Boba Tea Market Report 2025 (Global Edition)

Global Boba Tea Market Report 2025 Market Size Split by Type (Black Tea, Green Tea, Oolong Tea, White Tea), by Flavor (Fruit, Chocolate, Coffee, Original, Others)

Boba Tea Market Report Description

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Boba Tea Market Insights Video

Competitive Landscape of the Boba Tea Market

The boba tea marketplace is surprisingly aggressive, with each hooked-up chain and smaller, impartial shops vying for client attention. Leading global manufacturers like Gong Cha, Chatime, and Coco Fresh Tea and Juice dominate the market with huge franchise networks and sturdy brand reputations. Independent boba tea shops additionally contribute to the neighborhood market boom, often specializing in the areas of interest flavors or premium substances. The rise of DIY boba kits and online sales channels has, in addition, intensified opposition, catering to an increasingly more health-aware and comfort-pushed client base.

In January 2024, Chinese bubble tea and beverage giant MIXUE Group revealed plans to use the proceeds from its impending Hong Kong IPO to fund close to USD 1 billion for business operations. Source: https://www.reuters.com/markets/deals/chinas-largest-bubble-tea-makers-mixue-guming-apply-hong-kong-ipo-2024-01-03/ In July 2023, Around the nation, BUBLUV, a New York-based firm, unveiled a healthier substitute for boba. The beverage comes in three flavors: Matcha Soy Latte with Tapioca Pearls, Passionfruit Oolong Guava with Tapioca Pearls, and Black Milk Tea with Tapioca Pearls. It is gluten-free and keto-friendly. Source: https://xtalks.com/bubluv-the-ready-to-drink-healthier-bubble-tea-alternative-3050/ In May 2022, To meet customer demand, Barroco by Café De Bangkok offers over 21 different varieties of boba tea, including Cotton Candy, Japanese Sweet Potato, and others. In addition, the café serves a tasty Thai Bubble Tea that comes with cream cheese. Source: https://www.indulgexpress.com/food/food-chennai/2022/May/20/barrocco-by-cafe-de-bangkok-serves-21-flavours-ofbubble-tea-and-asian-street-food-eats-40927.html

Top Companies Market Share in Boba Tea Industry: (In no particular order of Rank)

• Chatime Group
• Gong Cha
• Coco Fresh Tea & Juice
• Koi Thé
• Tiger Sugar
• Heytea
• Ten Ren Tea
• Sharetea
• Happy Lemon
• Vivi Bubble Tea
• TP Tea
• Ding Tea
• Presotea
• Chun Shui Tang
• Comebuy
• Boba Guys
• The Alley
• OneZo Tapioca
• Biju Bubble Tea Bar
• Bober Tea
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

Regional Analysis of the Boba Tea Market

Which Region Dominates the Boba Tea Market in 2024?

According to Cognitive Market Research, North America currently dominates the Boba Teas market, and the region is expected to have significant growth during the projected period. The boba tea marketplace in North America is experiencing a good sized increase, pushed by way of rising consumer hobby in precise drinks and Asian delicacies. Increased availability through devoted tea stores, cafés, and online systems, in conjunction with innovative flavors and fitness-conscious alternatives, are attracting a various patron base eager to explore this fashion.

Which Region is Expanding at the Fastest CAGR?

Asia-Pacific is expected to make significant gains during the projected period, with the greatest compound annual growth rate (CAGR). The boba tea market in the Asia-Pacific location is flourishing, fueled by the aid of its origins in Taiwan and great cultural acceptance. Rapid urbanization, increasing disposable incomes, and a developing trend for revolutionary flavors and customizable options are riding demand, making boba tea a staple beverage among younger clients throughout the location.

The current report Scope analyzes Boba Tea Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Boba Tea Market Analysis

According to Cognitive Market Research, the global Boba Tea market size was estimated at USD 2614.2 Million, out of which North America held the major market share of more than 40% of the global revenue with a market size of USD 1045.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.

• According to Cognitive Market Research, the US had a major share in the Boba Tea market with a market size of USD 825.04 million in 2024 and is projected to grow at a CAGR of 7.5% during the forecast period. The U.S. market's rising health consciousness.
• The Canada Boba Tea market had a market share of USD 125.48 million in 2024 and is projected to grow at a CAGR of 8.5% during the forecast period. Canada’s trendy beverage culture.
• The Mexico Boba Tea market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 95.16 million in 2024.

Europe Boba Tea Market Analysis

According to Cognitive Market Research, the global Boba Tea market size was estimated at USD 2614.2 Million, out of which Europe held the market share of more than 30% of the global revenue with a market size of USD 784.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.

• The United Kingdom Boba Tea market had a market share of USD 131.76 million in 2024 and is projected to grow at a CAGR of 8.8% during the forecast period. In the UK, Boba Tea sales witness an upswing due to the innovative flavors.
• The France Boba Tea market is projected to witness growth at a CAGR of 7.2% during the forecast period, with a market size of USD 72.15 million in 2024.
• According to Cognitive Market Research, the German Boba Tea market size was valued at USD 155.28 million in 2024 and is projected to grow at a CAGR of 8.2% during the forecast period. In Germany, Boba Tea surged due to the social media influence.
• The Italy Boba Tea market is projected to witness growth at a CAGR of 7.4% during the forecast period, with a market size of USD 67.45 million in 2024.
• The Russia Boba Tea market is projected to witness growth at a CAGR of 7.0% during the forecast period, with a market size of USD 121.56 million in 2024.
• The Spain Boba Tea market is projected to witness growth at a CAGR of 7.1% during the forecast period with a market size of USD 64.31 million in 2024
• The Luxembourg Boba Tea market is projected to witness growth at a CAGR of 8.1% during the forecast period, with a market size of USD 24.31 million in 2024.
• The Portugal Boba Tea market is projected to witness growth at a CAGR of 7.8% during the forecast period, with a market size of USD 16.47 million in 2024.
• The Greece Boba Tea market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 9.41 million in 2024.
• The Rest of Europe's Boba Tea market is projected to witness growth at a CAGR of 6.7% during the forecast period, with a market size of USD 121.56 million in 2024.

Asia Pacific Boba Tea Market Analysis

According to Cognitive Market Research, the global Boba Tea market size was estimated at USD 2614.2 Million, out of which Asia Pacific held the market share of around 23% of the global revenue with a market size of USD 601.27 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2024 to 2031.

• According to Cognitive Market Research, the China Boba Tea market size was valued at USD 270.57 million in 2024 and is projected to grow at a CAGR of 11.0% during the forecast period. Boba Tea surged in China due to millennial preferences.
• The Japan Boba Tea market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 82.97 million in 2024.
• The India Boba Tea market had a market share of USD 72.15 million in 2024 and is projected to grow at a CAGR of 13.3% during the forecast period. India's cafés growth.
• The South Korean Boba Tea market is projected to witness growth at a CAGR of 10.6% during the forecast period, with a market size of USD 60.13 million in 2024.
• The Australian Boba Tea market is projected to witness growth at a CAGR of 11.2% during the forecast period, with a market size of USD 31.27 million in 2024.
• The South East Asia Boba Tea market is projected to witness growth at a CAGR of 12.5% during the forecast period, with a market size of USD 41.49 million in 2024.
• The Rest of Asia Pacific Boba Tea market is projected to witness growth at a CAGR of 11.3% during the forecast period, with a market size of USD 42.69 million in 2024.

South America Boba Tea Market Analysis

According to Cognitive Market Research, the global Boba Tea market size was estimated at USD 2614.2 Million, out of which the Latin America held the market share of around 5% of the global revenue with a market size of USD 130.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031.

• According to Cognitive Market Research, the Brazil Boba Tea market size was valued at USD 55.94 million in 2024 and is projected to grow at a CAGR of 9.5% during the forecast period. Boba Teas flourished in Brazil due to urbanization.
• Argentina's Boba Tea market had a market share of USD 21.96 million in 2024 and is projected to grow at a CAGR of 9.8% during the forecast period. Argentina's customization.
• Colombia Boba Tea market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 11.63 million in 2024.
• Peru Boba Tea market is projected to witness growth at a CAGR of 9.1% during the forecast period, with a market size of USD 10.72 million in 2024.
• Chile Boba Tea market is projected to witness growth at a CAGR of 9.2% during the forecast period, with a market size of USD 9.41 million in 2024.
• The Rest of Latin America's Boba Tea market is projected to witness growth at a CAGR of 8.0% during the forecast period, with a market size of USD 21.04 million in 2024.

Middle East Boba Tea Market Analysis

According to Cognitive Market Research, the global Boba Tea market size was estimated at USD 2614.2 Million, out of which the Middle East and Africa held the major market share of around 2% of the global revenue with a market size of USD 52.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031..

• The GCC Countries Boba Tea market is projected to witness growth at a CAGR of 10.0% during the forecast period, with a market size of USD 22.38 million in 2024. Boba Tea sales flourish due to the expanding retail chains.
• The Egypt Boba Tea market is projected to witness growth at a CAGR of 9.5% during the forecast period, with a market size of USD 5.49 million in 2024.
• The South Africa Boba Tea market is projected to witness growth at a CAGR of 10.2% during the forecast period, with a market size of USD 8.26 million in 2024. Boba Tea sales flourished in South Africa due to increased disposable income.
• The Turkey Boba Tea market is projected to witness growth at a CAGR of 8.7% during the forecast period, with a market size of USD 4.50 million in 2024.
• The Nigeria Boba Tea market is projected to witness growth at a CAGR of 8.3% during the forecast period, with a market size of USD 5.49 million in 2024.
• The Rest of the MEA Boba Tea market is projected to witness growth at a CAGR of 8.2% during the forecast period, with a market size of USD 6.17 million in 2024.

Boba Tea Market Analysis

How are Segments Performing in the Global Boba Tea Market?

Boba Tea Market Type Segment Analysis

According to Cognitive Market Research, Black Tea are likely to dominate the Boba Tea Market over the forecast period. Black tea is a key driving force of boom within the boba tea market because it forms the bottom for many famous versions. Its rich flavor complements the beauty of toppings, appealing to various palates. The growing fashion of fitness-conscious customers also boosts black tea's recognition in boba beverages.

The Green Tea is the fastest-growing segment in the Boba Tea Market. Green tea is more and more influencing the boba tea marketplace, attracting fitness-conscious consumers searching for lighter, greater nutritious alternatives. Its refreshing flavor and antioxidant properties attract those seeking out a healthier opportunity. The incorporation of inexperienced tea into boba liquids, inclusive of matcha lattes, enhances flavor range and marketplace growth.

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Boba Tea Industry. Request a Free Sample PDF!

Boba Tea Market Flavor Segment Analysis

According to Cognitive Market Research, the Fruit segment holds the largest share of the market. Fruit flavors are riding an increase within the boba tea marketplace, attractive to consumers looking for clean and colorful beverage options. Popular fruit mixtures, such as mango, strawberry, and passion fruit, decorate the visual enchantment and taste profile of boba liquids. This fashion caters to various preferences and encourages experimentation among consumers.

In the Boba Tea Market, the Chocolate has been expanding at a rapid pace. Chocolate flavors are gaining a reputation within the boba tea marketplace, attracting purchasers seeking out indulgent and particular beverage stories. Chocolate-based boba drinks, which include chocolate milk tea or cocoa-infused creations, enchantment to sweet-toothed customers. This trend enhances the flavor range and broadens the market's appeal to chocolate enthusiasts.

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Author's Detail

Sneha Singh

Research Analyst at Cognitive Market Research

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I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.

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