Introduction of Pads Market
Menstrual pads, also known as sanitary napkins, are absorbent items worn by women to manage menstrual bleeding. These pads consist of multiple layers of quilted cotton fabric or super-absorbent polymers and plastics and are available in various shapes, sizes, and absorption capacities. In the past, women relied on homemade cotton clothes to manage their menstrual cycle. However, with the growing awareness of feminine hygiene, the demand for sanitary pads has increased worldwide.
Governments and non-profit organizations in many countries are taking initiatives to raise awareness among women, especially in developing economies, about feminine hygiene. For instance, various African governments distribute free sanitary pads to school girls to promote menstrual education. In addition, manufacturers are introducing low-cost products and diversifying their offerings to expand their consumer base. They are launching pads with wings, fragrances, and minimized thickness, among other features.
Furthermore, the market is influenced by aggressive promotions and marketing strategies by major players in the industry. The increasing purchasing power of women and the rising number of companies offering sanitary pad subscription plans are also driving demand for premium products. Overall, these factors have contributed to the growth of the menstrual pad market.
Competitive Landscape
The pads market competitive landscape is evaluated, keeping the detailed profiles of the significant companies operating in the sector. The major players in the segment include:
- Kao Corporation
- Edgewell Personal Care Company
- Hengan International Group Company Ltd
- Kimberly- Clark Co.
- Procter & Gamble
Segmentation of pads market by type
- Menstrual pad
- Panty liners
Menstrual pads are presently a highly used product as they help absorb more menstrual blood compared to panty liners.
Segmentation of the pads market in the distribution channel
- Specialty stores
- Online stores
- Pharmacies
- Convenience shops
- Hypermarkets and supermarkets
Pharmacies dominate the market due to their strategic location in or around residential areas.
Conclusion
In conclusion, the global pads market has experienced significant growth in recent years due to increasing awareness of feminine hygiene and the availability of low-cost products. The market is expected to continue growing as governments and non-profit organizations take initiatives to promote menstrual education, particularly in developing economies. The rising purchasing power of women and the availability of premium products, including sanitary pad subscription plans, are also expected to drive market growth. With the introduction of new and innovative products, the pads market is likely to remain competitive and dynamic in the coming years.
Author's Detail
Sneha Mali, LinkedIn
I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.
Author's Detail:
Supriya Jagtap /
LinkedIn
I am working as a Senior Research Analyst, mainly involved in conducting market research in the Information and Communication, and Technology domain. Skilled in Secondary Research, Primary Research, Data Analytics Research approaches with extensive experience providing first-class results. Highly focused, have analytical skills, and synergetic with positive energizers. Meets job demands and deadlines through diligent work-ethic and dedication to quality. Works with clients to determine requirements and provide excellent service.
