Diaries And Planners Market Report 2025 (Global Edition)

Global Diaries And Planners Market Report 2025 Market Size Split by Type (Diaries, Planners), by Format (Annual, Weekly, Daily, Others), by Distribution Channel (Online, Offline), by Building (Hardcov...

Diaries And Planners Market Report Description

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How 2025 Tariffs Are Reshaping the Consumer Goods Industry

In 2025, the global trade landscape has shifted dramatically following the U.S. introduction of sweeping tariffs under President Donald Trump’s administration. These "Liberation Day Tariffs," launched in April, aim to reduce trade deficits and boost domestic manufacturing. Tariffs range from 10% on imports from countries like the UK and Australia to 46% on Vietnamese goods, with a blanket 34% tariff on many Chinese imports and 25% on all steel, aluminum, and auto parts. This policy heavily impacts the consumer goods sector apparel, appliances, packaged foods, and personal care products due to their deep reliance on global supply chains, especially in Asia. U.S.–China trade tensions have intensified, with reciprocal tariffs reaching up to 145% on U.S. goods and 125% on Chinese exports, while China’s trade surplus with the U.S. hit USD 102.6 billion in March 2025. In response, the EU and Canada have implemented retaliatory measures, signaling a broader shift toward protectionism.

The consumer goods industry is feeling immediate effects: production costs are rising, sourcing is delayed, and inflation pressures are mounting. Apparel and footwear now face 25% tariffs, prompting brands to seek nearshoring options or raise prices. Household appliances incur 20% tariffs, complicating inventory and procurement strategies. Packaged foods and beverages are hit with 10–15% tariffs, impacting contracts and leading to supplier diversification and product reformulation. Personal care firms face higher costs for imported ingredients and packaging, leading to local sourcing efforts and delays in new product launches. Meanwhile, electronics, though temporarily exempt, are preparing for possible disruptions by diversifying suppliers and increasing inventories.

China remains the backbone of U.S. consumer goods sourcing, accounting for a large portion of imports either directly or through upstream components. This makes tariffs on Chinese goods especially disruptive. The rising input costs 15–30% in many categories combined with seasonal pressures and tight timelines, are causing delays and increased costs. Smaller brands, in particular, are struggling due to limited capital and reduced supplier leverage. Many are being forced to increase prices, cut product variety, or compromise on quality.

Market research is now critical to navigating this volatile environment. It supports supplier mapping and risk assessment, helping brands identify alternative sourcing countries with stable regulations and quality control. It also aids in cost and margin analysis, guiding decisions on pricing and sourcing changes. Optimization of product design and materials through research allows companies to reduce costs while maintaining consumer expectations. Additionally, research helps assess consumer price sensitivity, enabling strategic repositioning. Tracking regulatory changes and running scenario planning models allow firms to anticipate and adapt to future trade shifts.

To cope, companies are restructuring their global sourcing models. Major brands like Nike and IKEA are expanding operations in Vietnam, India, and Mexico, while embracing “in-market for market” strategies to reduce exposure to tariffs and logistics risks. Many are adopting AI-driven demand forecasting and automated procurement, and pushing suppliers for transparency. Product redesign and SKU rationalization are also common. The most successful firms are those using data-driven insights, operational flexibility, and strategic supplier partnerships to adapt not just survive in this new era of global trade.

Diaries And Planners Market Insights Video

Competitive Landscape of the Diaries & Planners Market

The Diaries and planners market features major players vying for dominance through strategic initiatives, technological advancements, and product diversification. Leading companies offer a wide range of organization solutions and maintain strong global distribution networks. These market leaders often engage in partnerships, acquisitions, and product innovations to solidify their market standing.

Diaries & Planners Industry News

• July 2018: ACCO Brands Corporation (NYSE: ACCO) has successfully acquired GOBA Internacional, S.A. de C.V., a prominent supplier of school and craft products in Mexico.

(Source: www.prnewswire.com/news-releases/acco-brands-completes-the-acquisition-of-goba-internacional-300675720.html)

• April 2021: FranklinCovey (FC), a global organization specializing in enhancing organizational performance, has revealed its acquisition of Strive, an EdTech startup based in San Francisco. Strive is recognized for its innovative and advanced learning deployment platform, which it has developed and brought to the market.

(Source: ir.franklincovey.com/news-releases/news-release-details/franklin-covey-co-acquires-strive-add-its-ability-help-clients)

Top Companies Market Share in Diaries And Planners Industry: (In no particular order of Rank)

• Personal Planner
• DayRunner
• Moleskine
• Filofax
• Franklin Planner
• Agendio
• Field Notes
• Leuchtturm1917
• Hobonichi
• Kokuyo
• Others
• Confidential Data
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• Data Hidden

*List of Second Tier Companies, List of Third Tier/ Start-up Companies (Inquire with sales executive) Request Any Company Profile for Preview Purpose OR Data Validation!

If any Company(ies) of your interest has/have not been disclosed in the above list then please let us know the same so that we will check the data availability in our database and provide you the confirmation or include it in the final deliverables.

North America Diaries & Planners Market accounts for the largest share of the Global Market

According to Cognitive Market Research, North America takes the lead in the Diaries and planners market, thanks to its established consumer culture and affinity for organizational tools. The region boasts a strong presence of office supply stores, bookshops, and department stores that offer a diverse range of diaries and planners to cater to various consumer preferences. Additionally, the region's thriving e-commerce industry contributes to its dominance, with online retailers providing extensive options for consumers seeking organization and personalization tools.

Asia-Pacific is experiencing the most rapid expansion in the Diaries & Planners market. The region's burgeoning population, growing awareness of the benefits of staying organized, and the increasing prevalence of online shopping platforms have driven the surge in demand. Additionally, the rising trend of personalization and customization of diaries and planners has found a receptive audience in Asia-Pacific, contributing to the region's swift market growth. As consumers continue to seek efficient methods to manage their schedules and tasks, Asia-Pacific is poised for continued expansion in this market.

The current report Scope analyzes Diaries And Planners Market on 5 major region Split (In case you wish to acquire a specific region edition (more granular data) or any country Edition data then please write us on info@cognitivemarketresearch.com

• North America (United States, Canada, Mexico)
• Europe (United Kingdom, France, Germany, Italy, Russia, Spain, Sweden, Denmark, Switzerland, Luxembourg, Rest of Europe)
• Asia Pacific (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC)
• Latin America (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America)
• Middle East (Saudi Arabia, Turkey, UAE, Egypt, Qatar, Rest of Middle East)
• Africa (Nigeria, South Africa, Rest of Africa)

The above graph is for illustrative purposes only.

Diaries And Planners Market Analysis

Type Segment Analysis of Diaries And Planners Market

We have defined the scope of the Diaries And Planners market using a blend of primary and secondary research approaches. The Type segment analysis of the Diaries And Planners market offers comprehensive insights into the revenue share and performance of key segments, along with an explanation of the factors contributing to their dominance at both global and regional levels. Additionally, we have included data on Diaries, Planners segment revenue and year-on-year (Y-O-Y) growth, along with an in depth qualitative analysis.

The Diaries And Planners market segment analysis, which covers various product types, helps businesses explore new markets and diversify their customer base. This section is crafted to generate additional revenue streams and strengthen a company's competitive position in the market. We also provide the flexibility to create a customized scope based on the specific requirements of our clients.

Type of Diaries And Planners analyzed in this report are as follows:

• Diaries
• Planners

The above Chart is for representative purposes and does not depict actual sale statistics. Access/Request the quantitative data to understand the trends and dominating segment of Diaries And Planners Industry. Request a Free Sample PDF!

Format Segment Analysis of Diaries And Planners Market

This industry is one of the most evolving industry, driven by advanced technologies, changing consumer preferences, urbanization and rising disposable income. In this chapter, we present the Diaries And Planners market size, revenue share, and growth rate for each application/end-user segment, both globally and at the regional level.

Additionally, we provide qualitative insights, such as key driving and restraining factors that influence the growth of the Diaries And Planners market. This section offers valuable information for companies to gain a deeper understanding of market trends, challenges, and technological advancements. By leveraging this analysis, businesses can develop strategies and make well informed decisions to stay competitive in a rapidly changing and highly competitive market.

Some of the key Format of Diaries And Planners are:

• Annual
• Weekly
• Daily
• Others

The above Graph is for representation purposes only. This chart does not depict actual Market share.

Diaries And Planners Distribution Channel Segment Analysis

According to Cognitive Market Research, the dominant category in the Diaries and Planners market is "Offline." This includes physical retail outlets such as bookstores, stationery shops, and department stores. These brick-and-mortar locations have traditionally been the primary source for consumers to purchase diaries and planners, offering a wide variety of options to choose from.

The fastest-growing category in the Diaries & Planners market is "Online." With the increasing popularity of e-commerce and the convenience of online shopping, more consumers are turning to online retailers to purchase diaries and planners. Online platforms offer a vast selection of products, customization options, and the convenience of doorstep delivery, making it a rapidly expanding distribution channel for this market.

• Online
• Offline

Diaries And Planners Building Segment Analysis

• Hardcover
• Softcover
• Spiral-Bound
• Discbound
• Binderless

Diaries And Planners Size Segment Analysis

• AS
• A4
• B5
• Pocket
• Mini

Diaries And Planners End Users Segment Analysis

• Personal
• Business Organization

Author's Detail

Sneha Mali

Research Analyst at Cognitive Market Research

LinkedIn

Profile

I am a research analyst working in various domains including the Consumer Goods domain, and my primary responsibility is to conduct thorough research on various subjects and provide valuable insights to support client requirements. I have knowledge of research methodologies, and data mining which enables me to analyze large data sets, draw meaningful conclusions, and communicate them effectively. I stay up-to-date with the latest research trends, methodologies, and technologies to ensure that my research is accurate, relevant, and impactful.

Author's Conclusion