What are the Syndicated Research and Custome Research?
While examining the market size, growth, competitive landscape, market segmentation, and other typical evaluation topics, B2B organizations often utilize one of two main forms of market research reports: syndicated research or custom research.
Syndicated Research
Syndicated research is typically marketed via the research organization or a research aggregator and is performed and released directly by a research company or individual. The subjects, scope, issues, and target audiences of the study are chosen by the research firm or report writers. Anyone who wants to can purchase syndicated reports on the open market. The research firm or author funds the preliminary writing of the report. They manage the report dissemination and have ownership of the data through a variety of licensing types (single-use, multi-use, enterprise, etc.).
Custom Research
Custom research is distinct from syndicated research because in that the client defines, scopes, and commissions the research. The data belongs to the client. It belongs to a certain client and can't be resold or utilized again by the research firm because it is proprietary. After making a purchase, the customer has complete accessibility to the report and is free to utilize and share the material as they see fit.
Syndicated and custom market research are both useful resources for businesses looking for ways to comprehend the markets in which they presently operate and discover new possible areas for development. To help you choose the sort of study that will best suit your requirements, we have listed the advantages and disadvantages of each type below.
Syndicated Research: Benefits and Drawbacks
Benefits
- Expense: The main advantage of syndicated research is that it is less expensive than custom research. The ability to sell each report to different consumers numerous times is what motivates this. A report's writer frequently sells 20 or more editions of one report.
- Solid Market Review: The majority of syndicated research offers an outstanding market summary if it is produced by a recognized author. The expected market size and growth, the segmentation schemas and related sizes (globally and by segment), the competitive landscape, market drivers and challenges, arising trends, regulations, and many more are some of the major subjects.
- Rapidity: Syndicated research reports are frequently already created and easily accessible, both in print and electronically. Normally, you can download the entire report and have it in your possession in a matter of minutes. In certain cases, writers would promote reports before they are written to gauge interest in particular themes. The report can take many weeks to finish in this situation.
Drawbacks
- Expense: The main advantage of syndicated research is that it is less expensive than custom research. The ability to sell every report to different consumers numerous times is what motivates this. A report writer frequently sells 20 or more copies of a single report.
- Robust Market Analysis: Most syndicated research offers a good market overview if it is produced by a recognized author. The expected market size and growth, the segmentation schemas and related sizes (globally and by segment), the competitive landscape, market drivers and issues, developing trends, regulations, and many more are some of the major subjects.
- Rapidity: Syndicated research reports are frequently already created and easily accessible in print and electronically. Normally, you can download the entire report and have it in your possession in a matter of minutes. In certain cases, authors would promote reports before they are written to gauge interest in particular themes. The report can take many weeks to finish in this situation.
Custom Research: Positives and Negatives
Positives
- Customized Research: With customized research, the client determines the project's goals, deliverables, and parameters. This guarantees that every one of the data and analysis is in line with the requirements of the clients. Ultimately, the client has the most power over the results.
- Data Ownership: The client is the exclusive owner of the data and insights used to produce the report. A well-planned and carried-out market research project can frequently be a competitive benefit. A well-designed and completed bespoke research study can make the adage "Knowledge is Power" a reality.
- Greater Understanding: The majority of customized research projects involve in-depth interviews with subject matter experts, rivals, suppliers, and future clients as part of their comprehensive primary research. These interviews bring a level of depth to customized research that is generally absent from syndicated studies.
Negatives
- Expense: Syndicated research is typically more affordable when compared to customized research. But compared to syndicated research that is available off the shelf, customized research projects typically have a higher ROI.
- Collaborating Is Necessary: This has both a pro and a con. The client and the research company should work together on a customized research project. The key to ensuring the accomplishment of a project is working collaboratively to establish and express the desired goal and insight of the research. During the research procedure, a reputable custom research supplier will conduct extensive interviews and ask numerous questions.
Author's Detail:
Aparna Dutta /
LinkedIn
Hello, I am a content writer with 3.5 years of experience. I have experience in various fields of content writing. For example, I have worked in a market research organization where I had to write content related to the reports that the company used to generate to improve their Google ranking. Other than that, I have also worked in website content as well as technical content for print and digital media magazines. Apart from this I am very flexible as a person and can adjust easily.
