What is Beetroot Powder?
Beetroot powder is made from beetroot vegetables. It is a taproot vegetable available in red, yellow, and white in color. It is also known as the table beet, garden beet, red beet, dinner beet, or golden beet. Beetroot is richreach source of antioxidant antioxidants, vitamins C, A & B6, carbohydrate carbohydrates, manganese, protein, magnesium, iron, calcium, and soluble fibers.
Beetroot powder is made up of betaine phytochemicals. This powder helps in the proper functioning of the kidney, liver, and cardiovascular system. It helps to maintain the oxygen content in the blood, blood sugar level, & blood pressure.
Market dynamics:
Beetroot powder market Drivers:
Increasing demand for food and beverages:
In the food and beverage industry, beetroot powder is used as a flavoring agent and coloring agent. Also, beetroot powder is used to flavor the burgers and pizzas. It is also widely used in salad. Due to lifestyle changes and organic food demand consumer demands for ready-to-eat food which leads to an increase in the sale of beetroot powder globally.
Rising awareness regarding the health benefits of beetroot powder:
Beetroot consumption is advantageous for various physiological effects and improves the various body systems. Beetroot powder is widely used by athletes because they want to improve their performance and reduce muscle pain. It helps inwith liver diseases and maintains blood pressure for maintaining a balanced healthy life which increases the demand for the product. Several health benefits of beetroot powder among youngsters are expected to increase the demand for beetroot powder.
Beetroot powder market Restrains:
Various side effects of beetroot powder restrain the market:
Consuming a large amount of beetroot powder increases the risk of side effects. Like beeturia, it changes the color of urine to pink or dark red color. Another side effect is allergic reactions which cause skin rashes, vomiting, nausea, and shock. In some cases, a high intake of beetroot powder causes an upset stomach in that abdominal cramps and other stomach problems occur. Because of these side effects, market growth may slow down for beetroot powder.
Beetroot Powder Market Opportunity:
Ggrowing usage in cosmetics and personal care:
Beetroot powder contains vitamin C which helps in skin care like pigmentation, acne, and acne scars. Used for fading the dark spots. Beetroot contains phosphorusphosphorous, iron, and protein which gives healthy skin and pinkish/reddish skin. Beetroot powders are used to lighten dark lips and are used in lip balm, lipsticks, lip gloss, and cheekchick tints. Beetroot powder is widely used in lotions, creams, scrubs, and face masks. Also used in hair products for hair loss and dandruff.
Conclusion:
Due to the high nutritional value and several benefits of beetroot powder to human health is gaining momentum to the beetroot powder market and is expected to open new avenues for the growth of the market owing to rising usage in several industries such as food and beverages, healthcare, cosmetics, and personal care products.
Author's Detail:
Nisha Deore /
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Nisha Deore is a highly skilled Research Analyst with over three years of experience specializing in the agriculture and food & beverage sectors. Her expertise encompasses secondary research, data mining, competitive analysis, and the development of detailed collateral and PR materials. Known for her meticulous approach, Nisha designs robust research methodologies and delivers actionable insights that support her organization’s commercial and financial objectives.
In her current role, Nisha manages research for both the agriculture and food & beverage categories, leading initiatives to uncover market opportunities and enhance competitive positioning. Her strong analytical skills and ability to provide clear, impactful findings have been crucial to her team’s success. With a deep passion for both sectors and a commitment to continuous professional development, Nisha remains an invaluable asset in the dynamic landscape of market research.
