Breastfeeding Supplies Market Report 2025 (Global Edition)

Breastfeeding Supplies Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Breastfeeding Supplies Market

The breastfeeding supplies market is competitive, with key players like Medela, Philips Avent, and Lansinoh leading in innovation and product offerings. These companies focus on providing high-quality, efficient, and user-friendly products such as breast pumps, nursing pads, and storage solutions. Additionally, market players are investing in product innovation, expanding their e-commerce presence, and enhancing customer support to strengthen their market position. Competition also arises from local brands catering to specific regional needs and preferences, especially in emerging markets.

In March 2022, TensCare launched a new breast pump named Nouri, offering a closed and fast pump system.

(Source: https://www.currentbody.com/products/tenscare-nouri-auto-single-electric-breast-pump#:~:text=The%20TensCare%20Nouri%20Auto%2DSingle%20electric%20breast%20pump%20system%20includes,will%20begin%20in%20massage%20mode.)

In December 2023, Lansinoh launched the new Lansinoh Wearable Breast Pump in the United States. Lansinoh's Wearable Pump empowers mothers, allowing them to pump confidently anywhere.

(Source: https://www.prnewswire.com/news-releases/lansinoh-launches-new-wearable-breast-pump-exclusively-at-target-301890040.html)

In May 2024, Eufy introduced an exciting new line of state-of-the-art wearable breast pumps: the S1 Pro, S1, and E10. These wearable breast pumps enable the users to easily manage pumping sessions using the eufy Baby app and the cutting-edge OptiRhythm technology.

(Source: https://www.eufy.com/me-en/products/t8d04321)

Top Companies Market Share in Breastfeeding Supplies Industry: (In no particular order of Rank)

• Medela AG
• Philips Avent
• Lansinoh Laboratories Inc.
• Ardo Medical
• Evenflo Feeding Inc.
• Tommee Tippee
• Spectra Baby USA
• Pigeon Corporation
• Ameda Inc.
• BabyBuddha
• Chicco
• Nuk USA
• Similac (Abbott Laboratories)
• Freemie
• Mediq
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Breastfeeding Supplies Market

Which Region Dominates the Breastfeeding Supplies Market in 2024?

According to Cognitive Market Research, North America currently dominates the Breastfeeding Supplies market, and the region is expected to have significant growth during the projected period. This is due to high awareness of breastfeeding benefits, strong government support for maternal health, and well-established healthcare systems. The region also boasts a large number of working mothers, driving demand for convenient breastfeeding solutions like pumps and storage products. Additionally, rising disposable incomes, a preference for premium products, and extensive retail and e-commerce channels contribute to the market's growth. A strong focus on maternal and infant health further supports this trend.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The Asia Pacific region is growing at the fastest CAGR in the breastfeeding supplies market due to increasing awareness of the health benefits of breastfeeding and rising disposable incomes, particularly in urban areas. The growing number of working mothers, coupled with changing cultural attitudes towards breastfeeding, is driving demand for convenient products like breast pumps and accessories. Additionally, improved healthcare infrastructure, government initiatives promoting breastfeeding, and the growing middle-class population are contributing to the market's rapid expansion in the region.

The current report Scope analyzes Breastfeeding Supplies Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Breastfeeding Supplies Market Analysis

According to Cognitive Market Research, the global Breastfeeding Supplies market size was estimated at USD 1251.5 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1060.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Breastfeeding Supplies market with a market size of USD 836.73 million in 2024 and is projected to grow at a CAGR of 5.0% during the forecast period. The U.S. market's increasing awareness about the benefits of breastfeeding, supported by healthcare initiatives promoting infant nutrition is driving the Breastfeeding Supplies market.
• The Canada Breastfeeding Supplies market had a market share of USD 127.26 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Canada’s growing demand for convenient and efficient breastfeeding solutions is driving the Breastfeeding Supplies market.
• The Mexico Breastfeeding Supplies market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 96.51 million in 2024.

Europe Breastfeeding Supplies Market Analysis

According to Cognitive Market Research, the global Breastfeeding Supplies market size was estimated at USD 1251.5 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 795.38 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

• The United Kingdom Breastfeeding Supplies market had a market share of USD 133.62 million in 2024 and is projected to grow at a CAGR of 6.3% during the forecast period. In the UK, Breastfeeding Supplies sales witness an upswing due to increasing awareness of the health benefits of breastfeeding for both mothers and infants.
• The France Breastfeeding Supplies market is projected to witness growth at a CAGR of 4.7% during the forecast period, with a market size of USD 73.17 million in 2024.
• According to Cognitive Market Research, the German Breastfeeding Supplies market size was valued at USD 157.48 million in 2024 and is projected to grow at a CAGR of 5.7% during the forecast period. In Germany, Breastfeeding Supplies surged due to the increased focus of the manufacturers and major market players.
• The Italy Breastfeeding Supplies market is projected to witness growth at a CAGR of 4.9% during the forecast period, with a market size of USD 68.40 million in 2024.
• The Russia Breastfeeding Supplies market is projected to witness growth at a CAGR of 4.5% during the forecast period, with a market size of USD 123.28 million in 2024.
• The Spain Breastfeeding Supplies market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 65.22 million in 2024
• The Luxembourg Breastfeeding Supplies market is projected to witness growth at a CAGR of 5.6% during the forecast period, with a market size of USD 24.66 million in 2024.
• The Portugal Breastfeeding Supplies market is projected to witness growth at a CAGR of 5.3% during the forecast period, with a market size of USD 16.70 million in 2024.
• The Greece Breastfeeding Supplies market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 9.54 million in 2024.
• The Rest of Europe's Breastfeeding Supplies market is projected to witness growth at a CAGR of 4.2% during the forecast period, with a market size of USD 123.28 million in 2024.

Asia Pacific Breastfeeding Supplies Market Analysis

According to Cognitive Market Research, the global Breastfeeding Supplies market size was estimated at USD 1251.5 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 609.79 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0%from 2024 to 2031.

• According to Cognitive Market Research, the China Breastfeeding Supplies market size was valued at USD 274.40 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Breastfeeding Supplies surged in China due to rising awareness of the health benefits of breastfeeding and government initiatives promoting maternal and infant health.
• The Japan Breastfeeding Supplies market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 84.15 million in 2024.
• The India Breastfeeding Supplies market had a market share of USD 73.17 million in 2024 and is projected to grow at a CAGR of 10.8% during the forecast period. India's increasing urbanization is driving Breastfeeding Supplies market.
• The South Korean Breastfeeding Supplies market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 60.98 million in 2024.
• The Australian Breastfeeding Supplies market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 31.71 million in 2024.
• The South East Asia Breastfeeding Supplies market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 42.08 million in 2024.
• The Rest of Asia Pacific Breastfeeding Supplies market is projected to witness growth at a CAGR of 8.8% during the forecast period, with a market size of USD 43.29 million in 2024.

South America Breastfeeding Supplies Market Analysis

According to Cognitive Market Research, the global Breastfeeding Supplies market size was estimated at USD 1251.5 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 132.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Breastfeeding Supplies market size was valued at USD 56.74 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Breastfeeding Supplies flourished in Brazil due to increasing awareness of the health benefits of breastfeeding for both mothers and infants.
• Argentina's Breastfeeding Supplies market had a market share of USD 22.27 million in 2024 and is projected to grow at a CAGR of 7.3% during the forecast period. Argentina's expanding healthcare access is driving the Breastfeeding Supplies market.
• Colombia Breastfeeding Supplies market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 11.80 million in 2024.
• Peru Breastfeeding Supplies market is projected to witness growth at a CAGR of 6.6% during the forecast period, with a market size of USD 10.87 million in 2024.
• Chile Breastfeeding Supplies market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 9.54 million in 2024.
• The Rest of Latin America's Breastfeeding Supplies market is projected to witness growth at a CAGR of 5.5% during the forecast period, with a market size of USD 21.34 million in 2024.

Middle East Breastfeeding Supplies Market Analysis

According to Cognitive Market Research, the global Breastfeeding Supplies market size was estimated at USD 1251.5 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 53.03 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031..

• The GCC Countries Breastfeeding Supplies market is projected to witness growth at a CAGR of 7.5% during the forecast period, with a market size of USD 22.69 million in 2024. Breastfeeding Supplies sales flourish due to the presence of major market players.
• The Egypt Breastfeeding Supplies market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 5.57 million in 2024.
• The South Africa Breastfeeding Supplies market is projected to witness growth at a CAGR of 7.7% during the forecast period, with a market size of USD 8.38 million in 2024. Breastfeeding Supplies sales flourished in South Africa due to increasing awareness of the health benefits of breastfeeding, supported by both governmental health initiatives and educational campaigns.
• The Turkey Breastfeeding Supplies market is projected to witness growth at a CAGR of 6.2% during the forecast period, with a market size of USD 4.56 million in 2024.
• The Nigeria Breastfeeding Supplies market is projected to witness growth at a CAGR of 5.8% during the forecast period, with a market size of USD 5.57 million in 2024.
• The Rest of the MEA Breastfeeding Supplies market is projected to witness growth at a CAGR of 5.7% during the forecast period, with a market size of USD 6.26 million in 2024.

Breastfeeding Supplies Market Analysis

How are Segments Performing in the Global Breastfeeding Supplies Market?

Breastfeeding Supplies Market Product Segment Analysis

According to Cognitive Market Research, Breast Pumps are likely to dominate the Breastfeeding Supplies Market over the forecast period. Breast pumps captured the largest market share in the breastfeeding supplies market due to their ability to provide convenience for working mothers and mothers with busy lifestyles. They allow women to express and store milk efficiently, ensuring that infants continue to receive breast milk even when not directly breastfeeding. Technological advancements, such as portable, quieter, and more efficient pumps, have also driven their popularity. Additionally, increased awareness of breastfeeding's benefits has led to higher demand for these essential, time-saving products.

Manual pumps are growing at the highest CAGR in the breastfeeding supplies market due to their affordability, portability, and ease of use. Many mothers prefer manual pumps for their simplicity and ability to provide an efficient solution without the need for electrical outlets or batteries. These pumps are ideal for occasional use, making them a popular choice among budget-conscious consumers. Additionally, the growing demand for compact and travel-friendly breastfeeding products, along with increased awareness of breastfeeding benefits, contributes to their rapid growth.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Breastfeeding Supplies Industry. Request a Free Sample PDF!

Breastfeeding Supplies Market End User Segment Analysis

According to Cognitive Market Research, the Homecare Settings segment holds the largest share of the market. Homecare settings captured the largest market share in the breastfeeding supplies market due to the growing preference for mothers to breastfeed at home, where they feel comfortable and relaxed. The convenience of breastfeeding supplies such as pumps, nursing pads, and storage containers in a home environment has made it easier for mothers to manage breastfeeding. Additionally, the rise in stay-at-home parenting and increased awareness of the benefits of breastfeeding have driven demand for these products in homecare settings.

Hospitals are growing at the highest CAGR in the breastfeeding supplies market due to increased focus on maternal and infant health. Many hospitals now provide breastfeeding support services, including lactation consultants, to encourage new mothers to breastfeed immediately after birth. This has led to higher demand for breastfeeding products such as pumps, nursing pads, and storage solutions within hospital settings. Hospitals are also adopting advanced breastfeeding technologies, enhancing care and promoting breastfeeding as part of postnatal care programs.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Breastfeeding Supplies Application Outlook: Segment Analysis

Breastfeeding Supplies Market Application Segment Analysis

According to Cognitive Market Research, The 0-6 months babies segment holds the largest market share. The 0-6 months baby application captured the largest market share in the breastfeeding supplies market due to the critical role of exclusive breastfeeding during this stage of infancy. During the first six months, infants require only breast milk for optimal growth and development, driving the demand for breastfeeding products like pumps, nursing pads, and storage containers. Additionally, healthcare recommendations emphasize exclusive breastfeeding for this age group, increasing the need for supportive breastfeeding supplies to ensure proper nutrition and bonding.

The 7-12 months baby application is growing at the highest CAGR in the breastfeeding supplies market due to the continued importance of breast milk during this stage, even as complementary foods are introduced. Babies still rely on breastfeeding for essential nutrients and immunity, driving demand for products like pumps, nursing bras, and storage solutions. As working mothers extend breastfeeding duration, the need for convenient, portable, and efficient breastfeeding supplies has surged, boosting market growth in this age group.

• 0-6 months babies
• 7-12 months babies

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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