What is ready-to-drink
The ready-to-drink (RTD) alcohol market is one of the fastest-growing markets in the alcohol industry. It is due to its convenience, affordability, and portability. RTDs are ready-to-drink alcoholic beverages in various flavours and can be enjoyed anywhere, anytime. RTDs are becoming increasingly popular among millennials looking for convenience and portability when it comes to their beverages. In addition, RTDs are becoming popular among health-conscious consumers looking for low-calorie alcoholic drinks. As the demand for RTDs continues to grow, manufacturers are introducing new flavours and packaging options to meet the needs of consumers.
What are the benefits of RTDs?
Many benefits come along with consuming RTDs. For starters, RTDs are convenient and easy to transport. It makes them ideal for picnics, outdoor events, and parties. In addition, RTDs are relatively low in calories and lower in ABV (alcohol by volume) than other alcoholic beverages. It makes them an excellent option for health-conscious consumers seeking an alcoholic beverage that won't pack on the pounds. Finally, RTDs offer a variety of flavours and packaging options. It allows consumers to enjoy their favourite flavour without purchasing multiple bottles.
What are the different types of RTDs?
There are several different types of RTDs available. The most common type is pre-mixed cocktails, which come in various flavors. These include classic cocktails such as martinis, margaritas, cosmopolitans and more modern savours such as mango, strawberry, and coconut. In addition, there are hard seltzers, a mix of alcohol and sparkling water. These come in various flavours and can be enjoyed with or without a mixer. Finally, there are flavored malt beverages, which are sweeter and milder than regular beer.
Conclusion
The ready-to-drink (RTD) alcohol market is overgrowing. It is due to its convenience, affordability, and portability. RTDs are becoming increasingly popular among millennials looking for comfort and portability regarding their beverages. In addition, RTDs are becoming popular among health-conscious consumers looking for low-calorie alcoholic drinks. As the demand for RTDs continues to grow, manufacturers are introducing new flavours and packaging options to meet the needs of consumers.
Author's Detail
Nisha Deore, LinkedIn
I am a well-organized, conscientious, and professional Research Analyst with two plus years of experience. In my current role, I conduct in-depth secondary research, data mining, competitive analysis, DRO's, PR, and Collateral writing. Whilst I enjoy working as part of a team, researching information, analyzing data, and producing results that help my organization to achieve its commercial and financial objectives.
Author's Detail:
Nisha Deore /
LinkedIn
Nisha Deore is a highly skilled Research Analyst with over three years of experience specializing in the agriculture and food & beverage sectors. Her expertise encompasses secondary research, data mining, competitive analysis, and the development of detailed collateral and PR materials. Known for her meticulous approach, Nisha designs robust research methodologies and delivers actionable insights that support her organization’s commercial and financial objectives.
In her current role, Nisha manages research for both the agriculture and food & beverage categories, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With a deep passion for both sectors and a commitment to continuous professional development, Nisha remains an invaluable asset in the dynamic landscape of market research.
