Global Baby Care Products
Market Report
2024
Global Baby Care Products market size will be USD 60.63 Billion by 2030. Baby Care Products Industry's Compound Annual Growth Rate will be 4.44% from 2023 to 2030.
The base year for the calculation is 2023 and 2019 to 2023 will be historical period. The year 2024 will be estimated one while the forecasted data will be from year 2025 to 2031. When we deliver the report that time we updated report data till the purchase date.
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Base Year | 2023 |
Historical Data Time Period | 2019-2023 |
Forecast Period | 2024-2031 |
Global Baby Care Products Market Sales Revenue 2030 | $ 60.63 Billion |
Global Baby Care Products Market Compound Annual Growth Rate (CAGR) for 2024 to 2031 | 4.44% |
Market Split by Product Type |
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Market Split by Distribution Channel |
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List of Competitors |
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Regional Analysis |
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Country Analysis |
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Key Qualitative Information Covered |
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Baby Care Products Market is Segmented as below. Particular segment of your interest can be provided without any additional cost. Download the Sample Pages!
According to Cognitive Market Research, the global baby care products market size was XX Million in 2023 and will expand at a compounded annual growth rate of XX% from 2024 to 2031. Infant and early child care need and wants are catered to with a vast range of products that are referred to as baby products. At different points in a baby's early life, these products are carefully designed to ensure development, safety, and comfort. Diapers, baby wipes, formula bottles and nipples, baby food, baby clothes, skincare products, baby bath products, baby gear (car seats, strollers, cribs, bassinets, high chairs, baby carriers), baby toys and pacifiers, breast pumps, nursing pads, baby monitors, baby thermometers, and baby grooming kits are just a few examples of their diverse range of products.
Children have nearly three times the body surface area (BSA) to body mass ratio of adults. Therefore, a product applied topically to a child's skin absorbs better. A moist environment (skin under diapers), damaged skin (nappy rash), and folds all encourage cutaneous absorption. Consequently, using effective and incredibly gentle body care and cleaning products is crucial since they ensure: High tolerance, and honoring the skin's unique requirements of the child. Excellent safety, meeting strict production and formulation specifications catered to the skin of newborns and infants. Usually, the age group for these baby products ranges from 4-6 weeks of age to 10-12 years of age. For instance, the most common brand for baby products is Johnson’s Baby which provides various products like baby wash, healthcare, wipes, lotion, and cotton buds which help in the rituals for baby massage, bathtime, freshening, moisturizing, diapering, and many other.
The drivers for this industry are the rising disposable income of parents and awareness, that they are willing to spend more on such products, which drives the market growth and the growth of the e-commerce sector. The restraint in this industry is the use of Chemicals can negatively affect the brand as products are being recalled based on defects or faults found.
With the rising disposable income of parents, and awareness, they are willing to spend more on such products, which drives the market growth.
Parents are becoming more concerned about the health and safety of their infants. This in addition to the rising disposable income enables the parent to spend more on baby care products. Couples all across the world lead hectic lives, and the proportion of working women has also climbed. In the upcoming years, the market for baby care goods will develop significantly due to the rise in disposable income and the prevalence of dual-income homes. The market will expand significantly as a result of the numerous health advantages linked to the usage of these products and their effectiveness, which has been demonstrated over time. Given that customers now have a significant amount of purchasing power, purchases will likewise rise.
For instance, parents who have more money to spend are more likely to buy high-end diaper brands that are better for their baby's skin, comfort, and absorbency. Growing disposable income also lets parents focus on health and nutrition by choosing specialty and organic infant food options. Organic baby food manufacturers cater to parents who are willing to pay a premium for superior ingredients and nutritional value since they offer goods devoid of artificial flavors, preservatives, and pesticides.
With more income, parents now shift their focus to health, safety, and comfort. When purchasing baby care goods that put their infants' health and safety first, parents are willing to pay extra. This entails selecting goods free of dangerous chemicals and additives as well as those made with natural, organic, and environmentally friendly materials. Hence, Parental priorities have shifted to comfort, safety, and health as a result of increased affluence. Parents are prepared to spend more on baby care products that prioritize their infants' health and safety.
The emergence of e-commerce platforms has additionally facilitated parents' access to a broad assortment of baby care supplies from the comfort of their own homes. The convenience, affordability, and abundance of product options offered by online purchasing all support the market's expansion. There are a wide variety of infant care items on the market, including consumables like baby food diapers, lotions, moisturizers, baby oil, and creams. With more cutting-edge products hitting the market, ongoing research and development in the industry will be crucial in driving up demand for these goods.
Through e-commerce, parents may purchase baby care items worldwide, circumventing territorial restrictions and broadening their market reach. Parents' selections and shopping experiences are enhanced by this global accessibility, which enables them to find distinctive and culturally diverse products that might not be available locally.
E-commerce sites frequently offer thorough product details, such as component lists, safety certifications, and usage guidelines. By doing their research and education on various baby care items, parents may make well-informed decisions based on their needs, tastes, and values. The baby care sector has changed as a result of the rise of e-commerce, which offers parents convenience, variety, accessibility, and transparency. E-commerce sites are now essential buying destinations for baby care products, fostering innovation and industry growth while improving the shopping experience for new and expecting parents. For instance, FirstCry has earned a revenue of above rupees 5000 crore which has almost recorded around 2.4X revenue through its online site. So, the growing e-commerce popularity is accelerating the growth of the market. (Source:https://entrackr.com/2023/12/firstcry-reports-rs-5632-cr-revenue-in-fy23-losses-spike-6x/#:~:text=FirstCry%20is%20one%20of%20the,6X%20during%20the%20same%20period)
Chemicals like Monoethanolamine (MEA), diethanolamine (DEA), and triethanolamine (TEA) are ethanolamines are utilized as emulsifiers and foaming agents in personal care products, such as baby washes and shampoos. This can cause serious consequences to a baby’s health and affect its skin as these chemicals are linked with toxicity to organ systems, skin irritation, and allergies. In August 2022, for example, the American company Johnson & Johnson declared that it would no longer be selling baby powder made of talc anywhere in the world. Due to the use of a dangerous chemical known as "asbestos" in their talc-based baby powder, the company was facing multiple lawsuits, which damaged the reputation of the brand and caused ovarian cancer among other health problems.
The COVID-19 pandemic resulted in the disruption of the supply chain leading to shortages in several industries. This reason was also faced by the baby care product market. This was especially noticeable in the early phases of the pandemic when supplies of necessities temporarily ran out due to panic buying and stockpiling. Furthermore, many physical retail stores providing baby specialty products were shut down or faced a temporary lockdown due to the pandemic. This hugely reduced the sales of baby care products and faced lots of losses.
International trade prohibitions, plant closures, and obstacles in the personal care industry's supply chain all contributed to a sharp decline in the production and consumption of products worldwide. Procter & Gamble, Johnsons & Johnsons, and Kimberley Clark were among the big brands whose sales suffered as a result of the pandemic. Since baby care products are considered non-essential items, this product was widely unavailable and people refused to spend on such non-essential items. According to, the Indian News Channel, due to tighter COVID-19 restrictions and uncertainty about the future of the economy, demand for non-essential items decreased by at least 50%. As a result, numerous companies suffered enormous losses. (Source:https://www.indiatoday.in/business/story/demand-for-non-essential-items-plummet-amid-covid-surge-businesses-worried-1793895-2021-04-22)
Moreover, the companies provided great assistance to parents of the infants. For instance, Johnson provided useful resources to expectant parents navigating pregnancy during the pandemic in response to the urgent needs of the COVID-19 crisis, with the help of physicians, nurses, and mothers. Along with encouraging tales from families who welcomed babies during this historic period, #InitTogether offered assistance to new mothers.
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The key strategies deployed by the baby care product market are mainly the to expand the market geographically and acquisition of various companies. For instance, an ITC-based Indian brand announced the acquisition of Blupin Technologies Pvt. Ltd which is owned by Mylo a brand providing products for mother as well as the baby. Product differentiation is another strategy deployed to increase the sales of the baby care products market.
Top Companies Market Share in Baby Care Products Industry: (In no particular order of Rank)
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Due to population expansion in developing countries like China and India, the Asia Pacific region held a dominant position in the global baby care products market in 2021. The market in this region is growing as a result of shifting lifestyles, growing awareness of baby nutrition, rising disposable income, and rising standards for cleanliness and safety. Geographical circumstances also affect preferences for baby care products, which include a variety of organic and natural ingredients. The Asia-Pacific baby care products market is expanding due to factors such as the growing demand for formula-based baby food and beverage products, along with the trend towards healthy and nutritious baby food products.
For instance, the industry for baby care products is expanding as a result of the growing number of working women, especially in developing nations like China, and India. Because more people have more disposable income and the ability to spend it on high-quality products that promote better baby health, there is a noticeable increase in the demand for baby products. The market demand for these products is also being driven by growing awareness of the health benefits of feeding infants and toddlers—roughly six months to two years old—baby food that is specially formulated and contains fewer pesticide residues.
The current report Scope analyzes Baby Care Products Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com
The above graph is for illustrative purposes only.
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Global Baby Care Products Market Report 2024 Edition talks about crucial market insights with the help of segments and sub-segments analysis. In this section, we reveal an in-depth analysis of the key factors influencing Baby Care Products Industry growth. Baby Care Products market has been segmented with the help of its Product Type, Distribution Channel , and others. Baby Care Products market analysis helps to understand key industry segments, and their global, regional, and country-level insights. Furthermore, this analysis also provides information pertaining to segments that are going to be most lucrative in the near future and their expected growth rate and future market opportunities. The report also provides detailed insights into factors responsible for the positive or negative growth of each industry segment.
The baby product market is segmented into types like skin care products, hair care products, bath products, and baby toiletries. Under this type, toiletries and hair care dominate the market. Moreover, the skin care products are in close line with the above-mentioned product. Since these products are easy to use and very efficient, they create more and more demand from consumers. They also provide rapid hydration and rejuvenation of skin.(Source:https://www.johnsonsbaby.in/baby-products/baby-haircare)
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The Distribution channel is segmented into online and offline segments. Under this, the offline segment dominates the market. The offline segment consists of convenience stores, hypermarkets, specialty stores, and retailers. There has been a rise in these retail stores due to the presence of it at multiple locations. For instance, FirstCry is a popular brand for baby products. The upsurge in its sales and popularity is mainly due to its presence widely all over India. It has almost over 900 stores across India.
The above Graph is for representation purposes only. This chart does not depict actual Market share.
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Research Analyst at Cognitive Market Research
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Sneha Mali is a research analyst working in various domains including the Consumer Goods, market research and transport & logistics and her primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. Her knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively.Sneha stay up-to-date with the latest research trends, methodologies, and technologies to ensure that her research is accurate, relevant, and impactful.
In her current role, Sneha is committed to continuous learning and staying abreast of emerging trends in research methodologies. Regular participation in workshops, webinars, and industry conferences ensures that her skills remain sharp and relevant. She have demonstrated ability to transform complex data sets into clear and concise narratives that inform key business strategies. Collaborating with cross-functional teams.Sneha remains an invaluable asset in the dynamic landscape of market research.
Our study will explain complete manufacturing process along with major raw materials required to manufacture end-product. This report helps to make effective decisions determining product position and will assist you to understand opportunities and threats around the globe.
The Global Baby Care Products Market is witnessing significant growth in the near future.
In 2023, the Skin Care Products segment accounted for noticeable share of global Baby Care Products Market and is projected to experience significant growth in the near future.
The Online Markets segment is expected to expand at the significant CAGR retaining position throughout the forecast period.
Some of the key companies Johnson & Johnson , Kimberly-Clark (KCWW) and others are focusing on its strategy building model to strengthen its product portfolio and expand its business in the global market.
Please note, we have not disclose, all the sources consulted/referred during a market study due to confidentiality and paid service concern. However, rest assured that upon purchasing the service or paid report version, we will release the comprehensive list of sources along with the complete report and we also provide the data support where you can intract with the team of analysts who worked on the report.
Disclaimer:
Product Type | Skin Care Products, Hair care products, Bath Products, Baby Toiletries |
Distribution Channel | Online Markets, Offline Markets |
List of Competitors | Johnson & Johnson, Procter & Gamble (P&G), Kimberly-Clark (KCWW), Honasa Consumer Pvt. Ltd., The Himalaya Drug Company, Citta World, Sebapharma GmbH & Co. KG, Beiersdorf, Others |
This chapter will help you gain GLOBAL Market Analysis of Baby Care Products. Further deep in this chapter, you will be able to review Global Baby Care Products Market Split by various segments and Geographical Split.
Chapter 1 Global Market Analysis
Global Market has been segmented on the basis 5 major regions such as North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.
You can purchase only the Executive Summary of Global Market (2019 vs 2024 vs 2031)
Global Market Dynamics, Trends, Drivers, Restraints, Opportunities, Only Pointers will be deliverable
Chapter 2 North America Market Analysis
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Qualitative Analysis for the North America Market: North America Baby Care Products Market Trends North America Baby Care Products Technological Road Map North America Baby Care Products Market Drivers North America Baby Care Products Market Restraints North America Baby Care Products Market Opportunity Market Attractiveness Analysis COVID – 19 Impact Analysis PESTEL Analysis Porter’s Five Forces Analysis Product Life Cycle Industrial Chain Analysis
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Chapter 3 Europe Market Analysis
You can purchase only the Executive Summary Europe Market (2019 vs 2024 vs 2031)
Chapter 4 Asia-Pacific Market Analysis
You can purchase only the Executive Summary Asia Pacific Market (2019 vs 2024 vs 2031)
Chapter 5 South America Market Analysis
You can purchase only the Executive Summary South America Market (2019 vs 2024 vs 2031)
Chapter 6 Middle East and Africa Market Analysis
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Only Available with Corporate User License
Chapter 7 Top 10 Countries Analysis
Competitor's Market Share and Revenue (Subject to Data Availability for Private Players)
Chapter 8 Competitor Analysis (Subject to Data Availability (Private Players))
(Subject to Data Availability (Private Players))
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Data Subject to Availability as we consider Top competitors and their market share will be delivered.
Chapter 9 Qualitative Analysis (Subject to Data Availability)
Segmentation Product Type Analysis 2019 -2031, will provide market size split by Product Type. This Information is provided at Global Level, Regional Level and Top Countries Level The report with the segmentation perspective mentioned under this chapters will be delivered to you On Demand. So please let us know if you would like to receive this additional data as well. No additional cost will be applicable for the same.
Chapter 10 Market Split by Product Type Analysis 2019 -2031
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Chapter 11 Market Split by Distribution Channel Analysis 2019 -2031
This chapter helps you understand the Key Takeaways and Analyst Point of View of the global Baby Care Products market
Chapter 12 Research Findings
Here the analyst will summarize the content of entire report and will share his view point on the current industry scenario and how the market is expected to perform in the near future. The points shared by the analyst are based on his/her detailed in-depth understanding of the market during the course of this report study. You will be provided exclusive rights to interact with the concerned analyst for unlimited time pre purchase as well as post purchase of the report.
Why Skin Care Products have a significant impact on Baby Care Products market? |
What are the key factors affecting the Skin Care Products and Hair care products of Baby Care Products Market? |
What is the CAGR/Growth Rate of Online Markets during the forecast period? |
By type, which segment accounted for largest share of the global Baby Care Products Market? |
Which region is expected to dominate the global Baby Care Products Market within the forecast period? |
Segmentation Level Customization |
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Region level Data Customization |
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Country level Data Customization |
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Company Level |
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Additional Data Analysis |
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Additional Qualitative Data |
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Additional Quantitative Data |
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