What is frozen fruit?
Frozen fruit is fruit that has been picked at peak ripeness, washed and then quickly frozen to preserve its nutrients and flavor. Freezing fruit slows down the enzymatic and bacterial growth that cause spoilage. This allows the fruit to last longer while retaining its nutritional value. The frozen fruits come in a variety of forms such as whole fruits, sliced fruits, diced fruits, and purees. It is used in a variety of dishes, including smoothies, desserts, and baked goods. Berries, cherries, mangoes, peaches, and pineapples are the most common frozen fruits used worldwide. It is convenient option for people who want to enjoy fruit year-round, regardless of seasons and its availability.
Increasing health and wellness awareness about frozen fruit
Frozen fruit is often perceived as a healthy option because it retains its nutrients and flavor when frozen. This has made it popular with health-conscious consumers who are looking for convenient and nutritious options. Additionally, frozen fruit can be used in a variety of recipes, including smoothies, desserts, and baked goods, which allows consumers to incorporate more fruit into their diet in a delicious and enjoyable way.
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Frozen fruits are as nutritious as fresh
Frozen fruit are almost like-for-like in terms of nutritional value when compared with fresh. There can be slight variations, however, the differences are usually not negligible. For instance, frozen blueberries contain Vitamin K 29 ug and fresh berries contain vitamin K 25 ug. Frozen fruits are usually picked at the peak of ripeness, which is when they are most nutrient-dense. This means that they are packed with vitamins, minerals, and antioxidants, just like their fresh counterparts. The freezing process can help to slow down the degradation of vitamins and minerals that can occur over time in fresh fruits. Frozen fruits are often processed and packaged quickly after they are picked, which helps to lock in their nutrients.
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Additive free
Many frozen fruits are additive free as they do not contain any added sugars, syrups, or other additives. It's also a good idea to choose frozen fruits that are sold in their natural state, without any added sauces or flavorings. This way, you can be sure that the fruit is minimally processed and retains as much of its nutritional value as possible.
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Healthy convenient option
Frozen fruit offers several conveniences that fresh fruit may not. Frozen fruit is available year-round, regardless of the season. In addition, frozen fruit is pre-washed, pre-cut, and ready to use. This can save time in the kitchen and make it easier to incorporate fruit into a diet. The longer shelf life of frozen fruit makes it possible to stock up the fruits and keep them in the freezer until next use.
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Are a valuable way to access nutrients out of season
One of the main benefits of frozen fruit is that it allows you to enjoy seasonal fruits year-round. When a fruit is in season, it is typically more abundant and less expensive, and it may also have a better flavor and texture. However, when the fruit is out of season, it can be more difficult to find and may be more expensive or lower quality. Frozen fruit allows the nutritional benefits of specific fruit even when they are not in season.
Conclusion:
In conclusion, the frozen fruit market has grown significantly in recent years due to the rising disposable income and changing consumer preference for different food items. Many players involved in the frozen fruit market offer a variety of frozen fruits, including traditional options like berries and tropical fruits, as well as more unique options like dragon fruit and kiwi.
Author's Detail:
Kalyani Raje / Linkedin
With a work experience of over 8+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as report writing, content writing, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.