Beauty Tools Market Report 2025 (Global Edition)

Global Beauty Tools Market Report 2025 Market Size Split by Type (Makeup Brushes, Manicure and Pedicure Tools, Sponges and Puffs, Tweezers, Cleansing Tools, Steamers & Massager, Brushes and Combs, Cle...

Beauty Tools Market Report Description

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Top Manufacturing Companies of Beauty Tools:

Procter & Gamble Company, Estée Lauder Companies Inc., L'Oréal SA, Coty, Inc., and Shiseido Co. Ltd. are the key players in the Beauty Tools Market

Procter & Gamble Company

Procter & Gamble Company (P&G), headquartered in Cincinnati, USA, is a global leader in consumer goods, including beauty tools and personal care products. P&G's beauty tools division offers a wide range of electric hair care devices, skincare tools, and oral care solutions, with popular brands like Braun and Oral-B. The company focuses on innovation and technology, offering products such as electric razors, hair straighteners, and electric toothbrushes that enhance convenience, performance, and personal care. P&G's strength lies in its broad market reach and its ability to leverage cutting-edge technology and research to offer high-quality products. With a presence in over 180 countries, the company achieved sales of $84.04 billion in 2023, with a significant portion coming from its beauty and grooming products. P&G's continuous investment in R&D, commitment to sustainability, and strong global distribution networks solidify its leadership in the beauty tools market.

Estée Lauder Companies Inc.

Estée Lauder Companies Inc., based in New York, USA, is a globally recognized leader in the beauty and skincare industry, with a significant presence in the beauty tools market. The company offers a wide range of high-end beauty tools, including facial massagers, electric brushes, and hair removal devices. Estée Lauder's commitment to luxury and innovation is reflected in its offerings of technologically advanced beauty tools that complement its premium skincare and makeup lines. The company operates in over 150 countries and has a diverse portfolio of renowned brands like Estée Lauder, Clinique, and La Mer. In 2023, Estée Lauder reported $15.61 billion in sales, with an increasing share coming from its beauty tools segment. Recent innovations include the launch of the "Clinique Sonic System" facial brush, a product designed for gentle cleansing and enhanced skincare results. Estée Lauder's strong market presence, technological advancements, and focus on premium products secure its position as a top player in the beauty tools market.

L'Oréal SA

L'Oréal SA, headquartered in Paris, France, is one of the largest beauty and personal care companies in the world, with a dominant position in the beauty tools market. L'Oréal offers a broad spectrum of beauty tools, such as hairdryers, hair straighteners, facial devices, and electric razors, under brands like L'Oréal Professionnel, Maybelline, and Lancôme. The company's focus on high-quality, innovative beauty solutions has made it a go-to brand for both consumers and professionals. L'Oréal's global presence spans more than 150 countries, with a revenue of $41.18 billion in 2023, of which a notable share comes from its beauty tools segment. L'Oréal’s continuous investment in technology, particularly smart beauty tools like the L'Oréal Colorist, and sustainability efforts further solidify its standing as a leader in the market. Through consistent product innovations and expansions in emerging markets, L'Oréal maintains a competitive edge in the beauty tools market.

Coty, Inc.

Coty, Inc., headquartered in New York, USA, is a global beauty company specializing in cosmetics, skincare, fragrances, and beauty tools. The company’s beauty tools offerings include electric hair brushes, manicure kits, facial cleansing devices, and other personal care products designed for everyday use. Coty operates under famous brands such as CoverGirl, Rimmel, and Clairol. Known for its affordable yet effective beauty tools, Coty has become a strong player in the mass-market beauty tools segment. With a focus on beauty accessibility, Coty targets consumers seeking high-performance tools at competitive prices. In 2023, the company reported $6.12 billion in revenue, with a growing portion coming from its beauty tools and grooming lines. Coty’s ability to adapt to consumer trends, such as the increasing demand for at-home beauty solutions, and its strategic partnerships with retailers worldwide, position it as a significant competitor in the beauty tools market.

Shiseido Co. Ltd.

Shiseido Co. Ltd., headquartered in Tokyo, Japan, is a leading global cosmetics company with a significant share in the beauty tools market. Known for its innovative skincare and beauty products, Shiseido also offers a range of beauty tools such as facial brushes, beauty rollers, and hair care devices. The company’s beauty tools focus on enhancing skincare routines, improving facial contouring, and providing at-home spa experiences. Shiseido operates in over 100 countries, with key markets in Asia, North America, and Europe. In 2023, Shiseido generated $ 6.88 billion in revenue, a portion of which comes from its advanced beauty tools segment. With a focus on research, sustainability, and premium products, Shiseido’s ability to blend cutting-edge technology with Japanese craftsmanship has earned it a reputation for excellence in both skincare and beauty tools. The company’s focus on high-end, performance-oriented products helps it stand out in the competitive beauty tools market.

What Growth Strategies Can Help New Entrants Succeed in the Beauty Tools Market?

Focus on Innovation and Cost-Effective Solutions for New Entrants in the Beauty Tools Market
For new entrants aiming to carve out a strong position in the beauty tools market, focusing on innovative and cost-effective solutions is critical. The beauty tools industry is experiencing increasing demand for high-performance products that are also affordable. New players should prioritize the development of advanced beauty tools that offer improved results, such as LED skincare devices, sonic facial brushes, and heated styling tools. These innovations are highly sought after as consumers increasingly look for professional-quality tools that they can use at home. Offering products that integrate sustainable materials and eco-friendly technology can also resonate with environmentally conscious consumers, who are becoming more prominent in the beauty space.

Another important aspect for new entrants is cost-efficiency without sacrificing product quality. Sourcing high-quality materials at competitive prices, such as advanced plastics, durable metals, or natural fibers, can help maintain affordability while ensuring reliability and performance. Leveraging manufacturing efficiencies and exploring direct-to-consumer channels through online platforms can also lower operational costs and increase market reach. The growing e-commerce segment, in particular, presents significant opportunities for new entrants to tap into diverse markets. The Asia-Pacific region, particularly China, India, and South Korea, is a rapidly growing market for beauty tools due to increasing disposable incomes, growing beauty awareness, and a surge in skincare and grooming trends. New entrants should consider these regions for expansion, either by setting up local production or partnering with local distributors to meet the growing demand. For example, India's middle class is expanding, and beauty products are gaining traction as more consumers shift towards premium and professional-grade beauty tools.

Additionally, focusing on niche segments, such as men’s grooming tools or high-tech beauty gadgets like skin analysis devices or smart mirrors, can provide a competitive edge. These niches are expanding rapidly, driven by changes in consumer preferences and increasing awareness about personalized beauty solutions. Investing in research and development (R&D) in these high-growth areas will allow new companies to stay ahead of the competition.

Top Companies Market Share in Beauty Tools Industry: (In no particular order of Rank)

• Coty Inc.
• e.l.f. Cosmetics Inc.
• Edgewell Personal Care Company
• Etude Corporation
• L'Oréal S.A.
• Natura & Co
• Paris Presents Incorporated
• Procter & Gamble
• Revlon Consumer Products Corporation
• The Estée Lauder Companies Inc.
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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In terms of revenue, the North American Beauty Tools Gimbal Market share was 40% of the total market

According to Cognitive Market Research, North America dominated the market in 2023 and accounted for around 40% of the global revenue. Because of its high emphasis on personal grooming and beauty standards, North America has been a major contributor to the market's growth for beauty tools. Adopting cutting-edge technology, growing consumer awareness, and needing premium beauty equipment drive the region's market expansion. North America is a key player in the dynamic beauty tools sector, offering various goods that adapt to changing needs.

Europe is the fastest-growing category as the region's emphasis on natural and sustainable products, evolving beauty standards, and technological improvements impact the region's market expansion. Europe continues to be a major influence in developing the beauty tools sector, providing various products.

The current report Scope analyzes Beauty Tools Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Beauty Tools Market Analysis

According to Cognitive Market Research, the global Beauty Tools market size was estimated at USD 2815.2 Million, out of which North America held the major market of more than 40% of the global revenue with market size of USD 1126.08 million in 2023 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2023 to 2030 The beauty tools market in North America is defined by a strong and dynamic sector that demonstrates a high level of customer involvement in skincare and personal grooming. The summary shows a varied market driven by changing beauty standards and technology breakthroughs. The demand for cutting-edge, high-tech beauty items, such as skincare and hair styling equipment, dominates the industry. North American consumers are drawn to goods that offer a smooth combination of quality, usefulness, and the newest fashions. In conclusion, the North American market for beauty products is still thriving because of a cultured consumer base that accepts technology innovation, values self-care, and helps shape the region's beauty sector as it continues to develop.

• According to Cognitive Market Research, the US had a major share in the Beauty Tools market with a market size of USD 888.48 million in 2023 and is projected to grow at a CAGR of 3.0% during the forecast period. This is majorly due to the expansion of the beauty & cosmetic tools market has been significantly fueled by technological advancements. 
• The Canada Beauty Tools market had a market share of USD 135.13 million in 2023 and is projected to grow at a CAGR of 4.0% during the forecast period. This is due to the disruption in beauty technology has led to a rise in demand for technologically sophisticated beauty care products. 
• The Mexico Beauty Tools market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 102.47 million in 2023.

Europe Beauty Tools Market Analysis

According to Cognitive Market Research, with a market value of USD 2815.2 million in 2023 and projected to expand at a compound annual growth rate (CAGR) of 5.0% from 2023 to 2030, Europe accounted for a share of over 30% of the global market size of USD 884.56 million The European market for beauty equipment is a dynamic one, with a sophisticated customer base that places a high focus on skincare and grooming. The summary reveals a market driven by a combination of conventional cosmetic procedures and a rising demand for high-end, cutting-edge goods. The market's desire for sustainable and eco-friendly beauty equipment is a noteworthy category that reflects the region's growing environmental consciousness. European customers look for efficient and consistent goods with moral principles. In conclusion, the European market for beauty tools is leading the way in global beauty trends due to a blend of historical beauty practices, technology breakthroughs, and growing consumer demand for eco-friendly grooming options.

• According to Cognitive Market Research, the Germany Beauty Tools market size was valued at USD 167.22 million in 2023 and is projected to grow at a CAGR of 3.7% during the forecast period. This is majorly due to the a growing emphasis on sustainable and ethical beauty practices, a booming beauty and wellness culture, and consumer knowledge and preference for high-end, innovative goods.
• The United Kingdom Beauty Tools market had a market share of USD 141.89 million in 2023 and is projected to grow at a CAGR of 4.3% during the forecast period. This is due to the demand for organic and natural beauty products among consumers fuels the market's expansion. 
• The France Beauty Tools market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 77.70 million in 2023.
• The Italy Beauty Tools market is projected to witness growth at a CAGR of 2.9% during the forecast period with a market size of USD 72.63 million in 2023.
• The Russia Beauty Tools market is projected to witness growth at a CAGR of 2.5% during the forecast period with a market size of USD 130.91 million in 2023.
• The Spain Beauty Tools market is projected to witness growth at a CAGR of 2.6% during the forecast period with a market size of USD 69.25 million in 2023.
• The Portugal Beauty Tools market is projected to witness growth at a CAGR of 3.3% during the forecast period with a market size of USD 17.74 million in 2023.
• The Luxembourg Beauty Tools market is projected to witness growth at a CAGR of 3.6% during the forecast period with a market size of USD 26.18 million in 2023.
• The Greece Beauty Tools market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 10.13 million in 2023.
• The Rest of Europe Beauty Tools market is projected to witness growth at a CAGR of 2.2% during the forecast period with a market size of USD 130.91 million in 2023.

Asia Pacific Beauty Tools Market Analysis

According to Cognitive Market Research, the global Beauty Tools market size was estimated at USD 2815.2 Million, out of which Asia Pacific held the market of more than 23% of the global revenue with market size of USD 647.50 million in 2023 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2023 to 2030 The Asia Pacific region's beauty tools market is characterized by a dynamic and quickly growing landscape that highlights the thriving beauty industry in the area. The overview highlights the market's vitality, in which a growing middle class, technological innovation, and cultural influences have formed. The region's emphasis on attaining beautiful skin is shown in the growth in demand for innovative skincare equipment, which constitutes a key section of this market. Asian consumers place a higher value on skincare products that address certain issues and utilize innovative technologies. In conclusion, cultural standards of beauty, a growing middle class with more disposable means, and a strong desire for cutting-edge and practical grooming products are all driving the Asia Pacific beauty tools market's potential for long-term growth.

• According to Cognitive Market Research, the China Beauty Tools market size was valued at USD 291.37 million in 2023 and is projected to grow at a CAGR of 6.5% during the forecast period. This is majorly due to the country's rapidly expanding middle class, increased urbanization, and growing trend of skincare consciousness among consumers are driving growth in the beauty tools market there. 
• The India Beauty Tools market had a market share of USD 77.70 million in 2023 and is projected to grow at a CAGR of 8.8% during the forecast period. This is due to the social media influence and e-commerce sites both have a big impact on what people choose in terms of attractiveness. 
• The Japan Beauty Tools market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 89.35 million in 2023.
• The South Korea Beauty Tools market is projected to witness growth at a CAGR of 6.1% during the forecast period with a market size of USD 64.75 million in 2023.
• The Australia Beauty Tools market is projected to witness growth at a CAGR of 6.1% during the forecast period with a market size of USD 33.67 million in 2023.
• The South East Asia Beauty Tools market is projected to witness growth at a CAGR of 8.1% during the forecast period with a market size of USD 44.68 million in 2023.
• The Rest of Asia Pacific Beauty Tools market is projected to witness growth at a CAGR of 6.8% during the forecast period with a market size of USD 45.97 million in 2023.

South America Beauty Tools Market Analysis

According to Cognitive Market Research, the global Beauty Tools market size was estimated at USD 2815.2 Million, out of which the Latin America market has more than 5% of the global revenue with a market size of USD 180.76 million in 2023 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2023 to 2030 distinguished by a wide range of cultural influences and a rise in consumer interest in personal grooming. The summary presents a dynamic market driven by the current demand for beauty tools and conventional beauty practices. The increasing need for hair care products in this industry is a noteworthy area, fueled by Latin American customers' emphasis on colorful and expressive hairstyles. The widespread use of adaptable, high-tech instruments that meet various hair care requirements defines the market. In conclusion, the market for beauty tools in Latin America is still expanding due to the region's varied consumer base, cultural influences, and growing demand for cutting-edge grooming products that complement local beauty standards.

• According to Cognitive Market Research, the Brazil Beauty Tools market size was valued at USD 60.25 million in 2023 and is projected to grow at a CAGR of 5.0% during the forecast period. This is majorly due to the growing demand for  driven by a populace that values appearance, emphasizing skincare, hair care, and eye-catching cosmetic trends. 
• The Argentina Beauty Tools market had a market share of USD 23.65 million in 2023 and is projected to grow at a CAGR of 5.3% during the forecast period. This is due to the market is growing as a result of factors like expanding disposable incomes, a broad customer base, and cultural influences. 
• The Colombia Beauty Tools market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 12.53 million in 2023.
• The Peru Beauty Tools market is projected to witness growth at a CAGR of 4.6% during the forecast period with a market size of USD 11.54 million in 2023.
• The Chile Beauty Tools market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 10.13 million in 2023.
• The Rest of Latin America Beauty Tools market is projected to witness growth at a CAGR of 3.5% during the forecast period with a market size of USD 22.66 million in 2023.

Middle East Beauty Tools Market Analysis

According to Cognitive Market Research, the global Beauty Tools market size was estimated at USD 2815.2 Million out of which Middle East and Africa held the major market of more than 2% of the global revenue with market size of USD 56.30 million in 2023 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2023 to 2030 The summary presents a market that is influenced by modern technology, conventional beauty standards, and a growing emphasis on personal grooming. The demand for high-end skincare tools makes up a sizeable portion of this market, indicative of the region's emphasis on holistic beauty regimens. Middle Eastern and African consumers want goods that combine contemporary advances with regional beauty standards. In summary, a growing middle class, cultural influences, and a desire for high-end grooming products that satisfy Middle Eastern and African consumers' wide range of beauty preferences are all contributing to the significant growth of the beauty tools market in this region.

• According to Cognitive Market Research, the GCC Countries Beauty Tools market size was valued at USD 24.10 million in 2023 and is projected to grow at a CAGR of 5.5% during the forecast period. This is majorly due to the growing demand for strong discretionary incomes, a penchant for high-end brands, and a societal emphasis on personal grooming. 
• The South Africa Beauty Tools market had a market share of USD 8.90 million in 2023 and is projected to grow at a CAGR of 5.7% during the forecast period. This is due to the vibrant beauty business in the region and evolving customer preferences are driving up demand for beauty tools. 
• The Egypt Beauty Tools market is projected to witness growth at a CAGR of 5.0% during the forecast period with a market size of USD 5.91 million in 2023.
• The Turkey Beauty Tools market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 4.84 million in 2023.
• The Nigeria Beauty Tools market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 5.91 million in 2023.
• The Rest of MEA Beauty Tools market is projected to witness growth at a CAGR of 3.7% during the forecast period with a market size of USD 6.64 million in 2023.

Beauty Tools Market Analysis

Beauty Tools Type Segment Analysis

According to Cognitive Market Research, Brushes and Combs held the major market share over the forecast period. The growing popularity of grooming regimens has led to a demand for specialty brushes and combs with creative patterns and materials. Growing consumer knowledge of hair health, fashion trends, and the appeal of do-it-yourself haircare drive market expansion and create a thriving niche within the larger beauty tools sector.

Cleansers and scrubbers are the fastest-growing category over the forecast period. Innovative cleanser and scrubber designs that address different skin types and issues are becoming increasingly popular. These products, which are increasingly focused on efficient skincare regimens, contribute substantially to the developing beauty tools market and represent the changing tastes of health-conscious customers.

• Makeup Brushes
• Manicure and Pedicure Tools
• Sponges and Puffs
• Tweezers
• Cleansing Tools
• Steamers & Massager
• Brushes and Combs
• Cleansers & Scrubbers
• Razors and Manual Trimmers
• Others

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Beauty Tools Industry. Request a Free Sample PDF!

Beauty Tools Application Segment Analysis

According to Cognitive Market Research, Women hold a prominent market share due to factors like social media influence, changing beauty trends, product innovation, and the expansion of e-commerce. Consumers seek products like eyebrow pencils, gels, and powders to achieve desired eyebrow styles. The market caters to diverse needs, including natural and bold looks, offering a wide range of shades, customization, and convenience through online retail.

Men are the fastest-growing category over the forecast period due to the growing emphasis on individual expression. With rising demand for diverse shades and eco-friendly options, the Beauty Tools market caters to consumers seeking customizable, inclusive, and sustainable beauty solutions. This segment thrives, especially as e-commerce platforms make these products more accessible to a wide consumer base.

• Men
• Women
• Unisex

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Beauty Tools Distribution Channel Segment Analysis

According to Cognitive Market Research, online has a prominent market share. The beauty tools sector has seen significant expansion in the internet market, mostly due to customers' growing preference for digital channels when making purchases. E-commerce platforms facilitate accessibility and choice by offering a wide and easy selection of beauty tools. The internet trend reflects shifting customer behavior, which affects market dynamics and greatly broadens the market's appeal.

Offline is the fastest-growing category over the forecast period as the market for beauty equipment is expanding, and offline retail channels are essential because they offer a real and engaging purchasing experience. Physical retailers, such as department stores and beauty specialty shops, help expand the industry by providing in-person consultations, product demos, and quick access to various beauty items.

• Online Sales
• Offline Sales

Beauty Tools Category Segment Analysis

According to Cognitive Market Research, Skin Care holds a prominent market share. Modern equipment and devices, such as cleansers, massagers, and anti-aging devices, are flooding the market to meet various skincare demands. With self-care becoming increasingly important, the skincare industry is crucial in forming and growing the ever-changing beauty tools market.

Hair Care is the fastest-growing category over the forecast period. The market is changing to satisfy various customer wants, from sophisticated styling tools to devices focusing on hair health. The growing popularity of at-home haircare products and styling trends have made the hair care market a major driver of the beauty tools industry's expansion.

• Skin Care
• Hair Care
• Body Care
• Others

Beauty Tools Price Range Segment Analysis

Cognitive Market Research shows Low (Below US$ 50) holds a prominent market share. This price range makes beauty equipment more accessible by appealing to a wider variety of consumers. The industry is growing due to creative, reasonably priced skincare, haircare, and makeup choices that appeal to customers on a budget without sacrificing quality or usefulness.

The Medium (US$ 50 - US$ 100) is the fastest-growing category over the forecast period. Customers are becoming increasingly prepared to spend this money on sophisticated, high-quality beauty products. Innovative and high-end products are flooding the market, satisfying consumer demand for efficient skincare and grooming products. This market segment contributes to market expansion by balancing affordability and improved features.

• Low (Below US$ 50)
• Medium (US$ 50 - US$ 100)
• High (Above US$ 100)

Author's Detail

Ankita Sharma

Senior Research Analyst at Cognitive Market Research

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Ankita Sharma is a passionate and detail-driven market research professional with over 2.5 years of experience in qualitative research. With a sharp focus on client query handling and competitive intelligence, she has successfully led and delivered impactful research projects across diverse industry verticals. At the core of Ankita’s work is her ability to transform complex market data into actionable insights. She has spearheaded market intelligence initiatives by analyzing trends, evaluating competitor strategies, and mapping evolving market dynamics using a range of industry tools. Her approach combines precision with adaptability ensuring research outcomes are tailored to client-specific needs and strategic goals.
Ankita is also skilled in secondary research and product benchmarking, offering a holistic view of competitive landscapes. Her collaborative spirit and cross-functional coordination have helped refine research methodologies and maintain the highest quality standards in deliverables. Ankita’s commitment to excellence and client success makes her a valuable asset in the evolving world of market intelligence and business strategy.

Author's Conclusion