Anti Aging Supplements Market Report 2025 (Global Edition)

Global Anti Aging Supplements Market Report 2025 Market Size Split by Product Type (Collagen, Omega-3 Fatty Acids, Resveratrol, Antioxidants, Coenzyme Q10, Minerals, Vitamins, Herbal Extracts, Niacina...

Anti Aging Supplements Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Competitive Landscape of the Anti Aging Supplements Market

Key players deploy strategic initiatives such as product innovations, partnerships, and mergers. Companies prioritize R&D to introduce cutting-edge reagents, ensuring a competitive edge. Robust distribution networks and adherence to quality standards amplify market presence, fostering an environment where agility and innovation define industry leaders.

Anti Aging Supplements Industry News

Which Region Dominates the Market in 2024, and Which Region is Expanding at the Fastest CAGR?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The market for anti-aging supplements is growing significantly in North America. Consumers increasingly resort to anti-aging supplements to maintain energy and well-being due to a growing aging population and rising health consciousness. Improvements also aid the market's growth in research and development and aggressive marketing campaigns. Because of its ever-changing healthcare system, North America is a major player in the worldwide anti-aging supplement market.

The Europe region is witnessing an increase in the sales of reagents. The market for anti-aging supplements is expanding significantly in Europe. The aging population and growing health consciousness have led to a surge in the market for supplements that support energy and lifespan. Consumer trust is strengthened by the region's strict rules, which guarantee product quality and safety. Research and development developments also spur innovation, propelling market expansion. Due to its changing healthcare landscape, Europe is positioned to be a major player in the global anti-aging supplement market.

August 2023: Shaklee introduced Vivix anti-aging gummies, containing a powerful combination of muscadine grape and polyphenols clinically shown to retard cellular aging and supported by 27 patents.
(Source-https://www.shaklee.com/nutrition/targeted-solutions/aging-well/vivix%C2%AE/p/21504)

Top Companies Market Share in Anti Aging Supplements Industry: (In no particular order of Rank)

• Amway
• Allergan
• Glanbia
• Beiersdorf
• Unilever
• The Nature's Bounty Co.
• Blackmores Group
• NeoCell (now part of Clorox Company)
• Shaklee
• Others
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*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

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Regional Analysis of the Anti Aging Supplements Market

Which Region Will Dominate the Anti Aging Supplements Market in 2024?

According to Cognitive Market Research, North America dominated the market in 2024 and accounted for around 40% of the global revenue. The market for anti-aging supplements is growing significantly in North America. Consumers increasingly resort to anti-aging supplements to maintain energy and well-being due to a growing aging population and rising health consciousness. Improvements also aid the market's growth in research and development and aggressive marketing campaigns. Because of its ever-changing healthcare system, North America is a major player in the worldwide anti-aging supplement market.

Which Region is Expanding at the Fastest CAGR?

The Europe region is witnessing an increase in the sales of reagents. The market for anti-aging supplements is expanding significantly in Europe. The aging population and growing health consciousness have led to a surge in the market for supplements that support energy and lifespan. Consumer trust is strengthened by the region's strict rules, which guarantee product quality and safety. Research and development developments also spur innovation, propelling market expansion. Due to its changing healthcare landscape, Europe is positioned to be a major player in the global anti-aging supplement market.

The current report Scope analyzes Anti Aging Supplements Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

North America Anti Aging Supplements Market Analysis

According to Cognitive Market Research, the global Anti Aging Supplements market size was estimated at USD 1251.2 Million out of which North America held the major market of more than 40% of the global revenue with a market size of USD 500.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031. The market for anti-aging supplements is expanding in North America as the aging population there tries to preserve their health and vitality. A significant sector propelling this expansion is the skincare sector, providing an extensive array of supplements aimed at promoting skin well-being and revitalization. North America emerges as a major player in the worldwide anti-aging supplement market, offering a variety of goods and cutting-edge solutions to address the changing needs of consumers looking to combat the signs of aging. This is due to the region's strong healthcare infrastructure and rising health consciousness.

Country Analysis

• According to Cognitive Market Research, the US had a major share in the Anti Aging Supplements market with a market size of USD 394.88 million in 2024 and is projected to grow at a CAGR of 3.5% during the forecast period. The demand is amplified by the a large aging population seeking to maintain vitality and well-being, 
• The Canada Anti Aging Supplements market had a market share of USD 60.06 million in 2024 and is projected to grow at a CAGR of 4.5% during the forecast period. Canada's rising a robust healthcare system promoting preventive healthcare.
• The Mexico Anti Aging Supplements market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 45.54 million in 2024.

 

Europe Anti Aging Supplements Market Analysis

According to Cognitive Market Research, with a market value of USD 1251.2 million in 2024 and projected to expand at a compound annual growth rate (CAGR) of 4.0% from 2024 to 2031. Europe accounted for a share of over 30% of the global market size of USD 375.36 million. Due to the aging population and growing health consciousness in the region, Europe's anti-aging supplement market is expanding significantly. A notable sector driving this growth is the nutraceutical industry, which provides supplements aimed at promoting general health and lifespan. Europe offers customers looking for efficient anti-aging remedies a reliable marketplace because of its strict standards guaranteeing product quality and safety. Europe continues to be a major player in the worldwide anti-aging supplement market, providing cutting-edge products to promote healthy aging and vitality, as the area continues to place a high priority on health and wellbeing.

• The United Kingdom Anti Aging Supplements market had a market share of USD 63.06 million in 2024 and is projected to grow at a CAGR of 4.8% during the forecast period. In the UK, Anti Aging Supplements sales witness an upswing due to the a culture of wellness and self-care. 
• The France Anti Aging Supplements market is projected to witness growth at a CAGR of 3.2% during the forecast period with a market size of USD 34.53 million in 2024.
• According to Cognitive Market Research, the Germany Anti Aging Supplements market size was valued at USD 74.32 million in 2024 and is projected to grow at a CAGR of 4.2% during the forecast period. In Germany, Anti Aging Supplements sales surge due to a strong market presence of health and wellness retailers. 
• The Italy Anti Aging Supplements market is projected to witness growth at a CAGR of 3.4% during the forecast period with a market size of USD 32.28 million in 2024.
• The Russia Anti Aging Supplements market is projected to witness growth at a CAGR of 3.0% during the forecast period with a market size of USD 58.18 million in 2024.
• The Spain Anti Aging Supplements market is projected to witness growth at a CAGR of 3.1% during the forecast period with a market size of USD 30.78 million in 2024.
• The Luxembourg Anti Aging Supplements market is projected to witness growth at a CAGR of 4.1% during the forecast period with a market size of USD 11.64 million in 2024.
• The Portugal Anti Aging Supplements market is projected to witness growth at a CAGR of 3.8% during the forecast period with a market size of USD 7.88 million in 2024.
• The Greece Anti Aging Supplements market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 4.50 million in 2024.
• Rest of Europe Anti Aging Supplements market is projected to witness growth at a CAGR of 2.7% during the forecast period with a market size of USD 58.18 million in 2024.

 

Asia Pacific Anti Aging Supplements Market Analysis

According to Cognitive Market Research, the global Anti Aging Supplements market size was estimated at USD 1251.2 Million out of which Asia Pacific held the market of around 23% of the global revenue with a market size of USD 287.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031. The Asia Pacific region's growing middle class and rising health consciousness are fueling the market's explosive rise for anti-aging supplements. The beauty and cosmetics sector is a significant driver of this growth, providing supplements aimed at skin health and renewal. Asia Pacific is becoming a major market for anti-aging supplements due to the increasing number of people there who want to stay young-looking and healthy overall. The region offers a wide range of products and creative solutions to satisfy the changing needs of its customers.

• According to Cognitive Market Research, the China Anti Aging Supplements market size was valued at USD 129.50 million in 2024 and is projected to grow at a CAGR of 7.0% during the forecast period. Anti Aging Supplements sales surge in China due to the nation's aging population with increasing disposable income.
• The Japan Anti Aging Supplements market is projected to witness growth at a CAGR of 6.0% during the forecast period with a market size of USD 39.71 million in 2024.
• The India Anti Aging Supplements market had a market share of USD 34.53 million in 2024 and is projected to grow at a CAGR of 9.3% during the forecast period. The demand is augmented by India's growing health consciousness.
• The South Korea Anti Aging Supplements market is projected to witness growth at a CAGR of 6.6% during the forecast period with a market size of USD 28.78 million in 2024.
• The Australia Anti Aging Supplements market is projected to witness growth at a CAGR of 7.2% during the forecast period with a market size of USD 14.96 million in 2024.
• The South East Asia Anti Aging Supplements market is projected to witness growth at a CAGR of 8.5% during the forecast period with a market size of USD 19.86 million in 2024.
• The Rest of Asia Pacific Anti Aging Supplements market is projected to witness growth at a CAGR of 7.3% during the forecast period with a market size of USD 20.43 million in 2024.

 

South America Anti Aging Supplements Market Analysis

According to Cognitive Market Research, the global Anti Aging Supplements market size was estimated at USD 1251.2 Million out of which Latin America market of more than 5% of the global revenue with a market size of USD 62.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031. The aging population and rising interest in health and wellness in Latin America are driving a significant growth in the market for anti-aging supplements. The pharmaceutical sector is a major driver of this growth, providing supplements meant to support longevity and vigor. Latin America presents a lucrative market for anti-aging supplements, since consumers there are increasingly prioritizing preventive healthcare measures and self-care. With a wide range of products catered to the unique requirements of its populace, Latin America becomes a major player in the global market as long as the region maintains its embrace of healthy aging practices.

• According to Cognitive Market Research, the Brazil Anti Aging Supplements market size was valued at USD 26.78 million in 2024 and is projected to grow at a CAGR of 5.5% during the forecast period. Anti Aging Supplements sales flourish in Brazil due to the awareness of preventive healthcare.
• The Argentina Anti Aging Supplements market had a market share of USD 10.51 million in 2024 and is projected to grow at a CAGR of 5.8% during the forecast period. The demand is augmented by Argentina's commitment to rising urbanization.
• The Colombia Anti Aging Supplements market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 5.57 million in 2024.
• The Peru Anti Aging Supplements market is projected to witness growth at a CAGR of 5.1% during the forecast period with a market size of USD 5.13 million in 2024.
• The Chile Anti Aging Supplements market is projected to witness growth at a CAGR of 5.2% during the forecast period with a market size of USD 4.50 million in 2024.
• The Rest of Latin America Anti Aging Supplements market is projected to witness growth at a CAGR of 4.0% during the forecast period with a market size of USD 10.07 million in 2024.

 

Middle East Anti Aging Supplements Market Analysis

According to Cognitive Market Research, the global Anti Aging Supplements market size was estimated at USD 1251.2 Million out of which Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 25.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031. Due to the aging population and rising health consciousness in the Middle East and Africa, the market for anti-aging supplements is expanding in this region. The beauty and wellness sector is a major driver of this growth, providing supplements aimed at improving overall health and skin health. Anti-aging supplements have a bright future in the Middle East and Africa due to the growing interest in holistic health and preventive healthcare practices. As long as the area places a high priority on health and wellbeing, it will become a vital market for cutting-edge goods that meet a wide range of consumer needs.

• According to Cognitive Market Research, the GCC Countries Anti Aging Supplements market size was valued at USD 10.71 million in 2024 and is projected to grow at a CAGR of 6.0% during the forecast period. Anti Aging Supplements sales flourish in the GCC Countries due to the region's strategic investments in healthcare research and advancements.
• The Egypt Anti Aging Supplements market is projected to witness growth at a CAGR of 5.5% during the forecast period with a market size of USD 2.63 million in 2024.
• The South Africa Anti Aging Supplements market is projected to witness growth at a CAGR of 6.2% during the forecast period with a market size of USD 3.95 million in 2024. Anti Aging Supplements sales flourish in the South Africa due to the region's strategic investments in healthcare research and advancements.
• The Turkey Anti Aging Supplements market is projected to witness growth at a CAGR of 4.7% during the forecast period with a market size of USD 2.15 million in 2024.
• The Nigeria Anti Aging Supplements market is projected to witness growth at a CAGR of 4.3% during the forecast period with a market size of USD 30.70 million in 2024.
• The Rest of MEA Anti Aging Supplements market is projected to witness growth at a CAGR of 4.2% during the forecast period with a market size of USD 2.95 million in 2024.

 

Anti Aging Supplements Market Analysis

Anti Aging Supplements Market Product Type Segment Analysis

According to Cognitive Market Research, Collagen held the major market share over the forecast period. Because of its function in enhancing skin elasticity, joint wellness, and general vitality, collagen is propelling expansion in the market for anti-aging supplements. Collagen supplements are becoming increasingly popular due to their alleged anti-aging properties, as consumers place a higher value on looking and feeling youthful. The industry is expanding due to the growing demand for cosmetics and wellness products, and collagen supplements are one profitable section of this market.

Sunscreen Ingredients are the fastest-growing category over the forecast period. Although chemicals in sunscreen are essential for protecting skin from the sun, they are not generally considered anti-aging supplements. Typically, anti-aging supplements contain antioxidants, vitamins, minerals, and herbal extracts that promote different aging processes. Some well-known components for their benefits to skin health, like vitamin C or E, may appear in sunscreen formulations and anti-aging supplements. However, there may be overlap.

• Collagen
• Omega-3 Fatty Acids
• Resveratrol
• Antioxidants
• Coenzyme Q10
• Minerals
• Vitamins
• Herbal Extracts
• Niacinamide
• Sunscreen Ingredients
• Hyaluronic Acid
• Chemical Peels
• Other

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Anti Aging Supplements Industry. Request a Free Sample PDF!

Anti Aging Supplements Market Form Segment Analysis

According to Cognitive Market Research, Powder holds a prominent market share. The Anti-Aging Supplements Market is seeing a rise in the popularity of powdered formulations because of their adaptability and ease. Powdered supplements are more convenient to use; you can mix them into meals or beverages and control the dosage, which is why consumers prefer them. Furthermore, compared to conventional pill forms, powdered supplements frequently have longer shelf life and less packaging waste. The market is expanding due to this tendency as consumers' need for easy-to-use anti-aging products rises.

Capsules are the fastest-growing category over the forecast period. The market for anti-aging supplements is expanding due to capsules' exact dosage distribution, ease of use, and convenience. Consumers favor capsules because they are more portable and have less flavor and odor than other forms. Furthermore, capsules provide superior degradation protection for delicate substances. Capsules are becoming increasingly popular as the demand for practical and efficient anti-aging remedies develops.

Powder
Capsules
Patches
Gummies
Other

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Anti Aging Supplements Distribution Channels Segment Analysis

According to Cognitive Market Research, Health and Wellness Stores held the major market share over the forecast period. The market for anti-aging supplements is expanding due largely to the influence of health and wellness stores. These specialist shops provide a large selection of anti-aging supplements that are carefully chosen for customers who want to preserve their health and vigor. Health and wellness stores help to expand the industry by meeting the increasing demand for anti-aging products with their experienced personnel and emphasis on holistic health solutions.

Online is the fastest-growing category over the forecast period. The ease of use and accessibility of online platforms drive the anti-aging supplements market. Because internet shopping offers a larger selection of items, doorstep delivery, and ease of buying, more and more consumers are buying anti-aging supplements. Additionally, to improve the purchasing experience, internet merchants frequently provide product reviews, discounts, and promotions. Online channels continue to be a major market driver as digitalization grows.

• Supermarkets and Hypermarkets
• Health and Wellness Stores
• Pharmacy and Drugstores
• Convenience Stores
• Beauty Salons
• Online
• Other

Anti Aging Supplements Application Segment Analysis

• Hair
• Skin
• & Nail care
• Bone & Joint Health
• Energy & Stamina
• Others

Anti Aging Supplements Target Group Segment Analysis

• Women
• Men
• Seniors
• Athletes
• Health-Conscious Individuals

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

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I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

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