What is Braille Cartons Packaging
Braille cartons packaging is specially designed packaging made from paperboard or cardboard featuring Braille text on the surface so visually impaired individuals can identify the contents of the package.
With the world evolving, governments and organizations encourage industries to support visually impaired people. The market for Braille cartons packaging is also receiving growing demand for inclusive packaging accessible to the visually impaired. Let’s find out what are the other reasons boosting the Braille cartons packaging market forward.
Use of Braille packaging in different industries
This type of packaging is most commonly used in the pharmaceutical industry for medication packaging. The pharmacies make sure visually impaired individuals can access and use medications safely and effectively by using braille cartons packaging solutions. However, this packaging solution is used in other industries, such as f&b and personal care.
Accessibility and inclusivity for visually impaired individuals
Braille cartons packaging is used to improve accessibility and inclusivity for visually impaired individuals by allowing them to identify and use products independently. Another reason for using braille carton packaging in the pharmaceutical industry is there is a lesser risk of medication errors. Patient safety is of utmost importance. With one single mistake, there can be serious consequences for patient health.
Enhanced Brand image
Companies are partnering with Braille cartons packaging to demonstrate the accessibility and inclusivity towards visually impaired individuals. This factor directly enhances their brand image and reputation by perceiving them as a socially responsible and caring brand towards their customers.
Regulatory requirements
Many Regulatory bodies, such as the FDA in the United States and the EMA in Europe, have implemented guidelines and regulations on providing medication information in Braille on their packaging. This has become a mandatory requirement for all pharmaceutical companies, contributing to the market’s growth.
In conclusion,
All these factors are contributing to the Braille cartons packaging market’s growth. Accordingly, advanced printing technologies and materials have been developed to produce easier and more cost-effective packaging solutions. With the growing global population, the prevalence of visual impairments is expected to increase. In the coming years, particularly in the healthcare and pharmaceutical industries Braille cartons packaging will become a successful market.
Author's Detail:
Kalyani Raje / Linkedin
With a work experience of over 8+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as report writing, content writing, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.
Author's Detail:
Kalyani Raje /
LinkedIn
With a work experience of over 10+ years in the market research and strategy development. I have worked with diverse industries, including FMCG, IT, Telecom, Automotive, Electronics and many others. I also work closely with other departments such as sales, product development, and marketing to understand customer needs and preferences, and develop strategies to meet those needs.
I am committed to staying ahead in the rapidly evolving field of research and analysis. This involves regularly attending conferences, participating in webinars, and pursuing additional certifications to enhance my skill set. I played a crucial role in conducting market research and competitive analysis. I have a proven track record of distilling complex datasets into clear, concise reports that have guided key business initiatives. Collaborating closely with multidisciplinary teams, I contributed to the development of innovative solutions grounded in thorough research and analysis.
