Artificial Nails Market Report 2025 (Global Edition)

Global Artificial Nails Market Report 2025 Market Size Split by Type (Nail Tips, Press-On Nails), by Distribution Channel (Online, Offline), by Material (Acrylic, Gel, Dip Powder, Plastic, Silicon, Me...

Artificial Nails Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Artificial Nails Market Insights Video

Competitive Landscape of Artificial Nails Market

The market for artificial nails has a very active and diverse competitive environment. It comprises various well-established companies dominating the artificial nails market globally, known for their extensive product offerings, innovation, and strong distribution networks. Due to globalization and technological development, there is fierce competition among businesses to provide services that are in preference to the customers. 

• May 2022: The new acrylic powder system and synergy hard gel system were launched by Young Nails Inc. The acrylic powder system is developed via an exact particle blend technology, which assists in maintaining consistency and adhesion.

(Source:www.youngnails.com/pages/about-us)

• August 2022: A fingernail and nail art product manufacturer based in the US, Sheba Nails, announced the launch of a wide variety of nail products, including UV/LED gels, soak-off UV gels, acrylics, fiberglass, odorless acrylic and many other forms of artificial nail art. This assisted the company to strengthen its foothold in the market as well as establish a strong platform for innovation.

(Source:www.shebanails.com/)

Top Companies Market Share in Artificial Nails Industry: (In no particular order of Rank)

• Kiss Products Inc.
• Revlon Inc.
• OPI Products
• Sally Hansen
• Elegant Touch
• Essie
• Marmalade Nails
• Static Nails
• Dashing Diva
• Gelish
• Madam Glam
• Mia Secret
• TOMICCA
• Ciate London
• NCLA Beauty
• Kokoist
• NSI Nails
• Nailene
• Color Street
• Le Mini Macaron
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

The North America Artificial Nails Market Dominate the Largest Share of Global Market

According to Cognitive Market Research, North America dominated the market in 2022 and accounts for the largest share of the global revenue due to several variables. The North American region dominates the market for artificial nails. The fashion and beauty culture of this region has led to a high demand for innovative and trendy nail products, including artificial nails. Further, the well-established network of beauty salons, nail spas, and retail outlets across the region provides consumers with an easy access to a broad range of artificial nail services and products.

According to Cognitive Market Research, due to its significant economic size, technological advancements and consumer preferences, the United States is anticipated to hold a strong position in the North American area. The country has a vast network of nail salons, beauty professionals and product manufacturers that cater to the diverse consumer base. Further, the United States has a significant impact on global fashion and entertainment, leading to the exposure of various nail trends in movies and television shows, and influencers often showcase unique nail art and designs, influencing the preferences of consumers.

The Asia Pacific region has seen significant growth in the artificial nails market due to increasing disposable incomes, a growing beauty-conscious population and changing beauty standards. Rising urbanization rates, coupled with a burgeoning middle class, have led to higher consumer spending on personal grooming and appearance-enhancing products. Nail salons, beauty Parlors and nail art studios have witnessed a surge in demand for artificial nail services and products. Further, the influence of social media and digital platforms has played a pivotal role in driving the adoption of artificial nails.

The current report Scope analyzes Artificial Nails Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Artificial Nails Market Analysis

North America Artificial Nails Market Analysis:

According to Cognitive Market Research, North America stands as the largest region, commanding a significant 38% share. The region's dominance is underscored by the United States, where the market has experienced remarkable growth. A combination of factors drives the demand for artificial nails in North America. The region has a robust beauty and fashion industry, with consumers showing a keen interest in nail aesthetics, both in professional salons and home applications. The United States, in particular, has a thriving salon culture, with a plethora of nail spas and salons offering diverse artificial nail services. The market is further buoyed by the influence of social media, where nail artists and influencers showcase innovative designs, inspiring consumers to experiment with different styles. The ease of access to a wide variety of artificial nail products and the presence of well-established brands contribute significantly to the market's growth in North America.

Europe Artificial Nails Market Analysis

Europe Artificial Nails Market Analysis:

According to Cognitive Market Research, Europe has emerged as the fastest-growing region in the artificial nail market, experiencing a remarkable growth rate of 30%. This rapid expansion can be attributed to a combination of factors within the European market. Overview-wise, Europe boasts a rich cultural diversity, leading to a varied tapestry of fashion and beauty preferences. Artificial nails have become integral to Europe's vibrant beauty landscape, appealing to individuals from different age groups and backgrounds. One significant segment driving this growth is the professional salon sector. European consumers, particularly in countries like the United Kingdom, France, and Germany, frequently indulge in nail salon services, driving the demand for high-quality and innovative artificial nail products. Additionally, the DIY (Do-It-Yourself) segment has gained substantial traction. With the rise of influencers and nail artists on social media platforms, consumers are increasingly inspired to experiment with artificial nail designs at home.

Asia Pacific Artificial Nails Market Analysis

Asia Pacific Artificial Nails Market Analysis:

According to Cognitive Market Research, The Asia Pacific region has emerged as the fastest-growing hub in the artificial nail market, experiencing a notable growth rate of 24%. This robust expansion can be attributed to several key factors. Asia Pacific countries, including China, Japan, and South Korea, boast a burgeoning beauty and cosmetics industry, where artificial nails have found a fervent audience. Rapid urbanization, rising disposable incomes, and changing lifestyle preferences have significantly contributed to the increasing demand for artificial nails among the region's consumers. Additionally, the region's strong manufacturing capabilities ensure a steady supply of a wide variety of artificial nail products, catering to the diverse preferences of the Asia Pacific market. As the beauty and fashion trends continue to evolve rapidly in this region, the Artificial Nails market is poised for sustained expansion, making Asia Pacific a pivotal player in the global landscape.

South America Artificial Nails Market Analysis

South America Artificial Nails Market Analysis:

According to Cognitive Market Research, South America has emerged as the fastest-growing region in the artificial nail market, boasting a significant growth rate of 5%. The region's surge can be attributed to a combination of cultural influences, changing beauty standards, and a growing middle-class population. Overview-wise, Latin America is witnessing a burgeoning beauty industry, where nail artistry holds a special place. The region's diverse cultures and traditions are reflected in the multitude of nail designs, from vibrant colors inspired by festivals to intricate patterns reflecting indigenous heritage.The availability of a wide range of affordable and innovative artificial nail products has fueled this trend, making nail enhancements accessible to a broader demographic. In conclusion, Latin America's vibrant beauty culture, coupled with the increasing demand for artificial nails among various age groups, positions the region as a pivotal player in the global market, experiencing rapid growth at a notable rate of 5%.

Middle East Artificial Nails Market Analysis

Middle East and Africa Artificial Nails Market Analysis:

According to Cognitive Market Research, the Middle East and Africa have emerged as the fastest-growing region in the Artificial Nails market, experiencing a notable growth rate of 3.00%. The region's rise can be attributed to shifting beauty standards, increasing disposable incomes, and a growing emphasis on personal grooming. Overview-wise, the Middle East and Africa exhibit a unique fusion of traditional aesthetics and modern trends, creating a diverse demand for artificial nail products. One key segment driving this growth is the rising interest in nail artistry among the youth and working professionals.In conclusion, the Middle East and Africa's evolving beauty landscape, combined with the increasing acceptance of artificial nails as a fashion statement, positions the region as a significant player in the global market, experiencing growth at a steady rate of 3.00%.

Artificial Nails Market Analysis

Type Segment Analysis

According to Cognitive Market Research, press-on nails are the item that is utilized the most frequently in the market for artificial nails. Press-on nails have gained popularity in recent years due to their convenience and ease of use. They are pre-designed and pre-shaped nails that can be adhered to natural nails without the need for professional application. Press-on nails appeal to individuals who are looking for a temporary nail enhancement option that they can apply themselves.

On the other hand, nail tips have been a staple in the artificial nails industry for a long time. They are extensions that are glued to the natural nails to add length and then shaped and styled by the nail technicians. Nail tips provide a more customized and long-lasting solution compared to press-on nails. They are commonly used in nail salons for clients seeking durable and professionally crafted nail enhancements.

• Nail Tips
• Press-On Nails

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Artificial Nails Industry. Request a Free Sample PDF!

Distribution Channel Segment Analysis

According to Cognitive Market Research, online distribution dominates the market. Online sales and e-commerce platforms have been gaining significant traction in the beauty and cosmetics industry, including artificial nails. Online channels offer convenience, a wide variety of choices and the ability to compare products and prices easily. Consumers can explore different brands, read reviews, and make purchases from the comfort of their homes. This convenience has contributed to the growth of online sales for artificial nails.

The offline distribution is a traditional brick-and-mortar store, like drugstores, beauty supply stores and department stores, which have been the traditional distribution channels for artificial nails. Physical stores allow the customers to see and touch the products before purchasing, which can be particularly important for items like artificial nails that involve aesthetic preferences and sizing considerations.

• Online
• Offline

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Artificial Nails Material Segment Analysis

The acrylic segment dominates the market as it provides a strong and durable layer when applied to the natural nail. Acrylic nails are known for their exceptional strength and resilience and are less prone to breaking or chipping compared to some other artificial nail materials. They also offer a broad range of design possibilities. Acrylic nails are often considered more affordable compared to other nail enhancement options, and acrylic nail products and kits are widely available in beauty supply stores, salons, and online.

According to Cognitive Market Research, the gel is the second-most popular material as gel nails give a natural and glossy appearance. Gel nails offer a more realistic look and feel compared to acrylic nails, making them highly appealing to individuals who want their artificial nails to resemble natural nails closely. Gel nails also offer a broad range of colors, designs, and finishes, allowing for greater creativity and customization in nail art.

• Acrylic
• Gel
• Dip Powder
• Plastic
• Silicon
• Metal
• Bamboo
• Others

Artificial Nails Finish Type Segment Analysis

• Glossy
• Matte
• Shimmery
• Glitter
• Others

Artificial Nails Pattern Segment Analysis

• Transparent
• Solid
• Printed

Artificial Nails Price Segment Analysis

• Low
• Medium
• High

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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