Introduction of Hair Serum for Hair Loss
Hair serums are liquid hair care products that enhance hair texture, quality, and shine. They are formulated with silicon, ceramides, and amino acids, which give them a gel-like consistency. Silicon adds sparkle and penetrates the scalp to provide hair with a smoother, frizz-free appearance. These serums are applied from roots to tips and are available in organic and synthetic forms with low pH levels to prevent scalp dryness and swelling. They help detangle and smooth hair, minimize damage and frizz, add shine, and protect hair from environmental pollutants. They are also used for hair styling and treatment.
What are the reasons for the growth of hair serum in the hair loss market?
There are several reasons for the growth of the hair serum industry over the years, including:
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Rising preferences for better hair care solution
The global demand for hair care and styling products, such as hair serum, has risen significantly due to increasing cases of hair loss and damage caused by pollution and harmful UV rays, especially among those living in Tier I and Tier II cities. These environmental factors result in a damaged scalp, hair loss, and dry, brittle hair texture, necessitating advanced hair care solutions. Hair serums are often used in professional hair treatments to address dull and damaged hair, and the growing preference for personalized hair care services has led to an increase in the number of professional salons.
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More and more people are turning to better hair-styling options
Hair serums serve both as a styling agent, imparting smoothness and shine, and as a nourishing product that helps reduce hair loss and improve hair texture. Consequently, consumers are increasingly favoring hair care products that offer these benefits.
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Rising expenditure capacity of the customers
As consumers' spending power increases, they have more disposable income to spend on personal grooming and hair care products, leading to the growth of the hair serum market. As a result, manufacturers are developing innovative hair serum products that provide advanced hair care solutions, which consumers are willing to purchase due to their increased purchasing power. Furthermore, the rising awareness about the benefits of hair serums among consumers, along with the increasing availability of various hair serum products, is contributing to the growth of the market.
Moreover, the rising consciousness amongst males and females about their physical appearance is yet another reason for the rise in the market of hair serum.
Authors Details-
Sonali Shinde
Sonali Shinde is a seasoned professional in the cosmetics industry with over 2 years of experience. With a strong passion for beauty and wellness, Sonali Shinde has dedicated their career to developing and launching innovative and effective cosmetic products that meet the needs of a diverse range of consumers.
Author's Detail:
Sonali Shinde /
LinkedIn
Working as a research analyst in the Chemical & Materials domain. I gained experience in formulating strategic insights, trend analysis, market estimations, competitive landscapes, M&A analysis, DRO, report writing, secondary research, and quantitative research. I also have experience in using a range of statistical and analytical tools to analyze data.
