Global Baked Chips
Market Report
2025
Global Baked Chips market size will be USD 11.32 Billion by 2030. Baked Chips Industry's Compound Annual Growth Rate will be 5.68% from 2023 to 2030.
The base year for the calculation is 2024. The historical will be 2021 to 2024. The year 2025 will be estimated one while the forecasted data will be from year 2025 to 2033. When we deliver the report that time we updated report data till the purchase date.
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According to Cognitive Market Research, the Global Baked Chips Market size will be USD XX Billion in 2023 and will achieve a market size of USD XX billion by the end of 2031 growing at a CAGR of XX% from 2024-2031.
2021 | 2025 | 2033 | CAGR | |
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Global Baked Chips Market Sales Revenue | 121212 | 121212 | 121212 | 5.68% |
Base Year | 2024 |
Historical Data Time Period | 2021-2024 |
Forecast Period | 2025-2033 |
Market Split by Source |
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Market Split by End User |
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Market Split by Distribution Channel |
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Market Split by Flavor |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Baked chips are a treat for consumers of snack foods. They are made by baking thinly sliced potatoes or other vegetables until they become crispy. Baked chips have less fat because they are made using heated air rather than traditional frying. They are sometimes seasoned with various spices or seasonings to enhance their flavor. Baking the chips instead of frying them reduces their overall calorie and fat content, making them a better choice if you want a crunchy snack without sacrificing flavor. Baked chips come in a variety of tastes and are a choice among those seeking a lighter snack. Baked chips are a popular meal for people from all over the world. They have become well-liked snacks because they improve people's quality of life, which provides the sector with the substantial boost it needs to expand. Because all the ingredients for baked chips are readily available, they are also simple to prepare. The market for baked chips is expanding quickly because of a variety of factors, such as accessibility, lifestyles, and cultural preferences, which all have an impact on consumer purchasing behavior, nutritional choices, and the popularity of baked goods. Another factor driving the market is the increasing consumption of healthy snacks by the working population worldwide since they promote healthy metabolism and control hunger in between meals. The companies taking part in the market study are launching a range of baked chip products to satisfy the rising demand for baked goodies. For instance, in June 2020, the snack food producer Bare Baked released their newest product, crunchy baked pineapple chips, into the market. Furthermore, producers of salted potato chips, like Pepsico and Brewer's Foods, are trying to make a big difference in the baked chip industry, which is becoming more and more popular among millennials, by adding all-natural flavors and ingredients to their goods. They are also creating creative concoctions, such as savory sour cream flavors and paprika and jalapeño flavors. The need for low-calorie meals and customers' willingness to pay a premium for them, coupled with factors including an expanding middle class, increasing urbanization, and a developing economy, are driving the global demand for baked chips. (Source: https://www.preparedfoods.com/articles/123960-bare-snacks-simply-pineapple-chips)
Consumers nowadays are purchasing baked chips due to health consciousness and seeking nutritious snacks with the addition of important ingredients like fibers, nutrients, and antioxidants in diets. The major companies in the market are introducing chips that are baked low in calories, low in saturated fats, and additive-free when using natural and organic substances. For instance, Bluebird introduced three varieties in November 2020. The flavors are sea, roast chicken &thyme, and sour cream & chives. Consuming some meals that are heavy in fat and calories can be harmful to one's health and increase the risk of developing diabetes, obesity, and cardiovascular issues, among other conditions. As a result, there is a growing demand for baked products containing nuts, whole grains, fruit, and vitamin-fortified chips as customers look for healthier snack options. According to World Health Organisation data of 2020., there were 44.3% of people between the ages of 40 and 59 who are obese and over 39 million overweight or obese children under the age of five. Many consumers are emphasizing the use of baked chips as a way to lower the risk of various diseases due to the rising rates of obesity and other health problems, which are also increasing sales of baked chips.
(Souce:http://https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight, https://supermarketnews.co.nz/news/bluebird-launches-new-oven-baked-potato-chip/)
As consumer preferences shift, manufacturers are making investments to develop novel and captivating flavors to meet the growing need for healthy snack options. According to NCBI, as the population is increasing, food demand is predicted to rise from 59% to 98% by 2050. The creation of flavors and varieties of baked chips is one of the key drivers for market growth. As consumers' preferences and the ability to have unique taste preferences are changing, leading manufacturers of the baked chips market, are continuously working towards the development of new and diverse flavors to win over consumers. Additionally, with the technology development, the food industry has been adopting a lot of techniques to enhance and bring new things to the flavor department. Moreover, because of several research initiatives, legal restrictions, and outright bans, consumers are growing increasingly conscious of the harmful consequences that consuming different synthetic food additives might have on their health. The FDA, FSSAI, EFSA, and WHO are among the government agencies most responsible for the movement in consumer preferences toward natural and clean-label ingredients. Some organizations have established regulations that limit the use of specific components in food products, requiring manufacturers of food and beverages to comply and confirming any potential adverse effects. These days, consumers are searching for products with natural and healthful ingredients. Thus, it can be predicted that baked chips offer their customers a nutritious food item with a variety of flavors and nutritious nutrients. (Source:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8350558/)
The cost of baked chips is typically higher than that of other varieties. This is because they were made using high-quality ingredients. like uncooked potatoes, maize oil, and vegetable oil. The price of the baked chips is directly impacted by the inflation of these materials, which is determined by global conditions. For instance, the U.N. Food and Agriculture Organization reports that in March 2022, vegetable oil prices broke a record in February and then climbed by 23% in March. This is because the ongoing conflict between Russia and Ukraine is having a significant effect on the market. Furthermore, a December 2022 Statista analysis revealed that 55% of global customers reported being price-concerned when buying groceries in the previous month. Furthermore, there is a class of really poor people; some of them are unable to pay for even the most necessities, therefore it is difficult for them to buy baked chips at a premium price. Customers are therefore expected to limit their purchases of baked chips to amounts they deem reasonable. (Source: https://www.statista.com/statistics/1424031/consumer-price-sensitivity-worldwided)
The global baked chip industry was impacted to some extent by the COVID-19 epidemic. The production of products was severely hampered by the lack of additional chemicals and raw materials. The dearth of labor and scarce resources made it extremely difficult for firms to keep up production during the shutdown. The market's collapse during COVID-19 was partially due to the apparent empty supermarket aisles brought on by supply chain interruptions. Lockdowns forced people inside their houses, which raised demand for conveniently accessible, nutrient-densely packaged goods. Widespread work-from-home regulations encouraged snack stock extensions and at-home food consumption, which in turn increased demand for baked chips in 2020. As a result, the baked chip sector demonstrated resiliency throughout the COVID-19 pandemic. Furthermore, the market for baked chips benefited from consumers' growing usage of packaged foods. Demand for the products was further boosted by their wide availability in online sales as well as the growing popularity, accessibility, and allure of the e-commerce industry.
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Competitive Landscape
The baked chip industry is very competitive because numerous domestic and international companies offer a wide variety of baked chip products. Among the well-known players are Guiltfree Industries Limited, PepsiCo Inc., Kellogg's Company, General Mills Inc., and Mondelez International, Inc. Leading chip manufacturers are focusing on creating new products and flavors. For instance, Brewer's Crackers expanded the amount of chip items in their inventory that are created from recycled leftover grain when they unveiled their new baked pita chips in April 2021. A common strategy in the market to increase presence and quicken growth is the formation of strategic alliances, acquisitions, and collaborations. Pricing tactics, quality control, and brand awareness are crucial for differentiating items and winning over customers. Snack food producers such as PepsiCo and Brewer’s Foods introduced natural Flavors and substances into their baked potato chip products as well as coming up with creative combinations such as jalapenos, paprika, and sour cream to significantly make can an impact p the growing appeal of the baked chips, particularly among youngsters.
Top Companies Market Share in Baked Chips Industry: (In no particular order of Rank)
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Region and country analysis section of Baked Chips Industry Analysis has been segmented into 5 major region such as North America, Europe, Asia Pacific, Middle East & Africa ,and Latin America (along with respective major contributing countries) and provides the revenue share, current trends.
The base years considered for all the estimations by analyzing trends and growth rate will help you gain an in-depth understanding of the conclusions provided in this report. This report also includes figures, graphs, pie charts, tables and bar graphs that explain the data analysis based on current trends at the country level as well as key regions. This research report also focuses on assessing factors such as profit, product price, capacity, production, supply demand market growth rate along with others to create a clear picture on the future prospects of Baked Chips market.
Regional analysis in the Baked Chips market involves assessing the specific market conditions, consumer preferences, regulatory environments, and competitive landscapes in different geographical regions. This analysis is crucial for manufacturers looking to expand their operations, tailor products to local preferences, and navigate the unique challenges and opportunities present in each region. In this chapter, we have included detailed quantitative as well as qualitative analysis for each region along with country. This analysis of Baked Chips will help you to understand how the market is growing in a particular region.
The current report Scope analyzes Baked Chips Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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Global Baked Chips Market Report 2025 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Baked Chips Industry growth. Baked Chips market has been segmented with the help of its Source, End User Distribution Channel, and others. Baked Chips market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
By Source
The category with the largest market share is vegetables. Chips made from vegetables are rich in protein, fiber, iron, and vitamins A and C. They have less fat and calories than regular potato chips. That's why many who are attempting to reduce weight appreciate them as a snack. Vegetable chips have a wider range of colors, forms, sizes, and textures, which enhances their visual appeal and creates an interesting crunch and chew sensation. As per an article published in the American Journal of Agriculture Economics in November 2020, the demand for fresh fruit and vegetables has increased during the pandemic, which is driving product adoption and is likely to boost the overall market growth in the coming years. In addition, the National Online Consumer Survey, which was released in June 2021, showed that about 31.0% of consumers were searching for snacks that were high in vitamins and minerals as a result of the pandemic. Therefore, the vegetable holds a major market share because of the benefits it offers. (Source: https://www.pwc.com/gx/en/consumer-markets/consumer-insights-survey/2021/gcis-june-2021.pdf, http://https://onlinelibrary.wiley.com/journal/14678276)
The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Baked Chips Industry. Request a Free Sample PDF!
By End User
The majority of the market share was occupied by the household segment. NCIBI reports that children ate 8.2 (95% CI 7.4, 9.1) snacks on average per day, with 68.9% of those snacks coming from home. The snack industry is also being driven by millennials, who find desk employment and hectic lifestyles easy. Additionally, because food and snacks are refrigerated, people with busy schedules can quickly and efficiently create substantial dinners or healthy snacks.
Restaurants and cafes are the fastest growing in terms of consumption of baked chips. With consumers being health conscious, cafes and restaurants have started including baked chips on menus. This allows consumers to have something healthy and allows establishments to offer variety.
(Source: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7824478/
The above Graph is for representation purposes only. This chart does not depict actual Market share.
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By Distribution
Supermarkets and hypermarkets accounted for the majority of the market share based on the distribution channel. Because of their convenient hours, ample parking, and ability to house a wide variety of consumer products and food and beverage items, supermarkets and hypermarkets are becoming more and more popular. These retailers give their clients more options by carrying a range of brands within a specific product category. According to Statista's Global Consumer Survey (2023) found that 69 percent of consumers in the United States regularly shopped for food and everyday products from supermarkets. Moreover, the need for supermarkets and hypermarkets is being fuelled by the fast urbanization and growth of big cities, which is also making it easier to distribute functional beverages and driving the rise of the baked chip industry. (Source:https://www.statista.com/topics/1563/supermarkets-in-the-us/#topicOverview)
The second fastest-growing distribution segment is online. Things have gotten quite convenient with the rise of e-commerce and the accessibility of everything. Approximately 500 million Indians are online, and over 100 million of them transact. India has experienced one of the quickest accelerations in digital adoption globally, according to McKinsey & Company. As a result, it is expected that online will assume the role of distribution in the upcoming year.
(Source: https://www.mckinsey.com/industries/retail/our-insights/the-state-of-grocery-retail-in-india)
By Flavour
The diversity and taste preferences of each region influence the market share of flavors. The market leader, barbecue, is expected to expand at a compound annual growth rate (CAGR) of XX%. Due to the nation's fondness for grilled meat and smokey flavors, barbecue-flavored chips are highly preferred in the US.
The fastest-growing chip flavors globally are sour cream and onion, with a predicted CAGR of XX%. renowned for having a savory and tart flavor. A delectable and distinctive snack, the chips are seasoned with a delicious combination of creamy sour cream and spicy onion flavors.
Research Analyst at Cognitive Market Research
I am a well-organized, conscientious, and professional Research Analyst with two three years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.
As a Research Analyst with over 3+ years of experience in market research and consumer insights, I specialize in delivering actionable, data-driven solutions across diverse industries, including Consumer Goods, Food & Beverage, and other domains as well. My expertise spans both primary and secondary research, allowing me to effectively analyze trends, assess market opportunities, and guide strategic decisions for clients.
I’ve successfully managed client queries, presales, and post-sales engagements, ensuring seamless communication and delivering high-quality insights that drive business growth. With a strong track record of working with both established brands and startups, I help organizations optimize strategies, enhance customer experiences, and unlock new growth opportunities.
Always eager to stay ahead of industry trends, I thrive in collaborative environments where research meets innovation. My focus is on turning complex data into clear, actionable insights that create real-world impact.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Baked Chips Market is witnessing significant growth in the near future.
In 2023, the Cereals segment accounted for noticeable share of global Baked Chips Market and is projected to experience significant growth in the near future.
The Household segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies General Mills Inc. , Inc. and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Source | Cereals, Grains, Fruits, , Vegetables, Others |
End User | Household, Restaurant and Cafes, Others |
Distribution Channel | Supermarkets and hypermarkets, Convenience stores, Online retail, Others |
Flavor | Plain salted, Barbecue, Sour cream and Onion |
List of Competitors | General Mills Inc., Mondelez International, Inc., Guiltfree Industries Limited (Too Yum), PepsiCo Inc., The Kellogg's Company, Frito-Lay, Popchips, General Mills, Kettle Foods, Inc, Herr Foods, Burts Potato Chips Ltd, Calbee North America |
This chapter will help you gain GLOBAL Market Analysis of Baked Chips. Further deep in this chapter, you will be able to review Global Baked Chips Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
This chapter will help you gain North America Market Analysis of Baked Chips. Further deep in this chapter, you will be able to review North America Baked Chips Market Split by various segments and Country Split.
Chapter 2 North America Market Analysis
This chapter will help you gain Europe Market Analysis of Baked Chips. Further deep in this chapter, you will be able to review Europe Baked Chips Market Split by various segments and Country Split.
Chapter 3 Europe Market Analysis
This chapter will help you gain Asia Pacific Market Analysis of Baked Chips. Further deep in this chapter, you will be able to review Asia Pacific Baked Chips Market Split by various segments and Country Split.
Chapter 4 Asia Pacific Market Analysis
This chapter will help you gain South America Market Analysis of Baked Chips. Further deep in this chapter, you will be able to review South America Baked Chips Market Split by various segments and Country Split.
Chapter 5 South America Market Analysis
This chapter will help you gain Middle East Market Analysis of Baked Chips. Further deep in this chapter, you will be able to review Middle East Baked Chips Market Split by various segments and Country Split.
Chapter 6 Middle East Market Analysis
This chapter will help you gain Middle East Market Analysis of Baked Chips. Further deep in this chapter, you will be able to review Middle East Baked Chips Market Split by various segments and Country Split.
Chapter 7 Africa Market Analysis
This chapter provides an in-depth analysis of the market share among key competitors of Baked Chips. The analysis highlights each competitor's position in the market, growth trends, and financial performance, offering insights into competitive dynamics, and emerging players.
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
This chapter would comprehensively cover market drivers, trends, restraints, opportunities, and various in-depth analyses like industrial chain, PESTEL, Porter’s Five Forces, and ESG, among others. It would also include product life cycle, technological advancements, and patent insights.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Source Analysis 2019 -2031, will provide market size split by Source. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Source Analysis 2021 - 2033
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Chapter 11 Market Split by End User Analysis 2021 - 2033
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Chapter 12 Market Split by Distribution Channel Analysis 2021 - 2033
The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 13 Market Split by Flavor Analysis 2021 - 2033
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Baked Chips market
Chapter 14 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Chapter 15 Research Methodology and Sources
Why Cereals have a significant impact on Baked Chips market? |
What are the key factors affecting the Cereals and Grains of Baked Chips Market? |
What is the CAGR/Growth Rate of Household during the forecast period? |
By type, which segment accounted for largest share of the global Baked Chips Market? |
Which region is expected to dominate the global Baked Chips Market within the forecast period? |
Segmentation Level Customization |
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Company Level |
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Additional Qualitative Data |
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Additional Quantitative Data |
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