Introduction of Mens Grooming Market
The male grooming industry has rapidly expanded in recent years, transitioning from a non-existent market to a multi-billion-dollar industry. Nowadays, men across the globe are embracing various forms of grooming regimes, and the rise of metrosexual men has brought terms like body care, skin care, grooming, and hair care into the male vocabulary.
Rise in demand for chemical-free/ men’s grooming products
The men's grooming industry has experienced a surge in demand for natural, organic, and clean-label products due to increased consumer awareness of the harmful effects of certain chemicals used in grooming products, such as shaving creams. Many men now prefer natural grooming products over chemical-based ones. The demand for safe, natural, organic, and cruelty-free grooming products has risen, leading to premiumization and higher prices of organic men's grooming products. Brands like Jason and Bombay Shaving Company are actively promoting their natural products, with the former launching a range of plant-based grooming products and the latter introducing a new Activated Bamboo Charcoal Face Wash campaign featuring organic ingredients like papaya extracts, pomegranate, and turmeric.
Asia Pacific dominates this market
The male population in urban areas of China and India has shown an increasing interest in grooming, with a focus on personal care, skincare, and cosmetics. The trend is largely driven by Chinese millennials and the younger generation in India, who are exposed to new products and grooming routines through social media platforms. Men's grooming appliances are expected to have a huge potential for growth in China during the forecast period. In India, the rise in disposable incomes and the convenience of e-commerce have contributed to the growth of the men's grooming products market, with various online retail stores selling a wide range of grooming products.
Industry overview
The men’s grooming market is extremely competitive, with several small, mid-scale and big players involved like Vi-John Group, L’Oreal SA, Procter & Gamble Co and Beiersdorf AG. Due to the rise in demand for natural and organic grooming items, players are concentrating on using organic compounds.
New products will further lead to expansion of this market. Further, merger and acquisitions will expand the market more.
Author's Detail
Sneha Mali, LinkedIn
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Author's Detail:
Supriya Jagtap /
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I am working as a Senior Research Analyst, mainly involved in conducting market research in the Information and Communication, and Technology domain. Skilled in Secondary Research, Primary Research, Data Analytics Research approaches with extensive experience providing first-class results. Highly focused, have analytical skills, and synergetic with positive energizers. Meets job demands and deadlines through diligent work-ethic and dedication to quality. Works with clients to determine requirements and provide excellent service.
