Global Bourbon
Market Report
2025
The Global Bourbon Market size is growing at a compound annual growth rate (CAGR) of 5.90% from 2023 to 2030.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, The Global Bourbon Market size is growing at a compound annual growth rate (CAGR) of 5.90% from 2024 to 2031.
2021 | 2025 | 2033 | CAGR | |
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Global Bourbon Market Sales Revenue | 121212 | 121212 | 121212 | 5.9% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Product |
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Market Split by Distribution Channel |
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Market Split by By Age |
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Market Split by Price Range |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Market Drivers:
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Report scope is customizable as we have a huge database of Bourbon industry. We can deliver an exclusive report Edition/Consultation as per your data requirements. Request for your Free Sample Pages.
Bourbon Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
The Bourbon Market is a subset of the alcoholic beverage sector. It refers to a special type of whisky made primarily in the United States, with tight production rules. Bourbon is well-known for its particular flavour profile, which includes notes of vanilla, caramel, and wood. Rising consumer interest in craft spirits, rising demand for premium and aged spirits, and the prevalence of cocktail culture are all factors driving the Bourbon Market. On the other side, regulatory constraints, supply chain issues, and potential volatility in the availability and pricing of critical ingredients could all be market restrictions.
(Source:vinepair.com/articles/bourbon-market-billions-exports-sales-2020/)
Customers are willing to pay a premium for high-quality bourbons with distinct flavours, great craftsmanship, and a luxurious experience. With distilleries focusing on developing top-tier bourbons to cater to discerning consumers, the market's offers have expanded in response to the increased demand for premium and super-premium brands. The attractiveness of these premium and super-premium bourbons stems from their excellent flavour profiles, perfected aging techniques, and limited availability, which makes them highly sought after by bourbon fans and collectors. As a result, the Bourbon Market is thriving as more customers embrace and value the heightened experience provided by these premium and super-premium bourbon products.
Furthermore, alcohol use trends among millennials are shifting. Millennials consume about 54 percent of premium alcohol, compared to only approximately 35 percent of individuals over the age of 55. The transition to a more healthy way of life has been an important factor to this shift in the trend of alcohol use toward premium drinks. More crucially, as metropolitan regions have traditionally been more responsive to super-premium quality spirits, this trend of premium alcohol consumption has become increasingly popular.
Supply chain issues may impede the expansion of the Bourbon Market. Bourbon manufacture requires several processes, including acquiring raw materials, distillation, maturing, and bottling. Disruptions or inefficiencies in any of these processes can have an impact on the availability and cost of bourbon.
(Source:www.ncbi.nlm.nih.gov/pmc/articles/PMC6687180/)
Furthermore, logistical issues in moving barrels for maturing and finished products to distribution centres and retail outlets might have an impact on the timely delivery of bourbon to customers.
It is anticipated that short- to medium-term product demand would be impacted by the unexpected closure of restaurants, bars, and pubs as a result of directives issued by governments all over the world during the COVID-19 pandemic. Additionally, a lack of whisky barrels has been caused by travel restrictions in many regions of the world, which is anticipated to impede industry growth. Several whisky companies shifted production to alcohol and hand sanitizer during the coronavirus outbreak, which is expected to hinder product sales for the time being.
Premiumization and Craft Distilling Surge
There is a notable shift among consumers towards premium and ultra-premium bourbon brands. Discerning customers are seeking higher-quality, small-batch, single-barrel, and limited-edition offerings that embody authenticity, craftsmanship, and exceptional aging processes. In response, craft distilleries are providing distinctive blends while emphasizing local sourcing and traditional distillation methods.
Experimental Aging and Barrel Finishes
Producers are increasingly utilizing unconventional barrels such as sherry, rum, port, or wine casks to finish their bourbon, resulting in new and unique flavor profiles. This innovation appeals to a wider audience, including whiskey aficionados and younger consumers eager to explore differentiated products with intricate tasting notes.
Global Expansion and Export Growth
Although bourbon is a distinctly American product, demand is swiftly rising in international markets such as Europe, Japan, and Australia. The growing global awareness and an increase in cocktail culture are prompting U.S. distillers to broaden their distribution networks and develop marketing strategies tailored for international audiences.
Rising Consumer Interest in Transparency and Sustainability
Consumers are becoming increasingly aware of brand ethics, ingredient sourcing, and environmental impact. Bourbon producers are responding by ensuring transparency in grain sourcing, utilizing recyclable packaging, investing in energy-efficient production methods, and integrating sustainability into their brand identity.
Digital Marketing and Direct-to-Consumer (DTC) Sales
With the rise of e-commerce, bourbon brands are progressively harnessing digital platforms to connect directly with consumers. Virtual tastings, influencer collaborations, subscription boxes, and mobile applications have become essential marketing tools. These platforms also offer valuable consumer insights for brand strategy and the development of new products.
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The bourbon market is characterized by a wide variety of distilleries and brands vying for the attention and loyalty of consumers. International brands, particularly those from nations like Japan and Scotland, have entered the bourbon category and introduced their own interpretations of this popular American spirit, increasing competition in the market.
(Source:www.esmmagazine.com/drinks/pernod-ricard-acquires-tx-whiskey-owner-firestone-robertson-78587)
Top Companies Market Share in Bourbon Industry: (In no particular order of Rank)
If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.
According to Cognitive Market Research, North America was the largest market in 2023, accounting for more than 35% of total revenue. Due to shifting customer preferences and rising disposable income, the region has seen an increase in demand for premium and various types of bourbon in recent years. As the largest market in North America, the United States is likely to dominate worldwide sales over the forecast period. Furthermore, the United States dominated the North American bourbon market in terms of revenue. The United States has long been a major player in the bourbon market, thanks to its rich bourbon-making legacy and large consumer base. The country boasts a strong whisky tourist business and is home to renowned bourbon distilleries. Bourbon's popularity has grown both locally and internationally, contributing to the United States' considerable revenue share of the North American market.
The Asia Pacific area is the fastest expanding bourbon market. The numbers of distilleries that have opened in recent years, as well as the expanding popularity of bourbon-based drinks like the Old Fashioned, demonstrate the region's affection for the spirit. Maker's Mark, Jim Beam, and Jack Daniel's are the most popular brands in the region, and they are all made in the United States.
The current report Scope analyzes Bourbon Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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Global Bourbon Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Bourbon Industry growth. Bourbon market has been segmented with the help of its Product, Distribution Channel By Age, and others. Bourbon market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
According to Cognitive Market Research, the rye bourbon sector is the market's fastest growing segment. Rye bourbon is a type of bourbon whisky that is matured in charred oak barrels and is created with at least 51% rye grain as opposed to the more typical maize grain. As a result, the flavour is richer and spicier, making it ideal for enjoying neat or adding into cocktails. Bulleit, Old Overholt, and Sazerac are the most well-known rye bourbon brands. It is vital to distinguish rye bourbon from rye whisky, which must contain at least 51% rye grain but is not required to be matured in charred oak barrels.
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Bourbon Industry. Request a Free Sample PDF!
This report forecasts revenue growth at global, regional, and country levels, analyzing industry trends and opportunities for each Bourbon market application from 2021 to 2032. It explores demand across various end-use industries, offering insights into the performance of applications such as ready-to-eat meals, beverages, and snacks. Key factors like market growth, consumer behavior, technological innovations, regulatory impacts, and regional market dynamics are examined. The report also includes value chain analysis, patent trends, company evaluation matrices, and other confidential data to provide a comprehensive view of each application segment’s evolution in the Bourbon market. You can find this information in the full, paid version of the report.
Some of the key Distribution Channel of Bourbon are:
The above Graph is for representation purposes only. This chart does not depict actual Market share.
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Research Analyst at Cognitive Market Research
I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.
As a Research Analyst with over 3+ years of experience in market research and consumer insights, I specialize in delivering actionable, data-driven solutions across diverse industries, including Consumer Goods, Food & Beverage, and other domains as well. My expertise spans both primary and secondary research, allowing me to effectively analyze trends, assess market opportunities, and guide strategic decisions for clients.
I’ve successfully managed client queries, presales, and post-sales engagements, ensuring seamless communication and delivering high-quality insights that drive business growth. With a strong track record of working with both established brands and startups, I help organizations optimize strategies, enhance customer experiences, and unlock new growth opportunities.
Always eager to stay ahead of industry trends, I thrive in collaborative environments where research meets innovation. My focus is on turning complex data into clear, actionable insights that create real-world impact.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Bourbon Market is witnessing significant growth in the near future.
In 2023, the Standard bourbon whiskey segment accounted for noticeable share of global Bourbon Market and is projected to experience significant growth in the near future.
The On Trade segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Dixon Dedman , Rebel Yell and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Product | Standard bourbon whiskey, Rye Bourbon, Wheat Bourbon, Blended bourbon, Others |
Distribution Channel | On Trade, Off Trade |
By Age | Less than 4 years, 4 to 8 years, 8 to 12 years, Above 12 years |
Price Range | Premium Bourbon, Mid-range Bourbon, Budget Bourbon |
List of Competitors | Dixon Dedman, Kentucky Straight, Rebel Yell, Old Grand-dad, Henry Mckenna, Baker’s, Larceny, Evan Williams, Jefferson’s Bourbon, Elmer T Lee., Willett, Jim Beam, Elmer T Lee, Jefferson’s Bourbon |
This chapter will help you gain GLOBAL Market Analysis of Bourbon. Further deep in this chapter, you will be able to review Global Bourbon Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Bourbon. Further deep in this chapter, you will be able to review North America Bourbon Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Bourbon. Further deep in this chapter, you will be able to review Europe Bourbon Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Bourbon. Further deep in this chapter, you will be able to review Asia Pacific Bourbon Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Bourbon. Further deep in this chapter, you will be able to review South America Bourbon Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Bourbon. Further deep in this chapter, you will be able to review Middle East Bourbon Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Bourbon. Further deep in this chapter, you will be able to review Middle East Bourbon Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Bourbon. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Analysis 2019 -2031, will provide market size split by Product. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 11 Market Split by Distribution Channel Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 12 Market Split by By Age Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 13 Market Split by Price Range Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Bourbon market
Chapter 14 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 15 Research Methodology and Sources
Why Standard bourbon whiskey have a significant impact on Bourbon market? |
What are the key factors affecting the Standard bourbon whiskey and Rye Bourbon of Bourbon Market? |
What is the CAGR/Growth Rate of On Trade during the forecast period? |
By type, which segment accounted for largest share of the global Bourbon Market? |
Which region is expected to dominate the global Bourbon Market within the forecast period? |
Segmentation Level Customization |
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Global level Data Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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Service Level Customization |
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Report Format Alteration |
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