovation and sustainability in agriculture, he remains committed to advancing his expertise to navigate the evolving challenges and opportunities in the sector.

Author's Conclusion